Digital Marketing Trends Nowadays (2017)

Digital Marketing has emerged as a more effective marketing strategy these days. It means marketing through digital technologies and reaching out to a large number of people to convert them into potential customers.  There are companies involved in managing Digital Marketing Campaigns for the businesses and this field has grown up as an important segment in the field of marketing. It has totally changed marketing strategies in India even...

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5 Chinese Social Media Strategies to Grow Your Business

China is a huge market for foreign businesses in this day and age. Many are now operating successful campaigns and attracting many new Chinese consumers through their digital efforts. With a huge population of 1.3 billion combined with a growing middle class of consumers seeking to spend money on quality products many brands are seeing great potential and results. The key to success in China is digital, the digital revolution in China has...

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6 mistakes to avoid in E-Commerce in China

The E-commerce industry in China will be worth over 700 billion dollars by the end of 2015 with a staggering 243 million e-shoppers purchasing online. E-commerce is rapidly increasing in China with online customers not only seeking interesting deals, but also an excellent checkout process and a high quality service. With increasing competition from a number of different online platforms one mistake in the process can lead to consumers abandoning...

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Teaching All Staff to Contribute to Solid SEO

Most businesses aren’t fluent in the “language of SEO and HTML” and, quite frankly, unless they’re in the Internet marketing industry, there’s no need for them to be. However, because driving traffic to your website is so critical, it is important that you—and your staff members—know some simple things that you should be doing on a regular basis to ensure that people are finding your site, learning about what you have to offer, and making positive...

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Managing Website SEO and User Experience

One generally comes through a common phrase when designing a website i.e. don’t focus on search engines while designing the website, instead the focus should be on delivering a great user experience. Very few people have a clear idea about the difference between the two. The general question that is raised is – can a good user experience as well as effective SEO strategy be implemented at the same time for the betterment of the website? Providing...

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10 tips for success on social media in China

The Chinese are addicted to social media with netizens spending on average 25 hours per week on social networks. Up to 400 million people in China are using social networks presenting a huge opportunity for marketers. Many are wondering how to break into the Chinese market by using social media so here is some advice on how to optimize the success of your social media campaign. Build your own knowledge In...

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WeChat and social media in China

Social media in China is a unique proposition; due to state censorship the traditional social networks that we know in the west have not been able to establish themselves here. As a result social networks in China are mostly domestic, home grown platforms that are catering for the Chinese market in a unique and specialized way. WeChat is now the most important platform for marketers and businesses to be engaged with in China....

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What are the Most in Demand Digital Marketing Skills?

In the era of start-ups and entrepreneurs, digital marketing is one core solution that every marketer needs for a better performance of their organization. If you are one of those associated with a start-up or in any organization and are in the line of digital marketing, then are a specific set of skills that can help you improve your stand in the world of digital marketing. Here we discuss what are the most in demand skills required for a...

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