Google+ Marketing: Five (5) Reasons Why Your Business Should Be On Google+

The search giant launched its own social network on 2011. Its intent is simple: to make online sharing better and introduce a new way to connect with people that matter most. However, with Facebook and Twitter topping the charts in the social networking industry already, what makes Google+ different?

Why Should Your Business Be On Google+

Learn why you should consider Google+ in your digital marketing strategy. Here are five (5) reasons how it can greatly benefit your business.

1.  Better SEO Rankings. One important feature of Google+ is that Google, the search engine, will treat your posts the same way as it will do so on regular webpages. So if you post content to Google+, it will rank higher in the SERP (Search Engine Results Page) as opposed to doing the exact same thing to another platform like Facebook. It will stay there longer as well which makes it a perfect avenue to promote your brand regardless if you are a digitalmarketing agency in the Philippines or a telecommunication firm in India.

2.   Higher Brand Visibility. It is a perfect opportunity to introduce and promote your company. For instance, try typing “Starbucks” on the Google search bar. You can easily see on the right side of the SERP a link to Starbucks’ Google+ page as it shows the number of its current followers, profile image and its recent Google+ post activity. Its hashtag feature (type “#starbucks”) is magnified too as you can quickly identify which users are talking about Starbucks’ products and services.

3.   GoogleAuthorship. Authorship is the driving force behind Author Rank which is one of the 200 ranking signals that Google uses. Its birth roots back to Google’s goal to eliminate spam and duplicate content. As your business utilizes this feature, it will build your credibility more as it allows you to link your Google+ profile or page to the content you create thus letting the search giant know that the article actually originated from you.

4.   Deeper Engagement. Engagement is a necessary metric in online marketing as it can very well dictate how effective your brand is to your customers. Google+ has Hangouts and Communities that will help your business engage with your followers on a more personal level. You can broadcast conferences and webinars with the former and host rich conversations and shared interests with the latter.

Integration to Youtube. With Youtube being the best video site to date and its comments now powered by Google+, your reach can be guaranteed to multiply massively. 

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Analysis of Competitive Intelligence Tools and Data Sources

The ability to use big data for your business in order to upkeep with the competition is something that is very crucial especially in a competitive world of digital marketing. Understanding the course of progress of your business marketing strategies will help you define more accurate steps in order to target results. Being able to know what drives businesses to profitability in the digital world of marketing will give you a better market positioning and you have wide sources of information and options to consider using competitive intelligence tools and data sources.

Key points of competitive intelligence

Online marketers are leveraging over the benefits and advantages of competitive intelligence. In essence, the process involves the analysis and gathering of important data sources in order to build your databanks regarding vital information concerning your products, customer behavior and preferences and understanding your competitors. By distributing the data intelligence that you have gathered you will be able to foster better competitive marketing strategies beyond the guess work. Your objective is to use data sources to maximize your business and competitive intelligence to produce profitable results.  

The competitive intelligence tools to optimize business data sources

Search engine optimization Atlanta drives most business towards a more competitive environment by providing better understanding regarding the external business environment of an organization. With the use of competitive intelligence tools it is easy to drive your business towards competence in all your business decision making. You can derive better data sources and convert them into business intelligence with the help of internet marketing Atlanta that can improve your metric conversions and lead generation for better return of business profits. 

There are data mining tools that can give your business better competence to become at par with you competitors. Using the tools, you can extract better advantages in building your digital marketing structures and you can enjoy these following benefits from mining data sources for your business:

1. Broaden your competitive intelligence and translate data metrics as useful information to understand your website statistics

2. Business competitiveness at par with your competitors. 

3. Ability to define marketing strategies and gain better search results positioning 

4. Develop a more engaging business environment that helps you to connect better to your customers. 

5. Using competitive intelligence tools you can give your business a better advantage by collecting raw data that will help you define which important issues in your digital marketing strategies that you need to address as a priority with the following considerations:

• Your target market

• Ability of structuring a more responsive website design and development plan

• Finding the most reliable SEO services company to deliver targeted results based on your gathered data sources.  

• Analytic ability to use metrics and how to make them help your business convert better.

There are various aspects of competitive intelligence that can help drive business towards better marketing positioning. The key aspects of your businesses that the competitive intelligence tools can have a significant impact include:

1. Identifying your current competitors

2. Profiling your competitors and understanding their own digital marketing strategies and why it seems to be productive.

3. The key marketing strategies that competitors employ in order to gain better advantage to your business.

4. Using analytical metrics that can be a big source of mining data regarding their web marketing tactics and SEO strategies in promoting their products and services.

5. Discovering more innovative technology that can drive your own business towards better competitiveness and productive digital marketing strategies.

Optimizing SEO with competitive intelligence tools and data sources

Search engine optimization remains to be a vital aspect of all digital marketing strategies. You can optimize your business performance in the digital world using metrics and data sources that will enable you to use business intelligent information that can help your business respond with better competence to meet your customers’ needs and attain a better market positioning by targeting better search engine results page for your website. 

One of the very useful competitive intelligence tools that you can use in digital marketing is the analytics tools that can optimize your search engine marketing efforts. Analytics tools can be a big data source for your business by giving you different metrics to help define a more appropriate digital marketing response based on the current marketing trends and industry demands. Using web analytics, you can easily foster better competitive search engine optimization strategies that can improve both your onsite and offsite website competitive intelligence.

Not only will you be able to identify which marketing tactics are relevant to your business needs but you will also understand what SEO approach you are doing wrong with the help of competitive intelligence tools. The data sources that you can mine from competitive intelligence tools can offer you several search engine optimization campaign enhancements such as the following:

A. Onsite optimization with competitive intelligence

• Enhance your URL structure by comparing yours against that of your competitors.

• Improve your competitive intelligence by improving your website design and development and consider the website design enhancements used by your competitors.

• Reinforce your data sources using analytics in order to understand your competitor’s traffic sources and what keywords are working best for their organic traffic on search.

• Review your page title and meta tags if you are using the most productive keywords on search.

• SEO integration to your web design and development strategies.

B. Offsite Optimization with competitive intelligence

• Data mining regarding your competitor’s link building campaigns

• Optimizing your SEO results using local listings where you competitors tend to obtain organic traffic and higher search results.

• Social media marketing engagements and defining how your competitors promote their social media brand marketing campaign and how to reinforce yours.

Last parting words

Competitive intelligence tools and data sources can boost the overall digital marketing performance of your website. By using the obtainable metrics, data and information from analytics tool it can likewise enhance your search engine optimization campaigns that can drive your business with better competence to thrive in a very competitive digital marketing environment.

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How to Build a Career in Digital Marketing

Digital marketing involves making marketing efforts via various electronic devices like computers, tablets, smartphones and gaming consoles. It makes use of new technologies and digital platforms like e-mail, websites, social networks and apps (both web-based and mobile). The dynamic and ever-growing realm of digital marketing is expanding to create new opportunities for beginners as well as traditional marketers who wish to venture into this domain. But what does one need to become a digital marketer? This question will be answered through the following article which aims to enlighten aspirants about what it takes to build a career in digital marketing.

Do your Research

It is highly important to know what you are getting into. Begin by finding out the roles and responsibilities of a digital marketer.  Like any other industry, the skills you possess must be aligned to the requirements of the position. There are many aspirants who do not fully understand how far the professionals need to go to in order to create compelling marketing strategies using creative ideas, unique copy and development.

The following are some essential traits that an aspiring digital marketer must possess to be successful in this field –

• Analytical – You should be able to analyze the numbers, understand their relevance and take corrective actions.
• Technical Proficiency – you must have the keenness and capability to learn latest software and adapt to new technology.
• Spreadsheet Expertise – You certainly need to know how to make spreadsheets like Excel. These help you in report making.
• Know-how of Social Media – Even if you are not an innovator when it comes to emerging media, you still need to be a quick learner and adopter.
• Curious Mind – All professionals in this sphere need to have a thirst to learn more to grow. You should be curious to know the processes, how things happen, why certain demographics convert better, etc. Asking questions will only help you learn more.

Seek the Right Education

Even though degree courses are useful, a true marketer only gains the paramount knowledge through a combination of sources beyond the classroom. You can imbibe the right knowledge through –

• Industry Blogs – This industry is highly dynamic and introduces new updates at lightning speed, so books may become obsolete but blogs will remain a nimble source for literature, expertise, insider insights and trends. Make it a routine to read some of the top blogs related to digital marketing.
• Google Analytics – Web analytics are the lifeline of digital marketing and Google Analytics is a widely used platform. Your aim should be to successfully pass the Google Analytics IQ exam. You can even take lessons before taking the exam.

Create Networks and Stay Connected

The best way to stay updated and keep an edge in the rapidly evolving sector of digital marketing is to stay connected with industry allies. Here‘s how to go about it –

• Internship-Bound – If you are in college and wish to aim for a digital marketing job in the future, you can start early by forming associations while still in college. Find yourself a mentor and get yourself a relevant internship where again you can build contacts and gain experience.
• Use LinkedIn – You can join digital marketing groups on the social networking website and then shoot questions that you wish to find answers to. The vast pool of knowledge and expertise available on LinkedIn makes it a great resource.

Get Started with the Real Thing

Once you have understood this field, gained education and experience and formed a network, it is finally time to get serious and find your dream job.

• Get Professional Certification – The Google Analytics IQ test is highly recommended. Another certification by the search giant is the Google AdWords Certification. Even if you do not hold relevant work experience but have one of these to your credit, you will be given a preference when you appear for an interview. The certificates are a representation of your dedication and interest towards internet marketing.
• Set up your Web Presence – This will help you look more credible and will simultaneously allow you to gain hands-on experience by practicing Google Analytics tracking on your own site and driving traffic through different channels. You can start your blog on a subject related to your hobby or passionate.

The above steps will help you get acquainted with the innovative space of digital marketing and help you shine out from the crowd of aspirants.

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How to Make Money as a Gaming App Developer

Just about everybody has some kind of gaming app for their Smartphone or Tablet. Gaming apps continually top the list for most profitable apps. In a July 2013 article, the Business Insider estimated that Candy Crush alone made $633,000 a day. Many of these gaming apps are absolutely free, yet app developers continue to make huge profits year after year. How do they do it?

There are a variety of different methods that game makers utilize to maximize their gaming app profits. These methods are some of the most powerful ways to make money in the mobile market, and can be adapted to just about any other kind of apps. These methods include: upselling, in-app purchases, ads, cost per install, and even sponsorship.

Upselling

Upselling is the process of limiting access to certain game features until the user pays for them. Many gaming apps offer paid "HD" versions of apps or paid "full" versions that include features you can't get from the free versions. Certain areas of the game may be blocked from access or certain gaming methods unavailable. This tactic satisfies players who just want a free game, but creates profit potential for the cunning app developer.

In-app Purchases

In-app purchases are one of the most powerful ways to make money as a gaming app developer. It actually has the potential to create an infinite cash loop for the developer. Basically, players have the option to pay money to get more lives, gold coins, or other essential gaming items. A good example of this method involves Candy Crush. Players can either wait 20 minutes per life to get new lives, or pay a small fee to get lives immediately.

Ads

Ads are another powerful app profit method. Not necessarily running ads in your game (which many people do), but paying for banner ads for your game. It may seem strange to pay to advertise a free product, but it is worth it if you target the right audience. Lets say a developer has a role playing game app with a potential infinite profit loop method of payment for more experience points. Advertising this free app on popular role playing gaming websites can attract players that may not have spotted the game and can potentially hook them in on the payment loop.

Cost Per Install

Cost per install or CPI is one of the newest gaming app profit method. Basically, you pay a third-party to promote your app and host it. They promote the game, bring in money from advertising and other gaming methods, and spread the word of your game. They make a certain amount of money each time the game is installed. You will also make money each time your game is installed. You will make a little less than the third-party, but they will be doing most of the hard work promoting and hosting your game, so it's a fair trade off.

There are a few things you should avoid if you want to make a profit as a game app developer. Never set the premium pay-per-download option as the default. That will drive away users who think the game costs too much. You should also create a marketing plan before building your app, create platform appropriate customization, avoid in-game advertisement, and create a game that is fun to play.

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Apps Development: A Very Good Career Opportunity?

America is disappearing underneath an ever-growing heap of iPads, iPhones, and Androids. Newer, faster, prettier mobile devices hit the market every day as the world's appetite (no pun intended) for more and better mobile technology grows. In turn, the apps development industry has taken off like a rocket in order to supply the ever-increasing demand for more and more apps. If you're considering a career switch, apps development might be a smart industry to sink your teeth into – but even apps development comes with its risks. Pros include job growth and diverse opportunities, but would-be developers might want to weigh the cons of security challenges and competition as well.

PROS

Job Growth

These days, everyone is talking about the recession. Jobs are few and far between and wages are low. Meanwhile, the cost of living increases mercilessly. Apps development, however, has been one of the lucky industries which has more or less side-stepped the national dip in employment. The apps development industry cranks out billions of dollars on an annual basis. The best place to head for to seize upon job growth is California, sunny home to tech heavyweights like Apple and Google. Even Washington, which boasts residents like Microsoft and Amazon, comes in at about a quarter of California's annual app-based profits.

Diverse Opportunities

There are apps for absolutely everything. Stupid apps, cerebral apps; novelty apps, functional apps; consumer apps, commercial apps. Whatever you're interested in, there's an app niche for you. That means that instead of being shoehorned into an area you have little to no personal investment in, you have the opportunity to work on subjects you know and love. You may even be able to pioneer a new niche. Trends to look out for in 2014 include messaging, educational, and enterprise apps.

CONS

Security Challenges

In this case, we don't mean job security – we mean the security of the actual apps themselves. Because app development is such a comparatively new field, apps are particularly vulnerable to security defects, which presents a considerable challenge for programmers. Jack Mannino, head of the Mobile Security Project, cautions, “ There is constantly really sensitive stuff going through these applications,” referring to data like email addresses and bank account information. That means that app development can be a lengthy and laborious undertaking. “You have to build and test — for feature functionality and also security,” says Mannino. To make matters more complicated, app developers have to consider the fact that their apps might be connected with unsecured devices, or running with other apps that lack security measures.

Competition

Because app development is such a hot industry, it attracts countless tech-savvy hopefuls into its fold – and while big business means plenty of customers, it also means plenty of competition. There are thousands upon thousands of apps to struggle against in virtually every niche, which means developers' chances of attaining Angry Birds-grade fame are slim in a sheer numbers game.

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iPad Freeware Applications and Games Abound

If you have purchased an iPad, undoubtedly one of the first things you have done is visit the App Store and downloaded some of the cool available apps that exist for it.

There are already over 275,000 apps in the App Store designed specifically for the iPad, apps that take advantage of the large screen and that allow you to do everything from playing games to working on spreadsheets to planning meals to writing the great American novel.

A great deal of the apps available for the iPad are absolutely free. However, this has also led to certain misconceptions. Let's examine some of these.

First of all, when you download applications and games from the App Store, you needn't worry about such things as Trojan horses or spyware (this is especially important if you come from a PC environment). Apple keeps a tight lid on the applications that appear in the App Store and runs a gauntlet of checks and other safeguards to ensure they are 100% safe to run and use.

Unlike the free applications known as shareware which you may have run on a desktop computer, the free apps for the iPad are not crippled and do not work for only a couple of days.

With shareware, if you don't pay, you cannot continue to use the software, but the free apps on the App Store are not like that. Some of them generate revenue for their creators due to the inclusion of non-intrusive advertising, while others are scaled-down versions of the full apps. Others are temporarily offered for free for promotional purposes.

Another misconception is that the free apps on the App Store are of little value, and that is why they are offered for free. All of the apps on the App Store are rated by the users, and you can be sure that if they offer little of value, they will not get a good rating. Besides, it costs nothing to download an app and try it.

Certainly, there are some substandard applications available on the App Store, but if you're diligent in searching and reading the app descriptions, you can find some absolute gems at little or no cost. You just need to read the descriptions and the user reviews carefully.

It is fortunate that there are diligent and good-hearted software programmers out there who are willing to share their hard work with users at little or no cost or for the revenues that they make through advertising. Without them, the iPad would not exist, or at least not in its present, incredibly useful form.

What else can you do for free on the iPad? You can take complete courses from universities and other schools by accessing the world's largest catalog of free education in iTunes U. You can download a free podcast app for one-touch access to thousands of audio and video podcasts on every conceivable topic. You can view over 1.5 million books on the iBookstore, many of them free. Or you can download such free apps for the iPad as Find My iPhone, which can help you locate your lost iPad even when you lack access to a computer.

Before you purchase an app for your iPad, you might want to check out the free applications to see what is available. With a little research, you can save a lot of money on applications and games. If you like the free version, then you'll know that the full version is worth the money and you will have no qualms about purchasing it.

The iPad has continued to gain in popularity with the buying public because they recognize it as a worthy investment that allows them to have fun and get things done in the home, office and everywhere else.

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5 Reasons Why You Should Invest in Mobile Content Marketing

A lot of people that invest in SEO know all about the benefits of online content marketing. The problem is, even the SEO pros miss out on the big opportunity to get better and faster results by not taking advantage of mobile content marketing.

What is mobile content marketing?

Mobile content marketing is almost like content marketing online, expect that you are targeting your content to a mobile audience. With mobile content marketing you are creating articles, images, video, and more just for your mobile website and mobile app users.

So why would you want to invest in mobile content marketing and what are the benefits?

A great way to repurpose website content

SEO marketers and small businesses are always looking for ways to recycle the content they already have. Why not do it by sending this content to your mobile app or mobile website users. It’s a great way to save time and reduce content creation costs. Just remember to resize your content appropriately. Mobile app users will have a hard time seeing your large images on their tiny smartphone screens.

Greater customer loyalty

When you consistently send helpful and interesting content to your mobile users, they take notice. You are giving your customers a reason to be loyal to you since you’ve helped and entertained them so much in the past. This is really helpful when it’s time to actually send your marketing message to them. You will find that your customers are more receptive to your marketing messages than if you were to just send them cold.

Easy way to increase revenue

Each time a customer opens your email or enjoys an image by you, you have the potential to increase your revenue. Mobile content marketing is just another way to get in touch with your customers when they are on the go. Take this as another opportunity to introduce your products and services to customers that may need you right now.

Higher engagement from customers and prospects

Your customers get bombarded all day with messages from other businesses. To compete in today’s market, you have to find any way you can to always interact with your customers and prospects. There is no better way to do this than by sharing useful and helpful knowledge all the time.

You are always where your customers are

The truth is, mobile app and mobile website users are on the go. This is the perfect time to talk to your customers when they aren’t right in front of their computers. Never before have marketers had the opportunity to be with their customers at all times. It’s just too easy and too cheap to stay in touch with customers with the help of mobile content marketing to ignore it.

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Social Media for Professionals

There’s no hiding from it anymore: social media has become one of the most important weapons in the marketing arsenal. It doesn’t matter if your blog is the most authoritative on a given subject, if no one is reading it. You need to spread the word!

Spending time on social media needn’t mean wasting time. There are many advantages to using these technologies, including, but not restricted to, the following:

• Put yourself / your blog forward
• Show off your skills
• Keep up to date on your area of interest/expertise
• Take part in conversations with fellow bloggers

Of course, as with all things, you get out what you put in with social media. It is very easy to be sucked into the worlds of Facebook or Twitter and emerge bleary eyed hours later, realising that you haven’t done much of value for your site. So, how to avoid falling into the black hole of time wasting? Have a plan!

Your social media attack plan should work towards the aims you have for your blog. Keeping in mind your aims will help you focus as you dive into forums or the blogoverse, as well as help you in developing different tactics to hit those aims. To this end, social media can be used for three purposes:

• Marketing
• Socialising
• Learning

Your plan should mix and match the three on the various platforms to maximise your time and effort.  For example, Twitter could be used to promote your newest article, LinkedIn can be used to find and connect with similar companies or experts, whilst forums can be a veritable storehouse of how-tos, help and advice. Bearing in mind the variety of social media sites out there and the multitude of different ways to use them, your action plan should definitely not only be focused on one site. You also need to make sure not to spread yourself thin trying to be active on ALL the sites. This is nigh on impossible and will only lead to burnout.

For your plan to work you need to have an allotted amount of time each day for your social media management strategy (and it does need to be every day, the online world evolves very quickly).  Setting aside this time, keeping in mind your aims for each of your social media sites, lets you work through your strategy quickly and efficiently, and makes for a very productive hour or two.

When used correctly and responsibly, social media has so many opportunities and advantages specially for language professionals; I met a large number of professionals offering translation services in UK that took advantage of Social Media to promote themselves

.

Most importantly, it connects you to a wider audience with opinions, knowledge and stories waiting to be shared, all of which can be useful to you and your website. Whether you use the available information to learn more about your craft or to inspire a whole series of articles, it’s all up to you.

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Main Problems in Digital Marketing

Electronic commerce

Due to low prices and great assortment of goods and of course to convenience of online shopping consumer expenditures have risen to high levels. According to data for the last 12 months in the USA people spent on online buys more than 304 billion dollars. Among them 100 billion was spent on travelling and other 110 billion on retail purchases.

Companies which work only with online retail (as eBay, Amazon) were able to make real business empires due to electronic commerce. For example, Amazon has 110 millions unique visitors per month. But such triumphal march of electronic commerce means that a regular offline shop is under the threat. In other words, retailers which can’t hold their market part now will have more and more difficulties in future.

Different products categories move to online with different speed, and that makes new difficulties for retailers who work with different categories, for example, big supermarkets. Nowadays about 30% of electronics are sold thought the Internet and only 1% of everyday goods.

Moving of whole channels to the online world can have some influence upon prices and it can promote lowing of them. Internet allows finding the necessary goods on the lowest price.

Social media

ComScore data show us that part of social media according to the time which user spend in the web is higher than part of web-portals. Last year in November in the USA Facebook attracted 150 million unique users. It had 10% part from the whole number of minutes, which users spent in the Internet. But social networks are not only Facebook. The same month LinkedIn had 41 million users, Twitter – 40 million, Google+ had 29 million and Instagram and Pinterest – more than 25 million. 

Users’ activity rise in social networks puts market members before new challenge: how to use new channels in order to communicate with consumer. People often expect from social networks a word of mouth effect. But there are a lot of questions. For example, how much does “a fan” of goods or brand cost? What is better: paid popularity in social networks or the earned popularity? How is it possible to calculate the profit which was received from investments to social media? Today they do a lot of studies in order to have answers to such questions.

ComScore offers a special service which is called “Social Essentials”, it helps to measure quantitatively productivity of marketing efforts in social networks, based on the demographic and behavioral composition of the audience of one or another brand in social media. Such tool also shows coverage and frequency of advertising views in social media. These options give a chance to companies to link their actions in social media with the desired consumer behavior, including brand involvement and buying activity. They also allow measuring the productivity of the current campaign.

But social media can be not only a promotional platform, market researchers think about how to make them a data source about the consumers’ minds. Some of them even believe that in the next five years social networks will completely replace the buyers’ surveys.

Increased cost of digital advertising

Spending on advertising is rapidly flowing to the Internet. According to the IAB data, in the third quarter of 2012 online advertising increased by 18% compared with the previous year. In the first three quarters of 2012 the growth was 15% it is more than 3.8% of the general increase of advertising costs during the same period in all media, in which the research was conducted. The IAB report points to significant growth in different formats, especially in the mobile Internet (+92%), video (+18%), search (+17%) and banners (+12%). The only exception is the multimedia advertising (here we see the recession in 34%)

There is a hypothesis that the high cost of such advertising leads to the rejection from this format in favor of others, especially video, which allows you to transform 30-second video into 15-second easily and inexpensively. At the same time, advertisers and agencies are more and more concerned with the limitation of available advertising space and time. Many say that price for thousand shows of the video often exceeds the price for ads on TV.

It is clear, however, that the more exact the targeting will be the more consumers will be involved and the faster the video rate in the Internet will live behind the price for ads on TV.

Audience targeting or specific publications

The availability of strange platforms and exchanging them in real time helped to the spreading of such phenomena as buying audience through the computer via cookies. According to some rates, about 20% of all display ads views are buying with the help of auctions in real time. This figure will continue growing. The advantages of methods of buying the audience are well documented.

But there is a negative side too: publishers are anxious about the trend towards lowering the prices for ads. This, in turn, led to the creation of private SSP which make possible the acquisition of specific audiences on web sites with the help of program. There is a hope that it will help publishers to protect their premium prices, but giving the opportunity to advertisers to enjoy some advantages of buying audience at the same time.

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Step By Step Action Plan For When You Inherit A WordPress Site

A person can acquire a WordPress website from another guy and what follows thereafter is very important. You don't just inherit the site and then you claim that you are good to go with its management. The all idea of inheriting a WordPress has its own distinct consideration that you must attend to before you start its smooth running. Since you don't have a clue as a developer about the credentials, content, links, password and many more, the following ideas are the most important things you should do after you immediately inherit an existing WordPress site.

1. Change Existing Administrator Password and Email

The first step that you engage yourself after taking his/her WordPress site is to change the admin password and emails. It is essential to make sure that the previous owner of that site does have an authority any more after you take full responsibility of the site.

2. Backup Creation

The site you should then have its own backup created when you are done with password and email change. It is not an option but mandatory to have a site's backup. Failure to do this can end you up in stressful situation just because you don't have any other relevant data from that site. A copy of the original should be available all the time.

3. Roles of the Users Should Be Updated

The other day you acquired a WordPress site; you become the focal point of everything that is taking place both at its server and client point. You must change the admin permission and of course roles. The only person who can be granted permission is one who you trust or share the same inherited WordPress site.

4. SEO and Tracking Matters

It is wise to understand that the SEO strategies of WordPress administrators or bloggers do vary significantly. The best step to attend to this difference is to understand the tracking and SEO technique that is used for that site. For example, you can change the tracking by simply modifying the Google Analytic code. You then have to insert your own tracking so as to maintain the privacy.

5. Perform Security Scans

No one wants to have a site that is not secured. The best thing to do is to use a WordPress verified security scan tool to analyze its status. The performance of the site should also be determined if it needs major scan. A simple way to verify if it needs thorough scan is just to view how fast the pages load. The plugins that came with the inherited site should also be affirmed to be able to determine if they are optimal.

6. Familiarization

You need then to understand what does what. If you are not very conversant with WordPress sites, that should not deter you from exploring it. You can always get tutorials that will help in this. If you are sure of what you are doing, you should analyze and then have a thorough understanding of what each plugin does. You should write this done so as not to omit any information.

7. Clean Up

It is now evident that you have done what must be done when you have inherited a WordPress site. The last but not the least step to take is to remove unnecessary file. For example, the previous user of the site might have had several themes that you may not use again. It is best to delete it instead of just having it by your side. Accounts of users that are no longer in use should also be inactivated. What about unused plugins. For this, just make sure you may not need it in any future before completely deleting them.

Conclusion

Inheriting WordPress sites should not be something to shun. It just needs a person who understands what needs to be done before you proceed with it. The above are also some of the many things you can do to such a site but these are the main ones that need to be attended to. If you don't have a thorough understanding of WordPress sites, you can always use a tutorial either in soft copy or video option. 

Next time you buy a used WordPress site, don't ever forget to do the above and you will be good to go.

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