Managing Website SEO and User Experience

One generally comes through a common phrase when designing a website i.e. don’t focus on search engines while designing the website, instead the focus should be on delivering a great user experience. Very few people have a clear idea about the difference between the two. The general question that is raised is – can a good user experience as well as effective SEO strategy be implemented at the same time for the betterment of the website? Providing...

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10 tips for success on social media in China

The Chinese are addicted to social media with netizens spending on average 25 hours per week on social networks. Up to 400 million people in China are using social networks presenting a huge opportunity for marketers. Many are wondering how to break into the Chinese market by using social media so here is some advice on how to optimize the success of your social media campaign. Build your own knowledge In...

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WeChat and social media in China

Social media in China is a unique proposition; due to state censorship the traditional social networks that we know in the west have not been able to establish themselves here. As a result social networks in China are mostly domestic, home grown platforms that are catering for the Chinese market in a unique and specialized way. WeChat is now the most important platform for marketers and businesses to be engaged with in China....

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What are the Most in Demand Digital Marketing Skills?

In the era of start-ups and entrepreneurs, digital marketing is one core solution that every marketer needs for a better performance of their organization. If you are one of those associated with a start-up or in any organization and are in the line of digital marketing, then are a specific set of skills that can help you improve your stand in the world of digital marketing. Here we discuss what are the most in demand skills required for a...

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Reclamation of Computers with Teachers

"Online learning is not the subsequent big thing it is the consequent big thing. Come on let’s show the miracles of e-Learning”!! The technological discovery achieved by computers in today’s world has flabbergasted the whole world by knocking out the whole planet with its information.  Athwart the web the term eLearning seems to appear in blog posts, e – guides etc. as it offers wide range of leverages for professionals and as...

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Defining the World of Digital Marketing

What seemed like an adolescent idea some time back, today has a presence all over the marketing ideas. Digital marketing which did not seem to impress the traditional marketers at first, today has taken over the methods of print media, TV and radio advertisements. Digital marketing that seems to have taken over the entire internet today. The following article talks about digital marketing, its scope and what future it holds. The internet...

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A Guidebook to Small Business Success

Growing a small business takes time. You can’t expect to jump right in and start making millions of dollars (despite what you may have heard on late-night television). It takes a sustainable, comprehensive marketing approach to build your leads, your sales, and ultimately your bottom line.  Many of the successful businesses you see (especially the larger ones) have a highly specialized marketing staff running their daily operations....

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How software technology helps businesses to accomplish superior performance?

Technological innovations have always aided businesses for good, whether it is typing a simple business letter or handling a very complex operation. Initially, the companies didn’t use highly specialized software programs for their operations, and only relied on some of the general software programs such as word processing software, spreadsheet software, and database software programs. But lately, businesses have extended the use of some highly...

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