If your web host is a poor one then it is
possible that it will affect the SEO value of your website. If your website is
due to draw a lot of traffic then a poor host may also limit the SEO potential
of your website. Mostly all SEO matters revolving around hosting are negative,
since there are no real web hosting qualities that will help you to raise your
websites SEO. But, first things first, what is web hosting and SEO?
SEO
This stands for Search Engines Optimization. It
revolves around how your website is read and subsequently indexed by the search
engines. This notion is often described as a value, where a website that is
likely to be ranked higher in a search engines results pages is described as
having a higher SEO value. A website may also be called SEO friendly, which
means it is correctly set up so that it ranks higher in the search engines
results pages.
Web hosting
This is where you purchase some server space from
another company. The server is always online and available for anyone on the
Internet to see. This means that you can put information into the space on the
server (such as an HTML page) and other people using the Internet will be able
to see it.
Restricted
bandwidth
Your host may only offer you a certain amount of
bandwidth. This is okay if you have small numbers of traffic, but if your
website becomes heavily attended it is going to mean your viewers are going to
be staring at a blank screen. If this happens too often, the search engines
will lower your websites ranking and push you further down their search engine
results pages.
Security
If your host does not run a secure server then it
may come under attack from hackers, which is going to mean multiple system
crashes, and you may even lose the information on your website. This means that
your website is going to be offline for long periods of time, which is going to
negatively affect your websites SEO value.
Viruses
It is up to your host to make sure that the
server you are using is not infected with viruses (unless you are responsible
for maintaining the server). If they do not do a good job of this then you will
again be at the mercy of system crashes, which will lower your websites ranking
on the search engine results.
Updates
Again, unless it is up to you to update the
server, the host is supposed to do it regularly. If your host does not update
on a regular basis then the server will be vulnerable to hackers and will have
compatibility issues with current software. Both of these situations are going
to negatively affect your websites SEO value.
Page
completion time
Google judges some of your SEO value on how long
it takes your website to finish loading. A lot of this responsibility falls on
you and how you design your website, but your host may also add a drag factor,
which will slow your progress onto the first page of the Google search results.
If the host only provides a slow bandwidth then your page completion time is
going to be slow. If the server is rarely defragmented and poorly updated then
it will run slowly and cause problems. If the server is poorly maintained and
poorly optimized it will slow down your page complete times.
The Up-Time
This should not be a problem unless your host is
a really bad one. Your website is supposed to be online at least 98% of the
time. If your host is not running your website for at least 98% of the time
then you are going to suffer the consequences when the search engines notice.
As you can imagine the longer and more often you are offline, the harsher the
SEO punishment. Sadly, there is little you can do about this besides changing
hosts (which many would recommend that you do).
The
reaction of others
Do not forget that if you experience any of these
problems it may seem temporary, but the people who link to you may notice your
problems and break their links to you, which is going to negatively affect your
websites SEO value.
Thanks for sharing this great information here with us!!!
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