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Showing posts with label Local SEO. Show all posts
Showing posts with label Local SEO. Show all posts

26 August, 2015

What are the Most in Demand Digital Marketing Skills?

In the era of start-ups and entrepreneurs, digital marketing is one core solution that every marketer needs for a better performance of their organization. If you are one of those associated with a start-up or in any organization and are in the line of digital marketing, then are a specific set of skills that can help you improve your stand in the world of digital marketing. Here we discuss what are the most in demand skills required for a digital marketer and some other information associated with it.

Who is a digital marketer? The one who has the ability to understand the nuances of the new web paradigms and how they interact. It is about knowing every digital channel and their operations and interactions. So if you had a myth, that digital marketing limits itself to social media, then you got to understand that as a person associated with digital marketing, you should have in-depth knowledge about a lot of different areas that compile to make one known as digital marketing.

So, what skills make you a better digital marketer? Here is a list of some of the most in demand skills in the field of digital marketing. 


Analysing web behavior is the first of the many tasks digital marketing has. Analytical marketers are supposed to leverage web behavior, device engagement, purchase history, and grow traffic and leads. Someone with a bent towards data analysis is considered as a hot commodity in this section.

Social Media

Social Media Marketing, an important part of digital marketing requires a digital marketer to have an understanding of different platforms and improve social strategies to add new networks. Staying on the edge help creating a trend that is a lot beneficial than following one.

Visualizing Data

It is a fact that the visuals are more shareable and increase traffic on the website. Digitals marketers are supposed to create interesting and unique visual content that drives more traffic to their website. The images that they create should excite people to share.


Content is and remains the king of digital marketing. So someone who can write interesting and engaging content can see a bright future in the field of digital marketing.

Technical Skills

The earlier phase of digital marketing may not define as technical skills as a must criteria for this field, but today with everyday changing technologies a knowledge about the technical side acts as an added advantage. Today two out of four new hires are expected to have technical knowledge.


Another most important part of digital marketing, SEO makes a prominent part of digital marketing. After social media, SEO is the most sought after skill here. According to a research by Moz andFractl SEO makes about 16% of the total job listings in digital marketing.  

Mobile Marketing

The increasing trend of mobile internet is forcing the organizations to focus more on mobile marketing. In fact, in 2015 the access through mobile has witnessed significant increase. This demands more expertise in the area of mobile marketing.

Today, organizations and businesses are looking for professionals who can help them stand out from others especially in this field. Hence if you are thinking of making a career in digital marketing you have to be sure that your resume flaunts each of these skill to the employer.

Job Titles You Can Look For

There are a number of job titles that you can look for when you looking for a job in the field of digital marketing. The most common job titles in this field are:

·         Digital Marketing Manager
·         Marketing Manager
·         SEO Specialist
·         Social Media Manager
·         SEO Manager
·         Content Strategist
·         Content Developer
·         Digital Marketing Analyst

The following graph shows the 20 most common job titles:

You could create jobalerts for these titles if you are planning to be a part of digital marketing industry.

Some More about Digital Marketing

There is one thing constant about digital marketing that is it changes all the time. Hence, keeping an update about every change is a prime responsibility of a person associated with digital marketing. Some of the latest trends in the field of digital marketing are:

·         Digital Marketing is not about sales
·         This year, have an increased focus on mobile
·         Have a social media strategy that is interactive and exciting
·         Increase use of visuals

These trends may be trending at the moment, but you cannot be certain what rules the internet in the coming six months. The future for sure is bright for the ones who have the skills and determination to work. Communication skills and a good personality adds on to the skills required to become a digital marketing person.

Author Bio
Akansha Arora is a professional writer and blogger who loves to pen down her views on a number of topics that interest a reader. She writes keeping in mind the current scenarios and wishes to keep her readers well informed. You can follow her on

06 May, 2015

Defining the World of Digital Marketing

What seemed like an adolescent idea some time back, today has a presence all over the marketing ideas. Digital marketing which did not seem to impress the traditional marketers at first, today has taken over the methods of print media, TV and radio advertisements. Digital marketing that seems to have taken over the entire internet today. The following article talks about digital marketing, its scope and what future it holds.

The internet reach in India when compared to the world, was not as wide sometime say a decade ago. But in this decade, things have remarkably changed for India. The medium of internet has become more reachable to the widest audience here in India. The social media websites have a chunk of Indian masses as their members and today social media advertising has taken a whole new turn.

With this rise in the digital marketing and rising e-commerce in the country, the job options for digital marketers is also on a rise. Today, the most famous job portals have job listings for people having knowledge about digital marketing.

So, what exactly is digital marketing and what is the scope and future of this?

Defining Digital Marketing

The simple definition of digital marketing says that it is the use of internet for publicity and marketing of a brand. It is meant for people who have hang for the internet and social media. It comprises of mainly four marketing strategies; search engine optimization (SEO), search engine marketing (SEM), E-mail marketing and social media marketing.
Today, digital marketing is something that every entrepreneur must have every detail about and be updated with the same.  

The World of Digital Marketing

Digital marketing is something that changes fast; really fast. There are a number of uncertainties that come with it. Earlier, digital marketing mainly was all about pay per click (PPC) but today, every marketer should be aware about every other thing that digital marketing comprises of. Here are six such things:
  • Digital Marketing is More than PPC Ads

A few years back digital marketing could be summed up with only PPC but today it is much more than just PPC. In fact, PPC has less of impact. There are a number of more methods and much more effective ones. So, before you put all your money to PPC thinking this is only digital, then put up your learning caps and know all about this field of marketing.
  • It can give you a powerful return on investment

But where do you invest? SEO does not cost money. No that is not true. Investing in the right and talented sources is something that every person involved in digital marketing should know about. The fact is that you may not have to invest on search terms, but if time and money is well spent, there is nothing that can give you better returns than digital marketing.
  • It’s all in the Content

The digital world of internet has nothing but content. It comprises of millions of articles, infographics, blogs, pictures, videos, journals, tweets and more and more of content. A very important fact to underline here is that digital marketing is also content marketing. To mark your presence in the digital landscape you have to be producing content.
  • SEO changes constantly

Google comes up with its algorithm updates every few months and the change is drastic enough to change the entire google search page sending the top to bottom in no time. Following exact algorithms may not be necessary, but it is mandatory to keep yourself updated about the latest happenings in the google.

This are a few things that every person willing to work as a digital marketer should know about. Today a lot of companies look to professionals who have expertise in this field.

How to become a Digital Marketing Professional?

In order to become a digital marketing expert you should have some skills that are most important to get into this field. The industry is growing with companies investing a good amount to its digital marketing budget. As the industry grows, the demand for professionals rise automatically. The basic requirements to get into this growing field are the skills to design a digital marketing strategy, knowledge of KPI’s and conversions, keeping with the basics of SEO and to understand the value of social media.

A fresher in the industry can earn get a job with a starting salary of 25K and an experienced professional can earn as much as 20 lakhs per annum.

To find a job in the field, be updated with job alerts that will keep you updated about various job listings for a digital marketing professional.

Author Bio: Akansha Arora is a professional writer and blogger who loves to pen down her views on a number of topics that interest a reader. She writes keeping in mind the current scenarios and wishes to keep her readers well informed. You can follow her on

10 February, 2015

Website Planning Guide

Website planning can seem slightly daunting for companies or organizations. With most tribulations and boundaries we have to overcome, we always start with the question, “where do I start”? Don’t worry, whether you’re planning a small business site, or a large e-commerce site, this planning guide will act as your muse and light to guide you through the dark area of website planning.  You may be a new company setting up a website for the first time, or you may wish to revive your current website and develop it to reflect your company or organizations new interests. You want to firstly pin point the features that will appeal to your customers, and the functionality and impact design you’re after. Once you’ve got your ideas defined and moulded, you’ll be ready to release your website for all the world to marvel at.

When planning a new website, or revamping a worn out site, it is vital to define the objective of your site before proceeding. You may wish your site to primarily sell products to consumers or wholesalers, or perhaps you wish to develop and enhance the company image. Whatever the objective of your site, it is important to make sure you have a clear idea of that to help you on your way.

Tailoring to an audience
Every website has a different purpose therefor reaching out to unique individuals and groups of people. Can you define your audience? Perhaps you are providing business-to-business services and offering expertise to other professionals in a particular field. On the other hand you could be selling your products to the public, therefor you need to acknowledge the target age group, and gender to ensure your website is appealing to their needs. You want to make sure your website is appealing and relevant to your target consumer.

What makes you stand out?
In order to gain a true understanding of what makes you different, it is helpful to research similar sites. By observing similar organizations or businesses, you can gain a true understanding of your competitors. It also gives you something to compare to, which helps you gain a clearer understanding of what makes you unique. It also gives you a chance to approach your area with a competitive angle, helping you ensure your service is of a quality and uniqueness, offering your consumer something more desirable than the rest. By looking at similar sites providing similar services, you can be inspired by certain content and design elements, or you can gain a better understanding of what you don’t like!

Decide Site Functionality
When planning your website you will have a rough idea of what you want it to feature. If you’re selling wholesale goods, your consumer may wish to request a quote from you. This is a feature that will benefit your customer and your website as it will be a key functionality to your businesses goals.  It is important to have a general contact feature to any business or organization website so that the customer can contact you directly with any inquiries about your services or products. A very popular feature on websites today is the use of video, blogs or other social media integration. Content marketing is key to any successful organization. Your business may benefit by having special forms on the website which gather leads.


A truly successful website should not be considered as a one-time marketing expense. A website is not just for Christmas. To ensure your website remains current and popular, you need to keep in mind that you’ll want to update your site when you make changes and updates to your organization or business. You should integrate your website in your long-term business goals, and should keep it fresh and up to date to encourage new customers, and regular visitors. 

16 January, 2015

SEO Checklist for 2015

“2015 is here - it’s going to be a big year for Digital. With the ever changing landscape of SEO we have created the 2015 SEO Checklist to help businesses to get their SEO Campaign 2015 ready!” It is highly recommended to download the infographics and follow it. We also need your comment to improve our research. So please download and check...

08 January, 2015

The Importance of Pay Per Call in 2015

The movie Back to the Future gave us high expectations for technology in 2015, and although we haven’t yet seen flying cars or power laces, we are seeing rapid, ever-changing improvements in mobile technology, as well as a population that relies heavily on mobile technology for anything from organization, to communication, to planning where their next meal is going to be. With over 71% of the United States population relying on smartphones, pay per call marketing is a no brainer, and will continue to develop the landscape for performance based marketing in 2015.


Why is pay per call marketing an important advertising strategy for the New Year? It works. Pay per call marketing is incredibly effective in a mobile world because it matches the consumer to the most relevant results based on their search, most of which happens on mobile devices. If consumers are receiving relevant search results, a business’s ROI is bound to increase. And these results are measurable.  In fact, a study by Mobile Marketer suggests that a 70% of all mobile searches result in action within the first hour. We can compare this to other kinds of advertising, such as banner click through ads, which may reach a wider audience overall, but these results are not always relevant to what the consumer is looking for in the first place. Not to mention, Business Insider studies have shown that consumers have developed what is known as “banner blindness”, rendering most of these click through advertisements almost useless.

Cost Effectiveness

At the beginning of the year, most if not all businesses revamp their budgets, goals, and business strategies. This can mean lowered or more closely managed budgets but a continued need to see growth. The cost effectiveness of pay per call marketing in comparison to other advertising techniques is a fact that’s hard to combat. When looking at click based advertising, a single click would typically cost less than a single call. However, advertisers often forget that they have to pay for every click, which, aside from creating opportunities for click fraud, has the potential to be very costly with very low returns. At this point a quality versus quantity argument has to be evaluated, which ties into the next important factor (i.e. benefit) of pay per call marketing.


Pay per call ads are niche specific, meaning the consumer calling wants to know more about the search result, and as mentioned earlier, this creates high turnovers. If you find what you’re looking for right away, how much further are you going to search? Nearly every lead you receive is a quality lead with the potential for immediate ROI. Again, compare this to banner ads, which may or may not send you quality leads, though the quantity of visitors has the potential to be greater. Allison Morris explains that 8% of internet users account for 85% of clicks on display ads (and not all of those clicks are from humans).

In an ever continually expanding mobile oriented market, advertisers would be wise to adapt a marketing experience that benefits both the consumer and themselves. Pay per call advertising is an efficient and cost effective way to achieve maximum results while obtaining quality consumer leads. This form of advertising will only continue to expand as the population grows more dependent on their mobile technology. Essentially, pay per call might be the closest thing to flying cars advertisers will have in the year 2015. 

17 December, 2014

How to write and maintain an effective blog

Blogging is all about expressing one’s personal ideas and views in his own way of writing. A person develops this style by himself. But to be successful in it, one needs to produce compelling and engaging content consistently. Writing a powerful and effective blog isn't easy and requires analyzing before penning your thoughts down. These few tips might come in handy for you to write an effective blog post.

Decide on a Topic

This is the first and foremost thing that you need to decide, the most crucial component of a blog. What are you writing about? Decide who you are writing for. Your target audience would decide on how effective your blog is. Once you have a target group in mind, start deciding on the topic. Your topic should be engaging enough for the readers to carry on reading, and that too, with interest. Think of a topic that has not been discussed about too often. You do not want your readers to roll their eyes at your topic. So, zero in on something that is unique.

Content is King

This is quite a cliché by now, don’t you think? But this tradition has its roots dug quite deep already and is very true. Your content should be appealing and powerful. You already know that your content cannot obviously be a copy and paste from the internet. It needs to be original. The most you can attempt is to take some reference from the internet and its vast resources, but never a duplicate. Choose a distinct topic, and you already win half the battle. Your content will be a detailed reflection of the topic. If you still wish to write about something that has been virtually talked about often, then think of a unique content. You could try a different aspect or a fresh and original perspective to go with your topic. Your content should not be redundant. Try facts that are recent. This would automatically make your content up to date. So summing it up, your content should be:
  • Original
  • Not repetitive at all
  • Directly addressed to the reader. This makes the post interactive and, therefore, more engaging.
  • Thoroughly researched and mistake-proof (I mean, correct, mostly)
  • Clear and concise
Remember ‘less is more’. So, refrain from exaggerating.

Use Examples

Bring in a little life to your blog. Try examples. Real life examples are instrumental in breaking down complicated concepts and simplifying them for your readers. Give examples that the common people generally encounter frequently. Maneuver those to talk to them, surface that interest in them, or, if that is not applicable, build that interest. This is in your hands. Include case studies, surveys, and statistics. These appeal a lot to the readers. Relate all the difficult concepts that you have put forward with these examples. This would help to make your blog compelling.

Think of a Great Heading

A catchy heading would make your blog stand out among the rest. Think up a heading that would grab the reader’s attention while he is scrolling down and rejecting the blogs by just going through the title. Your title should be able to make him linger on it, so that he clicks it open. Now, if he opens it, half your battle is conquered. Your content will do the rest.
Another thing that you should keep in mind is that you can include sub-headings to separate your paragraphs. I’ll tell you why. It’s a busy world we live in. People are running around all the time and so are their eyes while going over your blog. Your readers might skip a few paragraphs if they find it too lengthy, but in doing that, they might miss out on a few points that you have covered right there. A sub-heading would help the reader understand your intention for every paragraph clearly. So, misinterpretation would not be a risk.

Try Using Bullet Points

Using bullet points or numbering your data systematically makes your content more engaging and pleasing to the eye. Thick paragraphs make it monotonous. Break them into smaller ones. Remember it’s all about making your blog more captivating.

Read and Re-read for Mistakes

A few stupid mistakes in a delightful blog post is a disappointing let down and you do not want that. Therefore, read what you write. Check for mistakes. But there is a shortcoming in this suggestion. If you read your content after writing, you are likely to miss out on a few mistakes. But you might not always find a proof-reader or an editor to go over your work. Try this. Keep your content down and finish your other works. Come back when you are done and go over the blog again. You are bound to find the mistakes this time. Trust me when I suggest this since it is a well tested procedure.

Keep the above guidelines in mind and follow your instincts. You are bound to get a whopping number of visits for your blog post. Remember to be dynamic and consistent all the way. 

04 December, 2014

How to Budget Your Business Expenses for 2015

Having a monthly budget for any business is essential. The sole purpose for having a budget is to measure goals and evaluate spending on advertising, outsourcing, or expansion plans. Having a budget dramatically reduces anxiety. Once the details have been worked out on paper, you will then know every single month where your money is going. There is no longer a need to borrow money from one account to pay another account. Creating a budget can be a little time-consuming, but it is worth it. It's a good idea to have vendor invoices and recent bank statements nearby when starting the process.

1. Identify Spending Categories. Evaluate where your money is going every month. Make a list of monthly expenses and categorize them. This list will vary by business size and type. By using your bank statements and invoices, you can accurately list expenses rather than relying on your memory. 

2. Estimate Expenditures. Now that your expense list is completed, a price will be assigned to each category. How much do you spend every month on a specific item? You may want to start off with expenses that are usually the same every month, such as rent and salaries.

Now, you can start working with expenses that vary from month to month such as utilities, office maintenance, office supplies, and sales commissions. Although you cannot predict future expenses, bills that vary every month can be totaled up for the last 12 months and then divided by 12. This will give you a good estimate for the year. 

There may also be some expenses that accrue infrequently, such as building repairs. These can be some very large expenses, so you may want to start budgeting for them now. For instance, if building maintenance was $3000 last year, you may want to budget the same amount or a little more for the upcoming year.

3. Track Spending. Keeping track of your expenses is not only important for tax purposes, but it also allows you to see where your money is going. Give yourself a couple of hours per week to enter your expenses in your accounting software, for this will make things easier for you in the long run. When paying bills or making large purchases, you may want to think about whether the services or products are necessary. Wanting something is completely different from needing something.

4. A Balanced Budget. Now that all of your numbers are in place, you can begin subtracting your expenses. Make sure that you are not spending more than you earn. If your expenses exceed your income, then you will need to cut back. If you have made every possible cut, then you will need to evaluate your business goals. How many sales are needed to balance the budget? How many additional clients do I need? How many products do I need to sell?

If you input your receipts in your accounting software on a daily basis, you will always be caught up. This is the best way of managing your money. Most of today's accounting programs allow you to budget expenses, so budgeting is not as difficult. By taking these steps, you will be well on your way to having a balanced budget. 

Aubrey Moulton is a writer for In her spare time, she loves to go hiking on local Utah trails and spend time reading.

03 December, 2014

10 Best Ways to Promote Your Local Business

Throughout a financial decline, consumers have less money to use. This signifies that when they’re prepared to purchase, you want your local business to be at the forefront of their mind. 

Below are ten of the best ways to promote your local business. 

1. Create an Elevator Pitch:

You must be advertising constantly. Consequently, you will require an enthralling elevator pitch. Studies reveal the typical attention span of an adult is around 6 to 8 seconds. If you effectively draw them in, you only have a short time to persuade them to look into purchasing your merchandise or service. 

2. Influence Your Neighborhood:

What’s happening in your neighborhood? Become familiar with your idyllic client and dwell on how and where they occupy their free time. Then look for chances to get ahead of your client with your promotional message.

3. Aerial Advertising:

People don’t catch sight of aerial billboards on a daily basis as they do with roadside billboards, so it captivates them. They finish what they are doing, draw attention to it, and mention it to their friends. Be sure to have your brand name prominent so viewers know who created the amazing banner flying above. 

4. Join Forces:

Assemble a band of synergistic, non-competitive companies in your neighborhood and start promoting each other’s businesses. By working together, you can increase your customer base as you’ll be influencing new individuals. 

5. Network:

Networking necessitates a time obligation and it doesn’t offer immediate fulfillment, but a dedicated network is one of the best advantages any business person can contain. 

6. Hand Out Advertising Merchandise:

Dispensing publicity products with your business’s labeling is an imaginative and lucrative way to upsurge transactions and generate brand recognition. Research has confirmed that together with cumulative transactions and leads, advertising domains produce benevolence and have a keen return on investment. 

7. Ask for Recommendations:

Most people state they are eager to offer a referral if requested, but not many refer customers on their own. Referrals make it simpler to meet new clients. If you aren’t inquiring them, you are neglecting prospects. 

8. Build Connections:

It is a lot less costly to retain a customer than it is to get a new one. That’s why creating great relationships with your client base is vital. One of the means you can do this is by opening an email promotion. 

9. Present Coupons:

Coupons are an effective way for numerous businesses to entice new clienteles. Studies show that people will go out of their way to utilize a coupon, evidencing that this technique is effective in increasing your client base. 

10. Try Free Trials or Samples:

If someone has the chance to come across your product or service, it is likely they will wish to buy more. In today’s market, people are more at ease buying something they were able to experience initially.

These ten marketing approaches will help you draw clients, build connections, and finally, keep your brand at the forefront of future clients’ minds. It’s not solely about the funds you have put in, it’s about the time and determination you invest, and especially, the significance it has for your clients. 

Bonnie Mahan is the owner of, a leader in aerial banners. 

21 November, 2014

4 SEO Tactics to Avoid (and What to Try Instead)

When you're planning your site's SEO strategy, it's important to do some careful research. Best practices in the world of search engine optimization are constantly changing and evolving: Tactics that used to send a site soaring in the rankings may now get you penalized by Google. Let's take a look at a few SEO tactics that you should avoid at all costs.
1. Keyword Stuffing: Even though it's well-known that stuffing your content with keywords is a surefire way to lose your ranking, this practice can still be seen on many websites. Rather than focusing on keyword density, try to direct your efforts toward creating fresh, engaging content for your readers. Develop a set of related keywords and natural phrases that you can sprinkle into your content instead of relying on a specific long-tail keyword.

2.  Buying Backlinks: When you're building a backlink profile, bigger isn't always better. Resist the temptation to purchase a quantity of backlinks: This practice is likely to backfire and end up hurting your rankings. The SEO power of backlinks is derived from the validity and authority of the sites that contain the links, and cheaply-purchased backlinks usually come from sketchy sites. Link building should still be an important part of your SEO strategy, but you'll have better luck developing a smaller number of links from high-authority sites. Try reaching out to influential blogs and sites in your niche to ask for a backlink, or consider creating a guest post for one of these authoritative sites.

3.  Duplicate Content: Many websites make the common mistake of having the same content appear on more than one of their web pages. When search engines see duplicate content, they can't determine which copy of the content to index; in most cases, the content never shows up in search results. There's no way to bypass the hard work of writing original content for each and every page on your site, but the SEO benefits of unique content will justify the time and effort.

4.  Neglecting Mobile Site Design: The importance of a good mobile site can't be stressed enough. According to a study by the Interactive Advertising Bureau, 61% of consumers who visit a mobile-unfriendly website are likely to head over to a competitor's' site instead. If that statistic doesn't motivate you to create a user-friendly mobile design, there's even a SEO benefit to have a strong mobile site: Google now takes the existence of a mobile version into account when determining the ranking of websites. There's no better time than today to develop a mobile design that will work on a variety of different devices.

As you can see, many SEO strategies that were effective in the early days of search engines are hopelessly outdated today. You need to adapt your strategy to meet the changing requirements of the current search engine landscape. If a method seems too good to be true, it probably is. By avoiding some of these gimmicky tactics, you can focus on a solid SEO strategy that will get your website the results it needs.

Aubrey Moulton is a writer for Freeguestpost and has over six years of blogging experience. She enjoys Netflix marathons and reading.

15 July, 2014

How a Well-Optimized And SEO-Friendly Web Design Benefits Your Business

A good ranking in SERP or search engine result pages is needed for the success of your business. Each and every leading brand implements ethical SEO techniques to ensure higher rankings in the SERP’s. This shows everything including content, web design, and optimization tactics help improving the rankings in SERP. Here, we will discuss how optimized web pages go the extra mile in helping your online business take colossal shape.

Driving Maximum Visitors To Your Site

Driving maximum number of targeted traffic is not so easy, especially when the internet is flooded with close competitors, promoting similar products or services at cutthroat rates. Although, many SEO service provider vows to deliver the best possible results in the quickest possible time, but not all stick to their words. In order to drive maximum traffic, you need to have the right optimization techniques and implement right SEO tools. With the use of right tools and ethical SEO techniques, one gets ample chances of increasing traffic at good pace. This will help your site in gaining increased traffic as well as conversions.
Develops Brand credibility

Mind you the search results that come up on the Google’s first page and those appearing within the first 4-5 results are taken into consideration mostly by the online visitors. When your company business or website gets displayed on the first page, it means that you have good repute and you sell good deal of products and services that customers mostly need. Getting Front Page means a lot! So, this can be said that an improved ranking enhances the credibility and brand awareness of the business. 

Helps Growing your Business

If you are aware of the optimization techniques and technicalities, SEO can provide you multiple benefits. Concise and comprehensive web content with relevant keywords can ensure robust interaction with your target audience. When your products or services get promoted through article, blog, videos, web copy or info graphics, you get the chance to reach out to maximum number of audience in the most successful manner. With multiple benefits an optimized site helps growing your business.

Consistent Results

Frankly speaking, if you opt for GFP organic SEO, you may not see the results overnight, but you can see an improvement in your site’s ranking gradually. So, to be precise you can see more consistent and permanent results than the paid advertisements.

So, in nutshell, this can be said that SEO helps in ensuring better rankings, improved conversions and driving maximum revenues and clients. To know more please visit:

30 May, 2014

Hiring A Local Online Marketing Agency For Your Business

Businesses have another avenue to explore these days – the internet. Most have gone “mainstream”, putting up their stores online and marketing their brand the same way. In advertising, online marketing is a new concept – one that has only been around for the past five years so there are really no set ground rules and knowledge on what really works. For the most part, it is trial and error.

You would still need to hire an onlinemarketing agency for your business though. The clear advantage to advertising on the web is its wide reach and scope, not to mention it is more economical. Its advantage can be its biggest advantage too, because what you advertise in the world wide web need to reach that target audience or else it wouldn’t even be an effective marketing idea. This is where an internet marketing agency can help.

A digital marketing agency is the only company that specializes in online marketing campaigns. And a conventional or traditional marketing agency is skilled in producing various marketing campaigns in the media – TV, radio, print ads. They are two very different companies and provide completely different services to their clients.

Experts recommend hiring a local agency instead of going to bigwigs right away. Here are their reasons:

Big internet marketing agencies are expensive.

If you are starting a small business, startups can be expensive and budgets will usually be constrained. Advertising costs need to be limited. And big marketing agencies, like those in traditional media firms, are very expensive.

One of the benefits of choosing a small local marketing firm over one of the mega agencies is that the local firms have far less overhead and staff and can offer more competitive pricing.

Local internet marketing agencies understand your market.

If your small business has a local target audience, having a firm in your area manage your online marketing program is a wise decision because they know the market. They understand local consumers and what appeals to them because they themselves are local consumers in your market!

You also do not have to give them as much background or detail as possible since they already know the market. They can even give you tips on how to manage your advertising strategies and cut down on expenses.

Hiring local agencies mean that you are also helping your economy flourish. So when you hire local, you're re-investing in your local economy by keeping those marketing dollars right in your own back yard.

11 April, 2014

Google+ Marketing: Four (4) Ways To Market Your Brand

Google+ is a great tool employed by many businesses not just to boost search engine rankings but also to introduce and promote their brands as well. The platform has several competitive features that guarantee higher brand visibility and improved brand awareness to customers.

How To Market Your Brand Through Google+
Learn which avenues to use to further market your business. Here are four (4) of them.

1. Google+ Page. Google+ Business Pages work similarly like Facebook Pages. The former has its list of followers whereas the latter has its own fans. With Google+, the layout of the page is cleaner and more focused giving it a slighter edge against its competitor. It provides better opportunity to engage with its users due to neater discussion threads and varied topics of interest. It also has an upper hand in terms of integration with other Google products. Promoting videos has never been easier with its integration to Youtube, the most popular video-sharing website today. Boosting up your posts and increasing your credibility has never been simpler with Google+ authorship.

2. Google+ Hangouts. A hangout is a good way to connect with people in real time via “conferences”. It can be private with a certain group of users participating in or it can be made public and live in front of a global audience in a form of Hangouts On Air. You can launch product demos, do how-to videos or conduct trainings online with less preparation and effort. You can invite influencers and host a Q&A gathering to highlight the most-talked-about industry news and trends. You can also record webinars for free compared to having to pay a monthly subscription fee!

3. Google+ Events. Events provide an excellent opportunity to schedule and share different types of occasions for your company. There is its integration with Google Calendar which makes it relatively effortless for the interested parties to respond to your invitations. Then there is real-time photo stream where guests can contribute photos collectively. Additionally, there is Events On Air that allows your event to go public. Finally, there’s the chance to incorporate Hangouts On Air so that once the live broadcast has started, you can simply copy and paste the embed link to your Google+ Event invite for all the attendees to see and click.

4. Google+ Communities. This is a good technique to build your reputation as a leader in your niche. For instance, if you are a digital marketing agency in Manila, let this be a hub to encourage participation from various digital marketing agencies in the Philippines as well as enthusiasts and advocates around the globe. Use this to share, interact and develop your authority in your field.