Google+ Marketing: Five (5) Reasons Why Your Business Should Be On Google+

The search giant launched its own social network on 2011. Its intent is simple: to make online sharing better and introduce a new way to connect with people that matter most. However, with Facebook and Twitter topping the charts in the social networking industry already, what makes Google+ different?

Why Should Your Business Be On Google+

Learn why you should consider Google+ in your digital marketing strategy. Here are five (5) reasons how it can greatly benefit your business.

1.  Better SEO Rankings. One important feature of Google+ is that Google, the search engine, will treat your posts the same way as it will do so on regular webpages. So if you post content to Google+, it will rank higher in the SERP (Search Engine Results Page) as opposed to doing the exact same thing to another platform like Facebook. It will stay there longer as well which makes it a perfect avenue to promote your brand regardless if you are a digitalmarketing agency in the Philippines or a telecommunication firm in India.

2.   Higher Brand Visibility. It is a perfect opportunity to introduce and promote your company. For instance, try typing “Starbucks” on the Google search bar. You can easily see on the right side of the SERP a link to Starbucks’ Google+ page as it shows the number of its current followers, profile image and its recent Google+ post activity. Its hashtag feature (type “#starbucks”) is magnified too as you can quickly identify which users are talking about Starbucks’ products and services.

3.   GoogleAuthorship. Authorship is the driving force behind Author Rank which is one of the 200 ranking signals that Google uses. Its birth roots back to Google’s goal to eliminate spam and duplicate content. As your business utilizes this feature, it will build your credibility more as it allows you to link your Google+ profile or page to the content you create thus letting the search giant know that the article actually originated from you.

4.   Deeper Engagement. Engagement is a necessary metric in online marketing as it can very well dictate how effective your brand is to your customers. Google+ has Hangouts and Communities that will help your business engage with your followers on a more personal level. You can broadcast conferences and webinars with the former and host rich conversations and shared interests with the latter.

Integration to Youtube. With Youtube being the best video site to date and its comments now powered by Google+, your reach can be guaranteed to multiply massively.