5 Chinese Social Media Strategies to Grow Your Business

China is a huge market for foreign businesses in this day and age. Many are now operating successful campaigns and attracting many new Chinese consumers through their digital efforts. With a huge population of 1.3 billion combined with a growing middle class of consumers seeking to spend money on quality products many brands are seeing great potential and results. The key to success in China is digital, the digital revolution in China has...

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4 reasons why is better to get your PPC strategy done by an agency:

Do you want to stay on top on search engines because your products or services are of high quality and you want people to know them? After trying many ways to improve traffic on your site and raise the conversion rate on your own with no success, if you're thinking about  trying Pay Per Click ads and not sure how to go about it, the best thing to do is to leave this in the hands of an agency because they can help you to keep your site...

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How to write and maintain an effective blog

Blogging is all about expressing one’s personal ideas and views in his own way of writing. A person develops this style by himself. But to be successful in it, one needs to produce compelling and engaging content consistently. Writing a powerful and effective blog isn't easy and requires analyzing before penning your thoughts down. These few tips might come in handy for you to write an effective blog post. Decide on a Topic This...

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How to Budget Your Business Expenses for 2015

Having a monthly budget for any business is essential. The sole purpose for having a budget is to measure goals and evaluate spending on advertising, outsourcing, or expansion plans. Having a budget dramatically reduces anxiety. Once the details have been worked out on paper, you will then know every single month where your money is going. There is no longer a need to borrow money from one account to pay another account. Creating a budget can...

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10 Best Ways to Promote Your Local Business

Throughout a financial decline, consumers have less money to use. This signifies that when they’re prepared to purchase, you want your local business to be at the forefront of their mind.  Below are ten of the best ways to promote your local business.  1. Create an Elevator Pitch: You must be advertising constantly. Consequently, you will require an enthralling elevator pitch. Studies reveal the typical attention...

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4 SEO Tactics to Avoid (and What to Try Instead)

When you're planning your site's SEO strategy, it's important to do some careful research. Best practices in the world of search engine optimization are constantly changing and evolving: Tactics that used to send a site soaring in the rankings may now get you penalized by Google. Let's take a look at a few SEO tactics that you should avoid at all costs. 1. Keyword Stuffing: Even though it's well-known that stuffing your content with...

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Topics to Absolutely Avoid on Your Blog

Running out of topics and subject for your blog can be terrifying, especially if you’re facing a time crunch. When this happens you may think turning to a last resort is a good idea. Perhaps you’ll go for something controversial, for example, to shake things up and get people talking? While some controversy can be ok if you plan it out carefully, most of the time it ends up being very negative. So for 99% of the time you operate your blog,...

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How a Well-Optimized And SEO-Friendly Web Design Benefits Your Business

A good ranking in SERP or search engine result pages is needed for the success of your business. Each and every leading brand implements ethical SEO techniques to ensure higher rankings in the SERP’s. This shows everything including content, web design, and optimization tactics help improving the rankings in SERP. Here, we will discuss how optimized web pages go the extra mile in helping your online business take colossal shape. Driving Maximum...

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Hiring A Local Online Marketing Agency For Your Business

Businesses have another avenue to explore these days – the internet. Most have gone “mainstream”, putting up their stores online and marketing their brand the same way. In advertising, online marketing is a new concept – one that has only been around for the past five years so there are really no set ground rules and knowledge on what really works. For the most part, it is trial and error. You would still need to hire an onlinemarketing agency...

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Using various channels for digital marketing

Many people are engaged in digital marketing today, and it is an obvious fact, because online business is greatly prospering now. It is one of the main sources of regular income for majority. No doubt, many obstacles occur on the way to the success, and it is main fact here not to skip any innovation, new updates in this field. You should follow all new trends, which appear on the platforms in order to improve the quality of your work and service....

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Effective strategies that make your content ‘bigger’

‘Big content’ is a 2014 buzzword – but what does it mean? And can it really help you engage users better, using the same budget and resources? Making your content offering ‘bigger’ – producing an ebook instead of an article, making your blog post into a whole series – is a great way to make your content resources work harder. You’ll be making the most of your in-house subject matter experts, your writers – however many you have – and you’ll...

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Is LinkedIn More Valuable than Facebook?

If you’re around the young frequently, you know about the exodus from Facebook.  By the young, I mean “those under 20”, and by “exodus from”, I mean general disdain for.  The platform which started as a private place for college students just isn’t that appealing to their demographic anymore.  Twitter’s brevity is the generic social platform of their youth.  Back when I was a 20-something, Facebook was just catching on...

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