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18 September, 2015

WeChat and social media in China

Social media in China is a unique proposition; due to state censorship the traditional social networks that we know in the west have not been able to establish themselves here. As a result social networks in China are mostly domestic, home grown platforms that are catering for the Chinese market in a unique and specialized way.

WeChat is now the most important platform for marketers and businesses to be engaged with in China. It is the number one social networking platform with over 500 million users. There has been a social networking revolution in China with more people than any other nation on the planet now using social media.

The Chinese are incredibly active on platforms such as WeChat. Chinese internet users spend about 40% of their 25 hours/week online on social networks’. More time on social networks leads to more exposure to content and a higher number of interactions. The Chinese are avid consumers so knowing how to market yourself on social media, particularly WeChat is of paramount importance.

WeChat is a fully integrated platform which serves as an instant messaging service (written, videos or sound bites), a wallet (it is linked to Alipay), and now a taxi ordering application.
Here is some top advice for western brands looking to market themselves on WeChat:

1) Create an official subscription account.

Users can follow subscription accounts to receive updates and content that you post. On WeChat users can only see posts by those they are following so it is vital to build a following; your marketing endeavors will inevitably fail otherwise. Consumers appreciate discounts and promotions that are offered exclusively to subscribers, the Chinese like unique offers so provide these as an incentive to increase your following.

2) Utiize the Key Opinion Leader (KOL)

The KOL is an interesting phenomenon in China, these are personalities whom already have a large following on WeChat. They are considered 'experts' on particular subjects. You need to find the KOL that is relevant to your brand and seek to recruit them to post positive content on behalf of your company. You can access thousands if not millions of potential consumers in this way. Users are very influenced by the KOL's thoughts and opinions.

3) QR Codes

QR Codes have exploded in Asia, they are much more popular than in the west. Ensure that in all your advertising there are QR codes prominently embedded so that users can easily scan them, this will then directly link them to your WeChat account. This is an effective way of linking your online marketing with offline marketing, QR codes are often now included on physical products such as Starbucks coffee cups or bottles of water in China.

4) The Chinese are strongly influenced by their social circle

Engage with consumers, you will need to translate your posts and content into mandarin, but people will really appreciate direct communication. Users like to feel involved with and part of a brand. The key is that Chinese consumers are strongly influenced by their immediate social circle, they often turn to social media for information because they increasingly distrust traditional media sources. It is therefore vital that you are engaging with consumers and their social circle, create promotional offers that the whole family can benefit from. The Chinese place real trust in other users comments and experiences regarding a brand so cultivate relationships with consumers in order to influence others.

5) Create interesting, shareable content

There is a high degree of legitimacy in what other users post. Chinese consumers look to share interesting content. The Chinese particularly love video animations or humorous clips, associating your brand with this type of content is key. What a user shares amongst their network can have a profound effect. A certain style of cartoon animal graphics are very popular in the middle kingdom currently.

6) Do not neglect Weibo

Weibo (akin to Twitter) is China's second largest social network with 400 million users. It is a micro-blogging platform that is more 'open' than WeChat. Users can see posts from anyone, even if they are not connected. Lots of Chinese internet users will be on multiple platforms so cross promotion is key. You can embed WeChat QR codes into content posted on Weibo to increase your following.

With over 500 million users increasingly relying on WeChat for their information it is important to be seen on this platform, if not you are largely invisible in China.

Benji is a digital marketing specialist at Gentlemen Agency. He is passionate about social media, e-commerce and digital solutions for western firms operating in China. 

26 August, 2015

What are the Most in Demand Digital Marketing Skills?

In the era of start-ups and entrepreneurs, digital marketing is one core solution that every marketer needs for a better performance of their organization. If you are one of those associated with a start-up or in any organization and are in the line of digital marketing, then are a specific set of skills that can help you improve your stand in the world of digital marketing. Here we discuss what are the most in demand skills required for a digital marketer and some other information associated with it.

Who is a digital marketer? The one who has the ability to understand the nuances of the new web paradigms and how they interact. It is about knowing every digital channel and their operations and interactions. So if you had a myth, that digital marketing limits itself to social media, then you got to understand that as a person associated with digital marketing, you should have in-depth knowledge about a lot of different areas that compile to make one known as digital marketing.

So, what skills make you a better digital marketer? Here is a list of some of the most in demand skills in the field of digital marketing. 


Analysing web behavior is the first of the many tasks digital marketing has. Analytical marketers are supposed to leverage web behavior, device engagement, purchase history, and grow traffic and leads. Someone with a bent towards data analysis is considered as a hot commodity in this section.

Social Media

Social Media Marketing, an important part of digital marketing requires a digital marketer to have an understanding of different platforms and improve social strategies to add new networks. Staying on the edge help creating a trend that is a lot beneficial than following one.

Visualizing Data

It is a fact that the visuals are more shareable and increase traffic on the website. Digitals marketers are supposed to create interesting and unique visual content that drives more traffic to their website. The images that they create should excite people to share.


Content is and remains the king of digital marketing. So someone who can write interesting and engaging content can see a bright future in the field of digital marketing.

Technical Skills

The earlier phase of digital marketing may not define as technical skills as a must criteria for this field, but today with everyday changing technologies a knowledge about the technical side acts as an added advantage. Today two out of four new hires are expected to have technical knowledge.


Another most important part of digital marketing, SEO makes a prominent part of digital marketing. After social media, SEO is the most sought after skill here. According to a research by Moz andFractl SEO makes about 16% of the total job listings in digital marketing.  

Mobile Marketing

The increasing trend of mobile internet is forcing the organizations to focus more on mobile marketing. In fact, in 2015 the access through mobile has witnessed significant increase. This demands more expertise in the area of mobile marketing.

Today, organizations and businesses are looking for professionals who can help them stand out from others especially in this field. Hence if you are thinking of making a career in digital marketing you have to be sure that your resume flaunts each of these skill to the employer.

Job Titles You Can Look For

There are a number of job titles that you can look for when you looking for a job in the field of digital marketing. The most common job titles in this field are:

·         Digital Marketing Manager
·         Marketing Manager
·         SEO Specialist
·         Social Media Manager
·         SEO Manager
·         Content Strategist
·         Content Developer
·         Digital Marketing Analyst

The following graph shows the 20 most common job titles:

You could create jobalerts for these titles if you are planning to be a part of digital marketing industry.

Some More about Digital Marketing

There is one thing constant about digital marketing that is it changes all the time. Hence, keeping an update about every change is a prime responsibility of a person associated with digital marketing. Some of the latest trends in the field of digital marketing are:

·         Digital Marketing is not about sales
·         This year, have an increased focus on mobile
·         Have a social media strategy that is interactive and exciting
·         Increase use of visuals

These trends may be trending at the moment, but you cannot be certain what rules the internet in the coming six months. The future for sure is bright for the ones who have the skills and determination to work. Communication skills and a good personality adds on to the skills required to become a digital marketing person.

Author Bio
Akansha Arora is a professional writer and blogger who loves to pen down her views on a number of topics that interest a reader. She writes keeping in mind the current scenarios and wishes to keep her readers well informed. You can follow her on

29 May, 2015

Reclamation of Computers with Teachers

"Online learning is not the subsequent big thing it is the consequent big thing. Come on let’s show the miracles of e-Learning”!!

The technological discovery achieved by computers in today’s world has flabbergasted the whole world by knocking out the whole planet with its information. 

Athwart the web the term eLearning seems to appear in blog posts, e – guides etc. as it offers wide range of leverages for professionals and as well as the beginners in every educational alcove. Students can now easily access their study materials and can learn their course of interest. One can find answers to all their quarries online.

Universities won’t survive. The future is outside the traditional campus, outside the traditional classroom. Distance learning is coming on fast.” – Peter Drucker.

ELearning has dazzled the world by its intellectual advances in technology. One of the educational domains has stated that according to Factbook 2012, eLearning is anticipated to grow at an average of 23% in the years 2013-2017.

Profusion of high internet speeds across the world and substantial advancement of mobile networks made eLearning distance to long stop, instead of being a palisade.

By closely following the current e learning trends of the Global e learning industry that keep on evolving we can build our knowledge and can further develop in the near future.

Colossal openings on online training courses are the sizzling trends in e learning industry these days: pliable and various concepts appear to be simple webinars, real – life lectures and online videos. Traditional teaching or information provided in classroom teaching will have fewer resources when compared to e learning sites so there will be a pressure to cut costs. In order to avoid all these only and easiest way to deal with will be investment in blended learning using the online training courses which are now getting widely beloved. Incidentally here are some attractive and effective online blended teachings providing various online training for your deliberation.

Micro-Learning is another form of learning which is now getting popularized in the field of eLearning which majorly deals with short term learning activities. Micro learning contains stuff like five minute videos, small chunk of information, single page documentation, focused lessons in the sense of a new archetypal outlook on eLearning processes in intercede environments.

They prepare flexible activities that can be easily get built in a busy person’s personal life as the intellectual load is significantly lighter. Let’s not consign to oblivion micro learning is better suited for mobiles.

Greater accessibility and opportunity provided by social media tools will embolden people to benefit whatever information they want. This is what called as informal learning this is destined to continue for the future scope as such excess of online free resources like online training courses, videos, blogs, webinars and podcasts are providing the needed information to each and every student those who have zeal and passion to build their career towards their dream profession.

The main added advantage of eLearning the majority of students will be overseas. As there is no need to abroad as, one can attend each and every session online with same level of education through these online training sites. I can challenge you will have the greatest experience and cost saving will be another added benefit. 

06 May, 2015

Defining the World of Digital Marketing

What seemed like an adolescent idea some time back, today has a presence all over the marketing ideas. Digital marketing which did not seem to impress the traditional marketers at first, today has taken over the methods of print media, TV and radio advertisements. Digital marketing that seems to have taken over the entire internet today. The following article talks about digital marketing, its scope and what future it holds.

The internet reach in India when compared to the world, was not as wide sometime say a decade ago. But in this decade, things have remarkably changed for India. The medium of internet has become more reachable to the widest audience here in India. The social media websites have a chunk of Indian masses as their members and today social media advertising has taken a whole new turn.

With this rise in the digital marketing and rising e-commerce in the country, the job options for digital marketers is also on a rise. Today, the most famous job portals have job listings for people having knowledge about digital marketing.

So, what exactly is digital marketing and what is the scope and future of this?

Defining Digital Marketing

The simple definition of digital marketing says that it is the use of internet for publicity and marketing of a brand. It is meant for people who have hang for the internet and social media. It comprises of mainly four marketing strategies; search engine optimization (SEO), search engine marketing (SEM), E-mail marketing and social media marketing.
Today, digital marketing is something that every entrepreneur must have every detail about and be updated with the same.  

The World of Digital Marketing

Digital marketing is something that changes fast; really fast. There are a number of uncertainties that come with it. Earlier, digital marketing mainly was all about pay per click (PPC) but today, every marketer should be aware about every other thing that digital marketing comprises of. Here are six such things:
  • Digital Marketing is More than PPC Ads

A few years back digital marketing could be summed up with only PPC but today it is much more than just PPC. In fact, PPC has less of impact. There are a number of more methods and much more effective ones. So, before you put all your money to PPC thinking this is only digital, then put up your learning caps and know all about this field of marketing.
  • It can give you a powerful return on investment

But where do you invest? SEO does not cost money. No that is not true. Investing in the right and talented sources is something that every person involved in digital marketing should know about. The fact is that you may not have to invest on search terms, but if time and money is well spent, there is nothing that can give you better returns than digital marketing.
  • It’s all in the Content

The digital world of internet has nothing but content. It comprises of millions of articles, infographics, blogs, pictures, videos, journals, tweets and more and more of content. A very important fact to underline here is that digital marketing is also content marketing. To mark your presence in the digital landscape you have to be producing content.
  • SEO changes constantly

Google comes up with its algorithm updates every few months and the change is drastic enough to change the entire google search page sending the top to bottom in no time. Following exact algorithms may not be necessary, but it is mandatory to keep yourself updated about the latest happenings in the google.

This are a few things that every person willing to work as a digital marketer should know about. Today a lot of companies look to professionals who have expertise in this field.

How to become a Digital Marketing Professional?

In order to become a digital marketing expert you should have some skills that are most important to get into this field. The industry is growing with companies investing a good amount to its digital marketing budget. As the industry grows, the demand for professionals rise automatically. The basic requirements to get into this growing field are the skills to design a digital marketing strategy, knowledge of KPI’s and conversions, keeping with the basics of SEO and to understand the value of social media.

A fresher in the industry can earn get a job with a starting salary of 25K and an experienced professional can earn as much as 20 lakhs per annum.

To find a job in the field, be updated with job alerts that will keep you updated about various job listings for a digital marketing professional.

Author Bio: Akansha Arora is a professional writer and blogger who loves to pen down her views on a number of topics that interest a reader. She writes keeping in mind the current scenarios and wishes to keep her readers well informed. You can follow her on

13 March, 2015

A Guidebook to Small Business Success

Growing a small business takes time. You can’t expect to jump right in and start making millions of dollars (despite what you may have heard on late-night television). It takes a sustainable, comprehensive marketing approach to build your leads, your sales, and ultimately your bottom line. 

Many of the successful businesses you see (especially the larger ones) have a highly specialized marketing staff running their daily operations. Most small business owners can’t afford such a staff. They are on their own. 

But with the right focus, you can become that specialized marketing department. 

23 February, 2015

How software technology helps businesses to accomplish superior performance?

Technological innovations have always aided businesses for good, whether it is typing a simple business letter or handling a very complex operation. Initially, the companies didn’t use highly specialized software programs for their operations, and only relied on some of the general software programs such as word processing software, spreadsheet software, and database software programs. But lately, businesses have extended the use of some highly advanced software programs as well. Tasks like recording attendance of the employees and maintaining financial records are not performed manually, but are executed through highly advanced software programs. Let us have a look at some of the popular software applications used in the business corporations today.

Human resource management software applications:

Probably, the most important factor which contributes towards the progress of the business enterprise is the human resource in the business. So it can be asserted that it is extremely important for the business corporation to hire qualified, trained, motivated, and committed-to-the-job employees. To serve the said purpose, software companies have developed such software programs which greatly help the human resource department of the business corporation. Such a software program helps in recruiting well trained employees for the business, as such a software provides the HR manager with a platform where he may post new jobs, receive CVs, short list the candidates, and also communicate the interview details to the shortlisted candidates. With a human resource management software, the employees can also post their leave applications and mark their attendance records. Moreover, such a software also allows the employees to work on a single project from various remote locations. 

In addition to that, such a software also acts as an information database, as all the information regarding the human resource department is contained in this software. In this way, such a software greatly reduces the hard paper in the business. However, a human resource management software may not be suitable for all types of businesses, but only for the large corporations, which require to invest a large amount of money in their Human Resource Department.

Accounting software programs:

Gone are the days when the accounting clerks used to prepare manual records, from the initial journal entry to the final accounts, as businesses use accounting software applications, which let them prepare and maintain all the accounting records in a single platform. Not just the large scale business, but the small scale businesses are also using the accounting software programs in their business enterprises, as such type of software programs introduces automation in the accounting department of the business.

Field service management software programs:

The other type of software programs which has greatly helped the business corporations is the field service management software programs. It is a specialized software, which can only be used in such businesses which deal in services that are provided to the customers at their doorsteps, such as the businesses providing electric wiring, plumbing, AC repair, and Internet services. Services business, in general, is more difficult to handle as compared to the merchandise business, as in the services businesses, the success of the business totally depends on the satisfaction of the customer being served, and the importance of customer service increases greatly when it comes to field service businesses. 

Employee monitoring software programs: 

In today’s business environment, the most important addition a business should make to its software family is an employee monitoring software program. I am saying this, because recently, several top insurance companies have introduced a new type of insurance plan, named as Fidelity insurance, which grants the insurance amount to the business owner, in case any of the employees of the business commits a major fraud in the business. Considering this situation, the experts have developed such software programs, which monitor the employees 24/7 through their smartphones. Let’s discover the working and some of the features of such a software.

Firstly, the business owner needs to provide his employee with a smartphone, with a software for employee monitoring installed on it. This is done in order to ensure compliance with the legalities involved, as the privacy laws prevailing in most of the countries state that one can only monitor a phone owned by him. The software will collect all the information from the employee’s smartphone, and save it on the service provider’s secured server, from where the manager or the business owner can retrieve all the data using a secure login ID and password.

Employee monitoring software programs available in the market are compatible with all the famous operating systems such as iOS, Android, Windows, and Blackberry. With such a software, the business administrators can monitor the incoming and outgoing phone calls of the targeted smartphone, listen to the calls, record the calls, and even save the recorded clip over the internet. The software not only also lets the administrators to read the text messages of the targeted smartphone, but also monitor the communication made over the social media platforms.

With such a software, the business manager can also locate the position of the employee through the GPS mechanism. Not only this, but it also lets the business administrator monitor the communication made by the employee through e-mail. Employee monitoring software programs also let you check the calendar entries, appointments’ list, and more importantly, the contacts database of the targeted cell phone. One think should keep in mind according to the legality issue of employee. Moreover the admin of the software may also inspect the photos and videos present in the targeted cell phone. Some of the highly advanced employee monitoring software programs also include the feature to control the camera of the targeted cell phone, while most of the service providers do provide employee monitoring apps for Tablet PCs and iPads as well.

This clearly describes that with an employee monitoring software, the manager can monitor all the communication made by the employee, and hence come to know if any of the employees has close ties with any of the rivals of the business enterprise.

Concluding the argument, we can assert that software technology has greatly helped the business enterprises, which help them achieve superior performance. As all types of software programs may not be suitable for a business, so before choosing a software for any of its departments, a business enterprise needs to keep in mind the nature of business, needs of the enterprise, and the budget available with them.   

21 February, 2015

Should you join Digital Marketing Training

Digital Marketing Training is being offered in our national capital Delhi and all over the country in full swing. Many leading organizations are offering comprehensive Digital Marketing course for the aspiring candidates to teach them every in and out of the industry.
The curriculum of the of the course includes all the channels of Digital Marketing like Website planning & creation, Google analytics, Search Engine Optimization, PPC advertising or Google adwords, Social Media Marketing, Email Marketing, Affiliate Marketing, Ecommerce marketing, Mobile Marketing and Content Marketing etc.

However, the industry is in developing phase but, it is attracting business giants to promote their products and services and expand their reach to the audience. The objective of these organizations is to provide training and placements to more and more professionals to suffice the growing need of such professionals.

Noticing these activities in market and acknowledging the presence of emerging Digital Marketing Industry people are perplexed whether to join or not? Will they be able to lead a successful career or not? What is the right course to join? Where to join? How to get Job? And a lot more, here you find the answers of these questions. You are apt to join Digital Marketing Training in Delhi or all over India.

You are highly active on social networking

Internet is made the most of by social birds. There are people who love to update their status every now and then. They are very active on social networking sites like Facebook, LinkedIn, Twitter, Pinterest, g+, and love to explore more about these. If you are also one of them Digital Marketing industry is waiting for you.
You can’t stay away from web

There are people who cannot resist checking the notifications. They believe in the power of web and know that the internet connectivity will not let them forget the way; they will always be in touch of their acquaintances whether formal or informal, they will immediately detect any activity in surrounding etc. Without having connectivity with net they feel that they are deserted in the whole world. If you also feel so, you are perfect to join Digital Marketing Training. 

You fancy exploring new things on web
There are many people who fancy exploring new things on web. Their social media accounts are not just limited to Facebook they have accounts instagram, pinterest, stumbleupon, quora and foursquare etc. If you are also one of them, you should also join the industry.

You Google everything at first

There are people who know that web is full of information and therefore they make the best use of it. They Google everything at first instead of asking people and searching anywhere else, taking smart phone out and searching on web whenever they feel confused is an involuntary action for them. Those who have same things in their blood should join Digital Marketing Training Program. 
You have creative instincts

If you think you have creative instincts and the ability to think out of the box. You can definitely lead the industry as there is always the need of people who think different from others. Search engines are desperate to serve their audience what is new and interesting.      
Ambitious to earn more money

Web is always an open source for those who are ambitious to earn money. There are many people who want to earn money online however Digital Marketing is vast ocean of opportunities and sky is the limit for those who want to make the most of it. 
Ability to make the most of given sources

If you are really testing yourself for being perfect for the industry and you have this including all others mentioned above, you are apt to join the industry.

Finally, when you have tested yourself that you have all above mentioned qualities, you should join the Digital Marketing Training Program in Delhi or anywhere in the country as soon as possible.   

10 February, 2015

Website Planning Guide

Website planning can seem slightly daunting for companies or organizations. With most tribulations and boundaries we have to overcome, we always start with the question, “where do I start”? Don’t worry, whether you’re planning a small business site, or a large e-commerce site, this planning guide will act as your muse and light to guide you through the dark area of website planning.  You may be a new company setting up a website for the first time, or you may wish to revive your current website and develop it to reflect your company or organizations new interests. You want to firstly pin point the features that will appeal to your customers, and the functionality and impact design you’re after. Once you’ve got your ideas defined and moulded, you’ll be ready to release your website for all the world to marvel at.

When planning a new website, or revamping a worn out site, it is vital to define the objective of your site before proceeding. You may wish your site to primarily sell products to consumers or wholesalers, or perhaps you wish to develop and enhance the company image. Whatever the objective of your site, it is important to make sure you have a clear idea of that to help you on your way.

Tailoring to an audience
Every website has a different purpose therefor reaching out to unique individuals and groups of people. Can you define your audience? Perhaps you are providing business-to-business services and offering expertise to other professionals in a particular field. On the other hand you could be selling your products to the public, therefor you need to acknowledge the target age group, and gender to ensure your website is appealing to their needs. You want to make sure your website is appealing and relevant to your target consumer.

What makes you stand out?
In order to gain a true understanding of what makes you different, it is helpful to research similar sites. By observing similar organizations or businesses, you can gain a true understanding of your competitors. It also gives you something to compare to, which helps you gain a clearer understanding of what makes you unique. It also gives you a chance to approach your area with a competitive angle, helping you ensure your service is of a quality and uniqueness, offering your consumer something more desirable than the rest. By looking at similar sites providing similar services, you can be inspired by certain content and design elements, or you can gain a better understanding of what you don’t like!

Decide Site Functionality
When planning your website you will have a rough idea of what you want it to feature. If you’re selling wholesale goods, your consumer may wish to request a quote from you. This is a feature that will benefit your customer and your website as it will be a key functionality to your businesses goals.  It is important to have a general contact feature to any business or organization website so that the customer can contact you directly with any inquiries about your services or products. A very popular feature on websites today is the use of video, blogs or other social media integration. Content marketing is key to any successful organization. Your business may benefit by having special forms on the website which gather leads.


A truly successful website should not be considered as a one-time marketing expense. A website is not just for Christmas. To ensure your website remains current and popular, you need to keep in mind that you’ll want to update your site when you make changes and updates to your organization or business. You should integrate your website in your long-term business goals, and should keep it fresh and up to date to encourage new customers, and regular visitors. 

31 January, 2015

Career Prospects in Digital Marketing

Simply put, digital marketing employs the help of the World Wide Web for advertisement and publicity. As long as businesses continue to grow and flourish there will always be a need for effective marketing strategies, and doing so digitally is the need of the hour. With increasing human interest in online quests, a career in digital marketing is surely an envious one.
I am sure you are bombarded with advertisements whenever you surf on the net. Be it search engines or social media websites, the latest trends in digital marketing have taken the world by storm. Have you ever wondered who the people behind all that publicity are?

Yes, there exists a human being who toils day and night to market products to the relevant target group. It is not an easy job, however; considering the massive requirements, it’s not such a bad idea to pursue this line of work. If you are passionate about copywriting, developing apps, web designing, or social media in general, a career in digital marketing can be a great fit for you.

Future Scope
Before we delve into the various career prospects associated with this field, it’s important to throw some light on the scope of this industry.

• India has the second largest internet population after China, which is only augmenting with time.
• Digital marketing’s contribution to Indian economy is expected to reach US$ 100 billion in 2015.
• This industry is highly creative so there is no dearth of jobs.
• The salary packages are decent for both beginners and a seasoned professional making this is lucrative career prospect for current and future generations.
• The popularity of social media will only increase with time and so will the public standing of digital marketing.
• New businesses will rake in better digital strategies.
• Digital marketing fuels artistic temperament, thereby attracting talented individuals from many backgrounds.

Possible Career Prospects
If you think that a career in digital marketing is the best option for you, hone some foundational skills and knowledge or else you won’t get anywhere. Possessing a specialization in this field increases your employability rate substantially. Here is what you can become as a digital marketer:

Digital Marketing Manager
• Responsible for website management and online brand strategy.
• Executes the different aspects of digital communications.
• Supports all the branded marketing initiatives.
• Uses analytical tools like Google Analytics to report on traffic trends and other advertising campaigns.
• Responsible for social media, website development, and e-newsletters.

Digital Marketing Strategist
• Responsible for the development of digital strategies.
• Helps build plans for user research.
• Ensures integration between paid, earned, and owned media.
• Compiles all the data and results while providing recommendations for future programs.

Digital Marketing Analyst
• Measures, executes, and analyses those programs that are in support of cross-channel efforts of marketing.
• Develops certain systems and processes that standardize reporting.
• Responsible for data analysis and recommendations required by the customers.
• Helps develop strategies to capture campaign performance across mobile, social, offline, and digital channels.

Digital Media Planner
• Manages and develops digital media plans.
• Manages several media projects.
• Develops project estimates.
• Defines a budget for media vehicles.
• Presents campaign plans to clients.
• Takes care of the budgets, goals, and objectives of the client’s media plan.
• Analyzes and reports results.

Digital Advertising Specialist
• Displays all advertising placements.
• Analyzes and monitors online campaigns.
• Identifies areas that require optimization.
• Documents customer communication.
• Works in tandem with other team members including SEO professionals, IT support, Account advocates, and fulfilment partners. 
• Prepares internal performance reports and monthly performance reports for the management and customers respectively.

Social Media Specialist
• Creates and manages advertising content for social media platforms.
• Evaluates and monitors social media results on a daily basis.
• Supports SEO strategies by understanding the priority of every keyword.
• Assists in the link-building exercise.
• Provides recommendation and analysis as the social media campaign evolves.

Apart from the aforementioned job profiles there are several others like Digital Advertising Analyst, Digital Advertising Account Executive, Affiliate Marketing, Analytics, Blogging, Copywriting, Inbound Marketing, Mobile Marketing, Pay per Click, Video Marketing, SEO, Social Media Marketing, User Experience, and Conversion Rate Optimization, which might suit your fancy as the ultimate career prospect. Working as a digital marketer is not so difficult as several companies are looking to hire talented individuals all the time. If you ever receive a job alert for something interesting, jump onto the bandwagon and go ahead with the flow. A career in this field will never be a disappointment for sure.