10 February, 2013
The benefits of an on hold phone message for your business
People get bored with listening to music
while on hold. To stop them ending their calls, record a good on hold phone
message.
It is rightly said that running a business
is no mean feat. You need to take care of a lot of things simultaneously and
hence the bigger the business is, the more difficult it becomes to handle it
alone. Even if you manage to handle your business well, to stay in competition
you have to constantly innovate to attract clients or customers. A simple
change can make a huge difference to the revenue of your company. For example,
getting a website for your company can ensure increased visibility and
eventually increased profit through new clients or customer. Hence you see, it
is extremely important that you think of all the small details regarding your
business and try to innovate to stay ahead of your competitors in attracting
clients or customers.
One such small thing that can have a huge
impact on your business revenue is what you have as your phone on hold
recording. Most businesses have music as their phone on hold and some
businesses have nothing whereas some have radio stations tuned in. It has been
noted that most businesses spend a lot of time, effort and money on making
their phones ring for customer or client enquiry. But it is also a well know
fact that most calls are ended by the callers when they are put on hold since
no one has the time or interest to listen to some music playing on or some
radio station or worse still receive the silent treatment. They would rather
call up some other businesses that have something interesting to offer as their
phone on hold or provide prompt answering service.
What you can do is record unique on hold phone messages that would describe
your company, the products you have to offer, the values of your company and
other such things. There are many companies that offer the service of creating
unique on hold messages for your business phone. Many businesses that have
already incorporated this service have accepted a few facts. Firstly, a well
recorded on hold phone message decreases the chance of ending the call while on
hold immensely since it successfully holds the attention of the caller.
Secondly, many callers express interest in a product that they heard about in
the on hold message while calling to enquire about some other product. Thirdly
a good on hold message enables the caller to think that the company cares about
the caller enough to have recorded an on hold message that would entertain a
caller while on hold.
One thing though that you need to remember while
incorporating an on call phone message in your business phone is that the
message should be interesting. If a caller loses interest listening to your
message and ends the call halfway, your reason for incorporating the service
would remain unfulfilled. Hence make sure you give the task to a company that
is well experienced in this field and has a good feedback from companies who
have already used their services.
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