It has been mentioned and debated by Mozblog that besides Page Authority, Google +1's are potentially correlated to higher search rankings. Whilst this topic is still controversial, having someone +1 your post frequently means that is also shared amongst Google+. Such actions are seen to definitely impact your SEO as shared links are backlinks, essentially producing organic link building.
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Showing posts with label Local SEO. Show all posts
Showing posts with label Local SEO. Show all posts
07 April, 2014
SEO and Google Authorship Explained
With social media being at the forefront of mainstream
acceptability and awareness, many niche bloggers and website owners are quick
to adopt a variety of such platforms. Utilising social media networks and
applications can certainly help grow connections and engagement. However, the
average content creator is frequently found to be uneducated with knowledge of
additional strategies. Whilst a wealth of Content Management Systems contain
plugins to increase SERP rankings, there is a whole universe of untapped
resources at your fingertips.
In order to gain a wider online presence, it is
valuable to become educated in the world of digital marketing. Within itself,
digital marketing has many fields and subfields, each comprising of dedicated,
specialised knowledge and skills. One such field is Search Engine Optimization.
The world of SEO is vast, sprawling plain that encompasses a multitude of
techniques and methods. Many individuals who are serious about their blogging often
employ the services of an SEO agency. However, if you feel this is a step too far right now, there are plenty
of SEO-based practices that beginners can undertake. One such tool that every
blogger and website owner should utilise is Google Authorship. Please note that
this article does not detail the steps needed to take in order to setup Google
Authorship.
Rich Snippets
The most aesthetic of the SEO differences when
utilising Authorship is the appearance of the rich snippet. For those in the
dark, rich snippets are an advanced version of the description found underneath
hyperlinks in a search engine results page. Whilst there are many forms of rich
snippets, such as stars for reviews or calendar dates for events, Authorship
employs its version. By connecting to your Google+ profile, Authorship utilises
your profile name, photo and number of circles you are in amongst the rich
snippet. It has been found that the mere appearance of a rich snippet can
increase your click through rate dramatically, setting it apart from other
standard results. Let’s say that a translations and voice over agency
has a low CTR on organic search results: a surefire way to improve click
through rate would be to add the author attribute or a rich snippet with
reviews from clients.
Plagiarism
As the title suggests, any content you create is
attributes you as the author. This greatly impairs chances of your work being
plagiarised. Additionally, if your work is plagiarised, Google recognises that
you are the creator and thus ranks your page higher than those who have copied
you. Also, Google can impose penalties and decrease traffic to duplicate sites.
Indexing
As you post content, your associated social media
profiles are updated in real time. However, indexing doesn't work in such a
timely manner. The best way to quicken this process is to utilise Authorship.
By having your content indexed quicker, you allow for the chance of higher
rankings due to a stronger SEO effort.
AuthorRank
Despite not being officially confirmed as to directly
affect higher search rankings, AuthorRank is generally seen as to play a large
role in future SEO practices. Verified Authorship profiles have been officially
noted to directly affect posts to rank higher. However, AuthorRank is more of
an enigma. Based around the singular, AuthorRank essentially provides a ranking
to an individual. Whilst it isn't entirely known what metrics are at play, it
has been seen that the more circles you are in, number of +1s, shares and
comments, level of interactivity and communities you follow seemingly impact
AuthorRank. Those with a higher AuthorRank are deemed to have a stronger
authoritative role, thus increasing their posts attached to Authorship in
search engine results rankings.
It has been mentioned and debated by Mozblog that besides Page Authority, Google +1's are potentially correlated to higher search rankings. Whilst this topic is still controversial, having someone +1 your post frequently means that is also shared amongst Google+. Such actions are seen to definitely impact your SEO as shared links are backlinks, essentially producing organic link building.
27 March, 2014
Is Facebook really falling?
Every time we speak about social media, two
sites are ubiquitously mentioned: Facebook and Twitter. The runner up is, hands
down, Google Plus, but it is still way behind the first two. Every online
marketing plan includes interaction on Facebook and Twitter, and it is not rare
to see heads banging when Facebook makes a move and, say, changes the image
sizes of the social network. Community managers usually growl for a while when
that happens.
If you have worked at a digital agency for
a while, you know it.
What would you say, however, if I told you
that, based on a suggestion by George Aguayo, one of the SEO guys at InTechCenter, Facebook glorious days might
be counted? Yes, I am serious. See for yourself.
Despite the fact the picture is from Google
Trends, which is not an official web counter for Facebook, the giant social
media site appears to be showing a decline in its use. As you know many users
do not type www.facebook.com on their web browsers directly. They prefer to
open up Google and search for Facebook so they can just click through to their
site. The graph might not be too inaccurate.
Why is this happening? Thisarticle on Time gives some more light about the phenomenon and why it could
be happening. The extremely short version, for those who won't click-through
and read, is that Facebook is a fashion, and, like every fashion, it will
eventually fade away.
Yet what affects users will eventually
affect us, marketers, too. Have you asked yourself what would you do if
suddenly Facebook stops being the social media vehicle you could use for
marketing your site or business? If you haven't, then maybe it is time to start
building your plan B.
Some companies and blogs seem to begin
taking measures about this situation. LifeHackeris already on Diaspora*, for example. There is also an evident raise on the
use of Google Plus company pages.
It is too soon to tell yet, but, as George
commented, it could be a great idea to start diversifying your social media
locomotives.
24 March, 2014
The dos and don'ts of social media for businesses
If you want to
promote your company and ensure that it gains online visibility then you can
consider social media contests that are not only an effective medium but free
as well. Similarly there are several other social media strategies that you can
use to get more traffic, generate leads and sales while there are a few things
that you have to avoid to get maximum benefits.
Have a plan
If you have a goal in life then you need to
have a plan so that you can work towards it. The same applies for social media
strategies for small businesses. Of course there are some merits to random acts
of kindness, but remember that random is not a word that you can associate with
social media today.
Set
boundaries
It’s important to have your rules set in
place; from age limits to location specifications, entry period etc. You should
also make this information easily visible to your contestants so that they
won’t miss it. This will make sure that there is no misunderstanding and
confusion throughout the contest. That’s the reason setting boundaries is
critical right at the onset and you should also make it a point to stick to the
rules you have set.
Add value
Social media should be looked at as an
additional medium of communication. It’s important to add value to your content
so that you make a mark with your clients, users and fans alike. If you are
trying to cater to the fans then think of ways and content that will make them
sit up and take notice. Once that’s done your users will keep checking on
things to see what else you have to say. Bear in mind that your social media
pages are not to express your personal interests but should be tailor made for
your customers.
Stay
authentic
If you want to maintain your business identity
and make your mark then it’s important to stay authentic at all times. Let your
online presence express your true beliefs. It often gets tricky but think of it
from your audiences’ point of view. Once they find you they need to know what
they should expect. That’s why authenticity and consistency is the key.
Build your
network
The big idea of social media is to set up a
network with your audience. It can be a grave mistake to set up a Twitter or
Facebook page, add some press releases and forget all about it. The good thing
about social media is that you have access to your present and potential
customers. Make the most out of it by starting forums and groups with a
community manager who constantly interacts with them. You are also well served
by following industry experts and joining groups with common interests.
Ask
questions
Do you want to get hundreds of comments on
your posts? Then there’s only one way to go about it; ask them direct
questions. Keep the questions relevant, simple and conversational. Don’t make
them about your own opinions and use visual imagery wherever you can so that
users will pay attention and want to engage.
Avoid
multiple profiles
It can get very tricky to manage multiple
profiles, no matter how hard you try. But it doesn’t have to be an all or
nothing philosophy where you live out your life on social media. However if you
have chosen to be on a particular platform then you should take the effort to
understand security settings. It will help you keep tabs on things you want to
post privately and publicly.
Avoid
spamming
Spam is a put off, be it with emails or social
media. Don’t overdo things because posting the same content over and over again
can get you reported and your page runs the risk of being shut down. You can
also turn your fan base away from you.
Negative
feedback should be taken on the chin
If you are on social media there’s bound to be
some kind of negative comments. It’s tempting to filter them out so that you
protect your brand’s reputation. But that will not be taken kindly by consumers
who like to know that all types of voices are heard. Hence it’s a good idea to
listen to the negative comments rather than just deleting them. You can try and
understand why you are getting this negative feedback in the first place and
respond politely. It can actually help you address the issues people have and
it will lend you credibility.
Use more
than one network
If you have found a good article or piece of
content, you can share it on different platforms you are on. It shouldn’t be
exclusive to any particular medium. That’s the way it works with social media
today. But you have to remember that the content shared on Facebook might have
to be dressed up differently to be shared on LinkedIn. The tone of every
network has to be kept in mind when doing that.
Don’t get
into promotional overdrive
Brand accounts are followed because people
like to build a relationship with them. They are looking for an experience with
a brand and don’t want to be bombarded with advertising every given opportunity.
Your content on social media cannot be just about your brand; it can include
things from your site or other sites, which might have similar interests. It
will be an interesting mix of things for your users.
Don’t hide
behind your logo
This is the time to come out from the shadow
of your logo, and share personalities behind the brand. Your users find it
easier to relate to people behind the brand as they can relate to them and it
builds invaluable trust too.
Don’t be
robots; share your voice
You might be using social media to promote
your brand but you will find that bringing in some personality into it will add
to the success of your campaign. You can easily do it by offering your
expertise on a relevant subject or just thanking them for re-tweets. You can
also share some personal details and build a level of familiarity with users.
Of course have an opinion, but try and stay a human voice rather than sounding
like a robot.
Author bio:
I am Ramya Raju a freelance web design writer with 8 yrs of
extensive blogging experience on a variety of online publishing and
social-media platforms. I generally write high-quality articles on travel,
photography, SEO, Web design, English courses, and generic topics too. I’m also
an extrovert with a passion for photography, anthropology and travelling to
different countries to learn the culture and living of the local inhabitants. Website: http://www.colorcharacter.com/uk/services
18 March, 2014
Best Digital Marketing Strategies for 2014
12:01 AM
Digital Marketing
,
Local SEO
,
Off-Page Optimization
,
On-Page Optimization
,
SEO
,
Technology
,
Web Designing
9
comments
In this
contemporary world, internet use becomes more and more prevalent with each
passing day. In recognizing this reality, many business owners are interested
in learning what types of digital strategies they need to implement in order to
accomplish all of their professional goals in 2014. While there are a variety
of different internet marketing techniques that can help businesses experience
continual growth and expansion, the following three can be particularly
helpful:
1. App Development.
These days, more
and more businesses are developing their own apps, and for good reason. Apps
give businesses an opportunity to become an integral feature of their
consumer's electronic device. With an app, business owners can provide
customers with information regarding new products, sales, and any other data
that is relevant to the goods and services it is attempting to advertise. If
your business wants to excel in the world of app development during 2014, the
key will likely be the implementation of a mobile app development strategy. These days, more people are purchasing mobile
phones than personal computers, a fact which makes the development of mobile
apps seem both practical and important.
2. Web Design.
Although web design
has grown common and prevalent enough to now constitute a career, its relevance
and importance has not yet grown old. In fact, web design may be more important
now than in previous eras given the steady increase in internet use. In order
to ensure that your business maintains an edge over its competitors in 2014, it
is important that you pay attention to each component of your website. There
are many, and some of them include your font, background, content, functionality,
and use of widgets. Generally, it is a good idea for business owners to seek
assistance from professional web designers when working on its site. Doing so
can help ensure that you have an aesthetically appealing and functional site
capable of catching and keeping the attention of prospective clients.
3. Search Engine Optimization (SEO).
The use of
effective search engine optimization techniques is one of the best digital
strategies your business can use in 2014. Although broadly defined, search engine
optimization is basically a process that involves the implementation of
specific strategies that will help a website, blog, or video reach the top of
the search engine results pages. There are a variety of SEO strategies your
business can employ to accomplish this purpose, and some of them include the
creation of great content, anchor text, internal linking, external linking,
social media optimization (SMO), and online reputation management (ORM).
Conclusion
If your business is
serious about expanding its online presence and sphere of influence in 2014,
utilizing proven digital strategies will be the key to its success. By
attending to the three techniques listed above, your business will likely
witness the increased conversion rates and expanding customer base that you
want. Good luck!
14 March, 2014
An Overview of Email Marketing for Startups
The United States sees countless new
startups launch every day. Such new companies must contend with a wide variety
of issues. Typically, a startup's handling of these issues directly affects its
chances of success. Most of these companies operate online, and online startups
must engage their customers. Engagement occurs through various marketing
tactics, of which there are many. For the best results, startups need to
utilize multiple options at their disposal without going over budget.
Effective
Marketing Wins; Ineffective Marketing Dooms
A company that engages its customers
effectively will see results. Otherwise, those that don't could fail to attract
customers from the start. Ineffective marketing can doom even the best products
and services online. Too many companies figure this fact out the hard way.
Therefore, effective marketing is required, so startups need to utilize the
best methods. They must walk the line between cost-effectiveness and great
marketing, though. Finding the middle ground here isn't always easy.
Email
Marketing Benefits For Brand New Startups
Without a doubt, startups need to use
email marketing in order to target potential customers. Engaging customers
through this method couldn't be any easier. A new company still needs email
marketing tips to avoid making mistakes. However, the benefits of such
marketing tactics speak for themselves. Emails cost pennies on the dollar to
send, and thousands of emails can be sent at once. Potential customers are
reachable around the world without requiring tons of time.
How
does email marketing work?
Email marketing is commonly performed by
utilizing mailing lists. These lists contain the email addresses of thousands
of consumers and potential customers. Sometimes, companies acquire these lists
from advertising services. They might even compile their own list from users
that sign up for regular emails. Either way, a startup must know how to utilize
these lists in order to succeed. The idea that mass-sending emails leads to
success is a slightly misguided notion these days.
Quality
Beats Quantity For Email Marketing Today
Startup companies need to send quality
emails to potential customers to see results. A consumer won't respond well to
an automatic message filled with advertisements. Likewise, they don't like
being spammed with countless messages per month. A company needs to
strategically craft these emails and send them out on occasion for maximum
effectiveness. It doesn't make sense to customize each email for a recipient.
Then again, emails should make customers feel like they were singled out.
Most companies find email marketing
relatively simple and straightforward. Plus, these startups often see great
success with this method. It's a low-cost, high-return investment that's proven
useful time and time again. New companies should heed email marketing tips from the professionals to avoid issues. Like other tactics, there are wrong ways to handle
this situation. No startup wants to purposefully doom itself before it can
build a large customer base for its future success.
25 February, 2014
Hire a social media manager
Do
you still doubt if to hire a social media manager for your business? In such
case you lag behind the time too much. I can convince you, that it is just
necessary if your goal is to reach better results and to support the level,
which you are on. Social media manager not only saves your money and time, but
helps to develop and to make your business competitive as well. The world
technologies update with the speed of the wind, and it means that you must
constantly get new knowledge, track the changes, and so on. In order to master
all these things you must work in this field every day, but it will greatly
distract your attention from your basic work and as a result your business will
fail. Besides, are you sure, that you are able and have enough time to attract
customers, visitors, if you are business owner? I am sure you are not. That is
why don't spare money for professional social media manager, it will be much
cheaper for you than to do it by your own or to hire some unreliable manager.
Hire only professional and reliable person.
So
what are the main reasons to hire a social media manager? Here is the list of
the most important reasons.
Your
manager will work out the appropriate business strategy, plan, which will guide
your actions in right way. With the help of it you can have an excellent,
actual and valuable content, which will attract many readers, who are your
potential customers and clients. Manager knows for sure what to add, to delete
or to change in your content in order to satisfy public interests and demands.
Hire
a person, who perfectly knows the appropriate and necessary platforms for your
business, because social media is always in the process of development and
almost every day some innovations appear in this field. You will gain good
profits from such professional. You will become more competitive in comparison
with other businessmen. Your social presence will much increase.
Social
media manager will work out the brilliant content strategy. He will make your
content engaging, interesting. People will join you with pleasure if your
content is worth it and if they feel comfortable while reading.
Manager
knows how to take the most out of social media, using different techniques,
methods, tools, etc. These tools will help you to grow the business and to save
money as well.
He
will boost SEO optimization, because he knows much about search engines and
what content is appropriate for them. Thanks to it you will drive traffic,
create a popular and good reputation of your site.
Responsibility
is the main aspect too in business. If many employees have an access to the
same account, it is almost impossible to find out who sent the message and so
on. However, when you have one social
media manager, he is totally responsible for his actions. So the level of the
work quality gets better.
I
hope you now see it is necessary to hire a professional manager in order to
grow your business constantly. I wish you good luck.
10 February, 2014
Twitter is a marketing platform - but avoid some scheming things
No doubt, Twitter
became one of the most popular social media site. Thousands of people daily
visit it, and about 50 million tweets are sent per day. This micro-blogging
service has a large audience, so there are many possibilities to develop your
own business, to drive traffic and advertise your products here. Twitter has been a marketing platform for a
long time. And it is not a surprise for anybody, that this website is
constantly used by many internet businessmen for commercial purposes. Anyway,
day after day, we face to many difficulties in such kind of marketing, but
often ignore them. There’re some moments on Twitter, which we should avoid, in
order to save and develop our business activity. These details seem not very
important, but actually the whole success depends on them. So let’s look
through some of them.
Don't send the auto direct message to the users, whom you want
to attract to the purchase of your product. It spurns your potential customers,
especially if you've hardly got acquainted.
These users are new for you, and your task is to hold down them, not to
lose them. That’s why do it gradually, finding out their interests and
preferences at first. Then you can indicate a link to some interesting article
in the message to you future customer. Remember the main conditions: your
actions shouldn't be annoying; your slight suggestion must suit your followers'
interests; distribution of your messages mustn't be automatic.
Don’t be excessively active in self-promotion. It looks not very good, when you speak only about yourself and your products. Twitter is a place, where you constantly interact with people, so you must not only speak, but listen as well. When you find out, what your follower is interested in, you can satisfy his needs by way of involving a piece of the necessary information for him into your blog. In such way you will really insensibly attract the follower’s attention to your goods.
Don’t hide the background of your business. Be more personal in relations with your customers, but don't overdo with it. You can show in pictures or in some article your working process, development. You even can allow acquaintance with your employees. Such actions will merit trust and define profits from your potential customers. Be honest and open with people.
Don’t use jargons and cuss words. Some users try to use such methods in the marketing, but actually it looks not good and pushes off the customers. In such case it is better to use official language rather than the dissolute one. However, remember, that your language must be maximally available to the audience.
Don’t tweet too often. Active position is welcomed in marketing on Twitter, but it shouldn't look like spam. If you write a message, make it consistent and targeted for the audience. Provide it with the individual valuable information. Don’t send the same message to the different people. It is a sign of a bad tone.
Don’t forget about Twitter etiquette. Don’t show a great desire to make a profit from people. Don’t be annoying. Don’t thank them constantly for their activity. Don’t point out everywhere only the link to your website. It looks suspicious and persistent.
Don’t be excessively active in self-promotion. It looks not very good, when you speak only about yourself and your products. Twitter is a place, where you constantly interact with people, so you must not only speak, but listen as well. When you find out, what your follower is interested in, you can satisfy his needs by way of involving a piece of the necessary information for him into your blog. In such way you will really insensibly attract the follower’s attention to your goods.
Don’t hide the background of your business. Be more personal in relations with your customers, but don't overdo with it. You can show in pictures or in some article your working process, development. You even can allow acquaintance with your employees. Such actions will merit trust and define profits from your potential customers. Be honest and open with people.
Don’t use jargons and cuss words. Some users try to use such methods in the marketing, but actually it looks not good and pushes off the customers. In such case it is better to use official language rather than the dissolute one. However, remember, that your language must be maximally available to the audience.
Don’t tweet too often. Active position is welcomed in marketing on Twitter, but it shouldn't look like spam. If you write a message, make it consistent and targeted for the audience. Provide it with the individual valuable information. Don’t send the same message to the different people. It is a sign of a bad tone.
Don’t forget about Twitter etiquette. Don’t show a great desire to make a profit from people. Don’t be annoying. Don’t thank them constantly for their activity. Don’t point out everywhere only the link to your website. It looks suspicious and persistent.
Follow these tips and you will have good results.
13 December, 2013
Main Problems in Digital Marketing
Electronic commerce
Due to low prices and great assortment of goods and of
course to convenience of online shopping consumer expenditures have risen to
high levels. According to data for the last 12 months in the USA people
spent on online buys more than 304 billion dollars. Among them 100 billion was
spent on travelling and other 110 billion on retail purchases.
Companies which work only with online retail (as eBay, Amazon) were able to
make real business empires due to electronic commerce. For example, Amazon has
110 millions unique visitors per month. But such triumphal march of electronic
commerce means that a regular offline shop is under the threat. In other words,
retailers which can’t hold their market part now will have more and more
difficulties in future.
Different products categories move to online with different speed, and that
makes new difficulties for retailers who work with different categories, for
example, big supermarkets. Nowadays about 30% of electronics are sold thought
the Internet and only 1% of everyday goods.
Moving of whole channels to the online world can have some influence upon
prices and it can promote lowing of them. Internet allows finding the necessary
goods on the lowest price.
Social media
ComScore data show us that part of social media according to the time which
user spend in the web is higher than part of web-portals. Last year in November
in the USA Facebook attracted 150 million unique users. It had 10% part from
the whole number of minutes, which users spent in the Internet. But social
networks are not only Facebook. The same month LinkedIn had 41 million users,
Twitter – 40 million, Google+ had 29 million and Instagram and Pinterest – more
than 25 million.
Users’ activity rise in social networks puts market members before new
challenge: how to use new channels in order to communicate with consumer.
People often expect from social networks a word of mouth effect. But there are
a lot of questions. For example, how much does “a fan” of goods or brand cost?
What is better: paid popularity in social networks or the earned popularity?
How is it possible to calculate the profit which was received from investments
to social media? Today they do a lot of studies in order to have answers to
such questions.
ComScore offers a special service which is called “Social Essentials”, it helps
to measure quantitatively productivity of marketing efforts in social networks,
based on the demographic and behavioral composition of the audience of one or
another brand in social media. Such tool also shows coverage and frequency of
advertising views in social media. These options give a chance to companies to
link their actions in social media with the desired consumer behavior,
including brand involvement and buying activity. They also allow measuring the productivity
of the current campaign.
But social media can be not only a promotional platform, market researchers
think about how to make them a data source about the consumers’ minds. Some of
them even believe that in the next five years social networks will completely
replace the buyers’ surveys.
Increased cost of digital advertising
Spending on advertising is rapidly flowing to the Internet. According to
the IAB data, in the third quarter of 2012 online advertising increased by 18%
compared with the previous year. In the first three quarters of 2012 the growth
was 15% it is more than 3.8% of the general increase of advertising costs during
the same period in all media, in which the research was conducted. The IAB
report points to significant growth in different formats, especially in the
mobile Internet (+92%), video (+18%), search (+17%) and banners (+12%). The
only exception is the multimedia advertising (here we see the recession in 34%)
There is a hypothesis that the high cost of such advertising leads to the rejection
from this format in favor of others, especially video, which allows you to transform
30-second video into 15-second easily and inexpensively. At the same time,
advertisers and agencies are more and more concerned with the limitation of
available advertising space and time. Many say that price for thousand shows of
the video often exceeds the price for ads on TV.
It is clear, however, that the more exact the targeting will be the more
consumers will be involved and the faster the video rate in the Internet will
live behind the price for ads on TV.
Audience targeting or specific publications
The availability of strange platforms and exchanging
them in real time helped to the spreading of such phenomena as buying audience
through the computer via cookies. According to some rates, about 20% of all
display ads views are buying with the help of auctions in real time. This
figure will continue growing. The advantages of methods of buying the audience
are well documented.
But there is a negative side too: publishers are anxious about the trend
towards lowering the prices for ads. This, in turn, led to the creation of
private SSP which make possible the acquisition of specific audiences on web
sites with the help of program. There is a hope that it will help publishers to
protect their premium prices, but giving the opportunity to advertisers to
enjoy some advantages of buying audience at the same time.
26 November, 2013
SEO Helps To Gain Site Visibility And Enhance Your Business
6:48 PM
Digital Marketing
,
Local SEO
,
Off-Page Optimization
,
On-Page Optimization
,
SEO
No comments
SEO helps to make content of
websites more attractive, relevant and to be easily read by different search
engines. It is a process of constructing and analyzing web pages whereby they
can be discovered, analyzed and indexed by various search engines. It is very
essential service which is very useful for grabbing attention of your potential
customers and helping you to maximize your profits very quickly. It helps you
to receive high traffic to your website and enable you to get good return on
your investments. SEO will help your site to get the intensity to fight other
sites which will enable it to reach a top position thereby helping your
business to flourish.
SEO helps people to find
your website very easily. It helps to make your brand stronger, better and well
recognized by your visitors. SEO process is very useful because it has a direct
impact on your business. It is seen that website which incorporates SEO process
in their marketing strategy has attracted highly targeted prospects which
convert thereby helping you to increase your sales. SEO is very essential
because it will help your site to receive more free advertising from search
engines which, in turn, enables you to expand your client base very quickly. A
site which is based on SEO process will lay the foundation on which a
successful online business can be built very easily.
SEO helps you to save both
time and money so you should definitely engage it in your marketing plan. It
enables you to build your brand image in most affordable and optimal way. It
analyzes your site for identifying weak points in its structure and content and
makes useful recommendations that is bound to make your site both user and
search-engine friendly. It also makes specific changes which will improve your
site’s functionality and appearance. SEO plays an important role in the buying
cycle and attracts potential buyers to your website through relevant keywords
and phrases which are ranking high in search engines where searchers are
looking for information about them. It facilitates you to further all your
business goals than most other forms of marketing because it offers customers
more sales at little incremental cost.
SEO can be aptly called your
digital calling card. It ensures that your website appears to the right
audience and gets viewed by a wide segment so that it is able to perform the
task of providing you with qualified leads and converting them to become your
loyal customers. It lets you dictate how your business should be featured on
search results. It lets you a helping hand which enables you to steer your
business along the right path. SEO leverages social sharing and an SEO
strategist helps to manage this process by coordinating with your marketing
department. With the help of this process you are able to control what people
are able to read, think and do on social sites and even spread your message
through networks at lightning speed. It is a measureable marketing strategy
whereby every element of your SEO can be measured, evaluated and corrected at
the same time. So, immediately incorporate it in your marketing plan and see
quickly how you are able to generate high revenue.
25 November, 2013
Four-Step Formula to Generate Leads from Your Blog
These days, whenever Google talks about SEO, they
concentrate on one thing only, quality of content. Their logic is very simple.
If you post high-quality, informative articles, readers will read them, share
them on social media sites and consequently generate authentic back-links. So,
in other words, “content is king”. The reaction of SEO services India companies
to Google's new optimization logic in the past couple of months have been
impractical though. In order to impress the search engine giant, some sites
played with long-tail keywords, some started posting articles very cautiously
and some blogs stopped accepting guest posts in the fear of “poor content”. All
hail Google!
Everyone is creating his or her own content writing plan,
but forgetting a simple thing. When you post a blog, your goal is only not to
get a better position on SERPs or impressing the mighty Google. Don't you
generate leads from your blog posts? What is more important – getting top ranks
or getting clients? You can always find a formula to safeguard your site from
Penguin and Panda SEO updates, but it does not matter whether your site ranks
high or low, it needs to bring readers and then convert them into clients. Some
people may visit your blog first and if they find something really useful in
the blog, they will go to your site; irrespective of your site's position on
SERPs.
In this post, I will discuss how you can generate leads
with the help of your blog.
Write helpful content: Most of the blogs post
generic content just to fill the pages. You need to write something that will
empower readers and help them achieve something. An article can teach them
something, solve a problem or improve their situation in some way. The best way
to write a good blog post is to ask yourself a few questions.
- If I am the reader, will I read this post?
- What does the reader learn from my post?
- Can it help them make money?
- What problem does this post solve?
- Yes, this post is for designers and they will read it as there are not many posts on dynamic logo design.
- How to design animated logo.
- It will.
- They may have faced some problems in the animation process and my post offers the solution.
Include a Call-to-Action in every blog post: Ask
readers to take an action in the ending paragraph of every article. The CTA can
be anything. You can ask readers to subscribe for newsletters or tell them to
visit your site for getting something you have discussed in the article. A
simple CTA message/button can generate hundreds of leads within a couple of
months. For example, if you have shared the principles of responsive web design
in a post, you can end the article by asking readers to “get the paid
responsive website design tutorial.” Since readers have already understood your
knowledge and experience, most of them won't hesitate to download the premium
tutorial.
Include Authorship and offer sharing options: Matt
Cutts has discussed the importance of Google Authorship in search engine
optimization several times. So, I don't need to tell you why you should publish
your name as the “author” in every blog post. Make sure there are Facebook
share and Google +1 buttons for social sharing.
No SEO services India will claim that blogging can
generate leads overnight. You have to follow the aforementioned four-step
formula for several months to see a change in the number of leads you are
getting every month. Eventually, you will be able to get clients from your
blog.
22 November, 2013
8 Ways of Managing Your Blog and Social Media While on Vacation
Vacation agendas differ from one individual to another.
While some look at it as a getaway where you get to build sandcastles on
beautiful beaches with kids, some consider it to be a time for relaxation and
reading a novel on kindle. Irrespective of what is actually done by you on
vacations, the truth is that you expect some quality time to unwind and relax.
However, if you are a content writer India or any other professional related to
the online world, it may not be a good idea to cut yourself away totally from
the professional space. In today's competitive time, keeping up with your
engagements in social media while on vacation is no longer a choice but a
necessity.
Here are 8 ways of managing your blog and social media
while being away from work:
Take the help of guest bloggers: You can keep your
blog active and working even in your absence with the help of guest bloggers.
Guest blogging not only gives the impression of your blog being alive but also
assists the guest blogger in achieving his own goals. However, make sure to
remind the blogger about responding to comments on a timely basis so that fans
and customers can be kept engaged and conversations can continue peacefully.
Schedule Facebook posts, blog posts and tweets: It
is a smart idea to plan future social media updates and posts so that your
followers and fans assume that you are quite active and maintain the frequency
of your posts or updates. In order to make this plan successful, a bank of
posts has to be created in advance before you leave for your vacation. There
are various tools that allow scheduling of Facebook posts and tweets, such
asTweetdeck, Hootsuite and CoTweet.
Load your smartphone prior to leaving: Thanks to
smartphones, you can now access your social media accounts from practically
anywhere. You should make it a point to check whether your smartphone possesses
all social media applications that will enable you to access blogs and social
media while roaming around in a foreign land or biding your time at the
airport. “Page Manager” app has been launched by Facebook for Android and
iPhone. You can monitor Twitter with the help of mobile apps from Tweetdeck and
Hootsuite. WordPress, LinkedIn and Google+ too are not very far behind, what
with each having a decent collection of impressively-designed mobile
applications.
Give training to someone: Solo workers, like a
freelance content writer India, or small business owners may not benefit from
this one but those working in big or even small teams can give training to
another professional in advance so that he can manage the social media activity
in their absence.
This point is a little tricky one. This is because you
should make sure to not give away all your duties and responsibilities to your
co-worker. It is highly essential for you to stay as updated as ever.
Inform readers that you will be unavailable: There
is nothing wrong in being personal with your followers and readers by informing
them that you will be off from work for a couple of days. If they are truly
your loyal readers and are aware of your hard work for producing quality work,
they wouldn't really mind your plan of taking a break for some time. Such a
step can also draw a lot of appreciation from readers.
Streamline social media activity: Make use of
services like NutshellMail for organizing your social media activities. The
primary aim of these services is to deliver your Twitter, Facebook, Foursquare,
Yelp and other updates as a single message to your inbox.
Outsource all social media commitments:
Professional companies which do such work have no vacation time. Thus, if you
outsource your social media obligations, those can be handled impeccably by
them, enabling you to enjoy your vacation completely.
Tie up conversations which have not yet been resolved:
Avoid leaving any unresolved conversation in social media as it is. You
should complete all comments and discussions before leaving for vacation so
that nobody is left waiting for your reply. It is important for your reputation
as a professional blogger.
These 8 tips can make the vacation of any content writer
India a social media-friendly one.
21 November, 2013
Heed before you start PPC
PPC, conjointly referred as Pay-Per-Click may be a part of Web
Promoting Campaigns that depends totally on getting the adequate and applicable
keywords to be targeted to induce the recognition of the website top. With this
tool the traffic to the targeted website collectively will increase
drastically. Organic promoting, freed of any charge, is one amongst the
economical suggests that of getting extra traffic to the online website but
PPC, being a paid service has much better, potential results than the other
means of getting extra traffic to the website. An awfully extremely intimate and
hold data and expertise among the PPC Campaign management. It is important for
any PPC skilled to induce the motive of the PPC campaigns with top results,
quite expected because it may be a paid service and the clients are paying for
it.
Benefits of Hiring
the PPC Experts
- The PPC consultants at hold immense knowledge and skills of the PPC technique as per their experiences.
- The clients will select the PPC experts by themselves from the talented pool of our specialists.
- PPC ads formed at our end for your business are going to be seen within quarter-hour of publishing them.
- Offer highly targeted and relevant traffic to your website in an exceedingly short period.
- Pay only when the visitor clicks on your paid ads.
- Get complete management over the keywords choices.
- ROI are going to be utterly measurable down to the keyword level.
- Our PPC campaign is going to be an ideal supplement for your organic SEO campaign.
Skills of the PPC
experts
- More than 5 years of Experience in holding the PPC campaigns.
- Excellent knowledge in the SEO business along the PPC analysis.
- Excellent skills in ROI analysis and Campaign analysis preparation and implementing the top PPC tactics.
- Best SEO experience and skills.
- Working experience in e-commerce websites for products and service marketing.
- To begin the PPC campaign for the clients, our PPC experts would like the entire details of the necessary company information as well as all the details that are required to start out the PPC campaign.
- Once all the information are recognized, our PPC Experts perform the analysis for higher content which will be used for PPC campaigns like the superior keywords or the top ranking PR websites which will be targeted to put the targeted keywords for the clients.
- Starting from the bidding for the wishes keywords and putting the keywords and phrases to the targeted top ranking PR websites, our PPC experts lookout of the entire PPC campaigns effectively and very expeditiously.
- The main focus of our PPC experts will be on your business development which will forever provide the top results for the PPC campaigns control.
- Updated reports will be sent to you on the daily, weekly and monthly basis to make sure that the work is being done perfectly.
12 November, 2013
Thrive in Ecommerce using Email Marketing
It comes as no surprise to
know that all different ways of online marketing including social media, SEO
content and advertisements have been used by marketing individuals to boost
their site and related products. But when it comes to selling products,
personal touch that includes a human interaction is much needed. As a matter of
fact, most conversions take place through emails compared to any other
channels. Emails give a chance to converse with targeted customers and provide
better convincing ability to push them into purchasing the product.
How does Email Marketing
function?
There is an umpteen need to
sharpen your e-mail strategy if you wish to sell products. The Direct Marketing
Association has even stated that ROI from emails is an amazing 4300%. It has
also been noted that more than 50% of people do notice marketing messages that
they receive and also avail to the discounts and special offers. These people
are the ones who often agree to be a part of the mailing list from specific
businesses, so it’s time for new businesses to step forward and build your own
mailing list.
How does Email Marketing
work in conjunction with Social Media?
If you take the case of any
small business that plans to market their products online, they will generally
use Twitter and Facebook. The reason being these social media websites are free
and displays posts to everyone who has access to them. But deep down these
sites aren’t really free since their paid advertisers do get an edge over
advertisement sections. Is your content good and profitable enough for all to
utilize the cyberspace available on these sites? Explore all the possibilities
during strategizing the marketing plan.
It might so happen that you
gain a noticeable popularity on your Facebook Fan Page but when it comes to
noticing the little slot on the right of FB screen there might be hardly any
individuals who actually check it. So the question remains, are you and your
product noticed at all?
Twitter on the other hand
is more like a forum where your tweets might be lost like a needle in haystack.
The tweets are normally perceived and classified depending on its value and may
or may not appear for specific keyword search. It is all in the hands of
developer as to what filters they choose, but if the business has no investment
in advertising on their portal it may all seem to go in waste. In short, the
tweets will just be on the account without a purpose and you cannot risk such
neglect with your target audience.
Converse with your target consumers!
You should engage and make
conversation with the target consumers which provides a very personalized touch
through a suitable medium. A predictive analytics platform specially meant for
e-commerce marketing teams name, Custora provided a statistic that says that 72
million customers shop on more than 80 retail sites in total. This means that
the online retailers have benefitted more through emails than FB or Twitter. Facebook
and Twitter are in the lower bottom of growth charts of customer acquisition
channels and email marketing tops the chart followed closely by CPC (Costs Per
Click). However, the most preferred methods of customers to purchase products
remains following links via organic searches.
Custora also provided
another vital study which states that the average customer lifetime value (CLV)
of customers gained through email was higher than the ones who come through the
social media channel. In terms of the figures, 12% of email acquired customers
stayed loyal and bought more of the company’s products while only 1% of FB
acquired customers purchased the product.
Email Marketing vs. Twitter
Founder of AppSumo, Noah
Kagan studied an experiment wherein he tweeted some information and also sent
it to everyone on his mailing list. According to information received from
Justin Premick, he received a total of 109 clicks from a list of 13000 Twitter
followers. But his mailing list that comprised of 3547 people gave him 882
clicks in return making it very clear what works and what does not.
It’s a simple logic; emails
are more personal, like the little Ed boxes on the white picket fences. People
are always excited to receive mails and emails provide them a similar
experience as opposed to Twitter. It may happen so that few targeted audiences
do not even access FB or Twitter regularly and your post might just go into the
old posts collection making it useless. But people do check their emails on a
regular basis and chances of them noticing it is higher in any case.
How does Email Marketing survive
through the new Google algorithm update?
Google Panda update has
proved to be a lot fearful for SEO systems since it nullifies many older
methods that are used. Padding up the content a lot can result into
penalization and it can be seen that article marketing, link buying and similar
link harnessing strategies have been relegated over the course of time. Google’s
Pandas and Penguins have the ability to even check guest posts, infographics
and also press releases. All these things make appearance in an organic search
harder by the time but customers do still prefer it over any other method.
That is why it is important
to change strategies and use something that works well i.e. E-mails. It should
be ensured that the emails are regarding sincere marketing and the customer will
remain loyal in the mailing list and a fruitful customer-seller relationship
can be maintained online.
Do note the two most
important parts of email content marketing –
- Gathering mailing list
- Produce unique, true and appealing content
Email Marketing and Content
Building
Content generation and
building is a process that shall continue growing. But it is imperative that
you engage wider audience by increasing the content mediums like videos,
podcast, etc. There can be a lot of benefits availed by having a skilled team
that specialize in searching, writing and creating interesting graphics,
animations and presentations. Also it is important to keep someone who can
provide you with an attractive website that is maintained with ease. This
website can be used to collect the visitor’s mail IDs to build a mailing list
of your own. And with time there will be regular customers visiting your site
and receive your marketing mails in their inboxes.
Keep the content in your
emails simple
Whenever a customer opens
your email they should not frown upon the fact that you are only trying to sell
them something. It should also contain some interesting and useful information
along with the product details. Also let them know about the new products in
line and provide them with some offers to boost customer loyalty. Try to get
them to write testimonials and remind them to shop with you if that hasn't been
the case lately. Also keep it simple and let them have a joyful experience
while browsing your products and content without necessarily buying.