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30 November, 2015

Teaching All Staff to Contribute to Solid SEO

Most businesses aren’t fluent in the “language of SEO and HTML” and, quite frankly, unless they’re in the Internet marketing industry, there’s no need for them to be. However, because driving traffic to your website is so critical, it is important that you—and your staff members—know some simple things that you should be doing on a regular basis to ensure that people are finding your site, learning about what you have to offer, and making positive and proactive purchase decisions.

Even if you’re outsourcing your website development and SEO work to a vendor, it’s still important that you understand the basics. Main Street ROI has organized some key SEO tips into four easy to remember categories: Research, Relevance, Reputation and Revenue. Let’s take a look at some of the top items in each category that can help your staff ensure that your efforts are serving you well.

The first step in effective SEO is understanding the word and phrases that your target audience is likely using when they’re searching for businesses like yours. SEO can be “scary” for some but it’s really a very basic, very intuitive process. Here’s what you need to do:
Brainstorm the words and phrases you think people are likely to be using
  •         Find out what the real search volume is for these words and phrases using a (free) tool like Google’s AdWords planner.
  •         Check out what your competition is up to by looking at their title tags, and keywords. You’ll find some great tips for doing that here.
  •          Organize your keywords into categories.
  •          Prioritize your keywords based on search volume and your own goals and objectives.
  •          Test your keywords with pay-per-click (PPC) to see if they work.

It’s not a difficult process but, yes, it does take time. It’s important that you set aside the time to think carefully about your audience, and your competition, as you determine which keywords are likely to perform best for you. Remember it’s about how they are likely to be searching for businesses like yours and not about the “buzzwords” that people on the inside tend to use.

Once you’ve identified the keywords that are likely to work best for you, the next step is using those keywords on your website. You’ll want to make sure that your keywords are used throughout your website in a variety of places: title tags, meta description, body copy, headers, your URL and images.

Keeping your content up-to-date and refreshing it regularly can definitely help with SEO. One relatively easy way to do this, while keeping content top-of-mind is by adding a blog to your website. WordPress is a great tool to use here; get into the habit of updating your blog at least once a month (once a week is best).

Finally, create a Google+ local profile, verify your listing and make sure to incorporate your keyword into Google+. 

Reputation in the world of online search is all about links—when other reputable Internet sites have links to your content that’s a signal that you have something of value to offer. The highest quality links come from trusted websites that have used “editorial discretion” in their selection of sites to link to. Try to get links from domains that are related to your business, that come from a wide range of other domains and that link to multiple places on your website—not just your homepage. Directories are a good starting point for attaining links. Submit your website to major national business directories, local directories and industry-specific directories.

Social media is a great way to get links back to your site. Consider which channels (e.g. Facebook, LinkedIn, Google+, Twitter, and others) make the most sense for you based on your target audience. Then develop a presence by creating an account, reaching out to potential followers and publishing content that is useful to that audience.

When it comes to effective online marketing, generating revenue is what it’s all about. Once you’ve taken steps to get ranked in Google so that people can easily find you online, you need to make sure that those clicks turn into customers. That requires a combination of developing compelling copy that results in some desired action and carefully evaluating what’s happening online so you can continually improve your results.

When writing content focus on these seven key factors:
1.       Attention-getting headlines
2.       Customer-focused copy (it’s about them, not about you)
3.       Unique selling proposition (what makes you different, and better?)
4.       Irresistible offers
5.       A clear call-to-action (what do they need to do to buy your product?)
6.       Social proof (testimonials and endorsements)
7.       Credibility indicators

Track results through tools like Google Analytics, Google Webmaster Tools and Firefox RankChecker. Effective SEO is an ongoing process of continually trying new things, determining what works and making improvements on an ongoing basis. The beauty of online marketing is that it is so measurable. There’s no reason you shouldn’t be constantly discovering new ways to boost traffic, engagement and, ultimately, sales.

Finally, one important consideration: choose your Internet marketing vendors carefully. There are many out there; some are very good, some—unfortunately—are very bad. 

06 November, 2015

Managing Website SEO and User Experience

One generally comes through a common phrase when designing a website i.e. don’t focus on search engines while designing the website, instead the focus should be on delivering a great user experience. Very few people have a clear idea about the difference between the two. The general question that is raised is – can a good user experience as well as effective SEO strategy be implemented at the same time for the betterment of the website? Providing answer for it is difficult for any one as there is very thick line between both of these essential qualities a website must equipped with.
The answer for the question is – YES, but there are some restrictions which have to be taken care of. The website’s navigation should be proper so that users can easily navigate within the website and it becomes easy for them to locate what they are looking for. The most importantly, we should try that they keep coming back repeatedly. A website when provide more and more comfort to its users became their favourite as it ease their task of decision making.
Here I am sharing 4 Best ways to balance SEO and User Experience what we are applying with our CloudBooks  and getting positive response.
  1. Avoid Repetitive Use of Keywords
Using a keyword is important in order to increase the ranking of a website in the search results algorithm. But be careful, the Google search algorithm is tough enough to detect that the keywords are being stuffed or being used in a natural way. Google’s updates such as Panda and Penguin always have an eye on website quality and penalize websites that do not adhere to their guidelines and use irrelevant keywords in order to rank better.
The best alternative option can be to use it in title tags, ALT tags of the images, and defining URL related to the keyword being used. Having keywords 2-3 times in a natural way makes sense. This let Google assume that the content is focused on the keyword which is being stressed 2-3 times and thus helps to boost ranking for search terms related to that keyword.
  1. Updating Website at regular Interval
Changing a website from scratch at regular interval is not possible, but one can regularly publish new articles or update the existing ones so that the website keeps on indexing at regular interval in search engines. Initiating regular research work on what the audience is looking for and then catering their requirements through the website content can be a lot beneficial. Giving new information about the service or product provide a good reason for the users to keep coming back and checking the latest offerings and updates.
  1. Simplify Navigation
Users generally land on a website page to find solutions to their problems and get their requirements at ease. If they don’t find it, they can move to another website. Therefore, navigation becomes important in order to serve the audience in a proper way.  One should study and understand the requirements of the audience and then use that information to ease the navigation process. The title of the path should be clear so that users have a clear understanding about the page they are going to. Studies have shown that sometime highlighting or changing the font of navigation link helps in more purchase and increase in the conversion rate of the website.
  1. Incorporate Responsive Designing
Google and other search engines have realised the importance of having mobile friendly website and have considered it as a ranking factor in mobile and other devices search results. Website optimized for mobile now directly has the impact on search presence. Responsive designing have been the best solution for most of professional IT firms as it adapts itself on desktops, laptops tablets and phones. This also eases the way website adapts itself to certain changes in devices and provides the comfort of navigation on any of them.

There are several other ways by which one can keep a balance between user experience and SEO, the only thing one should focus is giving comfort to visitors so that they enjoy navigating the website and love to visit it in future. These 2 are very important features for any website and cannot be neglected at any cost. The only thing is it have to be incorporated in best possible way so as to yield good profitable result.

Author Bio : Monesh Shrivastava is content marketing manager at CloudBooks. He holds a Bachelor degree MBA in marketing from TMU, Moradabad. He loves to read & write about, SEO, Social Media, and Small business.

31 October, 2015

10 tips for success on social media in China

The Chinese are addicted to social media with netizens spending on average 25 hours per week on social networks. Up to 400 million people in China are using social networks presenting a huge opportunity for marketers.

Many are wondering how to break into the Chinese market by using social media so here is some advice on how to optimize the success of your social media campaign.

Build your own knowledge
In order to be successful on social in China, you have to be aware of all the social media that exists and understand how these networks operate, can be utilized and are influencing the Chinese market.

Social media targeting
Each different social media platform in China attract different types of target audiences and operates in unique ways. WeChat can be compared to WhatsApp, QQ can be compared to Skype, Weibo is a micro-blogging site and may be seen as the Chinese equivalent of Facebook or Twitter.

These platforms are also unique and tailoring a marketing campaign for each platform and different user demographic is key.

Be active
It is essential to be really active on the social media platforms. The Chinese greatly appreciate direct interaction and in such a crowded market place active engagement and fresh content are a necessity. You have to be aware of all the new functions and the new trends emerging on social media.

What is your identity on social media?
You have to think about your brand identity and what you are trying to communicate on social networks, ensure you have a coherent style and stand out from the crowd.

E reputation
Build the e reputation of your company and ensure your brand has a positive image. Managing your reputation on social media should also be combined with community management on Chinese forums as these are a key source of information in the mysterious orient. You have to think carefully of what kind of image you want to create.

Understand your consumer’s expectations
Chinese consumers tend to be more “digital” than in other countries. They are really active online and aware of mobile technologies. What is interesting to point out is that Chinese users will usually create whole series of different social media accounts and be active on a range of different platforms, thus it is important to market effectively on a range of Chinese social media.

Optimize the content
Your style of writing, what are you expressing? your choice of words…Before uploading content one has to think carefully. The goal is to succeed by emotionally and intellectually engaging consumers through language, imagery, video and other relevant content.

Use Co-Branding
In order to increase your social reputation significantly, it can be vital to be partner with another company (particularly and established Chinese entity) in order to raise your reputation and to win a larger market share.

Understand your competition
It is essential to understand how your own market is going on the Chinese social Medias.
You can check how the others competitors communicate on their social medias and how do they proceed. This may give you an idea of what it does works and what it doesn’t works.

Use the key opinion leader
KOL’s can be really useful to optimize your social media campaign. They already have a large number of followers and are well known and reputable online. By recruiting a KOL to represent your brand you can reach thousands if not millions of potential Chinese consumers.

Benji is a social media specialist based in Shanghai, China. He is passionate about finding digital solutions for western firms looking to enter China. For more information see his blog/website here.

18 September, 2015

WeChat and social media in China

Social media in China is a unique proposition; due to state censorship the traditional social networks that we know in the west have not been able to establish themselves here. As a result social networks in China are mostly domestic, home grown platforms that are catering for the Chinese market in a unique and specialized way.

WeChat is now the most important platform for marketers and businesses to be engaged with in China. It is the number one social networking platform with over 500 million users. There has been a social networking revolution in China with more people than any other nation on the planet now using social media.

The Chinese are incredibly active on platforms such as WeChat. Chinese internet users spend about 40% of their 25 hours/week online on social networks’. More time on social networks leads to more exposure to content and a higher number of interactions. The Chinese are avid consumers so knowing how to market yourself on social media, particularly WeChat is of paramount importance.

WeChat is a fully integrated platform which serves as an instant messaging service (written, videos or sound bites), a wallet (it is linked to Alipay), and now a taxi ordering application.
Here is some top advice for western brands looking to market themselves on WeChat:

1) Create an official subscription account.

Users can follow subscription accounts to receive updates and content that you post. On WeChat users can only see posts by those they are following so it is vital to build a following; your marketing endeavors will inevitably fail otherwise. Consumers appreciate discounts and promotions that are offered exclusively to subscribers, the Chinese like unique offers so provide these as an incentive to increase your following.

2) Utiize the Key Opinion Leader (KOL)

The KOL is an interesting phenomenon in China, these are personalities whom already have a large following on WeChat. They are considered 'experts' on particular subjects. You need to find the KOL that is relevant to your brand and seek to recruit them to post positive content on behalf of your company. You can access thousands if not millions of potential consumers in this way. Users are very influenced by the KOL's thoughts and opinions.

3) QR Codes

QR Codes have exploded in Asia, they are much more popular than in the west. Ensure that in all your advertising there are QR codes prominently embedded so that users can easily scan them, this will then directly link them to your WeChat account. This is an effective way of linking your online marketing with offline marketing, QR codes are often now included on physical products such as Starbucks coffee cups or bottles of water in China.

4) The Chinese are strongly influenced by their social circle

Engage with consumers, you will need to translate your posts and content into mandarin, but people will really appreciate direct communication. Users like to feel involved with and part of a brand. The key is that Chinese consumers are strongly influenced by their immediate social circle, they often turn to social media for information because they increasingly distrust traditional media sources. It is therefore vital that you are engaging with consumers and their social circle, create promotional offers that the whole family can benefit from. The Chinese place real trust in other users comments and experiences regarding a brand so cultivate relationships with consumers in order to influence others.

5) Create interesting, shareable content

There is a high degree of legitimacy in what other users post. Chinese consumers look to share interesting content. The Chinese particularly love video animations or humorous clips, associating your brand with this type of content is key. What a user shares amongst their network can have a profound effect. A certain style of cartoon animal graphics are very popular in the middle kingdom currently.

6) Do not neglect Weibo

Weibo (akin to Twitter) is China's second largest social network with 400 million users. It is a micro-blogging platform that is more 'open' than WeChat. Users can see posts from anyone, even if they are not connected. Lots of Chinese internet users will be on multiple platforms so cross promotion is key. You can embed WeChat QR codes into content posted on Weibo to increase your following.

With over 500 million users increasingly relying on WeChat for their information it is important to be seen on this platform, if not you are largely invisible in China.

Benji is a digital marketing specialist at Gentlemen Agency. He is passionate about social media, e-commerce and digital solutions for western firms operating in China. 

26 August, 2015

What are the Most in Demand Digital Marketing Skills?

In the era of start-ups and entrepreneurs, digital marketing is one core solution that every marketer needs for a better performance of their organization. If you are one of those associated with a start-up or in any organization and are in the line of digital marketing, then are a specific set of skills that can help you improve your stand in the world of digital marketing. Here we discuss what are the most in demand skills required for a digital marketer and some other information associated with it.

Who is a digital marketer? The one who has the ability to understand the nuances of the new web paradigms and how they interact. It is about knowing every digital channel and their operations and interactions. So if you had a myth, that digital marketing limits itself to social media, then you got to understand that as a person associated with digital marketing, you should have in-depth knowledge about a lot of different areas that compile to make one known as digital marketing.

So, what skills make you a better digital marketer? Here is a list of some of the most in demand skills in the field of digital marketing. 


Analysing web behavior is the first of the many tasks digital marketing has. Analytical marketers are supposed to leverage web behavior, device engagement, purchase history, and grow traffic and leads. Someone with a bent towards data analysis is considered as a hot commodity in this section.

Social Media

Social Media Marketing, an important part of digital marketing requires a digital marketer to have an understanding of different platforms and improve social strategies to add new networks. Staying on the edge help creating a trend that is a lot beneficial than following one.

Visualizing Data

It is a fact that the visuals are more shareable and increase traffic on the website. Digitals marketers are supposed to create interesting and unique visual content that drives more traffic to their website. The images that they create should excite people to share.


Content is and remains the king of digital marketing. So someone who can write interesting and engaging content can see a bright future in the field of digital marketing.

Technical Skills

The earlier phase of digital marketing may not define as technical skills as a must criteria for this field, but today with everyday changing technologies a knowledge about the technical side acts as an added advantage. Today two out of four new hires are expected to have technical knowledge.


Another most important part of digital marketing, SEO makes a prominent part of digital marketing. After social media, SEO is the most sought after skill here. According to a research by Moz andFractl SEO makes about 16% of the total job listings in digital marketing.  

Mobile Marketing

The increasing trend of mobile internet is forcing the organizations to focus more on mobile marketing. In fact, in 2015 the access through mobile has witnessed significant increase. This demands more expertise in the area of mobile marketing.

Today, organizations and businesses are looking for professionals who can help them stand out from others especially in this field. Hence if you are thinking of making a career in digital marketing you have to be sure that your resume flaunts each of these skill to the employer.

Job Titles You Can Look For

There are a number of job titles that you can look for when you looking for a job in the field of digital marketing. The most common job titles in this field are:

·         Digital Marketing Manager
·         Marketing Manager
·         SEO Specialist
·         Social Media Manager
·         SEO Manager
·         Content Strategist
·         Content Developer
·         Digital Marketing Analyst

The following graph shows the 20 most common job titles:

You could create jobalerts for these titles if you are planning to be a part of digital marketing industry.

Some More about Digital Marketing

There is one thing constant about digital marketing that is it changes all the time. Hence, keeping an update about every change is a prime responsibility of a person associated with digital marketing. Some of the latest trends in the field of digital marketing are:

·         Digital Marketing is not about sales
·         This year, have an increased focus on mobile
·         Have a social media strategy that is interactive and exciting
·         Increase use of visuals

These trends may be trending at the moment, but you cannot be certain what rules the internet in the coming six months. The future for sure is bright for the ones who have the skills and determination to work. Communication skills and a good personality adds on to the skills required to become a digital marketing person.

Author Bio
Akansha Arora is a professional writer and blogger who loves to pen down her views on a number of topics that interest a reader. She writes keeping in mind the current scenarios and wishes to keep her readers well informed. You can follow her on

29 May, 2015

Reclamation of Computers with Teachers

"Online learning is not the subsequent big thing it is the consequent big thing. Come on let’s show the miracles of e-Learning”!!

The technological discovery achieved by computers in today’s world has flabbergasted the whole world by knocking out the whole planet with its information. 

Athwart the web the term eLearning seems to appear in blog posts, e – guides etc. as it offers wide range of leverages for professionals and as well as the beginners in every educational alcove. Students can now easily access their study materials and can learn their course of interest. One can find answers to all their quarries online.

Universities won’t survive. The future is outside the traditional campus, outside the traditional classroom. Distance learning is coming on fast.” – Peter Drucker.

ELearning has dazzled the world by its intellectual advances in technology. One of the educational domains has stated that according to Factbook 2012, eLearning is anticipated to grow at an average of 23% in the years 2013-2017.

Profusion of high internet speeds across the world and substantial advancement of mobile networks made eLearning distance to long stop, instead of being a palisade.

By closely following the current e learning trends of the Global e learning industry that keep on evolving we can build our knowledge and can further develop in the near future.

Colossal openings on online training courses are the sizzling trends in e learning industry these days: pliable and various concepts appear to be simple webinars, real – life lectures and online videos. Traditional teaching or information provided in classroom teaching will have fewer resources when compared to e learning sites so there will be a pressure to cut costs. In order to avoid all these only and easiest way to deal with will be investment in blended learning using the online training courses which are now getting widely beloved. Incidentally here are some attractive and effective online blended teachings providing various online training for your deliberation.

Micro-Learning is another form of learning which is now getting popularized in the field of eLearning which majorly deals with short term learning activities. Micro learning contains stuff like five minute videos, small chunk of information, single page documentation, focused lessons in the sense of a new archetypal outlook on eLearning processes in intercede environments.

They prepare flexible activities that can be easily get built in a busy person’s personal life as the intellectual load is significantly lighter. Let’s not consign to oblivion micro learning is better suited for mobiles.

Greater accessibility and opportunity provided by social media tools will embolden people to benefit whatever information they want. This is what called as informal learning this is destined to continue for the future scope as such excess of online free resources like online training courses, videos, blogs, webinars and podcasts are providing the needed information to each and every student those who have zeal and passion to build their career towards their dream profession.

The main added advantage of eLearning the majority of students will be overseas. As there is no need to abroad as, one can attend each and every session online with same level of education through these online training sites. I can challenge you will have the greatest experience and cost saving will be another added benefit. 

06 May, 2015

Defining the World of Digital Marketing

What seemed like an adolescent idea some time back, today has a presence all over the marketing ideas. Digital marketing which did not seem to impress the traditional marketers at first, today has taken over the methods of print media, TV and radio advertisements. Digital marketing that seems to have taken over the entire internet today. The following article talks about digital marketing, its scope and what future it holds.

The internet reach in India when compared to the world, was not as wide sometime say a decade ago. But in this decade, things have remarkably changed for India. The medium of internet has become more reachable to the widest audience here in India. The social media websites have a chunk of Indian masses as their members and today social media advertising has taken a whole new turn.

With this rise in the digital marketing and rising e-commerce in the country, the job options for digital marketers is also on a rise. Today, the most famous job portals have job listings for people having knowledge about digital marketing.

So, what exactly is digital marketing and what is the scope and future of this?

Defining Digital Marketing

The simple definition of digital marketing says that it is the use of internet for publicity and marketing of a brand. It is meant for people who have hang for the internet and social media. It comprises of mainly four marketing strategies; search engine optimization (SEO), search engine marketing (SEM), E-mail marketing and social media marketing.
Today, digital marketing is something that every entrepreneur must have every detail about and be updated with the same.  

The World of Digital Marketing

Digital marketing is something that changes fast; really fast. There are a number of uncertainties that come with it. Earlier, digital marketing mainly was all about pay per click (PPC) but today, every marketer should be aware about every other thing that digital marketing comprises of. Here are six such things:
  • Digital Marketing is More than PPC Ads

A few years back digital marketing could be summed up with only PPC but today it is much more than just PPC. In fact, PPC has less of impact. There are a number of more methods and much more effective ones. So, before you put all your money to PPC thinking this is only digital, then put up your learning caps and know all about this field of marketing.
  • It can give you a powerful return on investment

But where do you invest? SEO does not cost money. No that is not true. Investing in the right and talented sources is something that every person involved in digital marketing should know about. The fact is that you may not have to invest on search terms, but if time and money is well spent, there is nothing that can give you better returns than digital marketing.
  • It’s all in the Content

The digital world of internet has nothing but content. It comprises of millions of articles, infographics, blogs, pictures, videos, journals, tweets and more and more of content. A very important fact to underline here is that digital marketing is also content marketing. To mark your presence in the digital landscape you have to be producing content.
  • SEO changes constantly

Google comes up with its algorithm updates every few months and the change is drastic enough to change the entire google search page sending the top to bottom in no time. Following exact algorithms may not be necessary, but it is mandatory to keep yourself updated about the latest happenings in the google.

This are a few things that every person willing to work as a digital marketer should know about. Today a lot of companies look to professionals who have expertise in this field.

How to become a Digital Marketing Professional?

In order to become a digital marketing expert you should have some skills that are most important to get into this field. The industry is growing with companies investing a good amount to its digital marketing budget. As the industry grows, the demand for professionals rise automatically. The basic requirements to get into this growing field are the skills to design a digital marketing strategy, knowledge of KPI’s and conversions, keeping with the basics of SEO and to understand the value of social media.

A fresher in the industry can earn get a job with a starting salary of 25K and an experienced professional can earn as much as 20 lakhs per annum.

To find a job in the field, be updated with job alerts that will keep you updated about various job listings for a digital marketing professional.

Author Bio: Akansha Arora is a professional writer and blogger who loves to pen down her views on a number of topics that interest a reader. She writes keeping in mind the current scenarios and wishes to keep her readers well informed. You can follow her on

13 March, 2015

A Guidebook to Small Business Success

Growing a small business takes time. You can’t expect to jump right in and start making millions of dollars (despite what you may have heard on late-night television). It takes a sustainable, comprehensive marketing approach to build your leads, your sales, and ultimately your bottom line. 

Many of the successful businesses you see (especially the larger ones) have a highly specialized marketing staff running their daily operations. Most small business owners can’t afford such a staff. They are on their own. 

But with the right focus, you can become that specialized marketing department. 

23 February, 2015

How software technology helps businesses to accomplish superior performance?

Technological innovations have always aided businesses for good, whether it is typing a simple business letter or handling a very complex operation. Initially, the companies didn’t use highly specialized software programs for their operations, and only relied on some of the general software programs such as word processing software, spreadsheet software, and database software programs. But lately, businesses have extended the use of some highly advanced software programs as well. Tasks like recording attendance of the employees and maintaining financial records are not performed manually, but are executed through highly advanced software programs. Let us have a look at some of the popular software applications used in the business corporations today.

Human resource management software applications:

Probably, the most important factor which contributes towards the progress of the business enterprise is the human resource in the business. So it can be asserted that it is extremely important for the business corporation to hire qualified, trained, motivated, and committed-to-the-job employees. To serve the said purpose, software companies have developed such software programs which greatly help the human resource department of the business corporation. Such a software program helps in recruiting well trained employees for the business, as such a software provides the HR manager with a platform where he may post new jobs, receive CVs, short list the candidates, and also communicate the interview details to the shortlisted candidates. With a human resource management software, the employees can also post their leave applications and mark their attendance records. Moreover, such a software also allows the employees to work on a single project from various remote locations. 

In addition to that, such a software also acts as an information database, as all the information regarding the human resource department is contained in this software. In this way, such a software greatly reduces the hard paper in the business. However, a human resource management software may not be suitable for all types of businesses, but only for the large corporations, which require to invest a large amount of money in their Human Resource Department.

Accounting software programs:

Gone are the days when the accounting clerks used to prepare manual records, from the initial journal entry to the final accounts, as businesses use accounting software applications, which let them prepare and maintain all the accounting records in a single platform. Not just the large scale business, but the small scale businesses are also using the accounting software programs in their business enterprises, as such type of software programs introduces automation in the accounting department of the business.

Field service management software programs:

The other type of software programs which has greatly helped the business corporations is the field service management software programs. It is a specialized software, which can only be used in such businesses which deal in services that are provided to the customers at their doorsteps, such as the businesses providing electric wiring, plumbing, AC repair, and Internet services. Services business, in general, is more difficult to handle as compared to the merchandise business, as in the services businesses, the success of the business totally depends on the satisfaction of the customer being served, and the importance of customer service increases greatly when it comes to field service businesses. 

Employee monitoring software programs: 

In today’s business environment, the most important addition a business should make to its software family is an employee monitoring software program. I am saying this, because recently, several top insurance companies have introduced a new type of insurance plan, named as Fidelity insurance, which grants the insurance amount to the business owner, in case any of the employees of the business commits a major fraud in the business. Considering this situation, the experts have developed such software programs, which monitor the employees 24/7 through their smartphones. Let’s discover the working and some of the features of such a software.

Firstly, the business owner needs to provide his employee with a smartphone, with a software for employee monitoring installed on it. This is done in order to ensure compliance with the legalities involved, as the privacy laws prevailing in most of the countries state that one can only monitor a phone owned by him. The software will collect all the information from the employee’s smartphone, and save it on the service provider’s secured server, from where the manager or the business owner can retrieve all the data using a secure login ID and password.

Employee monitoring software programs available in the market are compatible with all the famous operating systems such as iOS, Android, Windows, and Blackberry. With such a software, the business administrators can monitor the incoming and outgoing phone calls of the targeted smartphone, listen to the calls, record the calls, and even save the recorded clip over the internet. The software not only also lets the administrators to read the text messages of the targeted smartphone, but also monitor the communication made over the social media platforms.

With such a software, the business manager can also locate the position of the employee through the GPS mechanism. Not only this, but it also lets the business administrator monitor the communication made by the employee through e-mail. Employee monitoring software programs also let you check the calendar entries, appointments’ list, and more importantly, the contacts database of the targeted cell phone. One think should keep in mind according to the legality issue of employee. Moreover the admin of the software may also inspect the photos and videos present in the targeted cell phone. Some of the highly advanced employee monitoring software programs also include the feature to control the camera of the targeted cell phone, while most of the service providers do provide employee monitoring apps for Tablet PCs and iPads as well.

This clearly describes that with an employee monitoring software, the manager can monitor all the communication made by the employee, and hence come to know if any of the employees has close ties with any of the rivals of the business enterprise.

Concluding the argument, we can assert that software technology has greatly helped the business enterprises, which help them achieve superior performance. As all types of software programs may not be suitable for a business, so before choosing a software for any of its departments, a business enterprise needs to keep in mind the nature of business, needs of the enterprise, and the budget available with them.