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30 May, 2014
Hiring A Local Online Marketing Agency For Your Business
Businesses have another avenue to explore
these days – the internet. Most have gone “mainstream”, putting up their stores
online and marketing their brand the same way. In advertising, online marketing
is a new concept – one that has only been around for the past five years so
there are really no set ground rules and knowledge on what really works. For
the most part, it is trial and error.
You would still need to hire an onlinemarketing agency for your business though. The clear advantage to
advertising on the web is its wide reach and scope, not to mention it is more
economical. Its advantage can be its biggest advantage too, because what you
advertise in the world wide web need to reach that target audience or else it
wouldn’t even be an effective marketing idea. This is where an internet
marketing agency can help.
A digital marketing agency is the only company that specializes in
online marketing campaigns. And a conventional or traditional marketing agency
is skilled in producing various marketing campaigns in the media – TV, radio,
print ads. They are two very different companies and provide completely
different services to their clients.
Experts recommend hiring a local agency
instead of going to bigwigs right away. Here are their reasons:
Big internet marketing agencies are
expensive.
If you are starting a small business,
startups can be expensive and budgets will usually be constrained. Advertising
costs need to be limited. And big marketing agencies, like those in traditional
media firms, are very expensive.
One of the benefits of choosing a small local marketing firm over one of
the mega agencies is that the local firms have far less overhead and staff and
can offer more competitive pricing.
Local internet marketing agencies understand your market.
If your small business has a local target audience, having a firm in
your area manage your online marketing program is a wise decision because they
know the market. They understand local consumers and what appeals to them
because they themselves are local consumers in your market!
You also do not have to give them as much background or detail as
possible since they already know the market. They can even give you tips on how
to manage your advertising strategies and cut down on expenses.
19 May, 2014
Travel Apps to Help You Save Time, Money and Effort
Holidays are always meant for traveling. If
you are planning to spend your holiday somewhere away from home, travel apps
should be part of your baggage list. Your iPhone is actually more than a
communicative device, it can handle all the needed arrangements and help
you search for accommodations, recommendations on good eats and best
travel deals. Without further ado, here are some great choices of travel apps
for your iPhone:
1. Hotel
Tonight
Hotel Tonight is a free app which provides
discount deals on hotels in San Francisco. Should you spend some time in this
lovely city, this app allows you to view hotels that fit your budget. Getting
half-price for a five star hotel is such a reward. If you are up for great
deals, you should be willing to wait up to the last minute in order to book a
room. The only drawback to this app is that deals last for just a few days and
their availability usually takes place during noon time.
2.
TripAdvisor
TripAdvisor is a free app that provides
you with shopping spots, hotel booking options and nearby utilities. By using
this app, you can view photos and videos of places you are to visit on your
vacation. Also, you get to read reviews from travelers who have gone to such
particular place. This will give you an idea on what to expect and what
your destination looks like. This app comes with a location feature that
enables you to locate nearby attractions, entertainment spots and various
restaurants. The TripAdvisor app lets you save time and effort as you
don’t have to do the legwork finding what you need.
3.
Foodspotting
Foodspotting is an app that speaks for
its name. It is a restaurant guide which provides you with the best
eateries and restaurants within you area. If you are craving for something
special such as authentic Chinese cuisine or hot Mexican food, the app will
give you the best restaurants for these types of food. You also get to view
their menu and corresponding prices so that you can allocate a good budget
for meals. Food lovers will surely enjoy this free app.
4.
Flight Tracker
Flight Tracker is a free app that enables you
to access departure and arrival details for flights heading to various
destinations in the world using major airlines. It includes an airport map
which helps you locate the right exit and entry zones. This saves you
time especially in a gigantic airport where you have a few minutes left before
flight. An added feature is information about the weather conditions of
your destination. Flight tracker also gives you access to view which seats
are still available in the plane, should you wish to transfer to a window seat.
5.
Travelzoo
Travelzoo is a free app that will
interest you with great vacation deals at any season of the year. If you love
taking vacations, this app is great for you. Travelzoo is operated by
a team of ‘Deal Experts’ who are tasked to share the best travel deals such as
all-inclusive trips, early-bird promos and exotic getaways. Apart from great
vacation packages, you also get to view deals on hotel rooms and discount
tickets for entertainment events. Travelzoo is a helpful app for
those who want to travel and at the same time save on their expenses.
Explore every corner of the world with these
travel apps installed on your iPhone. Having all these readily available,
getting lost is no excuse. Choose the apps that could answer to your needs and
visit the App Store on iTunes. Travel apps truly make a vacation
stress-free.
17 May, 2014
Top 5 iPhone Apps for 2014 - Part III
Since the
first iPhone release almost 7 years ago our concept of what a phone can do has
been continuously pushed to the limit. The days of paying for each text message,
playing cell phone snake and swapping phone faceplates is long gone! iPhone apps are the new craze and have
changed our daily lives! Don’t believe me? When is the last time you actually
headed into a bank to deposit a check? If you still do, then stop it! There’s
an app for that now. With hundreds of new apps being added to the App Store
each month it may be difficult to know which ones are worth your while. Check
out our list of the top 5 iPhone apps for 2014!
Snapchat
Now you may
not be a newbie to the media messaging Snapchat app but there have been some
exciting updates to the app’s features in 2014. For beginners, Snapchat is used
to send pictures or short videos, known as Snaps. Once you send it to a friend
list the message will self-destruct after a set time. Talk about living in the
moment! Turn up the entertainment value of your snaps with text or colorful
drawings. In 2014, Snapchat added a chat feature allowing you to instant
message your friends, without changing applications. Send funny faces or tell a
dirty joke with Snapchat in 2014!
Cook With M&S
Dinner time
is fast approaching and you’re all out of ideas for the night’s meal. You have
2 choices: boil water for another night of Ramen Noodles or download Marks
& Spencer’s latest cooking app for meal inspiration and support you’ve only
dreamt of. Cook With M&S is the only food app you’ll ever need with the
capability of creating shopping lists, search for new recipes, clear step-by-step
cooking instructions and even built in timers to keep everything on schedule.
It’s like having your own sous chef in your home, except you still need to chop
the onions!
Uber
Gone are the
days of standing in a taxi pickup line for hours and then cramming 5 friends in
the back of a smelly yellow cab. Uber is a real-time ridesharing app service
where you can arrange a one-time trip from your cell phone. Private Uber
drivers can be scheduled in more than 100 cities and 30 countries around the
globe. Choose from the low cost uberX cars that can seat up to 4, UberBLACK
featuring luxury vehicles like the Lincoln Town Car, Mercedes and Cadillac’s or
the UberSUV service that can fit more friends into Chevy Suburbans, Escalates
or GMC Yukons. Change the way you move in 2014 with Uber!
Mint
Do you need
a little help when it comes to budgeting expenses? Join the already 10 million
active users relying on the Mint apps’ personal cash and credit account
summary, free purchase categorization and bill alerts. Mint even provides
charts and graphs helpful to track your spending habits, income and net worth. Love
data? Compare these figures month-to-month or year-to-year. Reach your personal
finance goals and avoid missed bills and overdrafts with iPhone’s Mint app.
QuizUp
Prove
once-and-for-all your mind is superior than your friends’ with the QuizUp app.
This timed trivia game pits you and your opponent in a 1-on-1 battle of over 250
trivia topics. After 6 multiple choice questions and a bonus question the
winner will determined on points based on number of correct answers and speed.
This fast paced mobile game, most games take under a minute, is 100% free and is
an entertaining way to pass the time or to resolve a friendly disagreement.
Learn something new and earn bragging rights with QuizUp.
15 May, 2014
Top 5 iPhone Apps for 2014 - Part II
This article will deal with the 5 I-phone apps
that we think are the best in 2014. Before entering in the topic, let's start
with a small history of the brand.
I-Phones' history begins in 2007 thanks to
Steve Jobs and Apple Inc. Indeed this is the year during which a lot of people
heard about I-Phones for the first time. The first I-phone was launched and
commercialised in 2007 by Apple Inc all around the world. Following their
success, Steve Jobs and his team started launching a new I-phone each year and
now we can count eight of them launched in eight years (cf. picture 6 of them):
- 2007:
I-phone Edge or 2G
- 2008: I-phone 3G
- 2009: I-phone 3Gs
- 2010: I-phone 4
- 2011: I-phone 4s
- 2012: I-phone 5
- Recently in 2013: Iphone 5s and 5c
- And 2014: I-Phone 6 (coming soon)
As a real social media agency, Apple's
mobile phones are always full of new grindings of the operating system IOS. As
you can see in this picture, the more the brand creates phones, the more the
phones become thinner, easy to use and to carry.
Apple's
products are nowadays one of the most, if not the most, wanted products in the world and to better
show why, we decided to build a list of the 5 best apps that the brand has in
2014.
1. The
first app will be "Yahoo
finance", ideal for those who like dealing with figures and being in
touch with the market and stock prices evolution. This app is easy to use, it
shows all you need to know about the current activity and doesn't cost a single
amount of money.
2. The second application that we chose
is "Carousel by Dropbox".
Also a free application, it is for those who have a creative spirit but also
for those who only like improving the quality of their images before posting
them on a social network for example. Easy to use, this application saves,
uploads your pictures in order for you to better manage them and easily share
them with who you want.
3. For the third category, we chose to
put two applications that we think really work together. These are the must
have for those who are abroad: "Citymapper
and Viber"
- "Citymapper": Abroad or not, this is the free app to have for both those who have a good sense of orientation and those who don't. It enables you to plan your day and offers you different ways to get to the place where you want to go at anytime of the day.
- "Viber" is one of the best way to save money when you are abroad. To use this app you need two things; tell the others to download it and have a Wi-Fi access. Then text or make all the calls you want all around the world without paying
4. The fifth app we chose is also a really good one: "Dragon Dictation". Free, this app is good for all those who sometimes feel lazy when it comes to writing. With "Dragon Dictation", record what you want to say and let the app write everything down for you and all this with the correct grammar. The next step for you will be to share it with who you want.
But be careful, always double check just to
avoid any bad surprise.
Regarding us, these are the best applications
to have and as you could read, most of them are free and are useful for our
everyday life.
14 May, 2014
Top 5 iPhone apps for 2014 - Part I
If you were asked to list your favourite
iPhone apps, the likely contenders would be Facebook, Instagram, Twitter and a
host of other social networks and shopping apps.
But there are thousands of great apps in
Apple's App Store that deserve a mention, partly because you may not have heard
of them before, and because they do something either unique or incredibly
useful.
So here are the top 5 iPhone apps for 2014
that you should download:
1.
Cloak
This is an app I'm sure Jason Bourne and
James Bond would have found handy out in the field.
Cloak is an app that pulls together all the
locational data from the likes of Instagram and FourSquare so you can see where
(on an actual map) all your social 'friends' are.
Cloak markets itself by saying: “Avoid exes,
co-workers, that guy who likes to stop and chat – anyone you'd rather not run
into”.
Now whilst this app may sound highly
unsociable, in a world where our every move is now documented on social media,
some balance does help.
2.
Steam
Steam helps avid gamers combine the worlds
of social and video games within one platform. Already hugely popular on
desktops, this mobile version opens up the iOS smartphone to over 2,000 games
that can be bought or played for free within it.
The app encourages in-platform and even
in-game chatting between the gamers, suggesting they can meet new people and
discuss even form clans, and as mobile app development goes, this app is up there as one of the most impressive.
3.
Secret
Secret is a very new app only released at
the end of April this year. It is essentially a platform for tech geniuses in
Silicone Valley to vent frustrations about their bosses and the companies they
work for.
Some humorous anonymous statuses make this a
fun app to both vent and wallow in the frustrations of others.
4.
Here & Then from the
Newspaper Archive
One for the avid reader (or perhaps
extremely bored commuter). This app showcases newspaper articles for the user
to read from over the past 200 years, as well as images and archaic adverts.
The app lets you read what happened on this
day in history over a century ago as it was reported at the time, all delivered
from the British Newspaper Archive.
5.
Live Football on TV
This app is brilliant for the busy football
fan. Instead of spending a frantic half hour scouring through the TV Times or
the Sky TV schedules looking for when you team is on which channel, this app
tells you every game that is on TV throughout the year.
The app then integrates itself with your
iPhone's calendar, and you can upload all the matches you must watch. The app
also integrates with Sky+, and within the app you can tell your Sky box at home
to record any match if you are out and about.
13 May, 2014
Using various channels for digital marketing
10:25 PM
Digital Marketing
,
Off-Page Optimization
,
On-Page Optimization
,
SEO
,
Web Designing
2
comments
Many people are engaged
in digital marketing today, and it is an obvious fact, because online business
is greatly prospering now. It is one of the main sources of regular income for
majority. No doubt, many obstacles occur on the way to the success, and it is
main fact here not to skip any innovation, new updates in this field. You
should follow all new trends, which appear on the platforms in order to improve
the quality of your work and service. Every year prepares for us some new technologies
and it is important to follow them. Today Internet marketing professionals
offer some new strategies, which help to boost your online business. So it is
really worth to look through them and to distinguish the best ones for you.
Of course, in 2014 the
social media advertising takes leading position. It had a great success in the
previous year and it is still one of the best ways to increase your income.
Social media advertising lets you to target your business to the large
audience. It is generally necessary to complement your organic activity and it
helps to demonstrate profitability of investments. As we know, such social
media networks as Twitter, Facebook give a possibility to companies with big
budgets to advertise their products on the platforms of these networks. It
greatly increases the popularity of your products and helps to find customers,
who are really interested in your goods.
Also we should mention
about the significance of good design and interface. In 2014 flat user
interfaces are still preferred. They should be simplified, with simple color
schemes and white spaces. As for design, it is preferably elaborated for mobile
devices this year, because mobile appliances are widespread used now. It is
both comfortable for customers and sellers.
Conversion rate
optimisation is on its top in 2014. Many companies made it as a key block of
their businesses and CRO brought a success to them. It helps to drive good
quality traffic to your site, to attract more valuable visitors. For these aims
companies should improve their profitability of the investments on such digital
channels as Social, PPC, etc. In conversion rate optimization, personalisation
plays main role. When you know your customers' intents, interests, preferences,
you will set your competitors apart. Make your content engaging and relevant.
For CRO it is necessary to track main conversions, effective visitors, to
analyze accurately the data.
Email and social media
is still one of the best channels to attract customers. Different platforms
actively integrate with email. Ads, set in email, are very effective. Many
people use their smart phones for shopping now and it is a good way to deliver
engaging information to them through personal email. Now many departments and
teams are going to combine their work together in order to achieve quite
holistic approach. This technology will improve the service and in-store
experience, because it is not difficult to observe, that even prices for goods
are thoroughly checked by phone users while shopping. This technology will
almost completely satisfy consumers’ needs and wishes.
Video advertising is
too actual in 2014. It is much more effective, than other ways of promotion.
Anyway, it will increase your traffic, your regular income. Of course, it is
necessary to place video ads on the popular platforms, and it is worth to make
investments in it, because, no doubt, you will get good profit from it.
Suchlike advertisement saves consumer’s time and gives better and open access
to your products.
There are many other
digital marketing trends in 2014, and you should track all innovations, data,
etc. in order always to take leading positions. Essay writing services.
26 April, 2014
The Heartbleed Bug: what is it and how to protect yourself
The Heartbleed
bug was one of the most major IT security threats to have emerged in recent
times and it caught many large organisations and companies, not to mention
consumers, off guard. Described as ‘the biggest internet security threat the
world has ever seen’ the Heartbleed virus allowed hackers to snatch credit card
numbers, bank details, passwords and other valuable data. However, it is almost
impossible for companies or site owners to check whether information has been
stolen, so there are fears that hackers will hold onto the information before
exploiting it.
Huge websites
including Mumsnet fell prey to the bug, and online shoppers were warned to
change their passwords to reduce the risk of becoming victims. Mumsnet urged
all of its 1.2 million users to change their passwords, but the security of its
users who use the same password for sites such as banking and shopping is under
threat.
The Heartbleed
bug is a vulnerability in the OpenSSL certificate software which is used mainly
to protect banking and credit card details. The weakness leaves the software
vulnerable and lets anyone on the web read the memory of systems protected by
the software. Under normal circumstances the SSL/TLS encryption is secure -
SSL/TLS provides communication security and privacy over the Internet for many
different applications, but Heartbleed open up a computer's memory for anyone
to read - meaning that secret keys used to encrypt traffic, the names and
passwords of the users and the content are all up for grabs, allowing hackers
to steal data from service providers and users and impersonate both online.
Although a
massive breach of internet security, there are a number of things you can do
tighten up your site following Heartbleed. License management company License Dashboard advise the following:
- Make sure that you understand the risks of the Heartbleed bug. If your website server contains sensitive information then you need to update to at least OpenSSL version 1.0.1g to try to combat any breaches in security.
- Stay on top of your software. Software asset management can help you to gain an overall visibility of which versions of programmes you are running - meaning that at a glance you can see where you have potential weak links (where software is running on an old version). The latest versions of software stand the best chance of being robust enough to withstand attacks. If you are unsure which machines in your business may be at risk, a SAM programme can pinpoint exactly which machines have an older version of software and could save you money on upgrades by ensuring you only purchase the correct number of upgrades needed.
- Know which sites you use or run are affected - this means that you will be aware of which sites you need to change passwords on or update Open SSL.
- Inform your customers to change their passwords - but only after you have fixed the fixed the flaw in the security systems.
- Advise your customers to avoid using the same password on a number of different sites. Ask them to make their passwords complex password by using a mixture of upper and lowercase letters combined with numbers and to change them regularly.
- Offer an additional authentication service to visitors, such as a letters from a memorable word or text message authorisation.
- Implement checks for vulnerability in Open SSL and build this into your vulnerability management program. This can be done by using a number of scanning products and scripts.
- Review your network flow data and IDS logs. Since the flaws in OpenSSL have been present since March 2012, you may want to monitor incoming SSL sessions for odd activity.
- Review your emergency response plans and make sure that you are prepared for any emergency patching. Make sure you keep the site users up to date with what you have repaired and what is still at risk.
- Use time-sensitive two-factor authentication, as the information stolen will be useless by the time hackers want to use it. Reassure your customers by letting them know about this.
- Watch out for where you decide to place your trust in the future. Heartbleed broke down the security of the internet as a whole, and this may not be the last bug that has the ability to do this. Be on your guard when implementing IT security systems - there are always people looking for way to break down and disarm these systems, so keep yourself up to date with software developments, news and tests for new systems.
25 April, 2014
Top 6 Gadgets that Help with Education
Children in today’s world
are exposed to more technology than ever before and they know how to use it
better than their parents. And do you know the place where children experience
technology more than ever? Schools. Their schools are filled with the newest
gadgets and innovations to help them with learning and skill building.
Computers and the internet are a part of every aspect of life today and will
continue as your children mature so the exposure to these kind of technologies
will help them be competitive in college and the job market.
1. Amazon Kindle
While some would recommend
the iPad, the Kindle has more capabilities that pertain to school rather than
entertainment. The Amazon Kindle is cheaper than the iPad by about $100 and it
has a longer battery life than the iPad, which your student is going to need
for those long study sessions. Children’s bookbags have become so heavy with
books that they must carry on their backs and up stairs all day long. It gives
them low energy along with back and shoulder problems. The Kindle can hold all
of their textbooks all while weighing less than the iPad. In addition, the
Kindle has a dual screen and anti-glare features so that your kids can take it
anywhere and do a multitude of at once.
2. LeapPad Ultra
If your little student is a
bit too young to be reading textbooks and surfing the Internet, think about
getting them the LeapPad Ultra as their first exposure to educational
technology. Who knows, maybe this can be the start to a career in technology,
such as with a New Orleans web design company! Basically a toddler’s Kindle, the
LeapPad Ultra has a number of features that make it a favorite among children
and adults. It has a high-resolution screen that kids love to watch and Wi-Fi
available with kid safe Internet sites. The LeapPad Ultra also has a huge
library of fun and educational games, apps, puzzles and music. The best part
though is that the Ultra is kid-proof as it is wrapped in rubber and can stand
your little’s one rough treatment.
3. Livescribe Pulse
Smartpen
For the OCD student that
likes to write down everything the professor says and spends hours going over
notes, the Livescribe Pulse Smartpen is the perfect gift to help them never
miss a thing. With 2 GB of memory, the Smartpen remembers everything your
student writes and everything that is said at the time the student is writing.
The pen can even transcribe notes on a Mac or PC for maximum sharing
capabilities. All these features in a pen no bigger than a Sharpie make for an
excellent tool for education.
4. Brita Portable Filtered
Water Bottle
Kids spend their days in
school running around to classes, sneaking snacks wherever they can and trying
to absorb as much knowledge as possible. In order to avoid the mid-afternoon
slump and hunger pains, however, make sure your child goes to school with
plenty of water. With a Brita Portable Water Bottle, your student can fill up
and filter water from anywhere such as bathroom sinks and water fountains while
still maintaining hygiene. Keeping students hydrated with water is key to
helping fighting lethargy and childhood obesity.
5. Smartphone
10 years ago, seeing a 10
year old with a cellphone was considered ridiculous, but now that more parents
than ever are in the work field, they need a steady way to stay in touch with
their children. Now most pre-adolescent kids have smartphones, but you can make
sure that your child is using it for education as well. Make sure the safety
features for the phone are kid-friendly in terms of Wi-Fi and that GPS is on at
all times. In addition, give your student an Otterbox for their smartphone.
Otterboxes are waterproof, smash proof cases that will help keep your child’s
smartphone alive.
6. Noise-Cancelling
Headphones
For many students and
adults alike, trying to do things like read or study can be difficult if you
are easily distracted. Unfortunately, some kids don’t have quiet places to do
their schoolwork so be sure to get them some noise cancelling headphones. They
allow students to be fully absorbed in their schoolwork and the rhythm helps
them to stay on track as well. Music is also a great relaxation technique for
stressed students, so let kids listen to their music before and after school as
a way to decompress the day.
This post was written by M.G. Bachemin, a
marketing specialist and content creator for Online Optimism.
23 April, 2014
Steps to Creating a Brand in Digital Marketing
Branding is not just
another form of marketing. It should be the underlying goal and overall effect
of your marketing strategy. When you are attempting to brand your company or
your image, you want to be something that people will recognize as a
representation of your mission, values and goals. You want to make your brand
into something that consumers and fans can trust and rely. Read through to find
out the most important steps you need to know in order to brand yourself
properly and see the ROI on your brand sooner.
1. Originality
When you begin branding you
will want to go over your goals and mission. If you have a clear idea about who
you are going to be, it will be easier for consumers to recognize your brand
and it will help you to stay true to yourself. When deciding on an image or
logo, make sure it is original. When consumers see someone trying to rip off
someone else’s brand, it puts a bad taste in their mouth. Be authentic and
original so that you can stand apart from the rest and come out on top.
2. Content
With any branding strategy,
what you stand for is going to be the focus. That means that your content has
to be a reflection of your brand. Content marketing is a sector of the digital
marketing world that is always changing thanks to search engine algorithms.
Search engines want to see valuable, informative content that the searcher can
actually use. Backlinking, guest blogging and image saturated content is no
longer an option if you want to appear on the first page of results. Be sure
that your content is well written, contains keywords throughout (not just in a
signature line) and aims to help the searcher that has stumbled upon your site.
3. Social Media
Social media is going to be
the best place to verify your brand. You can use your handles and avatars as a
branding vehicle. Make your own hashtags and calendar days so that your
followers can participate with your brand. For example, if you are a clothing
retailer, you could start a hashtag such as #savingsundays or #topstuesdays and
ask your followers to showcase their fashions. Use other platforms like
Facebook, Google +, Quora, and Pinterest as well so that no matter where a
potential customer is searching, they keep running into you.
4. SEO
The best way to solidify
your brand’s presence is by performing great SEO techniques. Be sure that
keywords are on several parts of your website. Make sure that your website
doesn’t contain broken or bad links. Make sure that the site links that appear
underneath your web results are the most visited or most search aspects of your
company so that users can quickly recognize the link as you and click where
they want to go quickly. Get in touch with a New Orleans SEO company today to explore your options.
5. Be an Expert
When you are branding
yourself, a great strategy to keep in mind is that you want to be an expert in
whatever industry you work within. Becoming an expert means not only being
knowledgeable in your field, but also being the opinion that others seek. By
using social media monitoring for Reddit, Twitter and Facebook, you can find
people with questions and assist them with answers. Even if they don’t buy your
product or service, your help will be remembered and you will have gained a
fan, all by answering questions or directing someone to the place they are
looking for.
This post was written
by M.G. Bachemin, a marketing specialist and content creator for Online
Optimism.
22 April, 2014
Effective strategies that make your content ‘bigger’
‘Big content’ is a 2014
buzzword – but what does it mean? And can it really help you engage users
better, using the same budget and resources?
Making your content
offering ‘bigger’ – producing an ebook instead of an
article, making your blog post into a whole series – is a great way to make
your content resources work harder.
You’ll be making the
most of your in-house subject matter experts, your writers – however many you
have – and you’ll save time commissioning and signing off on content, too.
‘Big content’ can include
things like:
- Ebooks
- White papers
- Long-form thought leadership articles
- Reports
- Blog series
Here some effective
strategies for making your content bigger, while keeping every piece engaging,
relevant and insightful.
Make good content ideas work harder
Producing longer,
more in-depth content means you can commission greater volumes of content all
at once – saving time in the process.
So, when you nail a
good content idea, make the most of it. Is this really a blog post, or is it a
whole series? What questions do your audiences have on this subject, and how
best can you address those questions? Would a data visualisation be useful?
Once you’ve decided
on an angle and a format that everyone’s happy with, your content producers can
get on with the job at hand.
And if you put your agreed
brief down in writing, you’ll all have one central reference point – this will
be handy tool when you come to sign the content off, too.
Make the most of your in-house experts
If you’re researching
a white paper or putting together a report, you’ll need some credible, expert
input. Before you look externally, ask whether anyone inside the business has
the knowledge you need. Look to sales teams, those speaking to customers all the
time – or product owners, or customer service professionals. These people can
be a mine of information on what your users are really interested in.
Anthologise existing content using a new format
Are there any clever
ways you can use your existing content in a new way? For example, you could
combine flowcharts, articles and video, and publish these together as an eBook.