Video is one of the most important ways
to improve SEO score. This is very important after Google released it Penguin
algorithm update. So, making a video is not enough now. Even sharing videos to
multiple sites (www.startcut.com)
isn’t as effective as it could be if you don’t employ one concentrated metadata
strategy to improve your companies SEO.
So what is metadata? Metadata is all
the things that describe what your video. Metadata includes in this are the
title of the video, description, tags and category. Many people or businesses
that have paid good money in order to create a video fill out this information
with without thought or even leave this information blank without understanding
the importance of it.
Search engines (including YouTube and
other video sites) can’t hear what you are saying and therefore rely on your
title, description and tags in order to figure out if your video is a good fit
for the search terms someone is using. Therefore it is important to pepper your
description with key search terms in order for you to rank higher on the Google
searches. Your title not only needs to encourage people to click on the video
but it also should use some of the key terms people are using when searching
for your product.
FYI...How can you figure out what terms
are popular in searches? First of all, you can check out the frequency of
different searches in Google by registering for Google Adwords. In Adwords they
have a tool that allows you to see how many monthly searches there are of
different words you put in the search box. Once you have done that try out all
the different search terms yourself in Google and see what comes up. Is it only
huge corporations with established website and a large following? You better
steer clear of those search terms since you will have a small chance of
competing with them. Do you see small to medium sized businesses? These
searches you can compete with, even if they are searched less often than other
search terms. Filling out metadata correctly is a sure way to bring in organic
traffic, improve your SEO and help your bottom line.
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