Career Prospects in Digital Marketing

Simply put, digital marketing employs the help of the World Wide Web for advertisement and publicity. As long as businesses continue to grow and flourish there will always be a need for effective marketing strategies, and doing so digitally is the need of the hour. With increasing human interest in online quests, a career in digital marketing is surely an envious one.

I am sure you are bombarded with advertisements whenever you surf on the net. Be it search engines or social media websites, the latest trends in digital marketing have taken the world by storm. Have you ever wondered who the people behind all that publicity are?

Yes, there exists a human being who toils day and night to market products to the relevant target group. It is not an easy job, however; considering the massive requirements, it’s not such a bad idea to pursue this line of work. If you are passionate about copywriting, developing apps, web designing, or social media in general, a career in digital marketing can be a great fit for you.

Future Scope

Before we delve into the various career prospects associated with this field, it’s important to throw some light on the scope of this industry.

• India has the second largest internet population after China, which is only augmenting with time.

• Digital marketing’s contribution to Indian economy is expected to reach US$ 100 billion in 2015.

• This industry is highly creative so there is no dearth of jobs.

• The salary packages are decent for both beginners and a seasoned professional making this is lucrative career prospect for current and future generations.

• The popularity of social media will only increase with time and so will the public standing of digital marketing.

• New businesses will rake in better digital strategies.

• Digital marketing fuels artistic temperament, thereby attracting talented individuals from many backgrounds.

Possible Career Prospects

If you think that a career in digital marketing is the best option for you, hone some foundational skills and knowledge or else you won’t get anywhere. Possessing a specialization in this field increases your employability rate substantially. Here is what you can become as a digital marketer:

Digital Marketing Manager

• Responsible for website management and online brand strategy.

• Executes the different aspects of digital communications.

• Supports all the branded marketing initiatives.

• Uses analytical tools like Google Analytics to report on traffic trends and other advertising campaigns.

• Responsible for social media, website development, and e-newsletters.

Digital Marketing Strategist

• Responsible for the development of digital strategies.

• Helps build plans for user research.

• Ensures integration between paid, earned, and owned media.

• Compiles all the data and results while providing recommendations for future programs.

Digital Marketing Analyst

• Measures, executes, and analyses those programs that are in support of cross-channel efforts of marketing.

• Develops certain systems and processes that standardize reporting.

• Responsible for data analysis and recommendations required by the customers.

• Helps develop strategies to capture campaign performance across mobile, social, offline, and digital channels.

Digital Media Planner

• Manages and develops digital media plans.

• Manages several media projects.

• Develops project estimates.

• Defines a budget for media vehicles.

• Presents campaign plans to clients.

• Takes care of the budgets, goals, and objectives of the client’s media plan.

• Analyzes and reports results.

Digital Advertising Specialist

• Displays all advertising placements.

• Analyzes and monitors online campaigns.

• Identifies areas that require optimization.

• Documents customer communication.

• Works in tandem with other team members including SEO professionals, IT support, Account advocates, and fulfilment partners. 

• Prepares internal performance reports and monthly performance reports for the management and customers respectively.

Social Media Specialist

• Creates and manages advertising content for social media platforms.

• Evaluates and monitors social media results on a daily basis.

• Supports SEO strategies by understanding the priority of every keyword.

• Assists in the link-building exercise.

• Provides recommendation and analysis as the social media campaign evolves.

Conclusion

Apart from the aforementioned job profiles there are several others like Digital Advertising Analyst, Digital Advertising Account Executive, Affiliate Marketing, Analytics, Blogging, Copywriting, Inbound Marketing, Mobile Marketing, Pay per Click, Video Marketing, SEO, Social Media Marketing, User Experience, and Conversion Rate Optimization, which might suit your fancy as the ultimate career prospect. Working as a digital marketer is not so difficult as several companies are looking to hire talented individuals all the time. If you ever receive a job alert for something interesting, jump onto the bandwagon and go ahead with the flow. A career in this field will never be a disappointment for sure.