The Rapid Growth of Internet

As everyone knows that the Internet is successful for a number of reasons that the life in this century is easy where internet access is available, but it is difficult to live in that place where the Internet is not available and people has to do their work without any help from the Internet. Today, people are very close to each other they can talk miles away, they can face their loved ones either they live out of station or out of a country with just a single click they can access to their relatives who live far away. It is playing an important role to keep close the people with one another. Through the internet, this world is just like a global village. You can take help in your daily life tasks, it entertains you as well and it gives progress to your business and makes you able to get the knowledge of the rest of the world. Before the age of the internet, people didn't meet each other for a long time just because they live far away that particular person whom they wanted to meet but now a day it is quite easy just because of the internet. Besides all these things just think for a while, how can anyone survive now a day without access of the internet because in these days every kind of work has been possible just because of the internet, internet use in studies, sciences, medical, research, business and at every home. So if our life is too much dependent on the internet than what if we stuck with a network that is not providing its customers a good speed internet it makes sick the user that if the speed will slow or it creates any kind of bug during the work. To keep all these things in mind Spectrum introduced a high internet speed up to 300 Mbps. You can access it in every corner of your home. Spectrum Internet blazing speed will amaze you that you can connect it with hundreds of your devices at the same time without any bad consequences on its speed. You can surf, stream, download and even can play online games anytime, at even day and night. Spectrum internet is also secured your PC from external viruses and hackers. It gives protection to your PC against the Virus, hackers due to its Free Security System. You can use multiple social sites without any glitch in speed; you can upload videos, use Facebook, Instagram, Whatsapp, and any other social site on Spectrum Internet. Spectrum provides you a Free Internet Modem. There is no contract is required before to get the connection of Spectrum. Charges of Spectrum Internet are very low as compared to others.

There are many other features of Spectrum like it provides you Spectrum Phone service, Spectrum Cable as well, so that you can enjoy too much just in one. It is providing you 200 channels plus free HD channels. You can access 10,000 movies at one time, plus you can watch Live TV too. Spectrum cable also facilities you that you can watch Live TV on your Mobile devices at home. So get the Spectrum Cable starts at only $29 per month. Spectrum Voice provides you unlimited calls without any extra charges. There is no contract is required to get the connection of Spectrum Cable, just get the connection on a single call and enjoy unlimited, endless packages of Spectrum Internet, Cable, and Phone.

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Digital Marketing Trends Nowadays (2017)

Digital Marketing has emerged as a more effective marketing strategy these days. It means marketing through digital technologies and reaching out to a large number of people to convert them into potential customers.  There are companies involved in managing Digital Marketing Campaigns for the businesses and this field has grown up as an important segment in the field of marketing. It has totally changed marketing strategies in India even in Udaipur also. There are lots of Digital marketing agencies or service providers are available in Udaipur who have given their efforts to establish this field in the city of Udaipur and contributed towards the growth of business environment.
Frequently used Digital marketing techniques or trends –

There are various techniques used for digital marketing but, some of the most used techniques are as follows –

1. Content Marketing - It is creation of effective, valuable and consistent content which is distributed to clearly defined audience to gain profit out of it. Various digital marketing companies in Udaipur, India are involved in content marketing. They provide services in effective content writing.
   
2. Social Media - It is marketing through which social sites like Facebook, Instagram , Twitter are used to promote the product and attracting customer by using these sites.
3. Marketing Automation – it is a technique in which software designed to approach customers through multiple channels again and again such as emails websites etc. Companies heir Digital Marketing Agencies to manage their online promotional activities.
4. Mobile Marketing – In today’s world mobile has become an essential part for everyone. It is a medium through which customers can be approached directly. Mobile app development and email templates play an important role in mobile marketing. There are companies involved in providing digital marketing services in that they manage all the email campaigns of the companies ran for marketing purpose.
5. SEO – Search engine optimization is an important part in digital marketing. It diverts huge number of viewers towards the targeted sites for which online marketing strategy is prepared.  Digital Marketing Agency is hired for SEO activities. There are agencies in India, Udaipur providing their services in the growth of business either small or large scale.
6. Paid per click – It is a recent technique used for the promotion of sites. In this a service provider is paid for per click on the ads displayed for example AdWords. In this an ads are displayed on Google network and is paid only when the ad is clicked over. This helps in business to plan their budget for online advertisements.
7. Display Advertising – It is a online marketing strategy which involves text, video, images and audio to be displayed for the business to be promoted online. It delivers general information about the business to be promoted and it turns intention of customer to buy the product. These displays are done over different sites, Facebook, twitter etc.
8. Influencer Marketing – In this a specific individual is targeted instead of entire market. These are the individuals who can impact the potential buyers. A study is conducted by digital marketing services to know the influencers. 

The above mentioned trends are followed these days in Digital Marketing though it is a vast field and many techniques are followed to manage marketing services.  It has provided a more analytical study towards marketing efforts done by businesses to plan and built up a strategy business growth.

Author Bio: 
Julie Ranawat is a technical fanatical and a Particular Author working with Udaipur Web Designer. I love to spend some time studying about the most latest digital marketing trends news. Udaipur Web provides Search Engine marketing Services India that helps companies to improve traffic and business leads.

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5 Chinese Social Media Strategies to Grow Your Business

China is a huge market for foreign businesses in this day and age. Many are now operating successful campaigns and attracting many new Chinese consumers through their digital efforts. With a huge population of 1.3 billion combined with a growing middle class of consumers seeking to spend money on quality products many brands are seeing great potential and results.

The key to success in China is digital, the digital revolution in China has been unprecedented, over 60% of the population now have access to the internet with the traditional brick and mortar shop being sidelined in favour of e-commerce and online business.

In terms of putting together a comprehensive digital campaign social media in China is the key. Social media platforms are so integral that without a presence here you are virtually unknown in the new, digitally orientated modern China we now find.

Here are 5 strategies to help you grow your business in China on social media.

1)    Be present on a number of different platforms.

The largest platform in China is WeChat with over 700 million active users. Ensure you set up an official account here and disseminate quality, content. Users follow official accounts and will often share content on their feed. 

Weibo (literal translation ‘micro blog’) is a more open social network than WeChat as users can see content from anyone, they do not have to be connected first. Here you can post content but crucially cross promote your WeChat account by embedding a QR code which links to this.

‘QQ’ is another platform that for marketers that functions more like a forum for e-reputation and building relationships with consumers.

Developing a presence here is about cross promotion, quality content, answering questions and offering online incentives such as discounts and offers, the Chinese like to feel rewarded and special and often follow brands on social media because of such incentives. WeChat is the most important site for promotion so link consumers back to your fan page with your specific QR code.

2)    Utilize WeChat’s micro e-stores

The WeChat e-store is growing phenomenon. Users increasingly will access brand stores through micro stores within the WeChat application. This has the added benefit of being linked with the E-wallet, users WeChat accounts are now linked to their banking so it is simple to make purchases. The stores are highly customizable with a user friendly layout and this is a growth area for brands, consumers making purchases via a social media platform is a relatively new phenomenon.

3)    Manage E-reputation

Reputation in China is key and consumers will turn to social media and forums to research products before buying. You need to cultivate a positive sentiment towards your brand on QQ forums, WeChat, Weibo and on other general forums. Chinese consumers care greatly about the opinion on other consumers, especially their circle of family and friends. If positive reviews of your brand are shared within social circles you will attract many more customers.

4)    Utilize the QR Code

The QR code as previously mentioned is very important, it is a huge phenomenon in Asia largely because WeChat as the largest social platform developed with QR as a key element of their functionality.

Offline to Online campaigns are particularly effective with QR codes placed on physical products that when scanned link users to your WeChat page. Again it is important to offer promotional incentives and competitions as a reward for scanning the code.

5)    Tailor your content to the Chinese Market

In China there are certain tastes and types of aesthetics that the Chinese consumer is drawn to. Cartoon graphics remain very popular as do short humorous videos. Content needs to be translated into Mandarin Chinese and tailored to their interests. Spend some time looking at Chinese social networks and the type of content that is popularly shared.

It is important to realize that, with regards to social media and the Chinese digital landscape in general, this is a very different online eco-system to what we are used to around the world. This is because it developed under state regulation. Having said this a lot of traditional marketing strategies are still effective in China, they just need to be altered and tailored.

Benji is a digital marketing specialist based in Shanghai, China. For more information see his blog and website here. 

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4 reasons why is better to get your PPC strategy done by an agency:

Do you want to stay on top on search engines because your products or services are of high quality and you want people to know them? After trying many ways to improve traffic on your site and raise the conversion rate on your own with no success, if you're thinking about  trying Pay Per Click ads and not sure how to go about it, the best thing to do is to leave this in the hands of an agency because they can help you to keep your site in top positions in most frequently used search engines by using PPC advertising.

As you may know, Pay Per Click (PPC) is a method of digital marketing which allows your business to reach the top positions on search engines when the users search for keywords that fit best with you are offering and you pay whenever the users click on your ad.

As the picture shows, PPC ads can make your business more visible on the most popular search engines.

In order to have a good PPC strategy and to achieve the best results in terms of click/clients conversions the best idea is consulting with a PPC agency due to the following reasons:

1.- They spend the time you don't have.

Search engine marketing it's not as simple as it can seem and requires spending a lot of time on it. Everyone's the time of is precious, your business needs you. Keeping an eye on Adwords all the time, to get the best results, is a tough  job, which experts are better at. Monitoring and understanding ads on search engines insights isn't an easy task at it requires a lot of time, which is why having marketing outsource can guarantee your business will have quality content running.

2.- Getting information constantly. 

Apart from reporting the flow of your clicks on Adwords to you every so often, a worth agency is always available to give you information about your business's online marketing and your PPC's results. Furthermore, it is easier to follow the clicks, visits to your website and the clicks/clients conversion when the information is analyzed before and someone explains it to you clearly. At the same time, working strategically with a marketing agency will make it easier to know what you can do to improve your online business.

3.- Response capacity.

Outsourcing marketing allows you to react quickly to sudden changes that can occur in your business sector. The agency that handles it continuously monitores and notices any if for any reason your business sector experiences any issues and alongside your experience in the sector they can be vital in responding rapidly. Regarding PPC strategy, what people look for can change fast and competitors can launch several products competing with you, which is why a PPC agency will provide you with the necessary information to act and face the changes in your area.

4.- You are not alone.

Being visible for everybody on internet is fundamental for any business nowadays and it's better when you have someone to advise and help you reach your important goals. An agency running your internet marketing and combined with your knowledge of your business will yield better results. You know what you want, what your products are and where you want to go, so  together you will be more successful.

As you can see, outsourcing marketing by hiring an agency may give you a lot of advantages, which make running your business online easier. In today's world having a good online strategy in order to place your website on top of search engines is  fundamental, because it allows you to reach targets and get effective conversions in to real costumers. A PPC agency will do a perfect optimisation of your business.

So, what are you waiting for? Let's try it and invest your money in to your goals.

This article has been written by Juan Antonio Salvador copywriter for a Digital Marketing Agency in London. 

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10 Tips to Increase Data base and one to not do

Very often our clients ask us how to improve their subscriber list. Of course the size is important! A large Data Base list allows us to make a deeper and more accurate analysis. However, the quality of those contacts is important as well. What everyone wants is to share our message with a lot of people interested in our brand or products. 

The truth is we also prefer clients with a larger data base! It is always hard for beginners. Let’s see what we can do:

1. Website: Include in your website a subscription box. Also in your blog, right after an interesting article you can add a call-to-action to subscribe to your newsletter, catching the reader attention. ‘Receive more article like this directly in your mail box’.

2. Social media: Social network like Facebook allows you to have a special tag for subscription in your newsletter data base, for example. 

3. Adwords: Create a specific campaign to increase the number of members in your list. A promotion will always help you to attract new subscribers.  

4. Download documents: Sometimes, articles or whitepapers are only available on demand. Usually, people have to submit contact information to access the information.  We are talking about an exchange of contact details with valuable information.

5. Register: To access a private area of the website, make a purchase or enter in a website you must register first. Some ‘shopping clubs’ like Vente-privee, an exclusive shopping club in Europe, use this strategy as well as some online newspapers.   

In this example, Mei.com in China offers a coupon for new registers. ‘Register and get 50RMB off and twice free shipping’  

6. Third party: do you have any partner?  

Partners are usually related to our own industry and products.  This is a dedicated strategy. The subscribers of your partners might take our information as a spam. S, to avoid this we must take into consideration content relevance. 

7. Games! 

When you enjoy, when you engage, you don’t care about sharing your contact details. 

In this example Royal Caribbean Cruise in China launched a game for their audience in Social Media. Their goal was to compile the contact details of all these people who were following them in social media but weren’t subscribers. 

Do you also have an offline place and presence? Use it! 

8. Wi-Fi: One of the techniques that always works is when you offer something in return. Or, in other words, customers’ contact details are their payment method. For example, K11, a shopping mall in Shanghai, offers free Wi-Fi to their guest in exchange for their email address or phone number. 

9. Register for an event: Doesn’t matter if the event registration process is online or offline. Only ask registers for their contact information that you will use to provide them with more details or reminders regarding the event. 

10. Lucky draw

When Lacoste arrived China, they had buyers in their stores but no data base. In order to collect their buyer’s data base, they did a campaign in their stores. Participate and win a trip to Sanya! Lacoste gave away 3 tickets for all-included trip to a paradisiac Island. 

Only a few lucky people could win, but Lacoste increase their data base in China by over 30%.

Don’t do it:

1. Never, never, never, buy an emailing list! It’s bad for all. 

The first thing you need to keep in mind is you are bothering people who don’t want to receive your information, so you are damaging your branding and your corporate image. Second, people will mark your email as a Spam, and you will have bad reputation for the rest of your email campaigns. And last but not least, you will feed the idea of spam = email and you will lose effectiveness. 

Do you need help with your data base, to understand your subscribers or to create email campaigns? Contact Us! intmkt@webpowerchina.com 

Teresa Marin, International Marketing Manager, Webpower China. Teresa@webpowerchina.com  www.webpowerasia.com

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6 mistakes to avoid in E-Commerce in China

The E-commerce industry in China will be worth over 700 billion dollars by the end of 2015 with a staggering 243 million e-shoppers purchasing online. E-commerce is rapidly increasing in China with online customers not only seeking interesting deals, but also an excellent checkout process and a high quality service. With increasing competition from a number of different online platforms one mistake in the process can lead to consumers abandoning their online purchases.

It is thus very important to improve your website to provide a top quality shopping experience and market yourself effectively.

 

Not utilizing the power of social media

 

93% of online searches in China are done on search engines like Baidu and 68% of customers look for companies on social media before buying.

SEO is important to maximize your exposure on Baidu whilst a comprehensive marketing strategy on social media platforms is very important to increase the size of one’s customer base, encourage loyalty and generate brand awareness. Companies’ posts that are popular and trending on social media have a strong influence on consumers’ decisions with individuals wanting to keep abreast of the latest consumer trends. The Chinese increasingly turn to their social network online for recommendations and advice, your posts being shared amongst user’s networks can directly lead to more sales, especially if you seek to engage and communicate with customers. Customers also want answers on social media and use it for feedback quickly. Many e-commerce companies now have an option on their WeChat to submit a query, users can then receive a reply directly from an agent seeking to resolve an issue.

It goes without saying that a high level of Chinese is necessary for social networking here, Mandarin specialists ‘Tailor Made Chinese’ have emphasized the need to learn and understand the local nuances of the language and ensure you have local expertise on hand.

Not engaging in SEO for E-Commerce websites.

It’s very important to optimize websites for Chinese search engines like Baidu to increase its sales. If your website isn’t showing up when people search on a search engine, nobody will buy your products, it’s important to optimize your website on key search engines.

It’s important to make sure that the structure of your website is well done, and that the content is relevant. Key words are very important, you want to focus on increasing your profile when a certain series of keywords are entered on Baidu, generating a buzz about an e-commerce website with other articles referencing you is an effective way to increase your ranking.

Not adapting a website for mobile

Mcommerce is increasing rapidly in China with large numbers of consumers using the plethora of apps and mobile functions to buy online via their Smartphone’s. Mobile e-commerce represents 15 billion dollars globally and by 2017, this figure is estimated to more than double, to 31 billion dollars.

The websites aesthetic design and functionality is important and a necessity. You have to optimize your website for a smaller screen size and for a better user experience on the Smartphone. Statistics suggest that 78% of Chinese users think that the websites aesthetic image on a mobile has a huge impact on their buying decision. E-Commerce websites who are not optimized for mobile will surely lose potential clients.

Not retargeting your visitors

In China, e-commerce customers often don’t buy on their first visit. Companies have to improve by personalizing the offer for the consumer, make the offers as attractive as possible and emphasize the limited time scope products and prices are available for. It is also important to re-target visitors who have purchased before, the Chinese will re-use websites they trust and feel they have a relationship with. Send out regular newsletters, members offers and have a strong presence on social media to encourage repeat purchases.

 

Not leveraging the power of visuals

Visuals are very important for Ecommerce websites. The Chinese customer cannot physically experience the product online, thus providing high quality pictures and videos to give this sense of interacting with the product has become essential. A comScore study revealed that when a product has a presentation video, 64% of the visitors are more likely to buy, they also stay on the website for an average of two more minutes longer, thus increasing the likelihood of browsing other products.

 For most of e-commerce sites in China, providing a video for each product is impossible, but there are other solutions like a 360 degree view of the product that prove popular amongst consumers.

Product page design

The product page is a vital aspect it plays an important role in terms of the consumer’s buying decision. Well designed pages will improve the customers visit, and will give them important information, it’s key to explain why it’s better to buy your product and not competitors. Avoid simply copying and pasting the product’s description without including detailed information, customers appreciate sites to go the extra mile in terms of the description and the page must be clear and accessible.

Explore different online business models in China

There are a whole host of different approaches to e-commerce in China. The subscription model is gaining popularity currently. Websites such as the ‘French Cellar’ are delivering (in this case premium wines) on a monthly basis to customers who subscribe, the consumer subscribes and has the wine selected by Nicholas Rebut, a reputable French sommelier. This business model could be adapted for many other types of western product; it is exciting and spontaneous for the Chinese consumer who trusts a specialist to select products they are less familiar with.

Benji specializes in digital marketing, e-commerce and social networking in China. He has lived in Shanghai for 5 years and is passionate about finding digital solutions for western firms looking to enter the Chinese market. For more information see his website and blog here: http://seoagencychina.com/

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Teaching All Staff to Contribute to Solid SEO

Most businesses aren’t fluent in the “language of SEO and HTML” and, quite frankly, unless they’re in the Internet marketing industry, there’s no need for them to be. However, because driving traffic to your website is so critical, it is important that you—and your staff members—know some simple things that you should be doing on a regular basis to ensure that people are finding your site, learning about what you have to offer, and making positive and proactive purchase decisions.

Even if you’re outsourcing your website development and SEO work to a vendor, it’s still important that you understand the basics. Main Street ROI has organized some key SEO tips into four easy to remember categories: Research, Relevance, Reputation and Revenue. Let’s take a look at some of the top items in each category that can help your staff ensure that your efforts are serving you well.

Research

The first step in effective SEO is understanding the word and phrases that your target audience is likely using when they’re searching for businesses like yours. SEO can be “scary” for some but it’s really a very basic, very intuitive process. Here’s what you need to do:

Brainstorm the words and phrases you think people are likely to be using

•         Find out what the real search volume is for these words and phrases using a (free) tool like Google’s AdWords planner.
•         Check out what your competition is up to by looking at their title tags, and keywords. You’ll find some great tips for doing that here.
•          Organize your keywords into categories.
•          Prioritize your keywords based on search volume and your own goals and objectives.
•          Test your keywords with pay-per-click (PPC) to see if they work.

It’s not a difficult process but, yes, it does take time. It’s important that you set aside the time to think carefully about your audience, and your competition, as you determine which keywords are likely to perform best for you. Remember it’s about how they are likely to be searching for businesses like yours and not about the “buzzwords” that people on the inside tend to use.

Relevance

Once you’ve identified the keywords that are likely to work best for you, the next step is using those keywords on your website. You’ll want to make sure that your keywords are used throughout your website in a variety of places: title tags, meta description, body copy, headers, your URL and images.

Keeping your content up-to-date and refreshing it regularly can definitely help with SEO. One relatively easy way to do this, while keeping content top-of-mind is by adding a blog to your website. WordPress is a great tool to use here; get into the habit of updating your blog at least once a month (once a week is best).

Finally, create a Google+ local profile, verify your listing and make sure to incorporate your keyword into Google+. 

Reputation

Reputation in the world of online search is all about links—when other reputable Internet sites have links to your content that’s a signal that you have something of value to offer. The highest quality links come from trusted websites that have used “editorial discretion” in their selection of sites to link to. Try to get links from domains that are related to your business, that come from a wide range of other domains and that link to multiple places on your website—not just your homepage. Directories are a good starting point for attaining links. Submit your website to major national business directories, local directories and industry-specific directories.

Social media is a great way to get links back to your site. Consider which channels (e.g. Facebook, LinkedIn, Google+, Twitter, and others) make the most sense for you based on your target audience. Then develop a presence by creating an account, reaching out to potential followers and publishing content that is useful to that audience.

Revenue

When it comes to effective online marketing, generating revenue is what it’s all about. Once you’ve taken steps to get ranked in Google so that people can easily find you online, you need to make sure that those clicks turn into customers. That requires a combination of developing compelling copy that results in some desired action and carefully evaluating what’s happening online so you can continually improve your results.

When writing content focus on these seven key factors:

1.       Attention-getting headlines

2.       Customer-focused copy (it’s about them, not about you)

3.       Unique selling proposition (what makes you different, and better?)

4.       Irresistible offers

5.       A clear call-to-action (what do they need to do to buy your product?)

6.       Social proof (testimonials and endorsements)

7.       Credibility indicators

Track results through tools like Google Analytics, Google Webmaster Tools and Firefox RankChecker. Effective SEO is an ongoing process of continually trying new things, determining what works and making improvements on an ongoing basis. The beauty of online marketing is that it is so measurable. There’s no reason you shouldn’t be constantly discovering new ways to boost traffic, engagement and, ultimately, sales.

Finally, one important consideration: choose your Internet marketing vendors carefully. There are many out there; some are very good, some—unfortunately—are very bad. 

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