Using various channels for digital marketing

Many people are engaged in digital marketing today, and it is an obvious fact, because online business is greatly prospering now. It is one of the main sources of regular income for majority. No doubt, many obstacles occur on the way to the success, and it is main fact here not to skip any innovation, new updates in this field. You should follow all new trends, which appear on the platforms in order to improve the quality of your work and service. Every year prepares for us some new technologies and it is important to follow them. Today Internet marketing professionals offer some new strategies, which help to boost your online business. So it is really worth to look through them and to distinguish the best ones for you.

Of course, in 2014 the social media advertising takes leading position. It had a great success in the previous year and it is still one of the best ways to increase your income. Social media advertising lets you to target your business to the large audience. It is generally necessary to complement your organic activity and it helps to demonstrate profitability of investments. As we know, such social media networks as Twitter, Facebook give a possibility to companies with big budgets to advertise their products on the platforms of these networks. It greatly increases the popularity of your products and helps to find customers, who are really interested in your goods.

Also we should mention about the significance of good design and interface. In 2014 flat user interfaces are still preferred. They should be simplified, with simple color schemes and white spaces. As for design, it is preferably elaborated for mobile devices this year, because mobile appliances are widespread used now. It is both comfortable for customers and sellers.

Conversion rate optimisation is on its top in 2014. Many companies made it as a key block of their businesses and CRO brought a success to them. It helps to drive good quality traffic to your site, to attract more valuable visitors. For these aims companies should improve their profitability of the investments on such digital channels as Social, PPC, etc. In conversion rate optimization, personalisation plays main role. When you know your customers' intents, interests, preferences, you will set your competitors apart. Make your content engaging and relevant. For CRO it is necessary to track main conversions, effective visitors, to analyze accurately the data.

Email and social media is still one of the best channels to attract customers. Different platforms actively integrate with email. Ads, set in email, are very effective. Many people use their smart phones for shopping now and it is a good way to deliver engaging information to them through personal email. Now many departments and teams are going to combine their work together in order to achieve quite holistic approach. This technology will improve the service and in-store experience, because it is not difficult to observe, that even prices for goods are thoroughly checked by phone users while shopping. This technology will almost completely satisfy consumers’ needs and wishes.

Video advertising is too actual in 2014. It is much more effective, than other ways of promotion. Anyway, it will increase your traffic, your regular income. Of course, it is necessary to place video ads on the popular platforms, and it is worth to make investments in it, because, no doubt, you will get good profit from it. Suchlike advertisement saves consumer’s time and gives better and open access to your products.

There are many other digital marketing trends in 2014, and you should track all innovations, data, etc. in order always to take leading positions. Essay writing services.

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Steps to Creating a Brand in Digital Marketing

Branding is not just another form of marketing. It should be the underlying goal and overall effect of your marketing strategy. When you are attempting to brand your company or your image, you want to be something that people will recognize as a representation of your mission, values and goals. You want to make your brand into something that consumers and fans can trust and rely. Read through to find out the most important steps you need to know in order to brand yourself properly and see the ROI on your brand sooner.

1. Originality

When you begin branding you will want to go over your goals and mission. If you have a clear idea about who you are going to be, it will be easier for consumers to recognize your brand and it will help you to stay true to yourself. When deciding on an image or logo, make sure it is original. When consumers see someone trying to rip off someone else’s brand, it puts a bad taste in their mouth. Be authentic and original so that you can stand apart from the rest and come out on top.

2. Content

With any branding strategy, what you stand for is going to be the focus. That means that your content has to be a reflection of your brand. Content marketing is a sector of the digital marketing world that is always changing thanks to search engine algorithms. Search engines want to see valuable, informative content that the searcher can actually use. Backlinking, guest blogging and image saturated content is no longer an option if you want to appear on the first page of results. Be sure that your content is well written, contains keywords throughout (not just in a signature line) and aims to help the searcher that has stumbled upon your site.

3. Social Media

Social media is going to be the best place to verify your brand. You can use your handles and avatars as a branding vehicle. Make your own hashtags and calendar days so that your followers can participate with your brand. For example, if you are a clothing retailer, you could start a hashtag such as #savingsundays or #topstuesdays and ask your followers to showcase their fashions. Use other platforms like Facebook, Google +, Quora, and Pinterest as well so that no matter where a potential customer is searching, they keep running into you.

4. SEO

The best way to solidify your brand’s presence is by performing great SEO techniques. Be sure that keywords are on several parts of your website. Make sure that your website doesn’t contain broken or bad links. Make sure that the site links that appear underneath your web results are the most visited or most search aspects of your company so that users can quickly recognize the link as you and click where they want to go quickly. Get in touch with a New Orleans SEO company today to explore your options.

5. Be an Expert

When you are branding yourself, a great strategy to keep in mind is that you want to be an expert in whatever industry you work within. Becoming an expert means not only being knowledgeable in your field, but also being the opinion that others seek. By using social media monitoring for Reddit, Twitter and Facebook, you can find people with questions and assist them with answers. Even if they don’t buy your product or service, your help will be remembered and you will have gained a fan, all by answering questions or directing someone to the place they are looking for.

This post was written by M.G. Bachemin, a marketing specialist and content creator for Online Optimism.

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Effective strategies that make your content ‘bigger’

‘Big content’ is a 2014 buzzword – but what does it mean? And can it really help you engage users better, using the same budget and resources?

Making your content offering ‘bigger’ – producing an ebook instead of an article, making your blog post into a whole series – is a great way to make your content resources work harder.

You’ll be making the most of your in-house subject matter experts, your writers – however many you have – and you’ll save time commissioning and signing off on content, too.

‘Big content’ can include things like:

•       Ebooks
•       White papers
•       Long-form thought leadership articles
•       Reports
•       Blog series

The downside? It’s easy to stretch ideas too thinly, or use a longer format when one isn’t appropriate, adding to what content-marketing agency Sticky Content termed ‘the content bubble’.

Here some effective strategies for making your content bigger, while keeping every piece engaging, relevant and insightful.

Make good content ideas work harder

Producing longer, more in-depth content means you can commission greater volumes of content all at once – saving time in the process.

So, when you nail a good content idea, make the most of it. Is this really a blog post, or is it a whole series? What questions do your audiences have on this subject, and how best can you address those questions? Would a data visualisation be useful?

Once you’ve decided on an angle and a format that everyone’s happy with, your content producers can get on with the job at hand.

And if you put your agreed brief down in writing, you’ll all have one central reference point – this will be handy tool when you come to sign the content off, too.

Make the most of your in-house experts

If you’re researching a white paper or putting together a report, you’ll need some credible, expert input. Before you look externally, ask whether anyone inside the business has the knowledge you need. Look to sales teams, those speaking to customers all the time – or product owners, or customer service professionals. These people can be a mine of information on what your users are really interested in.

Anthologise existing content using a new format

Are there any clever ways you can use your existing content in a new way? For example, you could combine flowcharts, articles and video, and publish these together as an eBook.

Don’t exclude internal documents – such as presentations and email memos – from your list of possible content resources. You’ll often find something interesting in these, which can then be turned into a publishable blog post, or a section in a white paper.

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Google+ Marketing: Four (4) Ways To Market Your Brand

Google+ is a great tool employed by many businesses not just to boost search engine rankings but also to introduce and promote their brands as well. The platform has several competitive features that guarantee higher brand visibility and improved brand awareness to customers.

How To Market Your Brand Through Google+

Learn which avenues to use to further market your business. Here are four (4) of them.

1. Google+ Page. Google+ Business Pages work similarly like Facebook Pages. The former has its list of followers whereas the latter has its own fans. With Google+, the layout of the page is cleaner and more focused giving it a slighter edge against its competitor. It provides better opportunity to engage with its users due to neater discussion threads and varied topics of interest. It also has an upper hand in terms of integration with other Google products. Promoting videos has never been easier with its integration to Youtube, the most popular video-sharing website today. Boosting up your posts and increasing your credibility has never been simpler with Google+ authorship.

2. Google+ Hangouts. A hangout is a good way to connect with people in real time via “conferences”. It can be private with a certain group of users participating in or it can be made public and live in front of a global audience in a form of Hangouts On Air. You can launch product demos, do how-to videos or conduct trainings online with less preparation and effort. You can invite influencers and host a Q&A gathering to highlight the most-talked-about industry news and trends. You can also record webinars for free compared to having to pay a monthly subscription fee!

3. Google+ Events. Events provide an excellent opportunity to schedule and share different types of occasions for your company. There is its integration with Google Calendar which makes it relatively effortless for the interested parties to respond to your invitations. Then there is real-time photo stream where guests can contribute photos collectively. Additionally, there is Events On Air that allows your event to go public. Finally, there’s the chance to incorporate Hangouts On Air so that once the live broadcast has started, you can simply copy and paste the embed link to your Google+ Event invite for all the attendees to see and click.

4. Google+ Communities. This is a good technique to build your reputation as a leader in your niche. For instance, if you are a digital marketing agency in Manila, let this be a hub to encourage participation from various digital marketing agencies in the Philippines as well as enthusiasts and advocates around the globe. Use this to share, interact and develop your authority in your field. 

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SEO and Google Authorship Explained

With social media being at the forefront of mainstream acceptability and awareness, many niche bloggers and website owners are quick to adopt a variety of such platforms. Utilising social media networks and applications can certainly help grow connections and engagement. However, the average content creator is frequently found to be uneducated with knowledge of additional strategies. Whilst a wealth of Content Management Systems contain plugins to increase SERP rankings, there is a whole universe of untapped resources at your fingertips.

In order to gain a wider online presence, it is valuable to become educated in the world of digital marketing. Within itself, digital marketing has many fields and subfields, each comprising of dedicated, specialised knowledge and skills. One such field is Search Engine Optimization. The world of SEO is vast, sprawling plain that encompasses a multitude of techniques and methods. Many individuals who are serious about their blogging often employ the services of an SEO agency. However, if you feel this is a step too far right now, there are plenty of SEO-based practices that beginners can undertake. One such tool that every blogger and website owner should utilise is Google Authorship. Please note that this article does not detail the steps needed to take in order to setup Google Authorship.

Rich Snippets

The most aesthetic of the SEO differences when utilising Authorship is the appearance of the rich snippet. For those in the dark, rich snippets are an advanced version of the description found underneath hyperlinks in a search engine results page. Whilst there are many forms of rich snippets, such as stars for reviews or calendar dates for events, Authorship employs its version. By connecting to your Google+ profile, Authorship utilises your profile name, photo and number of circles you are in amongst the rich snippet. It has been found that the mere appearance of a rich snippet can increase your click through rate dramatically, setting it apart from other standard results. Let’s say that a translations and voice over agency has a low CTR on organic search results: a surefire way to improve click through rate would be to add the author attribute or a rich snippet with reviews from clients.

Plagiarism

As the title suggests, any content you create is attributes you as the author. This greatly impairs chances of your work being plagiarised. Additionally, if your work is plagiarised, Google recognises that you are the creator and thus ranks your page higher than those who have copied you. Also, Google can impose penalties and decrease traffic to duplicate sites.

Indexing

As you post content, your associated social media profiles are updated in real time. However, indexing doesn't work in such a timely manner. The best way to quicken this process is to utilise Authorship. By having your content indexed quicker, you allow for the chance of higher rankings due to a stronger SEO effort.

AuthorRank

Despite not being officially confirmed as to directly affect higher search rankings, AuthorRank is generally seen as to play a large role in future SEO practices. Verified Authorship profiles have been officially noted to directly affect posts to rank higher. However, AuthorRank is more of an enigma. Based around the singular, AuthorRank essentially provides a ranking to an individual. Whilst it isn't entirely known what metrics are at play, it has been seen that the more circles you are in, number of +1s, shares and comments, level of interactivity and communities you follow seemingly impact AuthorRank. Those with a higher AuthorRank are deemed to have a stronger authoritative role, thus increasing their posts attached to Authorship in search engine results rankings.

It has been mentioned and debated by Mozblog that besides Page Authority, Google +1's are potentially correlated to higher search rankings. Whilst this topic is still controversial, having someone +1 your post frequently means that is also shared amongst Google+. Such actions are seen to definitely impact your SEO as shared links are backlinks, essentially producing organic link building.

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Is Facebook really falling?

Every time we speak about social media, two sites are ubiquitously mentioned: Facebook and Twitter. The runner up is, hands down, Google Plus, but it is still way behind the first two. Every online marketing plan includes interaction on Facebook and Twitter, and it is not rare to see heads banging when Facebook makes a move and, say, changes the image sizes of the social network. Community managers usually growl for a while when that happens.

If you have worked at a digital agency for a while, you know it.

What would you say, however, if I told you that, based on a suggestion by George Aguayo, one of the SEO guys at InTechCenter, Facebook glorious days might be counted? Yes, I am serious. See for yourself.

Despite the fact the picture is from Google Trends, which is not an official web counter for Facebook, the giant social media site appears to be showing a decline in its use. As you know many users do not type www.facebook.com on their web browsers directly. They prefer to open up Google and search for Facebook so they can just click through to their site. The graph might not be too inaccurate.

Why is this happening? Thisarticle on Time gives some more light about the phenomenon and why it could be happening. The extremely short version, for those who won't click-through and read, is that Facebook is a fashion, and, like every fashion, it will eventually fade away.

Yet what affects users will eventually affect us, marketers, too. Have you asked yourself what would you do if suddenly Facebook stops being the social media vehicle you could use for marketing your site or business? If you haven't, then maybe it is time to start building your plan B.

Some companies and blogs seem to begin taking measures about this situation. LifeHackeris already on Diaspora*, for example. There is also an evident raise on the use of Google Plus company pages.

It is too soon to tell yet, but, as George commented, it could be a great idea to start diversifying your social media locomotives.

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The dos and don'ts of social media for businesses

If you want to promote your company and ensure that it gains online visibility then you can consider social media contests that are not only an effective medium but free as well. Similarly there are several other social media strategies that you can use to get more traffic, generate leads and sales while there are a few things that you have to avoid to get maximum benefits.

Have a plan

If you have a goal in life then you need to have a plan so that you can work towards it. The same applies for social media strategies for small businesses. Of course there are some merits to random acts of kindness, but remember that random is not a word that you can associate with social media today.

Set boundaries

It’s important to have your rules set in place; from age limits to location specifications, entry period etc. You should also make this information easily visible to your contestants so that they won’t miss it. This will make sure that there is no misunderstanding and confusion throughout the contest. That’s the reason setting boundaries is critical right at the onset and you should also make it a point to stick to the rules you have set.

Add value

Social media should be looked at as an additional medium of communication. It’s important to add value to your content so that you make a mark with your clients, users and fans alike. If you are trying to cater to the fans then think of ways and content that will make them sit up and take notice. Once that’s done your users will keep checking on things to see what else you have to say. Bear in mind that your social media pages are not to express your personal interests but should be tailor made for your customers.

Stay authentic

If you want to maintain your business identity and make your mark then it’s important to stay authentic at all times. Let your online presence express your true beliefs. It often gets tricky but think of it from your audiences’ point of view. Once they find you they need to know what they should expect. That’s why authenticity and consistency is the key.

Build your network

The big idea of social media is to set up a network with your audience. It can be a grave mistake to set up a Twitter or Facebook page, add some press releases and forget all about it. The good thing about social media is that you have access to your present and potential customers. Make the most out of it by starting forums and groups with a community manager who constantly interacts with them. You are also well served by following industry experts and joining groups with common interests.

Ask questions

Do you want to get hundreds of comments on your posts? Then there’s only one way to go about it; ask them direct questions. Keep the questions relevant, simple and conversational. Don’t make them about your own opinions and use visual imagery wherever you can so that users will pay attention and want to engage.

Avoid multiple profiles

It can get very tricky to manage multiple profiles, no matter how hard you try. But it doesn’t have to be an all or nothing philosophy where you live out your life on social media. However if you have chosen to be on a particular platform then you should take the effort to understand security settings. It will help you keep tabs on things you want to post privately and publicly.

Avoid spamming

Spam is a put off, be it with emails or social media. Don’t overdo things because posting the same content over and over again can get you reported and your page runs the risk of being shut down. You can also turn your fan base away from you.

Negative feedback should be taken on the chin

If you are on social media there’s bound to be some kind of negative comments. It’s tempting to filter them out so that you protect your brand’s reputation. But that will not be taken kindly by consumers who like to know that all types of voices are heard. Hence it’s a good idea to listen to the negative comments rather than just deleting them. You can try and understand why you are getting this negative feedback in the first place and respond politely. It can actually help you address the issues people have and it will lend you credibility.

Use more than one network

If you have found a good article or piece of content, you can share it on different platforms you are on. It shouldn’t be exclusive to any particular medium. That’s the way it works with social media today. But you have to remember that the content shared on Facebook might have to be dressed up differently to be shared on LinkedIn. The tone of every network has to be kept in mind when doing that.

Don’t get into promotional overdrive

Brand accounts are followed because people like to build a relationship with them. They are looking for an experience with a brand and don’t want to be bombarded with advertising every given opportunity. Your content on social media cannot be just about your brand; it can include things from your site or other sites, which might have similar interests. It will be an interesting mix of things for your users.

Don’t hide behind your logo

This is the time to come out from the shadow of your logo, and share personalities behind the brand. Your users find it easier to relate to people behind the brand as they can relate to them and it builds invaluable trust too.

Don’t be robots; share your voice

You might be using social media to promote your brand but you will find that bringing in some personality into it will add to the success of your campaign. You can easily do it by offering your expertise on a relevant subject or just thanking them for re-tweets. You can also share some personal details and build a level of familiarity with users. Of course have an opinion, but try and stay a human voice rather than sounding like a robot. 

Author bio:

I am Ramya Raju a freelance web design writer with 8 yrs of extensive blogging experience on a variety of online publishing and social-media platforms. I generally write high-quality articles on travel, photography, SEO, Web design, English courses, and generic topics too. I’m also an extrovert with a passion for photography, anthropology and travelling to different countries to learn the culture and living of the local inhabitants. Website: http://www.colorcharacter.com/uk/services

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Best Digital Marketing Strategies for 2014

In this contemporary world, internet use becomes more and more prevalent with each passing day. In recognizing this reality, many business owners are interested in learning what types of digital strategies they need to implement in order to accomplish all of their professional goals in 2014. While there are a variety of different internet marketing techniques that can help businesses experience continual growth and expansion, the following three can be particularly helpful:

1. App Development.

These days, more and more businesses are developing their own apps, and for good reason. Apps give businesses an opportunity to become an integral feature of their consumer's electronic device. With an app, business owners can provide customers with information regarding new products, sales, and any other data that is relevant to the goods and services it is attempting to advertise. If your business wants to excel in the world of app development during 2014, the key will likely be the implementation of a mobile app development strategy. These days, more people are purchasing mobile phones than personal computers, a fact which makes the development of mobile apps seem both practical and important.

2. Web Design.

Although web design has grown common and prevalent enough to now constitute a career, its relevance and importance has not yet grown old. In fact, web design may be more important now than in previous eras given the steady increase in internet use. In order to ensure that your business maintains an edge over its competitors in 2014, it is important that you pay attention to each component of your website. There are many, and some of them include your font, background, content, functionality, and use of widgets. Generally, it is a good idea for business owners to seek assistance from professional web designers when working on its site. Doing so can help ensure that you have an aesthetically appealing and functional site capable of catching and keeping the attention of prospective clients.

3. Search Engine Optimization (SEO).

The use of effective search engine optimization techniques is one of the best digital strategies your business can use in 2014. Although broadly defined, search engine optimization is basically a process that involves the implementation of specific strategies that will help a website, blog, or video reach the top of the search engine results pages. There are a variety of SEO strategies your business can employ to accomplish this purpose, and some of them include the creation of great content, anchor text, internal linking, external linking, social media optimization (SMO), and online reputation management (ORM).

Conclusion

If your business is serious about expanding its online presence and sphere of influence in 2014, utilizing proven digital strategies will be the key to its success. By attending to the three techniques listed above, your business will likely witness the increased conversion rates and expanding customer base that you want. Good luck!

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An Overview of Email Marketing for Startups

The United States sees countless new startups launch every day. Such new companies must contend with a wide variety of issues. Typically, a startup's handling of these issues directly affects its chances of success. Most of these companies operate online, and online startups must engage their customers. Engagement occurs through various marketing tactics, of which there are many. For the best results, startups need to utilize multiple options at their disposal without going over budget.

Effective Marketing Wins; Ineffective Marketing Dooms

A company that engages its customers effectively will see results. Otherwise, those that don't could fail to attract customers from the start. Ineffective marketing can doom even the best products and services online. Too many companies figure this fact out the hard way. Therefore, effective marketing is required, so startups need to utilize the best methods. They must walk the line between cost-effectiveness and great marketing, though. Finding the middle ground here isn't always easy.

Email Marketing Benefits For Brand New Startups

Without a doubt, startups need to use email marketing in order to target potential customers. Engaging customers through this method couldn't be any easier. A new company still needs email marketing tips to avoid making mistakes. However, the benefits of such marketing tactics speak for themselves. Emails cost pennies on the dollar to send, and thousands of emails can be sent at once. Potential customers are reachable around the world without requiring tons of time.

How does email marketing work?

Email marketing is commonly performed by utilizing mailing lists. These lists contain the email addresses of thousands of consumers and potential customers. Sometimes, companies acquire these lists from advertising services. They might even compile their own list from users that sign up for regular emails. Either way, a startup must know how to utilize these lists in order to succeed. The idea that mass-sending emails leads to success is a slightly misguided notion these days.

Quality Beats Quantity For Email Marketing Today

Startup companies need to send quality emails to potential customers to see results. A consumer won't respond well to an automatic message filled with advertisements. Likewise, they don't like being spammed with countless messages per month. A company needs to strategically craft these emails and send them out on occasion for maximum effectiveness. It doesn't make sense to customize each email for a recipient. Then again, emails should make customers feel like they were singled out.

Most companies find email marketing relatively simple and straightforward. Plus, these startups often see great success with this method. It's a low-cost, high-return investment that's proven useful time and time again. New companies should heed email marketing tips from the professionals to avoid issues. Like other tactics, there are wrong ways to handle this situation. No startup wants to purposefully doom itself before it can build a large customer base for its future success.

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Hire a social media manager

Do you still doubt if to hire a social media manager for your business? In such case you lag behind the time too much. I can convince you, that it is just necessary if your goal is to reach better results and to support the level, which you are on. Social media manager not only saves your money and time, but helps to develop and to make your business competitive as well. The world technologies update with the speed of the wind, and it means that you must constantly get new knowledge, track the changes, and so on. In order to master all these things you must work in this field every day, but it will greatly distract your attention from your basic work and as a result your business will fail. Besides, are you sure, that you are able and have enough time to attract customers, visitors, if you are business owner? I am sure you are not. That is why don't spare money for professional social media manager, it will be much cheaper for you than to do it by your own or to hire some unreliable manager. Hire only professional and reliable person.

So what are the main reasons to hire a social media manager? Here is the list of the most important reasons.

Your manager will work out the appropriate business strategy, plan, which will guide your actions in right way. With the help of it you can have an excellent, actual and valuable content, which will attract many readers, who are your potential customers and clients. Manager knows for sure what to add, to delete or to change in your content in order to satisfy public interests and demands.

Hire a person, who perfectly knows the appropriate and necessary platforms for your business, because social media is always in the process of development and almost every day some innovations appear in this field. You will gain good profits from such professional. You will become more competitive in comparison with other businessmen. Your social presence will much increase.

Social media manager will work out the brilliant content strategy. He will make your content engaging, interesting. People will join you with pleasure if your content is worth it and if they feel comfortable while reading.

Manager knows how to take the most out of social media, using different techniques, methods, tools, etc. These tools will help you to grow the business and to save money as well.

He will boost SEO optimization, because he knows much about search engines and what content is appropriate for them. Thanks to it you will drive traffic, create a popular and good reputation of your site.

Responsibility is the main aspect too in business. If many employees have an access to the same account, it is almost impossible to find out who sent the message and so on.  However, when you have one social media manager, he is totally responsible for his actions. So the level of the work quality gets better.

I hope you now see it is necessary to hire a professional manager in order to grow your business constantly. I wish you good luck.

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Twitter is a marketing platform - but avoid some scheming things

No doubt, Twitter became one of the most popular social media site. Thousands of people daily visit it, and about 50 million tweets are sent per day. This micro-blogging service has a large audience, so there are many possibilities to develop your own business, to drive traffic and advertise your products here.  Twitter has been a marketing platform for a long time. And it is not a surprise for anybody, that this website is constantly used by many internet businessmen for commercial purposes. Anyway, day after day, we face to many difficulties in such kind of marketing, but often ignore them. There’re some moments on Twitter, which we should avoid, in order to save and develop our business activity. These details seem not very important, but actually the whole success depends on them. So let’s look through some of them.

Don't send the auto direct message to the users, whom you want to attract to the purchase of your product. It spurns your potential customers, especially if you've hardly got acquainted.  These users are new for you, and your task is to hold down them, not to lose them. That’s why do it gradually, finding out their interests and preferences at first. Then you can indicate a link to some interesting article in the message to you future customer. Remember the main conditions: your actions shouldn't be annoying; your slight suggestion must suit your followers' interests; distribution of your messages mustn't be automatic.

Don’t be excessively active in self-promotion. It looks not very good, when you speak only about yourself and your products. Twitter is a place, where you constantly interact with people, so you must not only speak, but listen as well. When you find out, what your follower is interested in, you can satisfy his needs by way of involving a piece of the necessary information for him into your blog. In such way you will really insensibly attract the follower’s attention to your goods.

Don’t hide the background of your business. Be more personal in relations with your customers, but don't overdo with it. You can show in pictures or in some article your working process, development. You even can allow acquaintance with your employees. Such actions will merit trust and define profits from your potential customers. Be honest and open with people.

Don’t use jargons and cuss words. Some users try to use such methods in the marketing, but actually it looks not good and pushes off the customers. In such case it is better to use official language rather than the dissolute one. However, remember, that your language must be maximally available to the audience.

Don’t tweet too often. Active position is welcomed in marketing on Twitter, but it shouldn't look like spam. If you write a message, make it consistent and targeted for the audience. Provide it with the individual valuable information. Don’t send the same message to the different people. It is a sign of a bad tone.

Don’t forget about Twitter etiquette. Don’t show a great desire to make a profit from people. Don’t be annoying. Don’t thank them constantly for their activity. Don’t point out everywhere only the link to your website. It looks suspicious and persistent.

Follow these tips and you will have good results.

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Google+ Marketing: Five (5) Reasons Why Your Business Should Be On Google+

The search giant launched its own social network on 2011. Its intent is simple: to make online sharing better and introduce a new way to connect with people that matter most. However, with Facebook and Twitter topping the charts in the social networking industry already, what makes Google+ different?

Why Should Your Business Be On Google+

Learn why you should consider Google+ in your digital marketing strategy. Here are five (5) reasons how it can greatly benefit your business.

1.  Better SEO Rankings. One important feature of Google+ is that Google, the search engine, will treat your posts the same way as it will do so on regular webpages. So if you post content to Google+, it will rank higher in the SERP (Search Engine Results Page) as opposed to doing the exact same thing to another platform like Facebook. It will stay there longer as well which makes it a perfect avenue to promote your brand regardless if you are a digitalmarketing agency in the Philippines or a telecommunication firm in India.

2.   Higher Brand Visibility. It is a perfect opportunity to introduce and promote your company. For instance, try typing “Starbucks” on the Google search bar. You can easily see on the right side of the SERP a link to Starbucks’ Google+ page as it shows the number of its current followers, profile image and its recent Google+ post activity. Its hashtag feature (type “#starbucks”) is magnified too as you can quickly identify which users are talking about Starbucks’ products and services.

3.   GoogleAuthorship. Authorship is the driving force behind Author Rank which is one of the 200 ranking signals that Google uses. Its birth roots back to Google’s goal to eliminate spam and duplicate content. As your business utilizes this feature, it will build your credibility more as it allows you to link your Google+ profile or page to the content you create thus letting the search giant know that the article actually originated from you.

4.   Deeper Engagement. Engagement is a necessary metric in online marketing as it can very well dictate how effective your brand is to your customers. Google+ has Hangouts and Communities that will help your business engage with your followers on a more personal level. You can broadcast conferences and webinars with the former and host rich conversations and shared interests with the latter.

Integration to Youtube. With Youtube being the best video site to date and its comments now powered by Google+, your reach can be guaranteed to multiply massively. 

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Analysis of Competitive Intelligence Tools and Data Sources

The ability to use big data for your business in order to upkeep with the competition is something that is very crucial especially in a competitive world of digital marketing. Understanding the course of progress of your business marketing strategies will help you define more accurate steps in order to target results. Being able to know what drives businesses to profitability in the digital world of marketing will give you a better market positioning and you have wide sources of information and options to consider using competitive intelligence tools and data sources.

Key points of competitive intelligence

Online marketers are leveraging over the benefits and advantages of competitive intelligence. In essence, the process involves the analysis and gathering of important data sources in order to build your databanks regarding vital information concerning your products, customer behavior and preferences and understanding your competitors. By distributing the data intelligence that you have gathered you will be able to foster better competitive marketing strategies beyond the guess work. Your objective is to use data sources to maximize your business and competitive intelligence to produce profitable results.  

The competitive intelligence tools to optimize business data sources

Search engine optimization Atlanta drives most business towards a more competitive environment by providing better understanding regarding the external business environment of an organization. With the use of competitive intelligence tools it is easy to drive your business towards competence in all your business decision making. You can derive better data sources and convert them into business intelligence with the help of internet marketing Atlanta that can improve your metric conversions and lead generation for better return of business profits. 

There are data mining tools that can give your business better competence to become at par with you competitors. Using the tools, you can extract better advantages in building your digital marketing structures and you can enjoy these following benefits from mining data sources for your business:

1. Broaden your competitive intelligence and translate data metrics as useful information to understand your website statistics

2. Business competitiveness at par with your competitors. 

3. Ability to define marketing strategies and gain better search results positioning 

4. Develop a more engaging business environment that helps you to connect better to your customers. 

5. Using competitive intelligence tools you can give your business a better advantage by collecting raw data that will help you define which important issues in your digital marketing strategies that you need to address as a priority with the following considerations:

• Your target market

• Ability of structuring a more responsive website design and development plan

• Finding the most reliable SEO services company to deliver targeted results based on your gathered data sources.  

• Analytic ability to use metrics and how to make them help your business convert better.

There are various aspects of competitive intelligence that can help drive business towards better marketing positioning. The key aspects of your businesses that the competitive intelligence tools can have a significant impact include:

1. Identifying your current competitors

2. Profiling your competitors and understanding their own digital marketing strategies and why it seems to be productive.

3. The key marketing strategies that competitors employ in order to gain better advantage to your business.

4. Using analytical metrics that can be a big source of mining data regarding their web marketing tactics and SEO strategies in promoting their products and services.

5. Discovering more innovative technology that can drive your own business towards better competitiveness and productive digital marketing strategies.

Optimizing SEO with competitive intelligence tools and data sources

Search engine optimization remains to be a vital aspect of all digital marketing strategies. You can optimize your business performance in the digital world using metrics and data sources that will enable you to use business intelligent information that can help your business respond with better competence to meet your customers’ needs and attain a better market positioning by targeting better search engine results page for your website. 

One of the very useful competitive intelligence tools that you can use in digital marketing is the analytics tools that can optimize your search engine marketing efforts. Analytics tools can be a big data source for your business by giving you different metrics to help define a more appropriate digital marketing response based on the current marketing trends and industry demands. Using web analytics, you can easily foster better competitive search engine optimization strategies that can improve both your onsite and offsite website competitive intelligence.

Not only will you be able to identify which marketing tactics are relevant to your business needs but you will also understand what SEO approach you are doing wrong with the help of competitive intelligence tools. The data sources that you can mine from competitive intelligence tools can offer you several search engine optimization campaign enhancements such as the following:

A. Onsite optimization with competitive intelligence

• Enhance your URL structure by comparing yours against that of your competitors.

• Improve your competitive intelligence by improving your website design and development and consider the website design enhancements used by your competitors.

• Reinforce your data sources using analytics in order to understand your competitor’s traffic sources and what keywords are working best for their organic traffic on search.

• Review your page title and meta tags if you are using the most productive keywords on search.

• SEO integration to your web design and development strategies.

B. Offsite Optimization with competitive intelligence

• Data mining regarding your competitor’s link building campaigns

• Optimizing your SEO results using local listings where you competitors tend to obtain organic traffic and higher search results.

• Social media marketing engagements and defining how your competitors promote their social media brand marketing campaign and how to reinforce yours.

Last parting words

Competitive intelligence tools and data sources can boost the overall digital marketing performance of your website. By using the obtainable metrics, data and information from analytics tool it can likewise enhance your search engine optimization campaigns that can drive your business with better competence to thrive in a very competitive digital marketing environment.

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