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You type few
words on the search box; that’s where everything begins! In Search Marketing, keyword
research plays a very vital role. Correct ranking of the right keyword can make
our website. If not, it will break your website. Learning SEO tricks will not
work for you if you do not understand your customer. Because at the end of the day,
it doesn't matter how many visitors visited your site, the right visitor is all
your website needs. With the help of keyword research, you get a better
understanding of the shift of demand. Based on this, you can respond to the changing
market and produce your product or service accordingly.
Judging the Value of Keywords
is a keyword to your website? Suppose you own an online apparel store. Now, you
need to generalize whether you make more sales when visitors search for “red
dress” or “black dress”. Keywords that visitor types on the search bar are available
to webmaster. Keyword research tools allow you to find details about these
keywords. Though these tools do not give straightaway synopsis of how valuable a
particular keyword is, but helps you to understand keywords better. You can conduct
tests to understand the value of a particular keyword on your website.
Understand Long Tail
of Keyword Demand
to deal with keywords that has over 5,000 searches in a day, or may be 1,000 or
500. But in reality, if you combine these popular searches, it forms up to 30%
(approx) of the searches performed online. Rest 70% depends on long tail of
search. Long tail consists of the millions of unique searches conducted few
times in a day. When you combine it, it forms the majority of demand for
information in the world, through search engines. These long tail keywords convert
better. A person looking for red dress might be only interested in browsing,
but not buying. However, someone searching for Calvin Klein Red Wool Pleated
Trench Coat size 10 will probably be interested to buy it.
There are several
research sources, which you can use to gain knowledge about keyword referrals and
keyword demands. Some of these research resources are:
Keyword Demand Prediction
Insight for Search
Free Basic Keyword Demand
are used to estimate search volume, take keyword suggestions and predict cost of
paid campaign that are currently running for keywords. In order to understand,
which keywords you should target, it is essential to understand the demand of a
particular keyword and to work accordingly to achieve that ranking.
SEO is a complicated
undertaking and a lot of other things are considered in full optimization, but the
basic keyword-related tasks are the main focus of Search Engine Optimization.
The good thing with new mobile devices today, like iPhones, is that you can use amazing applications with them that will make life very...
SEO Impression - the thought impression of Mainak Roy, who has been into digital marketing since 2010. He is specialised in on-page optimization, social media optimization and web portal management. He also has interest & knowledge in website and banner designing, web development, Power Point presentation. Contact