Video marketing is very hard to
do, but it can be worth the time, effort and money if you do it right. Video
marketing is another medium that you can use to get your marketing message
across. It has been used for many years to great success on the TV, and now
that Internet connections and bandwidths are good, you are able to host videos
on your website with great success. There are even video channels such as
YouTube that you can use to disseminate your videos.
Video marketing is very hard to do
This comment should be clarified,
as anyone can point a camera at something. It is hard to do if you want any
form of success. You need to have very good production values, audio, visuals,
acting and scripts in order to create a successful marketing video. Anything
less than fantastic will destroy any credibility you may have wished to gain
(or sustain).
There are so many marketing videos
online that are simply not good enough that people have started to ignore them
and avoid them like plague. You should also be aware that your video needs to
be very, very engaging, as most marketing videos are never watched through to
the end. Your marketing massage needs to be short, concise, to the point and
very, very engaging.
Demonstrations of your products
You can create videos that show
demonstrations of your products. As you are probably already aware, images are
not very good at showing how great your product is. They only show how the
product appears to look, and even any action shots look lack luster on images.
With a video you can show people exactly what your product does in a way that
no other medium will allow you to. People are able to be impressed by what your
product does, as oppose to simply how it looks.
Evidence of your marketing claims
Your marketing campaign may claim
that your products are the most waterproof, the strongest or the most durable.
But, those are just claims unless you can show people that what you are saying
is true. You can prove that your product is waterproof with a video of it being
dropped into a swimming pool and being used under water. You can show how
strong your product is by tying it between two cars and having them pull. You
can even show how durable your product is by putting it in a tumble dryer and
then showing it working when it comes out.
Tutorials on how to use your
products
These are quite popular because
they offer the user something, instead of just advertising to them. It is quite
common for people to log onto YouTube so that they can find out how a product
or service works. People may wish to use your products for a certain task, and
you can show them how to do it correctly. Whilst you are doing this, you are
also subtly advertising your goods at the same time. You can even start and end
the tutorial with a screen showing your current website or business location.
Examples of how your service works
If your website or business sells
a service, then you can show that service in action. You can show people how
your service works, or you can show people the results of your service. You can
show people exactly what your service does so that they know what to expect
when they buy from you. If you show people how you do your service and what the
service entails, it will help them trust you enough to make the sale.
Show people that you are not a
faceless corporation
Many people only ever see your
brand or maybe someone in a suit on your website. But, everybody knows that the
images they see online are not of real people within the company. With a video,
you can show people around your office and introduce them to your staff and
what they do. You can show that your company is staffed by real people who are
not robotically churning out PR friendly banter. You can show people that any
mistakes you make are not because there is a cog loose in your corporate
machine, just that your company is run by humans who make mistakes.
It also allows people to see that
when your company says that it cares, it is not just some bland corporate
slogan. You can show the people behind the slogan and you can show people what
your staffs do in order to care for their customers. You can even give subtle
hints as to how successful your business is by showing how busy you are, and
how your stock levels keep running low faster than you expect. You can even
show people in your delivery department working quickly and efficiently in
order to cope with the many, many orders that your company is receiving.
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