GoPro or the Camera of the future

The Camera's industry revolution keeps on growing. After famous brands such as Canon, Lumix, Nikon, Olympus and even Samsung, the market recently welcomed the GoPro HD HERO : the camera which best fit your needs anywhere at any time.

Invented by Nick Woodman in 2001 and designed by Woodman Labs since 2005 in California, GoPro HD HERO is known as nowadays most versatile Camera.

Such as SEO companies in London, It suits each ones needs either you have a great passion for photography or not. It offers the possibility to capture the best moments of your life or make a video and allows to enjoy your favourite moments thanks to one of the best quality of image the market offers.

Those who can really find an interested on this product are extreme sports practisers. Indeed, they can take it anywhere, from the top of a mountain to when hiking, to the snow when skiing and even in the deep water of an ocean when surfing on huge waves. The only thing to do is to attach it on a part of your body according to what you expect to film; turn it on and start enjoying. 

Nowadays, the range counts four different cameras :

• GoPro HD Hero which was the first one to be commercialised and which is compatible with the HD Hero 2.
• GoPro HD Hero 2 which is similar to the first one but makes its difference thanks to its capability to accept SD Cards up to 32 Go bits.
• GoPro HD Hero 3 which offers much more opportunities than the previous ones. It also allows up to 64 Go of storage, has Wi-Fi integrated, can be controlled with a remote, is 25% smaller and 30% lighter.
• GoPro HD Hero 3+ which also has a Wi-Fi integrated but its main particularity lies on the fact it offers better sounds thanks to its capacity to reduce noises caused by the wind.

When reading this you may ask yourself (or not) why you have never really heard about this fabulous camera? This was my question when I discovered its existence.

Indeed, it is quiet complicated to know about these products when on TV we have all these adverts promoting new cameras, the quality of image that they offer, their new skills and so on. But for the GoPro, the communication campaign works differently.

It is often said that the best way to convince someone that your product is good, is not to talk too much about it but to show what your product can do and this is the strategy the company chose to put in place. The brand does not talk a lot about the product, it shows what its little cameras can do and how they can fulfil needs and expectations.

Pictures talk for the camera and so does the huge word of mouth which is spread around the products. I got to know this product thanks to a friend, who knew it thanks to another friend and now I am sharing my discovery with you so just imagine the impact that each of us has on the development of this brand.

According to the recent development of the brand, we can say the company will keep on improving the quality of its products in order to always offer the best.

The cameras are really easy to use, press on the start button to capture images or make a small video, view your pictures and even impress your friends and family during holidays, parties and why not during your lunch break at work. 

And for those who love doing everything with their smartphones, it is possible to control your GoPro thanks to an App. All you need is your GoPro, your Smartphone and your Computer to view your pictures or videos.