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20 November, 2013
How Guest Posting Can Help You?
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Let us face the inevitable truth – it is extremely hard to develop the base of out coming links through a few months. It could take hours for you to find the concrete website you need, which will fit your requirements both in topic and parameters. And after this tedious search you are not even close to finish. You have to contact the blogger, to receive an answer from him, to reach an agreement about how and when your article will appear in his blog. All this hard and tiresome work for a single post.
18 November, 2013
iOS vs. Android, which one is user friendly and why?
The technological world we are living in is totally incomplete without an
small handheld device named as mobile phone's. But with the changing time, this
mobile term has been replaced with the new technology called smartphone. Now
talking about a smartphone, only two operating systems come into our mind i.e.
IOS and Android. Now the question that arises is which is more superior than
the other and by which factors?
Here individual features will be present by which the reader can easily
read and decide the superior one.
Android can be Personalized: Android, till now had launch many
versions of it. The latest one being Android 4.4 (Kitkat). Best thing about
Android is that Android is designed as per the requirements of its user's. One
can easily customize it and use it in your smartphones. The best example of it
is that countless ROM's are available on net with 0-100% editing. On the other
hand, iOS is not as much personalized as compared to Android.
Android is free of cost: One can find a no of Android over the
internet and that all free of cost. But iOS is not at all present free for use.
It is only available in iPhone's preinstalled in it.
iOS is more speedy: iOS even having lower processor/hardware, seems to
run more faster than Android. This is due to more effects added to the iOS. The
GUI of iOS is more effective as compared to that of Android.
Android is Portable: Android is developed to run major on any smartphone
specifications. Some basic system configuration is required by all, but apart
from that all the Android versions can run on any mobile with high or low
specification. But for better performance the best android that is suitable in
a smartphone is installed in it and retained for the sale. This feature is not
at all present in iOS. IOS can be operated in iPhone's only and that also
depend on the hardware specifications of iPhone.
Android is more User Friendly: There are many features that are not
present in iOS whereas available in Android. More than one account can be used
in an Android which is not possible in iOS. Android can be used with unlimited
free apps available on net whereas in iOS only apps present in iTunes can be
downloaded to the iPhone.
iOS is more secure: Talking about the internal designing, iOS is more
secure from unwanted and harmful virus. An iPhone will be least affected by any
virus as compared to an Android smartphone. Also in the recent past, with the
update of iOS, the feature of in-build mobile tracker is placed within the
iPhone. With the help of that app, mobile can easily be tracked from users
e-mail id.
Verdict: As per the points mentioned above, Android comes out
to be a true leader over iOS in terms of popularity, portability, usability
but, when the point of security is considered then iOS, undoubtedly becomes the
king of kings. If a user emphasis on a
more featured and commercial use smartphone, Android will be his first choice.
But if one likes to buy branded phone with best in class GUI's and features
too with large storage space and more work ability, undoubtedly iPhone will be
his first and last choice.
Coming to the conclusion, one has to be the winner. And after collecting
such point without any query, Android presents itself as a user friendly OS.
12 November, 2013
Thrive in Ecommerce using Email Marketing
It comes as no surprise to
know that all different ways of online marketing including social media, SEO
content and advertisements have been used by marketing individuals to boost
their site and related products. But when it comes to selling products,
personal touch that includes a human interaction is much needed. As a matter of
fact, most conversions take place through emails compared to any other
channels. Emails give a chance to converse with targeted customers and provide
better convincing ability to push them into purchasing the product.
How does Email Marketing
function?
There is an umpteen need to
sharpen your e-mail strategy if you wish to sell products. The Direct Marketing
Association has even stated that ROI from emails is an amazing 4300%. It has
also been noted that more than 50% of people do notice marketing messages that
they receive and also avail to the discounts and special offers. These people
are the ones who often agree to be a part of the mailing list from specific
businesses, so it’s time for new businesses to step forward and build your own
mailing list.
How does Email Marketing
work in conjunction with Social Media?
If you take the case of any
small business that plans to market their products online, they will generally
use Twitter and Facebook. The reason being these social media websites are free
and displays posts to everyone who has access to them. But deep down these
sites aren’t really free since their paid advertisers do get an edge over
advertisement sections. Is your content good and profitable enough for all to
utilize the cyberspace available on these sites? Explore all the possibilities
during strategizing the marketing plan.
It might so happen that you
gain a noticeable popularity on your Facebook Fan Page but when it comes to
noticing the little slot on the right of FB screen there might be hardly any
individuals who actually check it. So the question remains, are you and your
product noticed at all?
Twitter on the other hand
is more like a forum where your tweets might be lost like a needle in haystack.
The tweets are normally perceived and classified depending on its value and may
or may not appear for specific keyword search. It is all in the hands of
developer as to what filters they choose, but if the business has no investment
in advertising on their portal it may all seem to go in waste. In short, the
tweets will just be on the account without a purpose and you cannot risk such
neglect with your target audience.
Converse with your target consumers!
You should engage and make
conversation with the target consumers which provides a very personalized touch
through a suitable medium. A predictive analytics platform specially meant for
e-commerce marketing teams name, Custora provided a statistic that says that 72
million customers shop on more than 80 retail sites in total. This means that
the online retailers have benefitted more through emails than FB or Twitter. Facebook
and Twitter are in the lower bottom of growth charts of customer acquisition
channels and email marketing tops the chart followed closely by CPC (Costs Per
Click). However, the most preferred methods of customers to purchase products
remains following links via organic searches.
Custora also provided
another vital study which states that the average customer lifetime value (CLV)
of customers gained through email was higher than the ones who come through the
social media channel. In terms of the figures, 12% of email acquired customers
stayed loyal and bought more of the company’s products while only 1% of FB
acquired customers purchased the product.
Email Marketing vs. Twitter
Founder of AppSumo, Noah
Kagan studied an experiment wherein he tweeted some information and also sent
it to everyone on his mailing list. According to information received from
Justin Premick, he received a total of 109 clicks from a list of 13000 Twitter
followers. But his mailing list that comprised of 3547 people gave him 882
clicks in return making it very clear what works and what does not.
It’s a simple logic; emails
are more personal, like the little Ed boxes on the white picket fences. People
are always excited to receive mails and emails provide them a similar
experience as opposed to Twitter. It may happen so that few targeted audiences
do not even access FB or Twitter regularly and your post might just go into the
old posts collection making it useless. But people do check their emails on a
regular basis and chances of them noticing it is higher in any case.
How does Email Marketing survive
through the new Google algorithm update?
Google Panda update has
proved to be a lot fearful for SEO systems since it nullifies many older
methods that are used. Padding up the content a lot can result into
penalization and it can be seen that article marketing, link buying and similar
link harnessing strategies have been relegated over the course of time. Google’s
Pandas and Penguins have the ability to even check guest posts, infographics
and also press releases. All these things make appearance in an organic search
harder by the time but customers do still prefer it over any other method.
That is why it is important
to change strategies and use something that works well i.e. E-mails. It should
be ensured that the emails are regarding sincere marketing and the customer will
remain loyal in the mailing list and a fruitful customer-seller relationship
can be maintained online.
Do note the two most
important parts of email content marketing –
- Gathering mailing list
- Produce unique, true and appealing content
Email Marketing and Content
Building
Content generation and
building is a process that shall continue growing. But it is imperative that
you engage wider audience by increasing the content mediums like videos,
podcast, etc. There can be a lot of benefits availed by having a skilled team
that specialize in searching, writing and creating interesting graphics,
animations and presentations. Also it is important to keep someone who can
provide you with an attractive website that is maintained with ease. This
website can be used to collect the visitor’s mail IDs to build a mailing list
of your own. And with time there will be regular customers visiting your site
and receive your marketing mails in their inboxes.
Keep the content in your
emails simple
Whenever a customer opens
your email they should not frown upon the fact that you are only trying to sell
them something. It should also contain some interesting and useful information
along with the product details. Also let them know about the new products in
line and provide them with some offers to boost customer loyalty. Try to get
them to write testimonials and remind them to shop with you if that hasn't been
the case lately. Also keep it simple and let them have a joyful experience
while browsing your products and content without necessarily buying.
29 October, 2013
Google Hummingbird, Content Authority, and How Atomic Reach Can Help
5:52 PM
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Google Search Algorithm
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Off-Page Optimization
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On-Page Optimization
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Algorithm from Google and Atomic Reach
How a person is going to know the
content, is a quality one, and relevant to him or her? Scoring engine is that
thing which helps to know such information about the content. Atomic Reach is a
scoring engine that is used as a tool to perfect content. Few days back Google
launched a new algorithm named Hummingbird. Now what is this new algorithm for?
The Hummingbird algorithm provides result more contextually, and it is much
better in result. But this algorithm is not a killer of search engine
optimizer. Factors more than 200 make up this algorithm, which increases the
focus of searching conversationally. But one such product also helps to bring
in other type of necessity and here the name of that necessity is Atomic Reach.
Information, data etc are words, which help in improving the web, and quality
things than quantitative things when get the priority, Google’s Hummingbird is
the one should come.
The Things which can be done
with Atomic Reach
The scoring engine of Atomic
Reach helps a publisher to get rid of difficulties of publishing blog or video
or many more things. When a publisher uploads content through his or her Atomic
Reach account, the algorithm scores the content by processing of natural
language, so that the quality of the content can be understood. Topics,
industries etc options help to connect content with perfect audience mind via
this scoring engine. Every such content has a unique goal, and it can be
achieved with a few controlling factors like social media reach, audience
engagement, website performance etc. Atomic Reach measure such things
efficiently all the time.
Conglomeration of these two
To get benefits from Hummingbird
of Google, Atomic Reach could be a great help. Google usually look for
authority articles and Atomic Reach helps to craft it for a person with
statistics, facts, referral links etc. How the performance in a confined area
is going can also be shown by it with information like improvement scope in
that particular field of work. All such integration leads the person to a
better content that is demanded by Google with Hummingbird algorithm for the
social web. Beside all these, the person can find many content providers or
clients or partners in a specified area with which he or she is working, and
this helps to get a huge exposure for his or her content resources too. Again
this Hummingbird algorithm works precisely and simultaneously very fast. The
name Hummingbird is thus brought in for this algorithm. With this, Google may
understand all sort of meanings one try to search like ‘where is the apple
showroom near my house’ etc. Here, Google will try to get the meaning by
concentrating each word rather than the whole sentence.
What could make Atomic Reach
more helpful?
Coming to Atomic Reach, there are
a few things to explore in future. First, written blogs are only things that
are used in Atomic Reach where videos, podcasts scoring can be very helpful, in
addition, with written blogs. Measure in dashboard cannot be done without
signing in to the account and such things like that.
28 October, 2013
The Dangers of Marketing on Reddit
Reddit is a thriving website across almost all demographics.
They call themselves “the front page of the internet” and it seems that they’re
correct. I, myself, often hear about major news stories and trends on Reddit
before the mainstream media get on them. Not to mention all of the memes.
With so many devoted readers and contributors (over 2
million people read just the front
page every day), Reddit could be a gold mine for marketers. But before you go
building your marketing
strategy around this social news goliath, there are some things you should
know. Namely, you should know that a misstep away from the community’s ethos
concerning advertising could earn 2 million dissenters in a single day. No,
really.
Marketing tunnel vision in an AMA makes you the most
hated person on the web.
The AMA, or “Ask Me Anything,” function of Reddit is a
platform on which interesting individuals can stand and answer questions posed
by the community at large. Sometimes the person with a popular thread is a
celebrity and sometimes they’re a zookeeper or physicist. Anyone can post an
AMA and it seems that anyone can earn a large amount of traffic by force of
personality alone.
This seems like an excellent tool for marketing, does it
not? That’s exactly what actor Woody Harrelson’s PR team thought. It still
isn’t known if it was actually Harrelson at the keyboard, but whatever poor
soul it was made a gigantic mess out of a golden opportunity. He answered
around 15 questions and refused to talk about anything other than the movie he
was trying to promote, enraging Redditors who engage in AMAs to learn more
about people.
What you must grasp is that Reddit wields massive power to
shunt web traffic, but it’s very choosey about what it considers
overly-exploitative. When Dave Grohl of The Foo Fighters mentions tour dates,
no one seems to mind because he has taken the time to answer personal questions
with serious thought. Reddit darlings like Neil deGrasse Tyson have achieved
their status by displaying their genuine passion for their field and a
willingness to let their readers get to know them. Personality and content are
the only viable tools for getting exposure.
On the “plus side,” a botched AMA can get you a TV
show.
Muddying the AMA waters is the strange case of Amy’s Baking
Company. A truly horrible AMA (including the owner threatening to call the cops
on mean internet commenters) made them the Disney-level villains of the week.
With their threats of suing reviewers for negative Yelp reviews and their
prerogative to take the tips of servers and give a flat hourly pay, they quickly
garnered all the wrong sorts of attention.
Unsurprisingly, with all of the stink and drama, some TV
producer naturally approached them about their own reality TV show which they
naturally accepted. While this might be a happy ending for this small Arizona
restaurant, it could spell very real trouble for any company that isn’t
interested in a reality TV show. Hint: almost no company should want this. You
don’t want to be a sideshow.
Sneaky marketing lands you on r/HailCorporate.
The existence of r/HailCorporate is a major reason why
marketers must be wary of pushing content on Reddit. This sub-Reddit is a hall
of shame of marketers who have been caught posting advertisements under any
name that doesn’t disclose their corporate affiliation. Some of these attempts
have been very subtle- and yet, the Reddit community has ferretted out hundreds
of thousands of examples of marketing, even when under the guise of a cat meme.
You really, really don’t want to end up on r/HailCorporate.
The negative association that comes with this type of trickery is exactly what
the “Reddit Hivemind” (a derogatory term alluding to the general attitude of
Reddit) disapproves of. If you have a particularly sneaky tactic caught, you
could find your company name on the front page in the worst way possible.
What, so Reddit is off limits for marketers?
I didn’t exactly say that. Your best bet for using Reddit’s
awesome power is to buy a legitimate banner ad and design it with a sense of
humor. For your own sake, I would NOT recommend trying to make a meme ad or to
be sycophantic to the Reddit sensibility- they really don’t take kindly to
that. Instead, present your brand’s own sensibility in a way that Reddit can
appreciate. They’re into people, not shticks.
If you’re feeling brave, however, go ahead and try your luck
with an AMA session. But only the true master of brand personality and ethics
should dare tread these waters. Redditors will almost always go for the throat
when it comes to asking questions, from your contributions to charity to how
much your CEO earns. Be honest, or you could be the next victim of Redditor
sleuthing. You have been warned.
So you see, Reddit could
be the ultimate link-sharing/social media/ crowd sourcing Valhalla that online
marketers have dreamed of for years.
But it isn’t.
At least, it’s trying really hard not to be.
22 October, 2013
Google Hummingbird and the Conversational Search
10:55 AM
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Google Search Algorithm
,
Local SEO
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Off-Page Optimization
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On-Page Optimization
,
SEO
,
Social Media
,
Technology
No comments
Google Hummingbird is the new algorithm
introduced by Google. It is the biggest search algorithm change which Google
launches since 2001. What is the interesting part about it? Google launched the
change a month before its official announcement on 27th September
2013…and no one noticed.
What
are the changes?
Google claims that its new algorithm has a
better and more human-like way of interacting with users. Rather than searching
for separate words, the new algorithm better focuses on the interconnection of
the given words. So, for example, if you are searching for “grocery shop in x
area” Google Hummingbird will focus on finding a grocery shop in the area which
you have requested rather than “grocery shop” and “x area”. Google claims that
this improved search option will better fulfill the search requests as its goal
is that pages matching the mеaning dо better, rather than pages
matching just a few wоrds.
Another major change introduced by the new
algorithm is “Conversational Search” which allows users to speak out their
search requests. This can be done with smart phones, tablets or simply computer
microphone. The idea behind the new search option is that the search process
becomes a lot more personalized and conversational, acquiring a more
close-to-human form. It becomes just like asking another person and expecting
an answer…Hummingbird does it!
According to Google, Hummingbird is much
smarter, faster, precise and better in many ways. It can answer questions, filter the answers,
and give you comparison results. It can better understand the relationship
between words and requests, improving the time and quality for retrieving the
matching search result.
How
does it affect SEO?
When the new algorithm was announced the online
marketing world was shocked and terrified by this major change. For many this
automatically meant decrease in links strength which affects SEO, traffic to
the website and Page Ranking. Google claims that there are no changes concerning
your SEO efforts…if you have done it right so far.
Google Hummingbird`s goal is to be less
dependent on keywords. You might be terrified by this but relax! This only
means that the new algorithm will try to connect words in more complex,
interconnected way. So if you have good quality content which is well
structured there is nothing to worry about. If not, consider rewriting your
content in order to optimize it according to Google`s new algorithm and finding
SEO solutions for your
website. In addition, many assume that the new algorithm decreases the
importance of external link building which generates traffic to your website.
Google responds- make sure you have relevant website linking to your own
website and you will continue generating traffic to your own website.
Google`s new Hummingbird algorithm is here for
better or worse…we still don’t know and the outcomes of this new revolutionized
algorithm are still to be seen. Whether it is faster, better and more precise
or it is about to burry any SEO efforts? Time will tell. Until then we should
keep doing everything the way we used to- with professionalism and passion.
30 September, 2013
Create Best Color Combinations For Your Website By Using These 10 Tools
2:04 PM
Digital Marketing
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On-Page Optimization
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Social Media
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Technology
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Web Designing
1 comment
Being able to select the right color combination is key to creating and intriguing and effective design, whether for print or the web. Achieving the right balance within the design is key to communicating a strong message easily and consistently to readers or users since color psychology have been proven to "trigger" certain types of emotions. The Internet is choke full of color combination tools that promise color nirvana to anyone who cares to listen. But not all tools have the same capabilities though, and most are no more than basic rip-offs of the better, more popular tools.
To make things easier or you, below is a list of the 10 web-based tools for choosing color combinations for your design:
1. Adobe Kuler
This tool has a versatile, user friendly cloud based interface that offers a slick experience. It was designed around 3 core principles: users can build, browse and share color schemes through the interface (site), the desktop (using Adobe air app) or the Adobe Mac OS X Dashboard widget. Adobe Kuler is also accessible inside the Adobe CS4 suite.
The tool allows you to search color schemes by concept, color, tags, hex values and more. Another incredibly useful feature is the ability to create schemes based on the colors or images you upload. Once you've chosen the right color combination, you only need to download it as an Adobe Swatch Exchange file or by accessing the values in the color table.
2. COLORIovers
This handy tool is a little more than just a simple color scheme designer. It consists of an active community of creative people who are passionate about color. It is the place where discussions on color related topics take place and colors, palettes, patterns and the latest trends are shared. As of now, the site boats over 6.2 million colors in about 2.4 million color palettes created then share by users. Of special interest is Copaso, the advanced color pallet tool that allows you to create custom themes and gorgeous color schemes. You can either pick the right colors from their color wheel or upload the image and pixelate it to isolate certain colors. Moreover, a useful search tool that allows you to find palettes and colors was created by this impressive community.
3. Color rotate
This lets you explore colors and choose color combinations by generating 3D color palettes in real time similar to the way color is perceived by the human brain. You can use the free tool online or download it as an iPhone app. It can be connected to Adobe Photoshop CS6 or CS5 to update background and foreground colors then send them to the desktop as palettes.
The provided 3Dpyramid is fun and intuitive and makes it easy to vary color tints or hues while simultaneously blending two colors. Furthermore, the tool allows you to check how the palette you choose works with typography, browse through a list of palettes and export your customer color palettes in multiple formats.
4. Color scheme designer
Color Scheme Designer has an incredibly simple to use interface, which means anyone can start creating their color palettes within a few seconds. There is an array of options for the kind of scheme you need, front accented analogue to monochromatic. These choices have an effect on the number of colors in a palette and how they interact with each other.
Other than the Ubiquitous color picker, several other options are provided for fine tuning your color palette. Adjust Variant allows you to edit colors separately while the Color-Blind preview is the perfect way to simulate how individuals with color related vision deficiencies will perceive the chosen color scheme. The palette can be exported in various formats, with the text option providing the best flexibility.
5. Pictaculous
This tool uses an uploaded image to generate a dedicated palette. It generates a primary palette with five colors from the colors extracted directly from the image. The online tool pulls in color suggestions from ColorLovers and Adobe Kuler. One feature that sets Pictaculous apart from other tools is that you can use your phone to take a picture upload, it to the service, and matching color palettes, complete with hex codes are generated. This is ideal as more people are likely to spot inspiration on the go and Pictaculous lets you generate a color palette quickly from the snaps. The created pallets can be downloaded as Adobe Photoshop Swatch files or by copying the values in the hex table.
6. Color Blender
Color Blender's mode of operation is to generate a 6-color blend from the chosen base color which makes it easy to create a complementary color scheme efficiently. For starters, use the color picker to choose your preferred color, then the tool will automatically calculate a 6-color matching palette. In case you wish to have better control over the palette, you can switch to "Direct Edit" to edit different colors individually. This mode allows you to select any from the 6 color swatches and use RGB sliders to edit it.
A few options are provided for exposing the generated palette. You can bookmark the palette in your browser, send it via email or download it as a .PCT (Photoshop color table.
7. Color Explorer
This is a suite packed with multiple handy tools for working with and designing color palettes. It boats a well-organized feature set that can be used together or individually. You can go straight to the Color Picker, try using the color matching tool using the RGB mix or take the saturation, lightness, and hue approach. You have 8 color matching algorithms at your disposal but you can also explore the conversion and analysis tools as well as the color library.
The tools extract palettes from uploaded images or from CSS, .txt or HTML files. The pallets can be exported for Adobe Illustrator, InDesign, and Photoshop in native Adobe Swatch Exchange file format. You can also export it as a PNG image overlaid with HTML color codes and RGB values or as plain text.
8. Colors On The Web
Colors On The Web was launched as an ASP application in 2000, but it is now a full flash application complete with variations and features for creating complete palettes. It is equipped with Color Wizard which allows you to use a base color to generate a matching palette.
Apart from being able to generate matching 5-color palettes from the base color, the app also returns a set of saturation, hue, shade, and tint variations. In case you experience trouble creating a custom color palette, an option to generate a random one is provided. Colors are exported as hex code values.
9. Color Munki
This tool offers color control solutions for both designers and photographers. The main tool is provided as a downloadable software package, but the website also features a free palettes creation area. This offers the introductory functionality needed to get you started in created your custom color combination.
Start by choosing a color, then clicking on it. A list of options will be provided. Go to "Add Patch" and the color will be added to your palette. After this, you will be able to access harmonious and similar colors download it or save it for future reference.
10. Oto255
While it may be the simplest tool on this list, Oto255 can by no means be considered as less useful. The tool lets you find multiple colors in the same spectrum within a few seconds without having to manually look for darker or lighter shades of the chosen color. This makes it ideal for finding the perfect border, gradient, or hover color. You only need to find the color, select it with a mouse click and its hex code will be automatically copied to the clipboard.
27 September, 2013
How Smartphones Apps Helps Us To Keep Boredom Away
Know How Smartphones Apps Helps Us To Keep Boredom Away. Please download the infographics to get better understanding.
23 August, 2013
How To Get Your Website Across Smartphone Users in 2013
First off, why would you even worry about Smartphone users? And weren't there plug-ins and stuff for all that? To answer the first question, there really is no reason to to worry about whether smartphone users browse your site or not. All you'll lose is about 73% of traffic from users between the ages of 18 and 44 who use their smartphones to browse. If your desired target audience does not fall into that age group, then, nope - you got nothing to worry about. If, on the other hand, you are like most other marketers or webmasters, you should be very, very worried.
As for the second question - plug-ins just don't cut it any more. Not if you want your site to appear the way you created it. Plug-ins render a mobile version of your site while you'd normally want it to appear the same across all devices and platforms because you optimized everything (presumably) on it for the most perfect browsing experience (and, therefore, possible sales).
Fortunately, the Web grows as a whole, and when there is a need, there is a way. There are ridiculously simple ways to make your website accessible to smartphone users in 2013. All you have to do is know about them - and the fact that you do actually need them.
1. Get a 'smart' hosting service provider
To begin with, you can find a host that will provide you a convert to mobile (read, smartphone) option as part of the hosting features. Godaddy is currently advertising such a feature, and it looks good. You have to design the site - which is no big deal since everything is DYI - but that takes time. Also, it will still be a 'mobile version' of your site, somewhat like what the plug-ins do. You cannot use this feature on sub-domains - which means, if you have a blog with your main site (as in yoursite.com/blog), the blog will not be accessible by smartphones. Still, in spite of its limitations, this could be the beginning of a great idea that others will soon take up and improve upon.
2. Get yourself a Responsive Theme
This is by far the easiest. If you are on Wordpress, find a theme that is Responsive - and that means, your blog / site will display similarly across all platforms, including smartphones. The HTML in a responsive theme remains constant, and the CSS3 responds to the queries for site display by offering the most compatible rules for the device (and screen size) the query originated from. In plain English, that means your theme will have separate CSS rules for a smartphone and a computer. A single URL (as opposed to the usual redirection to the mobile site with its own URL) is generated no matter the device being used, and that makes it easy for Google to index your site. No wonder this is Google's preferred method of making a site mobile friendly.
3. Get your own apps
If you've browsed Facebook on your mobile phone, you have probably also installed an app to make the browsing simpler. The pages load faster, and your overall experience is enhanced. Apps make downloading a site on mobile devices a less complicated job, and everything, from ads to content is displayed effortlessly. You can design apps for your site too. If you have a huge audience base, it makes sense to create and app and let all your subscribers know where to download it from, as well as advertise on social networks and anywhere else you can think of. Otherwise, your loyal visitors might eventually get tired of your site because it refused to keep up with the changing times.
How do you create an app? On your own, if you know how - or with a few clicks from sites like Conduit.Com.
4. The 30 second solution
If you are in a hurry, head over to bMobilized.Com, type in your site URL, click the 'Mobilize' button and you are done. Okay, this takes a little more than 30 seconds, and the customization can require more than just one click, but you have to admit, this is one of the simplest methods available anywhere. This method works on redirection, as we mentioned earlier in passing. It takes only $9 per month to keep the site running with the bMobilized support team behind you. If you think you can manage on your own, you pay just $5 (still per month, of course). The best part is that you get a full featured 7 day trial. So go ahead and try it!
5. The elaborate solution
For an elaborate business solution that claims to deliver a mobile experience as seamless as that which an app can provide, head over to Mobify.Com and check out the features and pricing. $495 is the starting price per month, and it goes to a negotiable price per requirement in the Enterprise Class. Don't back off yet if such a big budget solution is not for you: Mobify has a free alternative for smaller sites where you can access all the core features (in a limited way) for no charge whatever. This is suitable for sites that have no more than 10,000 page views on mobile devices per month. All features are activated by the inclusion of a small tag in the existing site header. Simple, huh?
6. Promote
Don't just create a smartphone friendly site and be done with it - promote it with paid advertisements. Your ads will flash across as many devices as you choose, and since this is a relatively new concept, now would be the time to cash in on it.
7. Facebook it
That 73% user base we talked about right at the beginning? Well, in the same age group of 18-44, about 70% access Facebook from their mobile devices. These stats are from a survey conducted by Facebook, and we are talking about a test group of 75,000 owners of smartphones. The percentage may go down a little if we refer to worldwide studies, but the actual number of users shoots way up. What does that mean for you? It means you've got to get your site 'out there'. In addition to paid promotions, get active on social networks and let people know about your site. On social media, you'll find a ready and waiting audience with smartphones in hand, and what sense does it make to waste such an opportunity?
Apart from all this, you could create a strategy of promotion that would include super short videos (5 seconds sound good enough?) to consistently promote your mobile site. This is a very popular concept - has been, for a while now, and the more creative you are, the more popular you are likely to become in a very short while. Don't forget also to check the Net regularly for newer innovations in reaching out to the new generation of audience - everything is moving so fast these days that you sure can't afford to get left behind.
6 HTML Validation Tools To Minimize The Errors On Your Sites
It is important to validate your blog's HTML code to ensure that is complies with the principles of the World Wide Web association. An authenticated HTML code makes it very easy to maintain your site. As well, it plays a huge role in reflecting the degree of your professionalism in the blogging industry. Besides that, it augments the compatibility of your site with future versions of HTML.
Here is a review of some top tools for HTML validation
How to validate your site HTML
Firefox Add On
Google Chrome Extensions
Google Chrome HTML validator resides as an icon just adjacent to the address field. When it is auto-run, it displays a green badge. Number 0 is an indication of no validation errors. A red badge with a count is an indication of validation errors. If you click on the icon, it'll pop-up a small window at the bottom of the browser displaying more information about the errors. It is available free of charge and is pretty easy to use.
WDG Validator
HTML Toolbox
CSE Lite
HTML Power Tools
Don't hesitate to give your blog that much needed breathe of life. Conduct a HTML code validation check soon and avoid errors that could hamper your future opportunities.