Googlebot Mobile Services Explained by a Top SEO Company USA

Top SEO Company USA along with the whole tech world have been keeping a very close eye on Google’s take on Mobile SEO & finally in December 2011, Google announced the launch of ‘Googlebot mobile’ which employs a Smartphone user agent which complements the previous phone user-agents. The Best SEO Company also appreciates Google’s effort to customize its search results to reflect URLs specifically designed for smart phones which saves time of a URL redirect from desktop page to smart-phone accompanied pages.

Even With the expansive use of tabs and smart phones for web searches many SEO experts are not able to look ahead of desktop web searches. It’s largely because mobile web is at the stage evolution; as a matter of fact it’s a myth to most of them. Nobody’s is sure about how the apps are going to work and how they should design their revenue model. But one thing is for sure that more users are using their smart phones to search for local restaurants, car insurance, claims, etc. mobile web is here to stay & mobile SEO is going to be critical to the success of Mobile Web.

Before moving on to Google’s take on Mobile SEO let me just give you a brief over view of how search engine works. The modus operandi of major search engines can be categorized in to three categories: the crawlers which crawl the website; the indexer which stores all the relevant data and the query processor which evaluates the query and compares it to the stored data. In case both mobile and desktops the search queries the query process works in similar fashion and hence developer and SEO consultants concentrated on desktop development.

The Top SEO Company USA along with the whole tech world have been keeping a very close eye on Google’s take on Mobile SEO & finally the word from the search engine giant came. In December 2011, Google announced the launch of ‘Googlebot mobile’ which employs a Smartphone user agent which complements the previous phone user-agents. The main objective of Googlebot is to increase the search coverage of smart phones and provide better search experience. The Best SEO Company also appreciates Google’s effort to customize its search results to reflect URLs specifically designed for smart phones which saves time of a URL redirect from desktop page to smart-phone accompanied pages.

However the Top SEO Company USA  also feels that that although the URL re-direct may save time but it also may lead up to the problems. There are many developers who create separate content for desktop and mobile sites. They usually hold the mobile content under a different name us domain.mobi or under a sub-domain. Ii may cause problems to the site in the form of duplicate content between desktop and mobile sites leading to spamming and even decrease in Page ranking.

The best SEO company believes that the way to avoid duplicate content the developers must rely on responsive design tactics. The key benefit of responsive helps you deliver same content at the same URL. That means search engines can concentrate their crawling on one page and based on that ranking is achieved. The Page rankings are not diluted by mobile versions. But this brings bad news for developers who fall back on mobile specific versions

The Top SEO Company really appreciates the fact that Google understood that there lied a problem within the web masters in the context of mobile SEO and took rear guard actions keeping in mind the exponential growth of Mobile web searches. Although there remains scopes for improvement, one can only say that these modifications have been welcomed with open arms by the tech world.