8 Ways of Managing Your Blog and Social Media While on Vacation

Vacation agendas differ from one individual to another. While some look at it as a getaway where you get to build sandcastles on beautiful beaches with kids, some consider it to be a time for relaxation and reading a novel on kindle. Irrespective of what is actually done by you on vacations, the truth is that you expect some quality time to unwind and relax. However, if you are a content writer India or any other professional related to the online world, it may not be a good idea to cut yourself away totally from the professional space. In today's competitive time, keeping up with your engagements in social media while on vacation is no longer a choice but a necessity.

Here are 8 ways of managing your blog and social media while being away from work:

Take the help of guest bloggers: You can keep your blog active and working even in your absence with the help of guest bloggers. Guest blogging not only gives the impression of your blog being alive but also assists the guest blogger in achieving his own goals. However, make sure to remind the blogger about responding to comments on a timely basis so that fans and customers can be kept engaged and conversations can continue peacefully.

Schedule Facebook posts, blog posts and tweets: It is a smart idea to plan future social media updates and posts so that your followers and fans assume that you are quite active and maintain the frequency of your posts or updates. In order to make this plan successful, a bank of posts has to be created in advance before you leave for your vacation. There are various tools that allow scheduling of Facebook posts and tweets, such asTweetdeck, Hootsuite and CoTweet.

Load your smartphone prior to leaving: Thanks to smartphones, you can now access your social media accounts from practically anywhere. You should make it a point to check whether your smartphone possesses all social media applications that will enable you to access blogs and social media while roaming around in a foreign land or biding your time at the airport. “Page Manager” app has been launched by Facebook for Android and iPhone. You can monitor Twitter with the help of mobile apps from Tweetdeck and Hootsuite. WordPress, LinkedIn and Google+ too are not very far behind, what with each having a decent collection of impressively-designed mobile applications.

Give training to someone: Solo workers, like a freelance content writer India, or small business owners may not benefit from this one but those working in big or even small teams can give training to another professional in advance so that he can manage the social media activity in their absence.

This point is a little tricky one. This is because you should make sure to not give away all your duties and responsibilities to your co-worker. It is highly essential for you to stay as updated as ever.

Inform readers that you will be unavailable: There is nothing wrong in being personal with your followers and readers by informing them that you will be off from work for a couple of days. If they are truly your loyal readers and are aware of your hard work for producing quality work, they wouldn't really mind your plan of taking a break for some time. Such a step can also draw a lot of appreciation from readers.

Streamline social media activity: Make use of services like NutshellMail for organizing your social media activities. The primary aim of these services is to deliver your Twitter, Facebook, Foursquare, Yelp and other updates as a single message to your inbox.

Outsource all social media commitments: Professional companies which do such work have no vacation time. Thus, if you outsource your social media obligations, those can be handled impeccably by them, enabling you to enjoy your vacation completely.

Tie up conversations which have not yet been resolved: Avoid leaving any unresolved conversation in social media as it is. You should complete all comments and discussions before leaving for vacation so that nobody is left waiting for your reply. It is important for your reputation as a professional blogger.

These 8 tips can make the vacation of any content writer India a social media-friendly one.

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Heed before you start PPC

PPC, conjointly referred as Pay-Per-Click may be a part of Web Promoting Campaigns that depends totally on getting the adequate and applicable keywords to be targeted to induce the recognition of the website top. With this tool the traffic to the targeted website collectively will increase drastically. Organic promoting, freed of any charge, is one amongst the economical suggests that of getting extra traffic to the online website but PPC, being a paid service has much better, potential results than the other means of getting extra traffic to the website. An awfully extremely intimate and hold data and expertise among the PPC Campaign management. It is important for any PPC skilled to induce the motive of the PPC campaigns with top results, quite expected because it may be a paid service and the clients are paying for it.

Benefits of Hiring the PPC Experts

• The PPC consultants at hold immense knowledge and skills of the PPC technique as per their experiences.
• The clients will select the PPC experts by themselves from the talented pool of our specialists.
• PPC ads formed at our end for your business are going to be seen within quarter-hour of publishing them.
• Offer highly targeted and relevant traffic to your website in an exceedingly short period.
• Pay only when the visitor clicks on your paid ads.
• Get complete management over the keywords choices.
• ROI are going to be utterly measurable down to the keyword level.
• Our PPC campaign is going to be an ideal supplement for your organic SEO campaign.

Our Experts recognize usage of the most effective keywords to fetch more popularity to your website by the PPC experts, optimized traffic diversion to your website, etc.

Skills of the PPC experts

• More than 5 years of Experience in holding the PPC campaigns.
• Excellent knowledge in the SEO business along the PPC analysis.
• Excellent skills in ROI analysis and Campaign analysis preparation and implementing the top PPC tactics.
• Best SEO experience and skills.
• Working experience in e-commerce websites for products and service marketing.

Work Sample of the PPC Experts

• To begin the PPC campaign for the clients, our PPC experts would like the entire details of the necessary company information as well as all the details that are required to start out the PPC campaign.
• Once all the information are recognized, our PPC Experts perform the analysis for higher content which will be used for PPC campaigns like the superior keywords or the top ranking PR websites which will be targeted to put the targeted keywords for the clients.
• Starting from the bidding for the wishes keywords and putting the keywords and phrases to the targeted top ranking PR websites, our PPC experts lookout of the entire PPC campaigns effectively and very expeditiously.
• The main focus of our PPC experts will be on your business development which will forever provide the top results for the PPC campaigns control.
• Updated reports will be sent to you on the daily, weekly and monthly basis to make sure that the work is being done perfectly.

You will also be ready to be in contact with our PPC consultants directly, so the customization part can be often taken care properly and can be done as per your preferences.

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How Guest Posting Can Help You?

This article about guest posting was provided by DigitalMint.net

Let us face the inevitable truth – it is extremely hard to develop the base of out coming links through a few months. It could take hours for you to find the concrete website you need, which will fit your requirements both in topic and parameters. And after this tedious search you are not even close to finish. You have to contact the blogger, to receive an answer from him, to reach an agreement about how and when your article will appear in his blog. All this hard and tiresome work for a single post.

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Google Hummingbird, Content Authority, and How Atomic Reach Can Help

Algorithm from Google and Atomic Reach

How a person is going to know the content, is a quality one, and relevant to him or her? Scoring engine is that thing which helps to know such information about the content. Atomic Reach is a scoring engine that is used as a tool to perfect content. Few days back Google launched a new algorithm named Hummingbird. Now what is this new algorithm for? The Hummingbird algorithm provides result more contextually, and it is much better in result. But this algorithm is not a killer of search engine optimizer. Factors more than 200 make up this algorithm, which increases the focus of searching conversationally. But one such product also helps to bring in other type of necessity and here the name of that necessity is Atomic Reach. Information, data etc are words, which help in improving the web, and quality things than quantitative things when get the priority, Google’s Hummingbird is the one should come.

The Things which can be done with Atomic Reach

The scoring engine of Atomic Reach helps a publisher to get rid of difficulties of publishing blog or video or many more things. When a publisher uploads content through his or her Atomic Reach account, the algorithm scores the content by processing of natural language, so that the quality of the content can be understood. Topics, industries etc options help to connect content with perfect audience mind via this scoring engine. Every such content has a unique goal, and it can be achieved with a few controlling factors like social media reach, audience engagement, website performance etc. Atomic Reach measure such things efficiently all the time.

Conglomeration of these two

To get benefits from Hummingbird of Google, Atomic Reach could be a great help. Google usually look for authority articles and Atomic Reach helps to craft it for a person with statistics, facts, referral links etc. How the performance in a confined area is going can also be shown by it with information like improvement scope in that particular field of work. All such integration leads the person to a better content that is demanded by Google with Hummingbird algorithm for the social web. Beside all these, the person can find many content providers or clients or partners in a specified area with which he or she is working, and this helps to get a huge exposure for his or her content resources too. Again this Hummingbird algorithm works precisely and simultaneously very fast. The name Hummingbird is thus brought in for this algorithm. With this, Google may understand all sort of meanings one try to search like ‘where is the apple showroom near my house’ etc. Here, Google will try to get the meaning by concentrating each word rather than the whole sentence.

What could make Atomic Reach more helpful?

Coming to Atomic Reach, there are a few things to explore in future. First, written blogs are only things that are used in Atomic Reach where videos, podcasts scoring can be very helpful, in addition, with written blogs. Measure in dashboard cannot be done without signing in to the account and such things like that.

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The Dangers of Marketing on Reddit

Reddit is a thriving website across almost all demographics. They call themselves “the front page of the internet” and it seems that they’re correct. I, myself, often hear about major news stories and trends on Reddit before the mainstream media get on them. Not to mention all of the memes.

With so many devoted readers and contributors (over 2 million people read just the front page every day), Reddit could be a gold mine for marketers. But before you go building your marketing strategy around this social news goliath, there are some things you should know. Namely, you should know that a misstep away from the community’s ethos concerning advertising could earn 2 million dissenters in a single day. No, really.

Marketing tunnel vision in an AMA makes you the most hated person on the web.

The AMA, or “Ask Me Anything,” function of Reddit is a platform on which interesting individuals can stand and answer questions posed by the community at large. Sometimes the person with a popular thread is a celebrity and sometimes they’re a zookeeper or physicist. Anyone can post an AMA and it seems that anyone can earn a large amount of traffic by force of personality alone.

This seems like an excellent tool for marketing, does it not? That’s exactly what actor Woody Harrelson’s PR team thought. It still isn’t known if it was actually Harrelson at the keyboard, but whatever poor soul it was made a gigantic mess out of a golden opportunity. He answered around 15 questions and refused to talk about anything other than the movie he was trying to promote, enraging Redditors who engage in AMAs to learn more about people.

What you must grasp is that Reddit wields massive power to shunt web traffic, but it’s very choosey about what it considers overly-exploitative. When Dave Grohl of The Foo Fighters mentions tour dates, no one seems to mind because he has taken the time to answer personal questions with serious thought. Reddit darlings like Neil deGrasse Tyson have achieved their status by displaying their genuine passion for their field and a willingness to let their readers get to know them. Personality and content are the only viable tools for getting exposure.

On the “plus side,” a botched AMA can get you a TV show.

Muddying the AMA waters is the strange case of Amy’s Baking Company. A truly horrible AMA (including the owner threatening to call the cops on mean internet commenters) made them the Disney-level villains of the week. With their threats of suing reviewers for negative Yelp reviews and their prerogative to take the tips of servers and give a flat hourly pay, they quickly garnered all the wrong sorts of attention.

Unsurprisingly, with all of the stink and drama, some TV producer naturally approached them about their own reality TV show which they naturally accepted. While this might be a happy ending for this small Arizona restaurant, it could spell very real trouble for any company that isn’t interested in a reality TV show. Hint: almost no company should want this. You don’t want to be a sideshow.

Sneaky marketing lands you on r/HailCorporate.

The existence of r/HailCorporate is a major reason why marketers must be wary of pushing content on Reddit. This sub-Reddit is a hall of shame of marketers who have been caught posting advertisements under any name that doesn’t disclose their corporate affiliation. Some of these attempts have been very subtle- and yet, the Reddit community has ferretted out hundreds of thousands of examples of marketing, even when under the guise of a cat meme.

You really, really don’t want to end up on r/HailCorporate. The negative association that comes with this type of trickery is exactly what the “Reddit Hivemind” (a derogatory term alluding to the general attitude of Reddit) disapproves of. If you have a particularly sneaky tactic caught, you could find your company name on the front page in the worst way possible.

What, so Reddit is off limits for marketers?

I didn’t exactly say that. Your best bet for using Reddit’s awesome power is to buy a legitimate banner ad and design it with a sense of humor. For your own sake, I would NOT recommend trying to make a meme ad or to be sycophantic to the Reddit sensibility- they really don’t take kindly to that. Instead, present your brand’s own sensibility in a way that Reddit can appreciate. They’re into people, not shticks.

If you’re feeling brave, however, go ahead and try your luck with an AMA session. But only the true master of brand personality and ethics should dare tread these waters. Redditors will almost always go for the throat when it comes to asking questions, from your contributions to charity to how much your CEO earns. Be honest, or you could be the next victim of Redditor sleuthing. You have been warned.

So you see, Reddit could be the ultimate link-sharing/social media/ crowd sourcing Valhalla that online marketers have dreamed of for years.

But it isn’t.

At least, it’s trying really hard not to be.

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Google Hummingbird and the Conversational Search

Google Hummingbird is the new algorithm introduced by Google. It is the biggest search algorithm change which Google launches since 2001. What is the interesting part about it? Google launched the change a month before its official announcement on 27^th September 2013…and no one noticed.

What are the changes?

Google claims that its new algorithm has a better and more human-like way of interacting with users. Rather than searching for separate words, the new algorithm better focuses on the interconnection of the given words. So, for example, if you are searching for “grocery shop in x area” Google Hummingbird will focus on finding a grocery shop in the area which you have requested rather than “grocery shop” and “x area”. Google claims that this improved search option will better fulfill the search requests as its goal is that pages matching the mеaning dо better, rather than pages matching just a few wоrds.

Another major change introduced by the new algorithm is “Conversational Search” which allows users to speak out their search requests. This can be done with smart phones, tablets or simply computer microphone. The idea behind the new search option is that the search process becomes a lot more personalized and conversational, acquiring a more close-to-human form. It becomes just like asking another person and expecting an answer…Hummingbird does it!

According to Google, Hummingbird is much smarter, faster, precise and better in many ways.  It can answer questions, filter the answers, and give you comparison results. It can better understand the relationship between words and requests, improving the time and quality for retrieving the matching search result.

How does it affect SEO?

When the new algorithm was announced the online marketing world was shocked and terrified by this major change. For many this automatically meant decrease in links strength which affects SEO, traffic to the website and Page Ranking. Google claims that there are no changes concerning your SEO efforts…if you have done it right so far.

Google Hummingbird`s goal is to be less dependent on keywords. You might be terrified by this but relax! This only means that the new algorithm will try to connect words in more complex, interconnected way. So if you have good quality content which is well structured there is nothing to worry about. If not, consider rewriting your content in order to optimize it according to Google`s new algorithm and finding SEO solutions for your website. In addition, many assume that the new algorithm decreases the importance of external link building which generates traffic to your website. Google responds- make sure you have relevant website linking to your own website and you will continue generating traffic to your own website.

Google`s new Hummingbird algorithm is here for better or worse…we still don’t know and the outcomes of this new revolutionized algorithm are still to be seen. Whether it is faster, better and more precise or it is about to burry any SEO efforts? Time will tell. Until then we should keep doing everything the way we used to- with professionalism and passion.

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10 Simple ways to improve your SEO

If you are a business owner, or otherwise, an individual trying to promote a certain product or service, you’ll most likely already know about a service called SEO. At first, you may find this service a little complicated to grasp, it is after all a very complex system. The traffic gained from this system is however phenomenal.

With so many variables involved in the making of SEO services, it can sometimes be a little hard to understand the ins and outs of this system. However, regardless of this, there are several simple things you can do to boost your SEO and in turn, rank higher in today’s search engines.

SEO as an essential way to gain traffic

SEO is one of the easiest ways to reach consumers today; this is mainly down to technology in the 21^st century. More and more consumers are choosing to use their smartphones and tablets to shop, and with so many expensive technologies on the market today, surfing the Internet is a widespread pastime!

All in all however, it comes down to the content you choose to share – if it isn’t interesting and it doesn’t grab the attention of those surfing the net, excelling in this field is quite simply impossible!

SEO is constantly changing and as such, it’s often improving, which makes it an asset to most companies and a great business tool. On average, Google supposedly makes more than 500 alterations to their search algorithm on an annual basis. This in actual fact means that they alter their algorithm on a daily basis. Despite this, there are always certain things that stay the same and such factors comprise of how you upload, manage and update the content you choose to broadcast online. Listed below are ten of the easiest rules to follow when it comes to SEO and following these rules will allow you to use this particular system in a successful manner. This is regardless of the service or product you wish to promote, and regardless of whether you’re in the business sector or the creative industry. In fact, SEO within the finance industry is extremely effective. Due to its competitive nature, international recruitment services benefit from this strategy hugely!

1. Conduct a full site on page SEO review/audit in order to determine the issues at stake.

2. You should always write content that is tailored to your target audience and not just to the search engines. Quality content is a must.

3. Using bold lettering, anchor text and html coding will help you to enhance your on-page content structure. Don’t also forget to use interlinking which can also benefit your SEO.

4. Use sites with higher page rankings as opposed to low quality link sites.

5. Use social bookmarking sites and add new content to these on a regular basis.

6. Use the likes of social sharing buttons on your site in order to promote content further.

7. Never duplicate content as this will put off users as opposed to draw them in. In order to keep the attention of existing consumers and attract new consumers, it’s important to keep content fresh and desirable.

8. In order to create successful content, use URLs that contain keywords and link these keywords to various sites and products that promote your own.

9. Add new content on a regular basis and at prime times when others are surfing the web.

10. Create effectual title tags and ones that encompass your target keywords.

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Local SEO Experts Will Take Care Of The Negative Ratings

Your web-page might have the best web-design and it has all the contents in it that are required for better rankings on Google. It’s a good thing, but it is more important to do the right things that will help you in retaining the position for long. This will help you in getting maximum customers for your business. There are many other websites that are offering services like you do, and there are chances that they might get better rankings than you do. Thus it is necessary to hire the best local SEO company that will cater to all your business needs in an effective manner.

There are quite different things that need to be done for increasing in the ranking of your webpage. Some of the steps are quite simple, while others are complicated and needs proper steps and procedure that needs to be followed for becoming successful online vendor. It is necessary to choose the right type of keyword that will improve or fasten the search process for your potential client.

Keyword in Title

A keyword in the title of your content will get direct the clients directly to your webpage, without consuming much time.  Also, on the title you can mention the name of the place where you render such a business. This will narrow down the search and help the potential customers in getting better and quick solutions without wasting much time. So if you haven’t been very serious about your title tag until now, then it’s time to be careful and thoughtful about the same. It is necessary to discuss your needs with the service providers so that they can take the right step and help you in the best possible manner.

The Other Details of your content:

You need to ensure that your webpage also has services like Google and Bing maps as these features will help your clients in getting the right information. With the help of a professional, you can get these things properly integrated on your webpage. No matter whatever type of business you might have, such simple things will help you in accomplishing the task perfectly and satisfactorily.

The other thing that can be done here is listing your business with Google. It will give you a list of names, places, and other details then it will help you in improving the Google rankings.  You can check the details and then claim for one as per your needs and requirements. All the listings are quite important and help you in different ways, to progress in your business. Also, you can easily cope with the competition in the best possible manner.

Give proper contact information:

In order to become successful it is quite important that you provide the right contact information to your existing and future clients. Special attention has to be paid to NAP, which is nothing but name, address, and phone number.

Benefits of Local SEO are as follows –

1. The experts will try and implement unique ideas to improve the listings on your webpage.
2. They will take care of negative ratings, and solve any problem arising due to the same.

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6 Mistakes That Wordpress Bloggers Make

It is widely accepted that WordPress is currently the most popular blogging platform with features and capabilities very few content management system software packages can match. Most internet marketers love WordPress for the SEO value it adds to their e-commerce website although a good part of the population is more inclined to channeling traffic to websites or blogs they built using the CMS software. To keep you followers interested, below are six things you need to emphasize on if you are one of those who believe in the power of WordPress.

1. Always update your blog content

One of the reasons why most people's blogging efforts fail is reluctance to update their posts. It is understandable that some posts might only be valuable for a short period of time but this does not necessarily mean that you should overlook the essence of updating as it would cost you in the long run. For instance, if you have a post whose title is "Must have gadgets for 2013" it would be necessary to update it "Must have gadgets for the year 2014". If you have noted, a web user visiting your blog in the year 2014 would navigate away if the change and other modifications were not made.

2. Protect your website

Malicious software can cripple your blogging efforts and even discourage you from ever posting again. Consider a situation where you blog is banned from major search engines and not to forget the devastating message which warns visitors of malware whenever they land on it. The short term effects of such an attack would be losing your followers after which you would be forced to start all over again with an aim at seeing your blog get back on major search engine rankings. To prevent this from happening invest in an Antivirus software and security plug-ins which protect your site from malware.

3. Update your WordPress website and all your plug-ins

To ensure convenience for its users, WordPress makes regular updates to its software. The reason why installing these updates is necessary is because they fix bugs and other issues which might expose you to malware and malicious hack attempts. Remember, hackers are always looking for challenges and will soon loop holes which might cost you a lot if ignored. Update all your plug-ins regularly as one of your security strategies.

4. Keep abreast with information about new WordPress plug-ins 

As a WordPress blogger, it would be difficult to survive without using plug-ins. Most of them are intended to help you keep ahead of your competition by making certain webmaster tasks easier. For instance, a tool like WP polls allows you to get information from your web visitor and displays it in an attractive way which can be used to influence more people into making a certain decision. Most people like Plug-ins because they allow them to improve the look and feel of their website without necessarily reviewing their CSS files. 

5. Reply to those who comment on your blog

Replying to those who comment on your blog might not be necessarily a good strategy for SEO but it helps where one wants to improve their conversion rate. Communicating with your followers helps you win their trust and hence makes it easier to convince them into taking a required action. Besides, a follower feels good when a comment they made is replied to; this increases the chances of such a customer revisiting your blog for more information in the future. If you are after making a long emailing list, you could use your replies to manipulate visitors by promising them free informational products like e-books.

6. Take care of your wording

People read blogs because they need views or advice about something. Although it is important to portray yourself as an authority in your niche, your wording should not make you sound as if you are bragging about your expertise in the field. Always use a tone which will make your visitors believe that you intend to help them and all you are doing is sharing valuable information and not selling it.

With these tips, you will soon notice an improvement in your search engine rankings and more important your conversion rate. Emphasize on them and do whatever you can to keep ahead of your competition.

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Why You Should Learn About Black Hat SEO

Any SEO practitioner worth their salt knows that black hat tactics should be avoided. While such activities may boost your rankings in the short term, they will ultimately have a negative impact on your website, and it takes a lot of work to rectify the problems that will occur.

Rather than ignoring black hat SEO completely though, the best approach is to educate yourself in the area. Here’s why.

It gives you a broader understanding of how search works

SEO is a complicated field, and if you want to get it right, it’s wise to know about the potential pitfalls that you could hit along the way. It’s only through gathering as much knowledge as possible that you can do this. A good tactic here is to review your site whenever you learn about a new black hat process. Checking that you haven’t accidentally broken any rules will help to protect your site.

The rules are always changing

Some SEO practices that were commonplace in the past are now widely accepted as being black hat, so it’s important that you keep on top of any developments and tweak your campaigns accordingly. Not gathering new knowledge whenever you can means that you’re putting yourself at risk of falling foul of ethical guidelines.

It can help you to spot bad SEO practitioners

If you’re using the services of an SEO practitioner for your campaigns, it’s a good idea to be aware of how they’re developing your site and the sort of activities that they’re carrying out on behalf of your business. And perhaps more importantly, you need to know what they really shouldn’t be doing, as it can harm your business. Part of the reason for hiring a professional SEO company is that you can leave the tricky stuff to someone else. Whilst this is true, it’s always best to know sufficient about the field yourself, so you can choose the very best practitioners to work with.

Of course, now the main question is how you gather all the information that you need. Due to the fast paced nature of the field, the internet is your best resource here. Pinpoint around five of your favourite blogs and news sources, and make a point of checking them on a regular basis. Any more might be too overwhelming, so it isn’t a viable long-term option. This sort of dedication to ongoing learning is bound to have a positive impact on your skills, and ultimately, your search engine rankings.

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More digital impact on your business makes more of online marketing

Introduction

Online Press Releases and Social Media Marketing combined are abundantly capable of increasing your revenue and engagement. Please allow me to go through some tips in a strategic planning takeaway for you to utilize at a later date.

Here I’d like to assist and help implement your ideal strategy using user-generated content. This includes monitoring positive and negative brand perception through tools such as Facebook, Twitter and G+, as well as increasing brand engagement all-round.

Working at The Genuine Gemstone Company, I experience the online marketing tools and channels for PR as part of our online strategy. My tips here will improve your brand placement online, even without necessarily over stretching the budget. 

Online marketing takeaway

Press Releases

Online press releasing activities include influencing media, communities and online specific audiences; you need to be making a sound through online channels.  You can achieve this via social networks, news search, discussion threads, search engines, and other online communication tools.

A useful tip to about press releases is that they essentially only work as a successful online marketing strategy if used alongside social media and your natural link building techniques. If you do not then you won’t reap the benefits of social sharing, engagement and redistribution that enable the spread of your marketing projects.

Planning an enhanced approach to your online marketing strategy is a critical place to make a start. There are SEO tools that can help, including Google Insights and FollowerWonk from Moz. It’s essential to manage your brand reputation and then monitor it, and then store data, create targets, ensure growth.

•     Give out the social signals that reach the most users, post all PR out on Twitter and Facebook
•       Create strong call to action or incentive to click troughs on the release to your website.
•     Publish your work on authoritative site, like The Times; more positive for reads and re-circulating
•       Follow the organic SEO rule of natural link building each month
•    Create unique content every time you create an article; think of the user before the algorithm
•       Vary anchor text as to not upset any search-engine algorithms

Social Media

Social Media is very good for engaging with other users on a channel used to connect with people. If you were connecting with journalists; especially those that target your industry, reporters, bloggers and influencers who cover topics in your industry then this would be a fantastic way of gaining social interaction and building up recommendations and exposure.

Start tweeting with them and engage, but don’t oversell your business or product, just ask about a particular topic that they write.

Create fun, interesting content, for your users to read and enjoy! Just by being creative, conjuring something, compelling, interesting, or even funny; people will naturally want to talk about it and share it with friends, or even do a write up about it with no pitching required.

Think of the great videos you have seen on YouTube and why videos get so many shares and likes. It won’t be because someone spent ages crafting an amazing pitch, to a journalist. It’s the content itself that was really cool, and that meant that it was popular with the public, who just kept on sharing it with their friends etc.

This can create a lot of links and traffic, and work as an effective tool in your overall marketing strategy.

•          Get fans liking your posts, get popular and improve your Google authority
•          Promote everything that your brand has to shout about through social media
•          Cross promote with other brands and endorse affiliate partnerships on Facebook
•          Make your Facebook username and Twitter handle your brand name
•          Hash-tag and include your brand name in your Tweets
•          Use competitions to draw fans, get them to post and interact for prizes
•          Ensure your logo is your profile picture, and create a nice landing page banner
•          Add your website's URL to your profile

Conclusion

"The company’s No.1 appearance in the Fast Track 100, is testimony to their skill and determination to succeed" – says Sir Richard Branson in The Sunday Times.

Being connected to our audience through the spots they will go to online on a regular basis, their emails, social media, browsing the internet. We may have a new promotion which includes a set of Sapphire Rings on GemsTV and it’s important that the outside world have an awareness of this.

So subliminal signals from channels such as Facebook, and email require our marketing team to create a promotion and ensure that it is maximising engagement and customer reach. Our marketing is completed with an on-site campaign to synchronise our campaign when the user visits us on our Gems TV and Rocks TV website.

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How To Get Exposure Through Press Release

In conventional print media press releases are simply news articles released for the primary purpose of informing readers about particular news worthy developments. The news focus can be a company launch, expansion thrust or the opening of a new branch, etc. In the cyber business landscape press releases take a totally different and powerful function and purpose. Press releases are powerful marketing tools for businesses that need an authoritative online presence. The guidelines outlined in this piece will empower you to know how to get exposure through press release writing and submitting. 

Why you should submit press releases 

• Press releases are cost-effective. 
• Press release spread far and wide through news wires giving your website maximum exposure.
• Press releases achieve the double impact of communicating important developments about your company while also generating valuable back links to improve the visibility and ranking for your website.

Press releases are normally the best place for start-up businesses with limited marketing and advertising budgets to begin their online presence drives and campaigns. Principles of how to get exposure through press releases involve knowing what format a professionally written press relapses takes. A press release must be factual yet interesting. The write-up must be expertly weaved so as to generate interest and compel readers to click provided links and come to your website. Once a press release is written it can be submitted to various news wire websites and PR websites. Certain submission services require a fee while some are free to use and still give maximum exposure for submitted press releases.

What Can Press Release do for the visibility of your website? 

Plying the volatile and ever growing cyber landscape as an entrepreneur is all about the visibility for your website. So how do press releases enhance the visibility of your website? The cyber business terrain is a steep business play field. Unlike the conventional business world; the cyber sphere pits your competitors just a click away. This means that your target market online is made of people that have so many options they can shift to in a single click. Press releases go viral around the web especially on news sites, blogs and news wire websites. The links strategically embedded in your release are great for your link building drive. Search engines consider these links when they return pages with relevant content against user search queries. Research has proved that in online marketing thrusts press releases are some of the most effective ways of generating the coveted organic traffic. 

Press Releases and Organic traffic 

Setting up a powerful website that does not get any visitors is meaningless. Getting visitors who are not interested in what you are offering is not fruitful either. Without attracting relevant target traffic to your website your web pages will record a high bounce rate. Bounce Rate denotes the amount of time visitors spend on your site. A high bounce rate means visitors come to website and leave as soon as they arrive. This basically means that visitors coming to your website are not interested in the products and services you are offering. With the visibility that press releases can achieve for your website search engines will begin to recognize your website as an authority site and they will channel relevant organic traffic to your website. Target traffic means your web pages are getting relevant users (mostly from search engines) looking for what you are offering. This kind of traffic leads to high conversion and profitability. 

Principles on How to Get Exposure through Press Release

• Establish yourself as an authority in your niche.
• Identify news wires with the widest and cost-effective coverage.
• Generate keen interest.

The write-up of your press release must be such that it establishes your website as an authoritative source of information or solutions in the subjects or market needs related to your niche. Once the readers get a sense of your clout they will be compelled to turn to your website for the services and products they need. As you search for the best press release websites ensure that you choose websites with the widest and broad coverage. This will give your press release and your website maximum exposure at very cost-effective rates. Expert online marketing experts are capable of identifying such press release publishing platforms. Most importantly the experts can weave keen interest generating releases that will compel readers to flock to your website.

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Common SEO Mistakes to Avoid

If you run a business and have a website, chance are good you’ve been introduced to three powerful but often misunderstood letters: SEO.  It’s no longer good enough to simply have a web presence, now that web presence must be easy to locate through a search engine.  With only 6% of Google searches making it past the first page- and about 1/3 not making it past the first result- poor SEO could have a tremendous negative effect on your business.  Here are some common mistakes to avoid in your efforts to raise your ranking:

Keeping it too simple with keywords: Do your research!  Don’t assume you know the best keywords to use, or how to use them.  You could end up missing opportunities to integrate search friendly terms into your website.  Think synonyms and words with similar meanings that could be substitutes for each other in a search term. Picture and photo, for example, or optometrist and eye doctor.  You should also try to get inside the mind of potential clients that are searching for your product or service- what terms would you use if you were a potential customer of your own business?  People often search in questions, like “What’s the best restaurant in NYC?”, so you might consider incorporating relevant questions into the text of your website as well.

If you’re purchasing keywords from Google, make sure you fully understand the system so you don’t waste your money.  Broader is not better.  Choose some strategic but specific key phrases that will target your ideal audience. 

SEO First, user experience second: Search engines, especially Google, design their algorithms to find the best sites and content for their users.  That means a frequently updated website with rich content that’s well organized with page titles and descriptions will have a natural advantage on the results page.  The primary purpose of your website and the text it contains is to serve your customers, not your search ranking.  Always keep keywords in mind, but don’t stuff your page with search friendly terms at the expense of quality, informative content- search engines will punish you for it in the long run.

Search term blinders:  Look beyond search terms and keywords.  Both inbound links and social media exposure (or lack thereof) can affect your search standing.  Retweets, likes, and shares are all indications of quality and reputability within a search engine’s algorithm, as are links to your site from other respected websites.  With links especially go for quality and not quantity, though.  Links from less reputable sites- or worse, those known for spam- will count against you. 

Getting complacent:  You’ve researched your search terms, added content accordingly, and you have an impressive web presence that extends to social media and other websites.  That’s a great milestone to reach, but it doesn’t mean your SEO obligations have been satisfied.  Search engines and their algorithms are constantly changing, as is the web content you’re competing with in the search rankings.  To stay at the top of the results page, you’ll need to keep reinforcing your web presence with fresh content, and you’ll want to periodically re-evaluate your keywords and search terms as well.

SEO is a complicated- but high stakes- cat and mouse game.  The top search engines don’t make their algorithms public so you’re never completely sure how to get your site treated well in the results, and constant tweaks and updates to those algorithms mean a good ranking today may not carry over to tomorrow.  The good news is that the basic set of SEO best practices are fairly stable, so you’ll never go wrong by avoiding the above mistakes.  Quality content and well researched keywords will always strongly correlate to high search rankings. 

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What should be the Post-Penguin 2.0 Digital Marketing Practices?

Many of the most popular SEO practices a few years ago are now cursed and considered foolish because they will either get you penalized or the costs far outweigh the benefits. While the Penguin update has certainly changed many things about online marketing, you can still gain exposure by abiding by Google’s rules.

Not Just Content

First of all, content isn’t the only thing that you need to worry about. All of the major search engines are checking your website's loading speed. A website that loads very slowly takes away from the user experience. Many studies show that if your website just takes a tenth of a second longer to load than similar websites, then your sales will drop by one percent.

Not only that, but the search engines penalize slow websites because people don’t like them. If you want to do some serious marketing, then ensure that you choose a fast Web host.

Organic Linkbait

Before Penguin, many marketers would use automated programs to build hundreds of links. These automated solutions are practically banned from Google and they will ensure that you get penalized. At the same time, you can use linkbait content to organically build hundreds of links.

You need to create content that is commonly shared. This includes infographics, funny or interesting videos, images, case studies and free guides. These content types will help you quickly build many links without having to use blackhat techniques.

Use Social Media

For the longest time, marketers said that social media was good for bringing in traffic, but that it didn’t help SEO. The post-Penguin consensus is quite the opposite because Google has said that social signals do matter. You can improve your ranking and get indexed faster just by updating and using your social media accounts.

The best way to do this is to share and create unique content on your Facebook, Twitter and other social media pages. This will have a direct impact on your SEO and you can also gain extra traffic from your direct social media followers.

Useful Content

You need to post useful content that Google will love. Google is obsessed with the user experience and they will increase your website’s ranking if your content is useful. The problem with this is that Google is an automated system that really can’t tell useful content from garbage.

At the same time, the search engine spiders are looking for the common signs of useful and meaty content. First of all, try to make your posts much longer. Many marketers say that a 500-word article is good enough, but others are saying that 1,000-word articles are much better. You should also include a list and at least a few resources.

Blatant Optimization

You can’t be blatant about your optimization. Penguin demands subtlety if you want the best growth. Instead of using your keyword as much as possible, it’s a much better idea to use it about four to six times. You still need to optimize your content, but the optimization should be subtle so that you aren’t penalized.

Conclusion

Penguin didn’t really make marketing harder. It just changed around the focus of marketing. Instead of building your own links and writing short articles, you need meaty and useful content and linkbait to build organic links. Just follow Google’s rules and you’ll have no problems improving your traffic. 

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