Get latest digital marketing information
Previously known as online marketing or internet marketing.
Browse for user friendly web designing updates
Web designing plays a very important role in digital marketing.
Get updates and tips on social media marketing
Social media has a viral effect to promote and expand a business.
How technology makes digital marketing perfect
Web development, designing, mobile technology has changed the world.
Participate in digital marketing forum
Do you have any query or opinion on digital marketing? Express here!
Showing posts with label Digital Marketing. Show all posts
Showing posts with label Digital Marketing. Show all posts
17 May, 2014
Top 5 iPhone Apps for 2014 - Part III
Since the
first iPhone release almost 7 years ago our concept of what a phone can do has
been continuously pushed to the limit. The days of paying for each text message,
playing cell phone snake and swapping phone faceplates is long gone! iPhone apps are the new craze and have
changed our daily lives! Don’t believe me? When is the last time you actually
headed into a bank to deposit a check? If you still do, then stop it! There’s
an app for that now. With hundreds of new apps being added to the App Store
each month it may be difficult to know which ones are worth your while. Check
out our list of the top 5 iPhone apps for 2014!
Snapchat
Now you may
not be a newbie to the media messaging Snapchat app but there have been some
exciting updates to the app’s features in 2014. For beginners, Snapchat is used
to send pictures or short videos, known as Snaps. Once you send it to a friend
list the message will self-destruct after a set time. Talk about living in the
moment! Turn up the entertainment value of your snaps with text or colorful
drawings. In 2014, Snapchat added a chat feature allowing you to instant
message your friends, without changing applications. Send funny faces or tell a
dirty joke with Snapchat in 2014!
Cook With M&S
Dinner time
is fast approaching and you’re all out of ideas for the night’s meal. You have
2 choices: boil water for another night of Ramen Noodles or download Marks
& Spencer’s latest cooking app for meal inspiration and support you’ve only
dreamt of. Cook With M&S is the only food app you’ll ever need with the
capability of creating shopping lists, search for new recipes, clear step-by-step
cooking instructions and even built in timers to keep everything on schedule.
It’s like having your own sous chef in your home, except you still need to chop
the onions!
Uber
Gone are the
days of standing in a taxi pickup line for hours and then cramming 5 friends in
the back of a smelly yellow cab. Uber is a real-time ridesharing app service
where you can arrange a one-time trip from your cell phone. Private Uber
drivers can be scheduled in more than 100 cities and 30 countries around the
globe. Choose from the low cost uberX cars that can seat up to 4, UberBLACK
featuring luxury vehicles like the Lincoln Town Car, Mercedes and Cadillac’s or
the UberSUV service that can fit more friends into Chevy Suburbans, Escalates
or GMC Yukons. Change the way you move in 2014 with Uber!
Mint
Do you need
a little help when it comes to budgeting expenses? Join the already 10 million
active users relying on the Mint apps’ personal cash and credit account
summary, free purchase categorization and bill alerts. Mint even provides
charts and graphs helpful to track your spending habits, income and net worth. Love
data? Compare these figures month-to-month or year-to-year. Reach your personal
finance goals and avoid missed bills and overdrafts with iPhone’s Mint app.
QuizUp
Prove
once-and-for-all your mind is superior than your friends’ with the QuizUp app.
This timed trivia game pits you and your opponent in a 1-on-1 battle of over 250
trivia topics. After 6 multiple choice questions and a bonus question the
winner will determined on points based on number of correct answers and speed.
This fast paced mobile game, most games take under a minute, is 100% free and is
an entertaining way to pass the time or to resolve a friendly disagreement.
Learn something new and earn bragging rights with QuizUp.
15 May, 2014
Top 5 iPhone Apps for 2014 - Part II
This article will deal with the 5 I-phone apps
that we think are the best in 2014. Before entering in the topic, let's start
with a small history of the brand.
I-Phones' history begins in 2007 thanks to
Steve Jobs and Apple Inc. Indeed this is the year during which a lot of people
heard about I-Phones for the first time. The first I-phone was launched and
commercialised in 2007 by Apple Inc all around the world. Following their
success, Steve Jobs and his team started launching a new I-phone each year and
now we can count eight of them launched in eight years (cf. picture 6 of them):
- 2007:
I-phone Edge or 2G
- 2008: I-phone 3G
- 2009: I-phone 3Gs
- 2010: I-phone 4
- 2011: I-phone 4s
- 2012: I-phone 5
- Recently in 2013: Iphone 5s and 5c
- And 2014: I-Phone 6 (coming soon)
As a real social media agency, Apple's
mobile phones are always full of new grindings of the operating system IOS. As
you can see in this picture, the more the brand creates phones, the more the
phones become thinner, easy to use and to carry.
Apple's
products are nowadays one of the most, if not the most, wanted products in the world and to better
show why, we decided to build a list of the 5 best apps that the brand has in
2014.
1. The
first app will be "Yahoo
finance", ideal for those who like dealing with figures and being in
touch with the market and stock prices evolution. This app is easy to use, it
shows all you need to know about the current activity and doesn't cost a single
amount of money.
2. The second application that we chose
is "Carousel by Dropbox".
Also a free application, it is for those who have a creative spirit but also
for those who only like improving the quality of their images before posting
them on a social network for example. Easy to use, this application saves,
uploads your pictures in order for you to better manage them and easily share
them with who you want.
3. For the third category, we chose to
put two applications that we think really work together. These are the must
have for those who are abroad: "Citymapper
and Viber"
- "Citymapper": Abroad or not, this is the free app to have for both those who have a good sense of orientation and those who don't. It enables you to plan your day and offers you different ways to get to the place where you want to go at anytime of the day.
- "Viber" is one of the best way to save money when you are abroad. To use this app you need two things; tell the others to download it and have a Wi-Fi access. Then text or make all the calls you want all around the world without paying
4. The fifth app we chose is also a really good one: "Dragon Dictation". Free, this app is good for all those who sometimes feel lazy when it comes to writing. With "Dragon Dictation", record what you want to say and let the app write everything down for you and all this with the correct grammar. The next step for you will be to share it with who you want.
But be careful, always double check just to
avoid any bad surprise.
Regarding us, these are the best applications
to have and as you could read, most of them are free and are useful for our
everyday life.
14 May, 2014
Top 5 iPhone apps for 2014 - Part I
If you were asked to list your favourite
iPhone apps, the likely contenders would be Facebook, Instagram, Twitter and a
host of other social networks and shopping apps.
But there are thousands of great apps in
Apple's App Store that deserve a mention, partly because you may not have heard
of them before, and because they do something either unique or incredibly
useful.
So here are the top 5 iPhone apps for 2014
that you should download:
1.
Cloak
This is an app I'm sure Jason Bourne and
James Bond would have found handy out in the field.
Cloak is an app that pulls together all the
locational data from the likes of Instagram and FourSquare so you can see where
(on an actual map) all your social 'friends' are.
Cloak markets itself by saying: “Avoid exes,
co-workers, that guy who likes to stop and chat – anyone you'd rather not run
into”.
Now whilst this app may sound highly
unsociable, in a world where our every move is now documented on social media,
some balance does help.
2.
Steam
Steam helps avid gamers combine the worlds
of social and video games within one platform. Already hugely popular on
desktops, this mobile version opens up the iOS smartphone to over 2,000 games
that can be bought or played for free within it.
The app encourages in-platform and even
in-game chatting between the gamers, suggesting they can meet new people and
discuss even form clans, and as mobile app development goes, this app is up there as one of the most impressive.
3.
Secret
Secret is a very new app only released at
the end of April this year. It is essentially a platform for tech geniuses in
Silicone Valley to vent frustrations about their bosses and the companies they
work for.
Some humorous anonymous statuses make this a
fun app to both vent and wallow in the frustrations of others.
4.
Here & Then from the
Newspaper Archive
One for the avid reader (or perhaps
extremely bored commuter). This app showcases newspaper articles for the user
to read from over the past 200 years, as well as images and archaic adverts.
The app lets you read what happened on this
day in history over a century ago as it was reported at the time, all delivered
from the British Newspaper Archive.
5.
Live Football on TV
This app is brilliant for the busy football
fan. Instead of spending a frantic half hour scouring through the TV Times or
the Sky TV schedules looking for when you team is on which channel, this app
tells you every game that is on TV throughout the year.
The app then integrates itself with your
iPhone's calendar, and you can upload all the matches you must watch. The app
also integrates with Sky+, and within the app you can tell your Sky box at home
to record any match if you are out and about.
13 May, 2014
Using various channels for digital marketing
10:25 PM
Digital Marketing
,
Off-Page Optimization
,
On-Page Optimization
,
SEO
,
Web Designing
2
comments
Many people are engaged
in digital marketing today, and it is an obvious fact, because online business
is greatly prospering now. It is one of the main sources of regular income for
majority. No doubt, many obstacles occur on the way to the success, and it is
main fact here not to skip any innovation, new updates in this field. You
should follow all new trends, which appear on the platforms in order to improve
the quality of your work and service. Every year prepares for us some new technologies
and it is important to follow them. Today Internet marketing professionals
offer some new strategies, which help to boost your online business. So it is
really worth to look through them and to distinguish the best ones for you.
Of course, in 2014 the
social media advertising takes leading position. It had a great success in the
previous year and it is still one of the best ways to increase your income.
Social media advertising lets you to target your business to the large
audience. It is generally necessary to complement your organic activity and it
helps to demonstrate profitability of investments. As we know, such social
media networks as Twitter, Facebook give a possibility to companies with big
budgets to advertise their products on the platforms of these networks. It
greatly increases the popularity of your products and helps to find customers,
who are really interested in your goods.
Also we should mention
about the significance of good design and interface. In 2014 flat user
interfaces are still preferred. They should be simplified, with simple color
schemes and white spaces. As for design, it is preferably elaborated for mobile
devices this year, because mobile appliances are widespread used now. It is
both comfortable for customers and sellers.
Conversion rate
optimisation is on its top in 2014. Many companies made it as a key block of
their businesses and CRO brought a success to them. It helps to drive good
quality traffic to your site, to attract more valuable visitors. For these aims
companies should improve their profitability of the investments on such digital
channels as Social, PPC, etc. In conversion rate optimization, personalisation
plays main role. When you know your customers' intents, interests, preferences,
you will set your competitors apart. Make your content engaging and relevant.
For CRO it is necessary to track main conversions, effective visitors, to
analyze accurately the data.
Email and social media
is still one of the best channels to attract customers. Different platforms
actively integrate with email. Ads, set in email, are very effective. Many
people use their smart phones for shopping now and it is a good way to deliver
engaging information to them through personal email. Now many departments and
teams are going to combine their work together in order to achieve quite
holistic approach. This technology will improve the service and in-store
experience, because it is not difficult to observe, that even prices for goods
are thoroughly checked by phone users while shopping. This technology will
almost completely satisfy consumers’ needs and wishes.
Video advertising is
too actual in 2014. It is much more effective, than other ways of promotion.
Anyway, it will increase your traffic, your regular income. Of course, it is
necessary to place video ads on the popular platforms, and it is worth to make
investments in it, because, no doubt, you will get good profit from it.
Suchlike advertisement saves consumer’s time and gives better and open access
to your products.
There are many other
digital marketing trends in 2014, and you should track all innovations, data,
etc. in order always to take leading positions. Essay writing services.
23 April, 2014
Steps to Creating a Brand in Digital Marketing
Branding is not just
another form of marketing. It should be the underlying goal and overall effect
of your marketing strategy. When you are attempting to brand your company or
your image, you want to be something that people will recognize as a
representation of your mission, values and goals. You want to make your brand
into something that consumers and fans can trust and rely. Read through to find
out the most important steps you need to know in order to brand yourself
properly and see the ROI on your brand sooner.
1. Originality
When you begin branding you
will want to go over your goals and mission. If you have a clear idea about who
you are going to be, it will be easier for consumers to recognize your brand
and it will help you to stay true to yourself. When deciding on an image or
logo, make sure it is original. When consumers see someone trying to rip off
someone else’s brand, it puts a bad taste in their mouth. Be authentic and
original so that you can stand apart from the rest and come out on top.
2. Content
With any branding strategy,
what you stand for is going to be the focus. That means that your content has
to be a reflection of your brand. Content marketing is a sector of the digital
marketing world that is always changing thanks to search engine algorithms.
Search engines want to see valuable, informative content that the searcher can
actually use. Backlinking, guest blogging and image saturated content is no
longer an option if you want to appear on the first page of results. Be sure
that your content is well written, contains keywords throughout (not just in a
signature line) and aims to help the searcher that has stumbled upon your site.
3. Social Media
Social media is going to be
the best place to verify your brand. You can use your handles and avatars as a
branding vehicle. Make your own hashtags and calendar days so that your
followers can participate with your brand. For example, if you are a clothing
retailer, you could start a hashtag such as #savingsundays or #topstuesdays and
ask your followers to showcase their fashions. Use other platforms like
Facebook, Google +, Quora, and Pinterest as well so that no matter where a
potential customer is searching, they keep running into you.
4. SEO
The best way to solidify
your brand’s presence is by performing great SEO techniques. Be sure that
keywords are on several parts of your website. Make sure that your website
doesn’t contain broken or bad links. Make sure that the site links that appear
underneath your web results are the most visited or most search aspects of your
company so that users can quickly recognize the link as you and click where
they want to go quickly. Get in touch with a New Orleans SEO company today to explore your options.
5. Be an Expert
When you are branding
yourself, a great strategy to keep in mind is that you want to be an expert in
whatever industry you work within. Becoming an expert means not only being
knowledgeable in your field, but also being the opinion that others seek. By
using social media monitoring for Reddit, Twitter and Facebook, you can find
people with questions and assist them with answers. Even if they don’t buy your
product or service, your help will be remembered and you will have gained a
fan, all by answering questions or directing someone to the place they are
looking for.
This post was written
by M.G. Bachemin, a marketing specialist and content creator for Online
Optimism.
22 April, 2014
Effective strategies that make your content ‘bigger’
‘Big content’ is a 2014
buzzword – but what does it mean? And can it really help you engage users
better, using the same budget and resources?
Making your content
offering ‘bigger’ – producing an ebook instead of an
article, making your blog post into a whole series – is a great way to make
your content resources work harder.
You’ll be making the
most of your in-house subject matter experts, your writers – however many you
have – and you’ll save time commissioning and signing off on content, too.
‘Big content’ can include
things like:
- Ebooks
- White papers
- Long-form thought leadership articles
- Reports
- Blog series
Here some effective
strategies for making your content bigger, while keeping every piece engaging,
relevant and insightful.
Make good content ideas work harder
Producing longer,
more in-depth content means you can commission greater volumes of content all
at once – saving time in the process.
So, when you nail a
good content idea, make the most of it. Is this really a blog post, or is it a
whole series? What questions do your audiences have on this subject, and how
best can you address those questions? Would a data visualisation be useful?
Once you’ve decided
on an angle and a format that everyone’s happy with, your content producers can
get on with the job at hand.
And if you put your agreed
brief down in writing, you’ll all have one central reference point – this will
be handy tool when you come to sign the content off, too.
Make the most of your in-house experts
If you’re researching
a white paper or putting together a report, you’ll need some credible, expert
input. Before you look externally, ask whether anyone inside the business has
the knowledge you need. Look to sales teams, those speaking to customers all the
time – or product owners, or customer service professionals. These people can
be a mine of information on what your users are really interested in.
Anthologise existing content using a new format
Are there any clever
ways you can use your existing content in a new way? For example, you could
combine flowcharts, articles and video, and publish these together as an eBook.
14 April, 2014
Is LinkedIn More Valuable than Facebook?
If you’re around the young frequently, you know about the exodus from Facebook. By the young, I mean “those under 20”, and by “exodus from”, I mean general disdain for. The platform which started as a private place for college students just isn’t that appealing to their demographic anymore. Twitter’s brevity is the generic social platform of their youth.
Back when I was a 20-something, Facebook was just catching on with my peers, and it was being projected as the next business platform. Email would be dead, and business networks would begin to mingle with personal networks…Facebook was the way of the future.
Clearly, that was not a completely accurate projection. But thinking of Twitter as the business platform of the future has its up sides and its down sides. There are meetings I definitely feel could be reduced to 140 characters, saving us all time. On the other hand, if I hear one more hashtag pronouncement, I may #explode.
Fortunately, we will probably not have to explore that realm. LinkedIn, once the beleaguered stepchild of the social networking world, has become a real platform for grown-ups, and has a definite place to play in a social networking strategy. Here are a few things you want to take into consideration when you’re building your company or brand social profile.
1. Don’t neglect LinkedIn, even if you are in a creative discipline. There’s a myth afoot in the creative community that LinkedIn is for office jocks seeking new jobs. The truth of the matter is that LinkedIn is a form for people who have work (hence have paychecks), are looking for work (and might have talent to contribute to your endeavors), and know people. Who know people. The sales world has figured out how to mine LinkedIn connections for fun and profit – look to their tactics to help your business or brand make connections and contacts you need to grow and take root.
2. Don’t discount LinkedIn just because you don’t need work. Even if you’re not between gigs, LinkedIn offers a wealth of valuable knowledge. How else would you find and connect with business leaders and thought leaders in varied regions and disciplines?
3. Don’t be shy. If you have a valid question, thought or consideration, you should put yourself out there. If you’re hesitant about contacting an individual directly, join a group and ask a broader cross-section for advice. Just as in real life, though, there’s not much that compares to direct one-on-one correspondence. Stay within the bounds of professionalism and the golden rule, and make some new friends!
No matter what you think about the future of Facebook or Twitter, don’t neglect LinkedIn. Take advantage of the opportunity to connect your brand with leaders and maximize your exposure, no matter what line of business you are in!
11 April, 2014
Google+ Marketing: Four (4) Ways To Market Your Brand
Google+ is a great tool employed by
many businesses not just to boost search engine rankings but also to introduce
and promote their brands as well. The platform has several competitive features
that guarantee higher brand visibility and improved brand awareness to
customers.
How To Market Your Brand Through
Google+
Learn which avenues to use to further
market your business. Here are four (4) of them.
1. Google+ Page. Google+
Business Pages work similarly like Facebook Pages. The former has its list of
followers whereas the latter has its own fans. With Google+, the layout of the
page is cleaner and more focused giving it a slighter edge against its
competitor. It provides better opportunity to engage with its users due to
neater discussion threads and varied topics of interest. It also has an upper
hand in terms of integration with other Google products. Promoting videos has
never been easier with its integration to Youtube, the most popular
video-sharing website today. Boosting up your posts and increasing your
credibility has never been simpler with Google+ authorship.
2. Google+ Hangouts. A hangout is a good way to connect with people in real time
via “conferences”. It can be private with a certain group of users
participating in or it can be made public and live in front of a global
audience in a form of Hangouts On Air. You can launch product demos, do how-to
videos or conduct trainings online with less preparation and effort. You can
invite influencers and host a Q&A gathering to highlight the most-talked-about
industry news and trends. You can also record webinars for free compared to
having to pay a monthly subscription fee!
3. Google+ Events.
Events provide an excellent opportunity to schedule and share different types
of occasions for your company. There is its integration with Google Calendar
which makes it relatively effortless for the interested parties to respond to
your invitations. Then there is real-time photo stream where guests can
contribute photos collectively. Additionally, there is Events On Air that
allows your event to go public. Finally, there’s the chance to incorporate
Hangouts On Air so that once the live broadcast has started, you can simply
copy and paste the embed link to your Google+ Event invite for all the
attendees to see and click.
4. Google+ Communities. This is a good technique to build your reputation as a
leader in your niche. For instance, if you are a digital marketing agency in Manila,
let this be a hub to encourage participation from various digital marketing
agencies in the Philippines as well as enthusiasts and advocates around the
globe. Use this to share, interact and develop your authority in your field.
07 April, 2014
SEO and Google Authorship Explained
With social media being at the forefront of mainstream
acceptability and awareness, many niche bloggers and website owners are quick
to adopt a variety of such platforms. Utilising social media networks and
applications can certainly help grow connections and engagement. However, the
average content creator is frequently found to be uneducated with knowledge of
additional strategies. Whilst a wealth of Content Management Systems contain
plugins to increase SERP rankings, there is a whole universe of untapped
resources at your fingertips.
In order to gain a wider online presence, it is
valuable to become educated in the world of digital marketing. Within itself,
digital marketing has many fields and subfields, each comprising of dedicated,
specialised knowledge and skills. One such field is Search Engine Optimization.
The world of SEO is vast, sprawling plain that encompasses a multitude of
techniques and methods. Many individuals who are serious about their blogging often
employ the services of an SEO agency. However, if you feel this is a step too far right now, there are plenty
of SEO-based practices that beginners can undertake. One such tool that every
blogger and website owner should utilise is Google Authorship. Please note that
this article does not detail the steps needed to take in order to setup Google
Authorship.
Rich Snippets
The most aesthetic of the SEO differences when
utilising Authorship is the appearance of the rich snippet. For those in the
dark, rich snippets are an advanced version of the description found underneath
hyperlinks in a search engine results page. Whilst there are many forms of rich
snippets, such as stars for reviews or calendar dates for events, Authorship
employs its version. By connecting to your Google+ profile, Authorship utilises
your profile name, photo and number of circles you are in amongst the rich
snippet. It has been found that the mere appearance of a rich snippet can
increase your click through rate dramatically, setting it apart from other
standard results. Let’s say that a translations and voice over agency
has a low CTR on organic search results: a surefire way to improve click
through rate would be to add the author attribute or a rich snippet with
reviews from clients.
Plagiarism
As the title suggests, any content you create is
attributes you as the author. This greatly impairs chances of your work being
plagiarised. Additionally, if your work is plagiarised, Google recognises that
you are the creator and thus ranks your page higher than those who have copied
you. Also, Google can impose penalties and decrease traffic to duplicate sites.
Indexing
As you post content, your associated social media
profiles are updated in real time. However, indexing doesn't work in such a
timely manner. The best way to quicken this process is to utilise Authorship.
By having your content indexed quicker, you allow for the chance of higher
rankings due to a stronger SEO effort.
AuthorRank
Despite not being officially confirmed as to directly
affect higher search rankings, AuthorRank is generally seen as to play a large
role in future SEO practices. Verified Authorship profiles have been officially
noted to directly affect posts to rank higher. However, AuthorRank is more of
an enigma. Based around the singular, AuthorRank essentially provides a ranking
to an individual. Whilst it isn't entirely known what metrics are at play, it
has been seen that the more circles you are in, number of +1s, shares and
comments, level of interactivity and communities you follow seemingly impact
AuthorRank. Those with a higher AuthorRank are deemed to have a stronger
authoritative role, thus increasing their posts attached to Authorship in
search engine results rankings.
It has been mentioned and debated by Mozblog that besides Page Authority, Google +1's are potentially correlated to higher search rankings. Whilst this topic is still controversial, having someone +1 your post frequently means that is also shared amongst Google+. Such actions are seen to definitely impact your SEO as shared links are backlinks, essentially producing organic link building.
26 March, 2014
Tips to Learn 3D Animation Quickly
Willing to learn 3D animation and find a
lucrative job in the field? If yes, then the following post offers some
important tips to learn 3D animation quickly and easily. Read on...
With
the emergence of new technologies, the role of three dimensional graphics and
animation has increased. As a result, there is no dearth of lucrative animation
jobs. 3D animations and graphics find application in gaming, cartoon and movie
industry depending on the different types of software used. This software may
be programmed to design various living creatures or non-living creatures like
buildings, and vehicles.
Steps to find a career in animation
- Focus on a Particular Discipline
- Take note of your learning experience at every stage
- Build your network
- Get and give feedback
- Focus on setting and meeting your goals
- Avoid any distractions
- Seek out for a mentor
24 March, 2014
The dos and don'ts of social media for businesses
If you want to
promote your company and ensure that it gains online visibility then you can
consider social media contests that are not only an effective medium but free
as well. Similarly there are several other social media strategies that you can
use to get more traffic, generate leads and sales while there are a few things
that you have to avoid to get maximum benefits.
Have a plan
If you have a goal in life then you need to
have a plan so that you can work towards it. The same applies for social media
strategies for small businesses. Of course there are some merits to random acts
of kindness, but remember that random is not a word that you can associate with
social media today.
Set
boundaries
It’s important to have your rules set in
place; from age limits to location specifications, entry period etc. You should
also make this information easily visible to your contestants so that they
won’t miss it. This will make sure that there is no misunderstanding and
confusion throughout the contest. That’s the reason setting boundaries is
critical right at the onset and you should also make it a point to stick to the
rules you have set.
Add value
Social media should be looked at as an
additional medium of communication. It’s important to add value to your content
so that you make a mark with your clients, users and fans alike. If you are
trying to cater to the fans then think of ways and content that will make them
sit up and take notice. Once that’s done your users will keep checking on
things to see what else you have to say. Bear in mind that your social media
pages are not to express your personal interests but should be tailor made for
your customers.
Stay
authentic
If you want to maintain your business identity
and make your mark then it’s important to stay authentic at all times. Let your
online presence express your true beliefs. It often gets tricky but think of it
from your audiences’ point of view. Once they find you they need to know what
they should expect. That’s why authenticity and consistency is the key.
Build your
network
The big idea of social media is to set up a
network with your audience. It can be a grave mistake to set up a Twitter or
Facebook page, add some press releases and forget all about it. The good thing
about social media is that you have access to your present and potential
customers. Make the most out of it by starting forums and groups with a
community manager who constantly interacts with them. You are also well served
by following industry experts and joining groups with common interests.
Ask
questions
Do you want to get hundreds of comments on
your posts? Then there’s only one way to go about it; ask them direct
questions. Keep the questions relevant, simple and conversational. Don’t make
them about your own opinions and use visual imagery wherever you can so that
users will pay attention and want to engage.
Avoid
multiple profiles
It can get very tricky to manage multiple
profiles, no matter how hard you try. But it doesn’t have to be an all or
nothing philosophy where you live out your life on social media. However if you
have chosen to be on a particular platform then you should take the effort to
understand security settings. It will help you keep tabs on things you want to
post privately and publicly.
Avoid
spamming
Spam is a put off, be it with emails or social
media. Don’t overdo things because posting the same content over and over again
can get you reported and your page runs the risk of being shut down. You can
also turn your fan base away from you.
Negative
feedback should be taken on the chin
If you are on social media there’s bound to be
some kind of negative comments. It’s tempting to filter them out so that you
protect your brand’s reputation. But that will not be taken kindly by consumers
who like to know that all types of voices are heard. Hence it’s a good idea to
listen to the negative comments rather than just deleting them. You can try and
understand why you are getting this negative feedback in the first place and
respond politely. It can actually help you address the issues people have and
it will lend you credibility.
Use more
than one network
If you have found a good article or piece of
content, you can share it on different platforms you are on. It shouldn’t be
exclusive to any particular medium. That’s the way it works with social media
today. But you have to remember that the content shared on Facebook might have
to be dressed up differently to be shared on LinkedIn. The tone of every
network has to be kept in mind when doing that.
Don’t get
into promotional overdrive
Brand accounts are followed because people
like to build a relationship with them. They are looking for an experience with
a brand and don’t want to be bombarded with advertising every given opportunity.
Your content on social media cannot be just about your brand; it can include
things from your site or other sites, which might have similar interests. It
will be an interesting mix of things for your users.
Don’t hide
behind your logo
This is the time to come out from the shadow
of your logo, and share personalities behind the brand. Your users find it
easier to relate to people behind the brand as they can relate to them and it
builds invaluable trust too.
Don’t be
robots; share your voice
You might be using social media to promote
your brand but you will find that bringing in some personality into it will add
to the success of your campaign. You can easily do it by offering your
expertise on a relevant subject or just thanking them for re-tweets. You can
also share some personal details and build a level of familiarity with users.
Of course have an opinion, but try and stay a human voice rather than sounding
like a robot.
Author bio:
I am Ramya Raju a freelance web design writer with 8 yrs of
extensive blogging experience on a variety of online publishing and
social-media platforms. I generally write high-quality articles on travel,
photography, SEO, Web design, English courses, and generic topics too. I’m also
an extrovert with a passion for photography, anthropology and travelling to
different countries to learn the culture and living of the local inhabitants. Website: http://www.colorcharacter.com/uk/services