25 January, 2013
Home » Digital Marketing , Local SEO , Off-Page Optimization , On-Page Optimization , SEO » Google AdWords Tips for local business
8:42 PM Digital Marketing , Local SEO , Off-Page Optimization , On-Page Optimization , SEO 1 comment
Google Adwords can be a great advertising channel to boost your online sales. Purchasing ads through Google is a viable option to get your website to the top of Google search results by successfully bidding on keywords. Let us quickly take a look at some effective tips on how to efficiently use Google Adwords for your local business to generate more leads and improve your online sales.
Track your conversions
As Return On Investment (ROI) is going to be at the top of your list, you need to ensure that you keep track of what is giving you the highest conversion in your website. Although monitoring the click-through rates in your website is an important step, you need to realize that it’s just the tip of the iceberg. If you are going to monitor only the click-through rates, then it means you’re not utilizing your resources properly. Use Google Adwords to monitor all the e-commerce transactions in your website. Take a detailed look at which area of service or keyword combination is getting converted more and is giving you a higher ROI. For best results, you may also track the non-monetary elements such as downloads, enquiry forms, newsletter signups etc. Identifying and focusing more on the profitable areas is the key to a successful online marketing campaign.
Manage your ads and bids
Develop ad groups for multiple keyword variations relevant to your services and manage the ads and bids accordingly. One great way to use Google Adwords effectively is to distinguish between the research group and the sales group. That is, a visitor who lands up on your product information page should be treated differently from a person who visits your sales page. For instance, someone who is has done an online research for “treadmill stores in Chicago” is more likely to purchase your product than someone who looks for “best treadmills”. So, you need to vary your bidding strategy according to your target consumer.