Google Hummingbird, Content Authority, and How Atomic Reach Can Help

Algorithm from Google and Atomic Reach

How a person is going to know the content, is a quality one, and relevant to him or her? Scoring engine is that thing which helps to know such information about the content. Atomic Reach is a scoring engine that is used as a tool to perfect content. Few days back Google launched a new algorithm named Hummingbird. Now what is this new algorithm for? The Hummingbird algorithm provides result more contextually, and it is much better in result. But this algorithm is not a killer of search engine optimizer. Factors more than 200 make up this algorithm, which increases the focus of searching conversationally. But one such product also helps to bring in other type of necessity and here the name of that necessity is Atomic Reach. Information, data etc are words, which help in improving the web, and quality things than quantitative things when get the priority, Google’s Hummingbird is the one should come.

The Things which can be done with Atomic Reach

The scoring engine of Atomic Reach helps a publisher to get rid of difficulties of publishing blog or video or many more things. When a publisher uploads content through his or her Atomic Reach account, the algorithm scores the content by processing of natural language, so that the quality of the content can be understood. Topics, industries etc options help to connect content with perfect audience mind via this scoring engine. Every such content has a unique goal, and it can be achieved with a few controlling factors like social media reach, audience engagement, website performance etc. Atomic Reach measure such things efficiently all the time.

Conglomeration of these two

To get benefits from Hummingbird of Google, Atomic Reach could be a great help. Google usually look for authority articles and Atomic Reach helps to craft it for a person with statistics, facts, referral links etc. How the performance in a confined area is going can also be shown by it with information like improvement scope in that particular field of work. All such integration leads the person to a better content that is demanded by Google with Hummingbird algorithm for the social web. Beside all these, the person can find many content providers or clients or partners in a specified area with which he or she is working, and this helps to get a huge exposure for his or her content resources too. Again this Hummingbird algorithm works precisely and simultaneously very fast. The name Hummingbird is thus brought in for this algorithm. With this, Google may understand all sort of meanings one try to search like ‘where is the apple showroom near my house’ etc. Here, Google will try to get the meaning by concentrating each word rather than the whole sentence.

What could make Atomic Reach more helpful?

Coming to Atomic Reach, there are a few things to explore in future. First, written blogs are only things that are used in Atomic Reach where videos, podcasts scoring can be very helpful, in addition, with written blogs. Measure in dashboard cannot be done without signing in to the account and such things like that.

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Google Hummingbird and the Conversational Search

Google Hummingbird is the new algorithm introduced by Google. It is the biggest search algorithm change which Google launches since 2001. What is the interesting part about it? Google launched the change a month before its official announcement on 27^th September 2013…and no one noticed.

What are the changes?

Google claims that its new algorithm has a better and more human-like way of interacting with users. Rather than searching for separate words, the new algorithm better focuses on the interconnection of the given words. So, for example, if you are searching for “grocery shop in x area” Google Hummingbird will focus on finding a grocery shop in the area which you have requested rather than “grocery shop” and “x area”. Google claims that this improved search option will better fulfill the search requests as its goal is that pages matching the mеaning dо better, rather than pages matching just a few wоrds.

Another major change introduced by the new algorithm is “Conversational Search” which allows users to speak out their search requests. This can be done with smart phones, tablets or simply computer microphone. The idea behind the new search option is that the search process becomes a lot more personalized and conversational, acquiring a more close-to-human form. It becomes just like asking another person and expecting an answer…Hummingbird does it!

According to Google, Hummingbird is much smarter, faster, precise and better in many ways.  It can answer questions, filter the answers, and give you comparison results. It can better understand the relationship between words and requests, improving the time and quality for retrieving the matching search result.

How does it affect SEO?

When the new algorithm was announced the online marketing world was shocked and terrified by this major change. For many this automatically meant decrease in links strength which affects SEO, traffic to the website and Page Ranking. Google claims that there are no changes concerning your SEO efforts…if you have done it right so far.

Google Hummingbird`s goal is to be less dependent on keywords. You might be terrified by this but relax! This only means that the new algorithm will try to connect words in more complex, interconnected way. So if you have good quality content which is well structured there is nothing to worry about. If not, consider rewriting your content in order to optimize it according to Google`s new algorithm and finding SEO solutions for your website. In addition, many assume that the new algorithm decreases the importance of external link building which generates traffic to your website. Google responds- make sure you have relevant website linking to your own website and you will continue generating traffic to your own website.

Google`s new Hummingbird algorithm is here for better or worse…we still don’t know and the outcomes of this new revolutionized algorithm are still to be seen. Whether it is faster, better and more precise or it is about to burry any SEO efforts? Time will tell. Until then we should keep doing everything the way we used to- with professionalism and passion.

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What should be the Post-Penguin 2.0 Digital Marketing Practices?

Many of the most popular SEO practices a few years ago are now cursed and considered foolish because they will either get you penalized or the costs far outweigh the benefits. While the Penguin update has certainly changed many things about online marketing, you can still gain exposure by abiding by Google’s rules.

Not Just Content

First of all, content isn’t the only thing that you need to worry about. All of the major search engines are checking your website's loading speed. A website that loads very slowly takes away from the user experience. Many studies show that if your website just takes a tenth of a second longer to load than similar websites, then your sales will drop by one percent.

Not only that, but the search engines penalize slow websites because people don’t like them. If you want to do some serious marketing, then ensure that you choose a fast Web host.

Organic Linkbait

Before Penguin, many marketers would use automated programs to build hundreds of links. These automated solutions are practically banned from Google and they will ensure that you get penalized. At the same time, you can use linkbait content to organically build hundreds of links.

You need to create content that is commonly shared. This includes infographics, funny or interesting videos, images, case studies and free guides. These content types will help you quickly build many links without having to use blackhat techniques.

Use Social Media

For the longest time, marketers said that social media was good for bringing in traffic, but that it didn’t help SEO. The post-Penguin consensus is quite the opposite because Google has said that social signals do matter. You can improve your ranking and get indexed faster just by updating and using your social media accounts.

The best way to do this is to share and create unique content on your Facebook, Twitter and other social media pages. This will have a direct impact on your SEO and you can also gain extra traffic from your direct social media followers.

Useful Content

You need to post useful content that Google will love. Google is obsessed with the user experience and they will increase your website’s ranking if your content is useful. The problem with this is that Google is an automated system that really can’t tell useful content from garbage.

At the same time, the search engine spiders are looking for the common signs of useful and meaty content. First of all, try to make your posts much longer. Many marketers say that a 500-word article is good enough, but others are saying that 1,000-word articles are much better. You should also include a list and at least a few resources.

Blatant Optimization

You can’t be blatant about your optimization. Penguin demands subtlety if you want the best growth. Instead of using your keyword as much as possible, it’s a much better idea to use it about four to six times. You still need to optimize your content, but the optimization should be subtle so that you aren’t penalized.

Conclusion

Penguin didn’t really make marketing harder. It just changed around the focus of marketing. Instead of building your own links and writing short articles, you need meaty and useful content and linkbait to build organic links. Just follow Google’s rules and you’ll have no problems improving your traffic. 

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What should be post penguin off-page SEO practices

We are very much concerned about the post penguin SEO process. According to my knowledge the ever lasting SEO formula is (INFORMATION - PROMOTION) = SEARCH ENGINE OPTIMIZATION.

"What to do" points based on above mentioned formula.

1. Number of anchor text utilization type must be changed by replacing the company, business or owner name. This is much applicable in good quality business directories, but it should be followed in different SEO practices.
2. Value of an informative content will always remain on top. We've to stop writing content less than 400 words. Because when we compress a topic (based on keyword) in less word count it becomes direct promotional naturally. 
3. Content must contain a presentation. Besides relevant images we've to furnish the content with proper statistics, graphs, flowcharts etc.
4. A presentation (SlideShare) link from the content is a good option. Presentation must be very simple to make it understandable to target customers/visitors, not the SEO gurus.
5. Content marketing options must be very selective that we can maintain the uniqueness. And utilization of social media is very important.

I think SEO practices like link building, directory listing, guest posting, blog commenting, business listing, social bookmarking, social media marketing, content marketing etc can't be changed over night. And no one can provide fresh alternative immidiately. So just follow the above mentioned 5 points.

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