Most businesses aren’t fluent in the “language of SEO and HTML” and, quite frankly, unless they’re in the Internet marketing industry, there’s no need for them to be. However, because driving traffic to your website is so critical, it is important that you—and your staff members—know some simple things that you should be doing on a regular basis to ensure that people are finding your site, learning about what you have to offer, and making positive and proactive purchase decisions.
- Find out what the real search volume is for these words and phrases using a (free) tool like Google’s AdWords planner.
- Check out what your competition is up to by looking at their title tags, and keywords. You’ll find some great tips for doing that here.
- Organize your keywords into categories.
- Prioritize your keywords based on search volume and your own goals and objectives.
- Test your keywords with pay-per-click (PPC) to see if they work.