Due to low prices and great assortment of goods and of course to convenience of online shopping consumer expenditures have risen to high levels. According to data for the last 12 months in the
spent on online buys more than 304 billion dollars. Among them 100 billion was
spent on travelling and other 110 billion on retail purchases. USA
Companies which work only with online retail (as eBay, Amazon) were able to make real business empires due to electronic commerce. For example, Amazon has 110 millions unique visitors per month. But such triumphal march of electronic commerce means that a regular offline shop is under the threat. In other words, retailers which can’t hold their market part now will have more and more difficulties in future.
Different products categories move to online with different speed, and that makes new difficulties for retailers who work with different categories, for example, big supermarkets. Nowadays about 30% of electronics are sold thought the Internet and only 1% of everyday goods.
Moving of whole channels to the online world can have some influence upon prices and it can promote lowing of them. Internet allows finding the necessary goods on the lowest price.
ComScore data show us that part of social media according to the time which user spend in the web is higher than part of web-portals. Last year in November in the USA Facebook attracted 150 million unique users. It had 10% part from the whole number of minutes, which users spent in the Internet. But social networks are not only Facebook. The same month LinkedIn had 41 million users, Twitter – 40 million, Google+ had 29 million and Instagram and Pinterest – more than 25 million.
Users’ activity rise in social networks puts market members before new challenge: how to use new channels in order to communicate with consumer. People often expect from social networks a word of mouth effect. But there are a lot of questions. For example, how much does “a fan” of goods or brand cost? What is better: paid popularity in social networks or the earned popularity? How is it possible to calculate the profit which was received from investments to social media? Today they do a lot of studies in order to have answers to such questions.
ComScore offers a special service which is called “Social Essentials”, it helps to measure quantitatively productivity of marketing efforts in social networks, based on the demographic and behavioral composition of the audience of one or another brand in social media. Such tool also shows coverage and frequency of advertising views in social media. These options give a chance to companies to link their actions in social media with the desired consumer behavior, including brand involvement and buying activity. They also allow measuring the productivity of the current campaign.
But social media can be not only a promotional platform, market researchers think about how to make them a data source about the consumers’ minds. Some of them even believe that in the next five years social networks will completely replace the buyers’ surveys.
Increased cost of digital advertising
Spending on advertising is rapidly flowing to the Internet. According to the IAB data, in the third quarter of 2012 online advertising increased by 18% compared with the previous year. In the first three quarters of 2012 the growth was 15% it is more than 3.8% of the general increase of advertising costs during the same period in all media, in which the research was conducted. The IAB report points to significant growth in different formats, especially in the mobile Internet (+92%), video (+18%), search (+17%) and banners (+12%). The only exception is the multimedia advertising (here we see the recession in 34%)
There is a hypothesis that the high cost of such advertising leads to the rejection from this format in favor of others, especially video, which allows you to transform 30-second video into 15-second easily and inexpensively. At the same time, advertisers and agencies are more and more concerned with the limitation of available advertising space and time. Many say that price for thousand shows of the video often exceeds the price for ads on TV.
It is clear, however, that the more exact the targeting will be the more consumers will be involved and the faster the video rate in the Internet will live behind the price for ads on TV.
Audience targeting or specific publications
The availability of strange platforms and exchanging them in real time helped to the spreading of such phenomena as buying audience through the computer via cookies. According to some rates, about 20% of all display ads views are buying with the help of auctions in real time. This figure will continue growing. The advantages of methods of buying the audience are well documented.
But there is a negative side too: publishers are anxious about the trend towards lowering the prices for ads. This, in turn, led to the creation of private SSP which make possible the acquisition of specific audiences on web sites with the help of program. There is a hope that it will help publishers to protect their premium prices, but giving the opportunity to advertisers to enjoy some advantages of buying audience at the same time.
A person can acquire a WordPress website from another guy and what follows thereafter is very important. You don't just inherit the site and then you claim that you are good to go with its management. The all idea of inheriting a WordPress has its own distinct consideration that you must attend to before you start its smooth running. Since you don't have a clue as a developer about the credentials, content, links, password and many more, the following ideas are the most important things you should do after you immediately inherit an existing WordPress site.
1. Change Existing Administrator Password and Email
The first step that you engage yourself after taking his/her WordPress site is to change the admin password and emails. It is essential to make sure that the previous owner of that site does have an authority any more after you take full responsibility of the site.
2. Backup Creation
The site you should then have its own backup created when you are done with password and email change. It is not an option but mandatory to have a site's backup. Failure to do this can end you up in stressful situation just because you don't have any other relevant data from that site. A copy of the original should be available all the time.
3. Roles of the Users Should Be Updated
The other day you acquired a WordPress site; you become the focal point of everything that is taking place both at its server and client point. You must change the admin permission and of course roles. The only person who can be granted permission is one who you trust or share the same inherited WordPress site.
4. SEO and Tracking Matters
It is wise to understand that the SEO strategies of WordPress administrators or bloggers do vary significantly. The best step to attend to this difference is to understand the tracking and SEO technique that is used for that site. For example, you can change the tracking by simply modifying the Google Analytic code. You then have to insert your own tracking so as to maintain the privacy.
5. Perform Security Scans
No one wants to have a site that is not secured. The best thing to do is to use a WordPress verified security scan tool to analyze its status. The performance of the site should also be determined if it needs major scan. A simple way to verify if it needs thorough scan is just to view how fast the pages load. The plugins that came with the inherited site should also be affirmed to be able to determine if they are optimal.
You need then to understand what does what. If you are not very conversant with WordPress sites, that should not deter you from exploring it. You can always get tutorials that will help in this. If you are sure of what you are doing, you should analyze and then have a thorough understanding of what each plugin does. You should write this done so as not to omit any information.
7. Clean Up
It is now evident that you have done what must be done when you have inherited a WordPress site. The last but not the least step to take is to remove unnecessary file. For example, the previous user of the site might have had several themes that you may not use again. It is best to delete it instead of just having it by your side. Accounts of users that are no longer in use should also be inactivated. What about unused plugins. For this, just make sure you may not need it in any future before completely deleting them.
Inheriting WordPress sites should not be something to shun. It just needs a person who understands what needs to be done before you proceed with it. The above are also some of the many things you can do to such a site but these are the main ones that need to be attended to. If you don't have a thorough understanding of WordPress sites, you can always use a tutorial either in soft copy or video option.
Next time you buy a used WordPress site, don't ever forget to do the above and you will be good to go.
Author Bio :
Jason Smith is an online marketing strategist for Mosquito Magnet - Solutions to deal with a Mosquito Infestation He likes to blog about recent updates and tricks to boost business through digital marketing.
Social media in general and Facebook in particular have come a long way in terms of reach, importance and its effect on brand and business popularity. Today, Facebook not only offers profile and fan pages but allows embedding of third party applications which enhances its functionality. These applications are entrenched within the Facebook fan page via code, widget or tab making the task of engaging, managing, measuring and converting the four social media metrics a breeze.
One of the popular applications which can be synched with Facebook fan page is "Contest". The contest app creates instant buzz and coerces users to participate, and thereby increase brand value and customer loyalty.
Mentioned below are some of the trendy contests.
- Photo contest by far is the most popular. As an administrator, you can ask users to submit a photo, vote for others and "like" company page; a prerequisite to participate. The idea is to engage users through voting. It is easy to set up and the images offer a visually soothing experience.
- The second most popular way of engaging users via contest is "Scratch & Win". Instead of using a physical tool such as a coin to scratch, users simply scratch online, with the help of mouse to view result. Timer can be set up so that a participant can enter only once in 24 hours.
- Creating an interesting timeline contest is the next on this list. However, it does have limitations and may not be the right way to analyse page metrics. This type of contest will not generate leads because of its inherent workings.
- Caption contest is a great way to engage users and generate user content. Businesses can set up this type of contest by uploading the image which could be a product or advertisement, and ask users to express their views.
Listed below are four incredible tools to host a contest on Facebook.
This versatile, intuitive and easy to use marketing and CRM suite is one of the favourite tools of many administrators and marketers. The reasons for its popularity are many.
So what makes it the choice of community managers? Here are the reasons.
- It helps gain more fans through a gamut of apps such as quiz, instant prizes, contests, coupons and sweepstakes.
- Using these apps translates into efficient people engagement which in turn means more fans.
- On the other hand a contest application generates amazing number of opt-in leads.
Although, Agorapulse is an enterprise class tool, it can also be used by mid and small-sized businesses, non-profit entities and even NGO's. A free trial is available for a limited period. However, the basic price structure starts at $29. Agorapulse apps, especially contest, help marketers turn fans into customers. With this tool managing information whether email submissions or polls is a breeze. It can be synched with CRM and email software very easily.
Woobox is another amazing Facebook tool which allows administrators and marketers to built instant buzz with contest application. Create innumerable intelligent and intriguing contests. Let your creativity go wild. Mentioned below are some of the "contests" which can be created with Woobox.
- Photo contests, where users can participate and vote for the best media.
- Audio/video contests - If you are a marketer or a community manager for a company this type of engagement can instantly catapult a brand to dizzying heights.
- Article, poem, short story contests are some of the other options which every administrator should exploit.
Some of the important features of Woobox are:
- Sweepstakes - An interesting app which allows community managers to collect entries and pick winners in the most transparent way.
- Coupons - They are simply compelling. It forces users to interact. Coupons have a randomly generated code, offered during seasonal sales, festivals and entry to exclusive shows.
- HTML Fangate
- Poll - This application promises unbiased fan/user inputs whether it is about a brand or service
- Instagram and Pinterest tabs offer a quick way to post images of new products and get instant feedback in the form of followers.
Votigo is an all in one marketing tool for Facebook page. It offers comprehensive features with maximum customization in terms of look, feel and back end storage of information collected from the fans. It can be used as an application or tab. In either case the user information is stored in a separate database. Some of the engagement tools that it offers are: user or self generated contests such as photo, video and essay. It also offers other routine apps like sweepstakes, polls, input forms and a host of other interesting ways to generate fan page likes.
Salient features of Votigo -
- Better conversion and more Facebook likes.
- It offers compelling apps for Facebook.
- Apps typically translate into high profile viral branding.
- High conversion factor leads to significant increase in customers.
4. Social Prize
Social Prize is yet another tool which is simply brilliant in terms of engaging with fans, building trust, creating brand hype. A must have tool for every marketer. One of its interesting features is the "cash giveaways", a kind of contest which can be setup in minutes and offers instant brand recognition.
Social Prize offers a two prong strategy.
SHARE TO WIN -
The contest app can be easily embedded as a widget. Administrators need to simply copy paste the code. However, its simplicity doesn't make it less effective. On the contrary it offers an array of tools to monitor the success of contest through online statistics. It also offers several interesting features such as downloading and building leads, creating user generated content and customization of contests, prominent among them the feature which recognizes a single winner each day.
GROW YOUR BASE -
Email lists, content created by fans/users through social engagement like contest app makes sure the company never runs short of customers. In other words, a fan base which grows consistently.
Derek Fraser is an online manager for Maxwell Systems - construction estimating. He likes blogging about online strategies that are related to SEO, Content, PPC & Lead generation. In his free time he likes to travel and explore new places.
9:52 PM 0 comments
The art of written communication has evolved completely over time but in another sense it has come full circle, we have journeyed from the stone tablet to the digital tablet over the last 7,000 years. The first known apparatus used for writing was the Stone Tablet, with Moses famously writing the Ten Commandments from the Bible on them. It thenevolved to using the first ever form on paper, papyrus in Ancient China, Guttenberg’s Printing Press during the Reformation, the chalkboard, the typewriter, the computer, the mobile telephone, the internet and finally the electronic tablet. To come from a block of stone to a slim, multi-functional electronic tablet is quite the feat. The 2 main figures involved in each of these, respectively, were Moses and Steve Jobs. You may wonder what they have in common, coming from completely different times in history but both men were responsible for creating and writing their own 10 Commandments. Moses focused on how he thought you should live a good life whereas Jobs’ commandments are dedicated on how to get ahead in business. The widespread use of electronic tablets also questions if the use of paper will go the same way the stone tablet did, eventually becoming obsolete. With an application available for just about anything nowadays on a tablet will there be need for any other form of written communication. You can even download an app to make your electronic tablet represent a stone tablet. The history of written communication has become more efficient, faster and in most cases reliable over time. What will come after the electronic tablet is still unknown but it is believed that it will continue to evolve and become more and more advanced to suit peoples ever changing needs. From tablet to tablet, the journey continues…[Presented by www.needashredder.ie]
The era of fixed resolution screens has long gone by. In this digital world of notebooks, tablets and smartphones, every screen has a different resolution. Your creative juices spent on your website may bear little or no fruits if the website is not tested for various screen resolutions.
Here are 10 powerful online tools for testing your website under various resolutions:
This tool enables you to fit your website's browser in the resolution provided by your device, be it a tablet, a smartphone or a notebook. You also have the liberty of defining your own resolution settings which can later be removed.
2. Screenfly (Quirktools)
This is another famous screen testing tool for websites. This has a number of screen resolution sizes to show you your webpage on various devices viz. TV screens, tablets etc. Once you type in your URL and click on 'Go', Screenfly will present you your website in various screen resolutions.
This is another online tool for testing your web pages on different screen sizes. You need to just type in the URL and select the screen size from the drop down menu or even manually enter the screen size. Click the open button and view your website in the screen resolution you want to see it in.
This works in Firefox and enables you to check your site's pages in various screen sizes. At the right bottom of the screen you can see the present resolution of the screen in the status bar. You can click here to see other screen sizes that are available for preview. You also have the liberty to feed in your own dimensions for testing.
This is another easy to use Firefox add on. All you have to do to test your website for a different resolution is click anywhere on the website and choose the resolution from the list that appears.
This is a Google Chrome extension that enables resolution testing of your website. After you install this tool, you need to just press on the test button which you can find at the right corner of the browser. This extension keeps a record of most frequently used screen sizes and displays them in a list for you to choose from. You can also feed in your own settings of resolution.
It is very similar to Resolution Test. It also features a list of preset resolution sizes which may be utilized for your website testing. Like Resolution Test, it also enables you to define your own presets.
This tool features a list of various screen sizes for laptops, desktops, mobile phones and tablets. You can also manually enter the screen size of your choice. You have two options available with this tool. You can either check the "in browser" or leave it unchecked. If "in browser" is chosen, the resolution that you get to view the site in is of the selected monitor along with some space for the task bar and other controls and borders. If "in browser" is left unchecked, you get to see the resolution of the webpage. This is very useful in testing your site's visual compatibility with mobile devices' screens since they always render websites in full screen.
This is a Responsive Web Design testing tool which works well on all versions of Chrome and Firefox. It consists of a screen sized progress bar that shows you how does your website look on various resolutions and devices.
This is yet another excellent resolution testing tool. Apart from being an efficient resolution testing solution, this is quick and simple too. With this tool you can manually select the resolution that you wish to view your website in. It is most compatible with Internet Explorer where it displays the result in the same window. A new window pops up in case of other browsers like Chrome or Firefox. All you need to do is open the website, enter your URL and click on "check page".
Armed with these tools to test your website for various screen resolutions, you are certain to design a versatile website in terms of screen resolutions that it is compatible with. You also diminish the chances of your website having poor display on different screens due to resolution mismatches.
Jason Smith is an online marketing strategist for CJPonyParts. Have a look at their research on Gasoline Prices In The US He likes to blog about recent updates and tricks to boost business through digital marketing.
Online Buyers have become habituated to being ready with common posts from businesses on social media. Businesses wanting show up from the community require including visual content such as images and videos (media) into their content marketing tactic. Including media is a superior way to boost your social media approach. Posts that include media on the globally most well-liked social networking sites are being paid more interest and engagement.
Use this reality to your leads by centering your content on related photos and even video. Your followers will be more eager to share these types of posts with their contacts or friends as well. They are good conversant that their followers will like it rather than just only a plain text post. But acquire creative with your photos! Keep them multi-colored, rich, attractive and efficiently so users will really desire to share it and engage. Add an intellectual sentence to go with it, a link for more information, and you are sound on your manner.
Once you have created your own videos, you will wish for to put them where it will get the most views and bring you back the more visits. The emperor of all the video sharing sites is YouTube. That is where you will wish for all your videos to be put in. Confirm that you are creating a good looking channel with your information so visitors can locate more of your videos when they visit again. Also, be ensuring to have your website address listed on your YouTube channel page. When your video is uploaded in YouTube, create a description post including your landing page link or update on your other social media pages telling users about the video and provide the link to it.
It's no doubt media posts gain more attention from social media users! This means that you should be creating an aware attempt to use high-quality, engaging photos/videos in the content you end up sharing on all social networking sites, together with good content, landing pages, etc.
Here are few causes to publish media for your business marketing strategy.
- Post with suitable media acquires 90% more entire traffic.
- Including media in a press release or blog post boost views by over 50%.
- 50% of clients are more expected to think or contact a business when a media shows up in local search results.
- In an online store sites, 70% of customers speak the quality of a goods picture is “very important” in picking and baying a manufactured goods.
At the end of the day, marketers heed more about how their social media usage is reaching particular business goals, such as drive more website traffic. So, can visuals be used to amplify website traffic as well, even if the link appurtenant a media only lives in the media description. This shows that social media experts who are using attractive photos/videos to their lead can raise traffic to their websites, just as long as they keep in mind to put links in content! You have improved the quantity of visual content you post on all social networks. You are observed that you’re nearly all visual content performs superior than other kinds of social updates.
Are you using an accounting software application for your small business? If not, you may want to consider using one to simplify your recordkeeping. You don’t have to be an accountant or bookkeeper to know how much your business is earning. There are accounting software that can do the job for you:
10. Outright Plus
Outright Plus is an accounting solution that lets you keep track of your income statement accounts. Among its primary features are estimation of quarterly income tax, computation of sales tax and calculation of Schedule C for taxation. Outright Plus is offered at a monthly subscription price of $9.95. It is your best choice if you like assistance in tax accounting.
9. Invoice Expert XE
The Invoice Expert XE is a comprehensive free accounting program with many features. It allows you to make invoices, manage customers, create a detailed inventory and create monthly financial reports among others. But it is limited only to businesses with up to 100 products and customers.
8. Adminsoft Accounts
Although Adminsoft Accounts is not a premium accounting program, it offers many functionalities that can be used by small- and medium-sized businesses. Its basic functions include general accounting, billing, taxation, budgeting, forecasting and fixed assets management. It is also capable of multi-currency and multi-user accounting systems, which are not available in most free accounting software.
However, for business owners who have no background in accounting, it may take a while to learn this program because it has many dialog boxes and menus that users should be familiar with.
With over 100,000 users worldwide, TurboCASH is one of the popular small business accounting software. It is a fully functional free accounting program that is readily configurable to your needs. It has the advantage of multi-business and multi-user capabilities. It also generates almost all types of financial statements and reports.
One drawback is that TurboCASH is not a very simple program to learn for non-accountants.
6. QuickBooks Premier Edition 2011
With a monthly subscription starting at $79 per month, this price may be overwhelming for some businesses. But QuickBooks Premier Edition 2011 is worth the price as it is considered one of the best accounting software available. It can streamline all accounting transactions including payroll, taxation, customer and supplier records, inventory and preparation of financial statements and reports.
5. Sage 50 Complete Accounting 2013
For businesses that require a sophisticated tool to manage inventory, the Sage 50 Complete Accounting 2013 is one of the reliable accounting software that can help with that need. Aside from its comprehensive inventory recording capabilities, it also comes with extensive tutorials. The only drawback is its price which starts at $369 for a single user.
4. NCH Express Invoice
If you have a business with less than five employees, you could take advantage of the free NCH Express Invoice. It is an invoicing package that lets you create invoices, keep track of sales and payments made and create a schedule of recurring invoices.
3. VT Cash Book
For business owners looking for a simple accounting program, VT Cash Book might be for you. It is known for its simplicity and ease of use for entering daily transactions. It can also help you with basic financial statements such as balance sheets, income statements and VAT returns.
However, this free program cannot maintain a database for suppliers and customers, and it has no capability to make invoices and purchase orders. Also, it cannot be used for multiple accounts. VT Cash Book is ideal for small businesses that require simple accounting, such as trading businesses.
FreshBooks is a cloud-based free accounting program with a wide range of applications. It includes easy invoicing and dispatching, creating of customer and supplier records, as well as service records and document sharing.
With FreshBooks, you can access your business data from any computer. However, the free version is limited for 30 days only. Monthly subscription starts at $19.95.
1. TAS Basics
TAS Basics is a free accounting program that is useful for tracking your payables, receivables and VAT returns. You can also use it to monitor your cash flow and keep records of individual customers and suppliers. However, it has no capability to make invoices or record sales orders.
How do you find the accounting software listed here? If you are using another software, please feel free to share it with us. If you want to learn more about accounting software just go over Vagueware.com.
Marketing is all about understanding the target consumers. What do they like? What do they dislike? And what are the elements that can help you touch them emotionally? If you work in a PPC company, you must work with a lot of Google search page ads. PPC helps you learn a lot of things and as a result, you become a smart marketer.
In this article, I will highlight the ways in which pay per click makes you a smart marketer.
# PPC helps you make crucial strategic decisions: When you invest in PPC, you basically pay Google to acquire customers for your business. Therefore, it is important to know that you are investing money in the right place. Let's assume that you sell products to both B2C and B2B customers. Now, if you see that your online B2B sales is much better than that of B2C, you can go through the offline sales reports to find out whether this is true for offline sales as well. If both online and offline conversion rate show that you have more B2B customers than B2C customers, you can pay attention to B2C marketing campaign and discover the flaws hindering your business growth.
Without PPC, it is not possible to measure the success of a marketing campaign. Some tactics like SEO, banner ads, word-of-mouth advertisement bring traffic as well, but you can never be sure how many customers are actually visiting your online and offline store. PPC gives you a solid figure. For example, 100 people clicked on the ad and visited the site. Google Analytics will tell you how many of them clicked the “buy now” button. In fact, you can also track how many people are buying offline as well by placing a simple survey form on the website. A simple question like “do you love our online shop or prefer our store at your locality” can help you get the statistics easily.
You can also optimize business process by paying attention to users' behavior once they reach your site. For example, some businesses let customers buy their products from the site and some additionally offer “call to order” facility. PPC tracking can help you find out what customers are really doing. Are they clicking the “buy” button or do they prefer to call? If the result shows that customers like to call because it saves their time, you may hire a few more telecaller executives to handle the incoming calls.
# You can form a better marketing strategy: PPC helps you understand your customers and gives you an opportunity to find the best sales pitch. The idea may seem surprising, but search engine result page ads make you fail first and then bring you to the path of success. There is no “guessing” in PPC marketing. Suppose, a client asks your professional PPC company in India to publish 5 ads with 5 different catch-lines. Some of them will fail miserably and some will bring you a certain number of customers. So, you fail and learn what does not appeal to your target audience. You don't have to guess, as the conversion tracking tools give you data regarding your success ratio. Once you know what works and what does not, you can use this knowledge for offline marketing, e-mail campaign and SEO articles.
# Make data-driven decisions: PPC marketing is a learning process. Some of your ads will fail, but you have to scan them and try to understand why they failed. It can be content, time of ad, placement or something else. If one ad did not work a couple of months ago, it does not mean that it will not work ever. You have to test and think what you can do with the ad to make it perform. For example, you may have posted a discount offer ad when other leading merchants were offering discounts as well. Why don't you offer a flash discount for 24 hours? Modify the content and make sure that the ad stays live for 24 hours only. The discount remains the same, but since you tell customers it is for “24 hours only”, they will flock to your site.
# Boost your analytical skills: Pay per click ads make you a great analyzer. You don't only pay attention to the performing and non-performing keywords, but also analyze factors like CTR, conversion rate, cost per acquisition etc. The more data you gather about your marketing campaign, the more easily you can manage budget and compose better ads in future.
PPC makes you a knowledgeable marketer. You know exactly how much you are spending, from which locations customers are coming to your site, what age group prefers your products/services and how many customers are actually buying from either your online or offline shop. Thus, you not only become smarter but gradually start improving the investment-profit ratio of your clients. As a result, more people start hiring your PPC company for their online campaign management.
Sarmista Aun is the author of this post. Through her writings she reveals how to target the right audience for your business in order to generate leads.
5:18 AM Digital Marketing , Local SEO , Off-Page Optimization , On-Page Optimization , SEO 0 comments
SEO helps to make content of websites more attractive, relevant and to be easily read by different search engines. It is a process of constructing and analyzing web pages whereby they can be discovered, analyzed and indexed by various search engines. It is very essential service which is very useful for grabbing attention of your potential customers and helping you to maximize your profits very quickly. It helps you to receive high traffic to your website and enable you to get good return on your investments. SEO will help your site to get the intensity to fight other sites which will enable it to reach a top position thereby helping your business to flourish.
SEO helps people to find your website very easily. It helps to make your brand stronger, better and well recognized by your visitors. SEO process is very useful because it has a direct impact on your business. It is seen that website which incorporates SEO process in their marketing strategy has attracted highly targeted prospects which convert thereby helping you to increase your sales. SEO is very essential because it will help your site to receive more free advertising from search engines which, in turn, enables you to expand your client base very quickly. A site which is based on SEO process will lay the foundation on which a successful online business can be built very easily.
SEO helps you to save both time and money so you should definitely engage it in your marketing plan. It enables you to build your brand image in most affordable and optimal way. It analyzes your site for identifying weak points in its structure and content and makes useful recommendations that is bound to make your site both user and search-engine friendly. It also makes specific changes which will improve your site’s functionality and appearance. SEO plays an important role in the buying cycle and attracts potential buyers to your website through relevant keywords and phrases which are ranking high in search engines where searchers are looking for information about them. It facilitates you to further all your business goals than most other forms of marketing because it offers customers more sales at little incremental cost.
SEO can be aptly called your digital calling card. It ensures that your website appears to the right audience and gets viewed by a wide segment so that it is able to perform the task of providing you with qualified leads and converting them to become your loyal customers. It lets you dictate how your business should be featured on search results. It lets you a helping hand which enables you to steer your business along the right path. SEO leverages social sharing and an SEO strategist helps to manage this process by coordinating with your marketing department. With the help of this process you are able to control what people are able to read, think and do on social sites and even spread your message through networks at lightning speed. It is a measureable marketing strategy whereby every element of your SEO can be measured, evaluated and corrected at the same time. So, immediately incorporate it in your marketing plan and see quickly how you are able to generate high revenue.
The writer of this article informs you that SEO top ranking follows a focused website optimization program which will enable your site to accomplish and maintain top ranking position at all times. It incorporates latest trends which helps your site to be on top at all times.
These days, whenever Google talks about SEO, they concentrate on one thing only, quality of content. Their logic is very simple. If you post high-quality, informative articles, readers will read them, share them on social media sites and consequently generate authentic back-links. So, in other words, “content is king”. The reaction of SEO services India companies to Google's new optimization logic in the past couple of months have been impractical though. In order to impress the search engine giant, some sites played with long-tail keywords, some started posting articles very cautiously and some blogs stopped accepting guest posts in the fear of “poor content”. All hail Google!
Everyone is creating his or her own content writing plan, but forgetting a simple thing. When you post a blog, your goal is only not to get a better position on SERPs or impressing the mighty Google. Don't you generate leads from your blog posts? What is more important – getting top ranks or getting clients? You can always find a formula to safeguard your site from Penguin and Panda SEO updates, but it does not matter whether your site ranks high or low, it needs to bring readers and then convert them into clients. Some people may visit your blog first and if they find something really useful in the blog, they will go to your site; irrespective of your site's position on SERPs.
In this post, I will discuss how you can generate leads with the help of your blog.
Write helpful content: Most of the blogs post generic content just to fill the pages. You need to write something that will empower readers and help them achieve something. An article can teach them something, solve a problem or improve their situation in some way. The best way to write a good blog post is to ask yourself a few questions.
- If I am the reader, will I read this post?
- What does the reader learn from my post?
- Can it help them make money?
- What problem does this post solve?
- Yes, this post is for designers and they will read it as there are not many posts on dynamic logo design.
- How to design animated logo.
- It will.
- They may have faced some problems in the animation process and my post offers the solution.
Include a Call-to-Action in every blog post: Ask readers to take an action in the ending paragraph of every article. The CTA can be anything. You can ask readers to subscribe for newsletters or tell them to visit your site for getting something you have discussed in the article. A simple CTA message/button can generate hundreds of leads within a couple of months. For example, if you have shared the principles of responsive web design in a post, you can end the article by asking readers to “get the paid responsive website design tutorial.” Since readers have already understood your knowledge and experience, most of them won't hesitate to download the premium tutorial.
Include Authorship and offer sharing options: Matt Cutts has discussed the importance of Google Authorship in search engine optimization several times. So, I don't need to tell you why you should publish your name as the “author” in every blog post. Make sure there are Facebook share and Google +1 buttons for social sharing.
No SEO services India will claim that blogging can generate leads overnight. You have to follow the aforementioned four-step formula for several months to see a change in the number of leads you are getting every month. Eventually, you will be able to get clients from your blog.
Author BioSarmista Aun is a professional blogger. In the above post she has reveals how to generate leads from your blog.