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26 August, 2015
What are the Most in Demand Digital Marketing Skills?
In the era of start-ups and entrepreneurs,
digital marketing is one core solution that every marketer needs for a better
performance of their organization. If you are one of those associated with a
start-up or in any organization and are in the line of digital marketing, then
are a specific set of skills that can help you improve your stand in the world
of digital marketing. Here we discuss what are the most in demand skills
required for a digital marketer and some other information associated with it.
Who is a digital marketer? The one who has
the ability to understand the nuances of the new web paradigms and how they
interact. It is about knowing every digital channel and their operations and
interactions. So if you had a myth, that digital marketing limits itself to
social media, then you got to understand that as a person associated with
digital marketing, you should have in-depth knowledge about a lot of different
areas that compile to make one known as digital marketing.
So, what skills make you a better digital
marketer? Here is a list of some of the most in demand skills in the field of
digital marketing.
Analytics
Analysing web behavior is the first of the
many tasks digital marketing has. Analytical marketers are supposed to leverage
web behavior, device engagement, purchase history, and grow traffic and leads.
Someone with a bent towards data analysis is considered as a hot commodity in
this section.
Social
Media
Social Media Marketing, an important part
of digital marketing requires a digital marketer to have an understanding of different
platforms and improve social strategies to add new networks. Staying on the
edge help creating a trend that is a lot beneficial than following one.
Visualizing
Data
It is a fact that the visuals are more
shareable and increase traffic on the website. Digitals marketers are supposed to
create interesting and unique visual content that drives more traffic to their
website. The images that they create should excite people to share.
Copywriting
Content is and remains the king of digital
marketing. So someone who can write interesting and engaging content can see a
bright future in the field of digital marketing.
Technical
Skills
The earlier phase of digital marketing may
not define as technical skills as a must criteria for this field, but today with
everyday changing technologies a knowledge about the technical side acts as an
added advantage. Today two out of four new hires are expected to have technical
knowledge.
SEO
Another most important part of digital
marketing, SEO makes a prominent part of digital marketing. After social media,
SEO is the most sought after skill here. According to a research by Moz andFractl SEO makes about 16% of the total job listings in digital marketing.
Mobile
Marketing
The increasing trend of mobile internet is
forcing the organizations to focus more on mobile marketing. In fact, in 2015
the access through mobile has witnessed significant increase. This demands more
expertise in the area of mobile marketing.
Today, organizations and businesses are
looking for professionals who can help them stand out from others especially in
this field. Hence if you are thinking of making a career in digital marketing
you have to be sure that your resume flaunts each of these skill to the
employer.
Job
Titles You Can Look For
There are a number of job titles that you
can look for when you looking for a job in the field of digital marketing. The
most common job titles in this field are:
·
Digital Marketing Manager
·
Marketing Manager
·
SEO Specialist
·
Social Media Manager
·
SEO Manager
·
Content Strategist
·
Content Developer
·
Digital Marketing Analyst
The following graph shows the 20 most
common job titles:
You could create jobalerts for these titles if you are planning to be a part of digital
marketing industry.
Some
More about Digital Marketing
There is one thing constant about digital
marketing that is it changes all the time. Hence, keeping an update about every
change is a prime responsibility of a person associated with digital marketing.
Some of the latest trends in the field of digital marketing are:
·
Digital Marketing is not about
sales
·
This year, have an increased
focus on mobile
·
Have a social media strategy
that is interactive and exciting
·
Increase use of visuals
These trends may be trending at the moment,
but you cannot be certain what rules the internet in the coming six months. The
future for sure is bright for the ones who have the skills and determination to
work. Communication skills and a good personality adds on to the skills
required to become a digital marketing person.
Author Bio
Akansha Arora is a professional writer
and blogger who loves to pen down her views on a number of topics that interest
a reader. She writes keeping in mind the current scenarios and wishes to keep
her readers well informed. You can follow her on google.com/+AkanshaArora2112
29 May, 2015
Reclamation of Computers with Teachers
"Online learning is
not the subsequent big thing it is the consequent big thing. Come on let’s show the
miracles of e-Learning”!!
The technological
discovery achieved by computers in today’s world has flabbergasted the whole
world by knocking out the whole planet with its information.
Athwart the web
the term eLearning seems to appear in blog posts, e – guides etc. as it offers
wide range of leverages for professionals and as well as the beginners in every
educational alcove. Students can now easily access their study materials and
can learn their course of interest. One can find answers to all their quarries
online.
“Universities won’t
survive. The future is outside the traditional campus, outside the traditional
classroom. Distance learning is coming on fast.” – Peter Drucker.
ELearning
has dazzled the world by its intellectual advances in technology. One of the
educational domains has stated that according to Factbook 2012, eLearning is
anticipated to grow at an average of 23% in the years 2013-2017.
Profusion
of high internet speeds across the world and substantial advancement of mobile
networks made eLearning distance to long stop, instead of being a palisade.
By
closely following the current e learning trends of the Global e learning
industry that keep on evolving we can build our knowledge and can further
develop in the near future.
Colossal
openings on online training courses are the sizzling trends in e learning
industry these days: pliable and various concepts appear to be simple webinars,
real – life lectures and online videos. Traditional teaching or information
provided in classroom teaching will have fewer resources when compared to e
learning sites so there will be a pressure to cut costs. In order to avoid all
these only and easiest way to deal with will be investment in blended learning
using the online training courses which are now getting widely beloved.
Incidentally here are some attractive and effective online blended teachings
providing various online training for your deliberation.
Micro-Learning
is another form of learning which is now getting popularized in the field of eLearning
which majorly deals with short term learning activities. Micro learning
contains stuff like five minute videos, small chunk of information, single page
documentation, focused lessons in the sense of a new archetypal outlook on eLearning processes in intercede environments.
They prepare flexible activities that can be easily get built
in a busy person’s personal life as the intellectual load is significantly
lighter. Let’s not consign to oblivion micro learning is better suited for
mobiles.
Greater
accessibility and opportunity provided by social media tools will embolden
people to benefit whatever information they want. This is what called as
informal learning this is destined to continue for the future scope as such
excess of online free resources like online training courses, videos, blogs,
webinars and podcasts are providing the needed information to each and every
student those who have zeal and passion to build their career towards their
dream profession.
The
main added advantage of eLearning the majority of students will be overseas. As
there is no need to abroad as, one can attend each and every session online
with same level of education through these online training sites. I can
challenge you will have the greatest experience and cost saving will be another
added benefit.
06 May, 2015
Defining the World of Digital Marketing
What
seemed like an adolescent idea some time back, today has a presence all over
the marketing ideas. Digital marketing which did not seem to impress the
traditional marketers at first, today has taken over the methods of print
media, TV and radio advertisements. Digital marketing that seems to have taken
over the entire internet today. The following article talks about digital
marketing, its scope and what future it holds.
The internet reach in India when compared
to the world, was not as wide sometime say a decade ago. But in this decade,
things have remarkably changed for India. The medium of internet has become
more reachable to the widest audience here in India. The social media websites
have a chunk of Indian masses as their members and today social media
advertising has taken a whole new turn.
With this rise in the digital marketing and
rising e-commerce in the country, the job options for digital marketers is also
on a rise. Today, the most famous job portals have job listings for people
having knowledge about digital marketing.
So, what exactly is digital marketing and
what is the scope and future of this?
Defining
Digital Marketing
The simple definition of digital marketing
says that it is the use of internet for publicity and marketing of a brand. It
is meant for people who have hang for the internet and social media. It
comprises of mainly four marketing strategies; search engine optimization
(SEO), search engine marketing (SEM), E-mail marketing and social media
marketing.
Today, digital marketing is something that
every entrepreneur must have every detail about and be updated with the same.
The
World of Digital Marketing
Digital marketing is something that changes
fast; really fast. There are a number of uncertainties that come with it. Earlier,
digital marketing mainly was all about pay per click (PPC) but today, every
marketer should be aware about every other thing that digital marketing
comprises of. Here are six such things:
- Digital Marketing is More than PPC Ads
A few years back digital marketing could be
summed up with only PPC but today it is much more than just PPC. In fact, PPC
has less of impact. There are a number of more methods and much more effective
ones. So, before you put all your money to PPC thinking this is only digital,
then put up your learning caps and know all about this field of marketing.
- It can give you a powerful return on investment
But where do you invest? SEO does not cost
money. No that is not true. Investing in the right and talented sources is
something that every person involved in digital marketing should know about. The
fact is that you may not have to invest on search terms, but if time and money
is well spent, there is nothing that can give you better returns than digital
marketing.
- It’s all in the Content
The digital world of internet has nothing
but content. It comprises of millions of articles, infographics, blogs,
pictures, videos, journals, tweets and more and more of content. A very
important fact to underline here is that digital marketing is also content
marketing. To mark your presence in the digital landscape you have to be
producing content.
- SEO changes constantly
Google comes up with its algorithm updates
every few months and the change is drastic enough to change the entire google
search page sending the top to bottom in no time. Following exact algorithms
may not be necessary, but it is mandatory to keep yourself updated about the latest
happenings in the google.
This are a few things that every person
willing to work as a digital marketer should know about. Today a lot of
companies look to professionals who have expertise in this field.
How
to become a Digital Marketing Professional?
In order to become a digital marketing
expert you should have some skills that are most important to get into this
field. The industry is growing with companies investing a good amount to its
digital marketing budget. As the industry grows, the demand for professionals
rise automatically. The basic requirements to get into this growing field are
the skills to design a digital marketing strategy, knowledge of KPI’s and
conversions, keeping with the basics of SEO and to understand the value of
social media.
A fresher in the industry can earn get a
job with a starting salary of 25K and an experienced professional can earn as
much as 20 lakhs per annum.
To find a job in the field, be updated with job alerts that will keep you updated about various job listings for a digital
marketing professional.
Author Bio: Akansha Arora is a professional writer and
blogger who loves to pen down her views on a number of topics that interest a
reader. She writes keeping in mind the current scenarios and wishes to keep her
readers well informed. You can follow her on google.com/+AkanshaArora2112
13 March, 2015
A Guidebook to Small Business Success
Growing a small business takes time. You can’t expect to jump right in and start making millions of dollars (despite what you may have heard on late-night television). It takes a sustainable, comprehensive marketing approach to build your leads, your sales, and ultimately your bottom line.
Many of the successful businesses you see (especially the larger ones) have a highly specialized marketing staff running their daily operations. Most small business owners can’t afford such a staff. They are on their own.
But with the right focus, you can become that specialized marketing department.
23 February, 2015
How software technology helps businesses to accomplish superior performance?
Technological innovations have always
aided businesses for good, whether it is typing a simple business letter or
handling a very complex operation. Initially, the companies didn’t use highly
specialized software programs for their operations, and only relied on some of
the general software programs such as word processing software, spreadsheet
software, and database software programs. But lately, businesses have extended the use of some highly advanced software programs as
well. Tasks like recording attendance of the employees and maintaining
financial records are not performed manually, but are executed through highly
advanced software programs. Let us have a look at some of the popular software
applications used in the business corporations today.
Human
resource management software applications:
Probably, the most important factor
which contributes towards the progress of the business enterprise is the human
resource in the business. So it can be asserted that it is extremely important
for the business corporation to hire qualified, trained, motivated, and
committed-to-the-job employees. To serve the said purpose, software companies
have developed such software programs which greatly help the human resource
department of the business corporation. Such a software program helps in
recruiting well trained employees for the business, as such a software provides
the HR manager with a platform where he may post new jobs, receive CVs, short
list the candidates, and also communicate the interview details to the shortlisted
candidates. With a human resource management software, the employees can also
post their leave applications and mark their attendance records. Moreover, such
a software also allows the employees to work on a single project from various
remote locations.
In addition to that, such a software
also acts as an information database, as all the information regarding the
human resource department is contained in this software. In this way, such a
software greatly reduces the hard paper in the business. However, a human
resource management software may not be suitable for all types of businesses,
but only for the large corporations, which require to invest a large amount of money
in their Human Resource Department.
Accounting
software programs:
Gone are the days when the accounting
clerks used to prepare manual records, from the initial journal entry to the
final accounts, as businesses use accounting software applications, which let
them prepare and maintain all the accounting records in a single platform. Not
just the large scale business, but the small scale businesses are also using
the accounting software programs in their business enterprises, as such type of
software programs introduces automation in the accounting department of the business.
Field
service management software programs:
The other type of software programs
which has greatly helped the business corporations is the field service
management software programs. It is a specialized software, which can only be
used in such businesses which deal in services that are provided to the
customers at their doorsteps, such as the businesses providing electric wiring,
plumbing, AC repair, and Internet services. Services business, in general, is
more difficult to handle as compared to the merchandise business, as in the
services businesses, the success of the business totally depends on the
satisfaction of the customer being served, and the importance of customer
service increases greatly when it comes to field service businesses.
Firstly, the business owner needs to
provide his employee with a smartphone, with a software for employee monitoring
installed on it. This is done in order to ensure compliance with the legalities
involved, as the privacy laws prevailing in most of the countries state that
one can only monitor a phone owned by him. The software will collect all the
information from the employee’s smartphone, and save it on the service
provider’s secured server, from where the manager or the business owner can retrieve
all the data using a secure login ID and password.
Employee monitoring software programs
available in the market are compatible with all the famous operating systems
such as iOS, Android, Windows, and Blackberry. With such a software, the
business administrators can monitor the incoming and outgoing phone calls of
the targeted smartphone, listen to the calls, record the calls, and even save
the recorded clip over the internet. The software not only also lets the
administrators to read the text messages of the targeted smartphone, but also
monitor the communication made over the social media platforms.
With such a software, the business
manager can also locate the position of the employee through the GPS mechanism.
Not only this, but it also lets the business administrator monitor the
communication made by the employee through e-mail. Employee monitoring software
programs also let you check the calendar entries, appointments’ list, and more
importantly, the contacts database of the targeted cell phone. One think should
keep in mind according to the legality issue of employee. Moreover the admin of the software
may also inspect the photos and videos present in the targeted cell phone. Some
of the highly advanced employee monitoring software programs also include the
feature to control the camera of the targeted cell phone, while most of the
service providers do provide employee monitoring apps for Tablet PCs and iPads
as well.
This clearly describes that with an
employee monitoring software, the manager can monitor all the communication
made by the employee, and hence come to know if any of the employees has close
ties with any of the rivals of the business enterprise.
Concluding the argument, we can assert that software
technology has greatly helped the business enterprises, which help them achieve
superior performance. As all types of software programs may not be suitable for
a business, so before choosing a software for any of its departments, a
business enterprise needs to keep in mind the nature of business, needs of the
enterprise, and the budget available with them.
21 February, 2015
Should you join Digital Marketing Training
Digital Marketing Training is being offered
in our national capital Delhi and all over the country in full swing. Many
leading organizations are offering comprehensive Digital Marketing course for
the aspiring candidates to teach them every in and out of the industry.
The curriculum of the of the course
includes all the channels of Digital Marketing like Website planning &
creation, Google analytics, Search Engine Optimization, PPC advertising or Google
adwords, Social Media Marketing, Email Marketing, Affiliate Marketing,
Ecommerce marketing, Mobile Marketing and Content Marketing etc.
However, the industry is in developing
phase but, it is attracting business giants to promote their products and
services and expand their reach to the audience. The objective of these
organizations is to provide training and placements to more and more
professionals to suffice the growing need of such professionals.
Noticing these activities in market and acknowledging
the presence of emerging Digital Marketing Industry people are perplexed
whether to join or not? Will they be able to lead a successful career or not?
What is the right course to join? Where to join? How to get Job? And a lot more,
here you find the answers of these questions. You are apt to join Digital
Marketing Training in Delhi or all over India.
You are highly active on social networking
Internet is made the most of by social
birds. There are people who love to update their status every now and then.
They are very active on social networking sites like Facebook, LinkedIn,
Twitter, Pinterest, g+, and love to explore more about these. If you are also
one of them Digital Marketing industry is waiting for you.
You can’t stay away from web
There are people who cannot resist checking
the notifications. They believe in the power of web and know that the internet
connectivity will not let them forget the way; they will always be in touch of
their acquaintances whether formal or informal, they will immediately detect any
activity in surrounding etc. Without having connectivity with net they feel
that they are deserted in the whole world. If you also feel so, you are perfect
to join Digital Marketing Training.
You fancy exploring new things on web
There are many people who fancy exploring
new things on web. Their social media accounts are not just limited to Facebook
they have accounts instagram, pinterest, stumbleupon, quora and foursquare etc.
If you are also one of them, you should also join the industry.
You Google everything at first
There are people who know that web is full
of information and therefore they make the best use of it. They Google
everything at first instead of asking people and searching anywhere else,
taking smart phone out and searching on web whenever they feel confused is an
involuntary action for them. Those who have same things in their blood should
join Digital Marketing Training Program.
You have creative instincts
If you think you have creative instincts
and the ability to think out of the box. You can definitely lead the industry
as there is always the need of people who think different from others. Search
engines are desperate to serve their audience what is new and interesting.
Ambitious to earn more money
Web is always an open source for those who
are ambitious to earn money. There are many people who want to earn money online
however Digital Marketing is vast ocean of opportunities and sky is the limit
for those who want to make the most of it.
Ability to make the most of given sources
If you are really testing yourself for
being perfect for the industry and you have this including all others mentioned
above, you are apt to join the industry.
Finally, when you have tested yourself that
you have all above mentioned qualities, you should join the Digital Marketing Training Program in Delhi or anywhere in the country as soon
as possible.
10 February, 2015
Website Planning Guide
Website planning can seem slightly daunting
for companies or organizations. With most tribulations and boundaries we have
to overcome, we always start with the question, “where do I start”? Don’t
worry, whether you’re planning a small business site, or a large e-commerce
site, this planning guide will act as your muse and light to guide you through
the dark area of website planning. You
may be a new company setting up a website for the first time, or you may wish
to revive your current website and develop it to reflect your company or
organizations new interests. You want to firstly pin point the features that
will appeal to your customers, and the functionality and impact design you’re
after. Once you’ve got your ideas defined and moulded, you’ll be ready to
release your website for all the world to marvel at.
Objective
When planning a new website, or revamping a
worn out site, it is vital to define the objective of your site before
proceeding. You may wish your site to primarily sell products to consumers or
wholesalers, or perhaps you wish to develop and enhance the company image.
Whatever the objective of your site, it is important to make sure you have a
clear idea of that to help you on your way.
Tailoring to an audience
Every website has a different purpose
therefor reaching out to unique individuals and groups of people. Can you
define your audience? Perhaps you are providing business-to-business services
and offering expertise to other professionals in a particular field. On the
other hand you could be selling your products to the public, therefor you need
to acknowledge the target age group, and gender to ensure your website is
appealing to their needs. You want to make sure your website is appealing and
relevant to your target consumer.
What makes you stand out?
In order to gain a true understanding of
what makes you different, it is helpful to research similar sites. By observing
similar organizations or businesses, you can gain a true understanding of your
competitors. It also gives you something to compare to, which helps you gain a
clearer understanding of what makes you unique. It also gives you a chance to
approach your area with a competitive angle, helping you ensure your service is
of a quality and uniqueness, offering your consumer something more desirable
than the rest. By looking at similar sites providing similar services, you can
be inspired by certain content and design elements, or you can gain a better
understanding of what you don’t like!
Decide Site Functionality
When planning your website you will have a
rough idea of what you want it to feature. If you’re selling wholesale goods,
your consumer may wish to request a quote from you. This is a feature that will
benefit your customer and your website as it will be a key functionality to
your businesses goals. It is important
to have a general contact feature to any business or organization website so
that the customer can contact you directly with any inquiries about your
services or products. A very popular feature on websites today is the use of
video, blogs or other social media integration. Content marketing is key to any
successful organization. Your business may benefit by having special forms on
the website which gather leads.
Budget
A truly successful website should not be
considered as a one-time marketing expense. A website is not just for
Christmas. To ensure your website remains current and popular, you need to keep
in mind that you’ll want to update your site when you make changes and updates
to your organization or business. You should integrate your website in your
long-term business goals, and should keep it fresh and up to date to encourage
new customers, and regular visitors.
31 January, 2015
Career Prospects in Digital Marketing
Simply put, digital marketing employs the help of the World Wide Web for advertisement and publicity. As long as businesses continue to grow and flourish there will always be a need for effective marketing strategies, and doing so digitally is the need of the hour. With increasing human interest in online quests, a career in digital marketing is surely an envious one.
I am sure you are bombarded with advertisements whenever you surf on the net. Be it search engines or social media websites, the latest trends in digital marketing have taken the world by storm. Have you ever wondered who the people behind all that publicity are?
Yes, there exists a human being who toils day and night to market products to the relevant target group. It is not an easy job, however; considering the massive requirements, it’s not such a bad idea to pursue this line of work. If you are passionate about copywriting, developing apps, web designing, or social media in general, a career in digital marketing can be a great fit for you.
Future Scope
Before we delve into the various career prospects associated with this field, it’s important to throw some light on the scope of this industry.
• India has the second largest internet population after China, which is only augmenting with time.
• Digital marketing’s contribution to Indian economy is expected to reach US$ 100 billion in 2015.
• This industry is highly creative so there is no dearth of jobs.
• The salary packages are decent for both beginners and a seasoned professional making this is lucrative career prospect for current and future generations.
• The popularity of social media will only increase with time and so will the public standing of digital marketing.
• New businesses will rake in better digital strategies.
• Digital marketing fuels artistic temperament, thereby attracting talented individuals from many backgrounds.
Possible Career Prospects
If you think that a career in digital marketing is the best option for you, hone some foundational skills and knowledge or else you won’t get anywhere. Possessing a specialization in this field increases your employability rate substantially. Here is what you can become as a digital marketer:
Digital Marketing Manager
• Responsible for website management and online brand strategy.
• Executes the different aspects of digital communications.
• Supports all the branded marketing initiatives.
• Uses analytical tools like Google Analytics to report on traffic trends and other advertising campaigns.
• Responsible for social media, website development, and e-newsletters.
Digital Marketing Strategist
• Responsible for the development of digital strategies.
• Helps build plans for user research.
• Ensures integration between paid, earned, and owned media.
• Compiles all the data and results while providing recommendations for future programs.
Digital Marketing Analyst
• Measures, executes, and analyses those programs that are in support of cross-channel efforts of marketing.
• Develops certain systems and processes that standardize reporting.
• Responsible for data analysis and recommendations required by the customers.
• Helps develop strategies to capture campaign performance across mobile, social, offline, and digital channels.
Digital Media Planner
• Manages and develops digital media plans.
• Manages several media projects.
• Develops project estimates.
• Defines a budget for media vehicles.
• Presents campaign plans to clients.
• Takes care of the budgets, goals, and objectives of the client’s media plan.
• Analyzes and reports results.
Digital Advertising Specialist
• Displays all advertising placements.
• Analyzes and monitors online campaigns.
• Identifies areas that require optimization.
• Documents customer communication.
• Works in tandem with other team members including SEO professionals, IT support, Account advocates, and fulfilment partners.
• Prepares internal performance reports and monthly performance reports for the management and customers respectively.
Social Media Specialist
• Creates and manages advertising content for social media platforms.
• Evaluates and monitors social media results on a daily basis.
• Supports SEO strategies by understanding the priority of every keyword.
• Assists in the link-building exercise.
• Provides recommendation and analysis as the social media campaign evolves.
Conclusion
Apart from the aforementioned job profiles there are several others like Digital Advertising Analyst, Digital Advertising Account Executive, Affiliate Marketing, Analytics, Blogging, Copywriting, Inbound Marketing, Mobile Marketing, Pay per Click, Video Marketing, SEO, Social Media Marketing, User Experience, and Conversion Rate Optimization, which might suit your fancy as the ultimate career prospect. Working as a digital marketer is not so difficult as several companies are looking to hire talented individuals all the time. If you ever receive a job alert for something interesting, jump onto the bandwagon and go ahead with the flow. A career in this field will never be a disappointment for sure.
16 January, 2015
SEO Checklist for 2015
“2015 is here - it’s going to be a big year for Digital. With the ever changing landscape of SEO we have created the 2015 SEO Checklist to help businesses to get their SEO Campaign 2015 ready!” It is highly recommended to download the infographics and follow it. We also need your comment to improve our research. So please download and check...
08 January, 2015
The Importance of Pay Per Call in 2015
The movie Back to
the Future gave us high expectations for technology in 2015, and although
we haven’t yet seen flying cars or power laces, we are seeing rapid,
ever-changing improvements in mobile technology, as well as a population that
relies heavily on mobile technology for anything from organization, to
communication, to planning where their next meal is going to be. With over 71% of the United States population relying on smartphones, pay per call marketing is a no
brainer, and will continue to develop the landscape for performance based
marketing in 2015.
Efficiency
Why is pay per call
marketing an important advertising strategy for the New Year? It works. Pay per
call marketing is incredibly effective in a mobile world because it matches the
consumer to the most relevant results based on their search, most of which
happens on mobile devices. If consumers are receiving relevant search results,
a business’s ROI is bound to increase. And these results are measurable. In fact, a study by Mobile
Marketer suggests that a 70% of all mobile searches result in
action within the first hour. We can compare this to other kinds of
advertising, such as banner click through ads, which may reach a wider audience
overall, but these results are not always relevant to what the consumer is
looking for in the first place. Not to mention, Business Insider studies
have shown that consumers have developed what is known as “banner blindness”, rendering
most of these click through advertisements almost useless.
Cost Effectiveness
At the beginning of
the year, most if not all businesses revamp their budgets, goals, and business
strategies. This can mean lowered or more closely managed budgets but a continued need to see growth. The cost effectiveness of
pay per call marketing in comparison to other advertising techniques is a fact
that’s hard to combat. When looking at click based advertising, a single click
would typically cost less than a single call. However, advertisers often forget
that they have to pay for every click, which, aside from creating opportunities for click
fraud, has the potential to be very costly with
very low returns. At this point a quality versus quantity argument has to be
evaluated, which ties into the next important factor (i.e. benefit) of pay per
call marketing.
Quality
Pay per call ads are
niche specific, meaning the consumer calling wants to know more about the search result, and as
mentioned earlier, this creates high turnovers. If you find what you’re looking
for right away, how much further are you going to search? Nearly every lead you
receive is a quality lead with the potential for immediate ROI. Again, compare
this to banner ads, which may or may not send you quality leads, though the
quantity of visitors has the potential to be greater. Allison Morris explains that 8% of internet users
account for 85% of clicks on display ads (and not all of those clicks are from
humans).
In an ever continually
expanding mobile oriented market, advertisers would be wise to adapt a
marketing experience that benefits both the consumer and themselves. Pay per
call advertising is an efficient and cost effective way to achieve maximum
results while obtaining quality consumer leads. This form of advertising will
only continue to expand as the population grows more dependent on their mobile
technology. Essentially, pay per call might be the closest thing to flying cars
advertisers will have in the year 2015.