What is mobile content marketing?
Mobile content marketing is almost like content marketing online, expect that you are targeting your content to a mobile audience. With mobile content marketing you are creating articles, images, video, and more just for your mobile website and mobile app users.
So why would you want to invest in mobile content marketing and what are the benefits?
A great way to repurpose website content
SEO marketers and small businesses are always looking for ways to recycle the content they already have. Why not do it by sending this content to your mobile app or mobile website users. It’s a great way to save time and reduce content creation costs. Just remember to resize your content appropriately. Mobile app users will have a hard time seeing your large images on their tiny smartphone screens.
Greater customer loyalty
When you consistently send helpful and interesting content to your mobile users, they take notice. You are giving your customers a reason to be loyal to you since you’ve helped and entertained them so much in the past. This is really helpful when it’s time to actually send your marketing message to them. You will find that your customers are more receptive to your marketing messages than if you were to just send them cold.
Easy way to increase revenue
Each time a customer opens your email or enjoys an image by you, you have the potential to increase your revenue. Mobile content marketing is just another way to get in touch with your customers when they are on the go. Take this as another opportunity to introduce your products and services to customers that may need you right now.
Higher engagement from customers and prospects
Your customers get bombarded all day with messages from other businesses. To compete in today’s market, you have to find any way you can to always interact with your customers and prospects. There is no better way to do this than by sharing useful and helpful knowledge all the time.
You are always where your customers are
The truth is, mobile app and mobile website users are on the go. This is the perfect time to talk to your customers when they aren’t right in front of their computers. Never before have marketers had the opportunity to be with their customers at all times. It’s just too easy and too cheap to stay in touch with customers with the help of mobile content marketing to ignore it.
great stuff here, lots of valuable information. More people are using their mobile phones to browse the internet, it's very important to have a mobile version of your site and have lots of valuable content as well.
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