How to Build a Career in Digital Marketing

Digital marketing involves making marketing efforts via various electronic devices like computers, tablets, smartphones and gaming consoles. It makes use of new technologies and digital platforms like e-mail, websites, social networks and apps (both web-based and mobile). The dynamic and ever-growing realm of digital marketing is expanding to create new opportunities for beginners as well as traditional marketers who wish to venture into this domain. But what does one need to become a digital marketer? This question will be answered through the following article which aims to enlighten aspirants about what it takes to build a career in digital marketing.

Do your Research

It is highly important to know what you are getting into. Begin by finding out the roles and responsibilities of a digital marketer.  Like any other industry, the skills you possess must be aligned to the requirements of the position. There are many aspirants who do not fully understand how far the professionals need to go to in order to create compelling marketing strategies using creative ideas, unique copy and development.

The following are some essential traits that an aspiring digital marketer must possess to be successful in this field –

• Analytical – You should be able to analyze the numbers, understand their relevance and take corrective actions.
• Technical Proficiency – you must have the keenness and capability to learn latest software and adapt to new technology.
• Spreadsheet Expertise – You certainly need to know how to make spreadsheets like Excel. These help you in report making.
• Know-how of Social Media – Even if you are not an innovator when it comes to emerging media, you still need to be a quick learner and adopter.
• Curious Mind – All professionals in this sphere need to have a thirst to learn more to grow. You should be curious to know the processes, how things happen, why certain demographics convert better, etc. Asking questions will only help you learn more.

Seek the Right Education

Even though degree courses are useful, a true marketer only gains the paramount knowledge through a combination of sources beyond the classroom. You can imbibe the right knowledge through –

• Industry Blogs – This industry is highly dynamic and introduces new updates at lightning speed, so books may become obsolete but blogs will remain a nimble source for literature, expertise, insider insights and trends. Make it a routine to read some of the top blogs related to digital marketing.
• Google Analytics – Web analytics are the lifeline of digital marketing and Google Analytics is a widely used platform. Your aim should be to successfully pass the Google Analytics IQ exam. You can even take lessons before taking the exam.

Create Networks and Stay Connected

The best way to stay updated and keep an edge in the rapidly evolving sector of digital marketing is to stay connected with industry allies. Here‘s how to go about it –

• Internship-Bound – If you are in college and wish to aim for a digital marketing job in the future, you can start early by forming associations while still in college. Find yourself a mentor and get yourself a relevant internship where again you can build contacts and gain experience.
• Use LinkedIn – You can join digital marketing groups on the social networking website and then shoot questions that you wish to find answers to. The vast pool of knowledge and expertise available on LinkedIn makes it a great resource.

Get Started with the Real Thing

Once you have understood this field, gained education and experience and formed a network, it is finally time to get serious and find your dream job.

• Get Professional Certification – The Google Analytics IQ test is highly recommended. Another certification by the search giant is the Google AdWords Certification. Even if you do not hold relevant work experience but have one of these to your credit, you will be given a preference when you appear for an interview. The certificates are a representation of your dedication and interest towards internet marketing.
• Set up your Web Presence – This will help you look more credible and will simultaneously allow you to gain hands-on experience by practicing Google Analytics tracking on your own site and driving traffic through different channels. You can start your blog on a subject related to your hobby or passionate.

The above steps will help you get acquainted with the innovative space of digital marketing and help you shine out from the crowd of aspirants.